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INSIDE THIS ISSUE
Otis Attends SIAL 2011 – China
Otis Attends CIBUS/Tutto – Milan, Italy Otis Tours Central America
Otis Attends UNFI 2011 - Long Beach California
Otis Attends Unified Grocers – Portland, Oregon
Samour Distribudora and Otis Visit Sun•Maid
La Sirena Cans Are Just “Too Pretty” to Toss
New Additions to the La Sirena Family of Fine Products
September is National Rice Month
Joe Gomez Joins the Team
Patricia Rivera Joins the Team
Upcoming Trade Shows
News from the Global Trade Experts…
Corporate Newsletter June 30, 2011
Volume XI
Corporate Newsletter December 17, 2010 Volume IX – Page 2
OTIS ATTENDS SIAL 2011
CHINA
From left to right: Everett C. Golden, III, Orleans Bragança of Orleans & Castro, and Richard Zhang of
Shanghai Shen Hong Sunlight Imp & Exp Co., Ltd.
Everett Golden and Alanna Maldonado had the great pleasure of introducing
Ghirardelli chocolate to new potential consumers and distributors at the SIAL
CHINA 2011 food and beverage show in Shanghai, China in May. We also
displayed Martinelli’s apple juice, which is always a favorite at shows. As
expected, the Ghirardelli chocolate samples were a huge hit and our booth was
always busy. We are very excited about bringing America’s Favorite Chocolate to
Asia.
OTIS ATTENDS CIBUS/TUTTO - MILAN, ITALY
Corporate Newsletter June 30, 2011
Volume XI – Page 2
Delicious Italian rice and grains are an increasingly important part of our VILLAGE
HARVEST line of products. Our CEO, Royce Nicolaisen, traveled to Milan, Italy in
early May to attend the CIBUS/TUTTO FOOD show. He had a chance to visit with our
suppliers of Arborio rice and Farro. The farro is being used in our new recipe of farro
and red rice in our frozen ready-to-eat line.
OTIS TOURS CENTRAL AMERICA – INTRODUCING
THE NEW LA SIRENA LINE OF GOURMET PRODUCTS
Blanca Señor and Royce Nicolaisen traveling in style in Central America with a La Sirena-
equipped vehicle
Royce Nicolaisen and Blanca Senor traveled to Guatemala, Honduras and El Salvador in June. La Sirena has been the dominant line of canned seafood in Central America since 1918. Our products are not only sold in giant Wal-mart stores but also in almost every tiny "bodega" in isolated country villages. The phrase "da me un Pica Pica" is constantly heard as a request for a can of our spicy seafood. Royce and Blanca were there to introduce our new gourmet line of Mediterranean style sardines. The product is already gaining wide acceptance in the United States.
Mary Lobaugh at UNFI 2011 - Portland
Corporate Newsletter June 30, 2011
Volume XI – Page 3
OTIS ATTENDS UNFI 2011 AND
UNITED GROCERS SHOWS
Mary Lobaugh at Unified Grocers – Long Beach
As National Sales Director, Mary Lobaugh spends a good deal of time in the air.
Recently attending two important tabletop shows, she spent her time educating
buyers about the true benefits of authentic imported rice as well as the time savings
and nutritional boost of our Village Harvest Frozen Whole Grains.
Tabletop shows are not as glamorous as those where the custom booth is used;
however, Mary takes her “kit” of samples, banners, shippers and decorations to
present an attractive and colorful display, sure to draw prospects to the booth.
Along with new 16oz Village Harvest packages that join the 30oz bags, Mary had an
opportunity to demonstrate our newly upgraded in-store display, or “shipper”. While
the earlier version was very effective in drawing attention to Village Harvest
authentic rice and grains, the structure itself needed improvement. The result is a
stronger base with vertically stacking trays that center the weight of the product
perfectly, thereby enhancing stability on the retail floor.
The familiar Village Harvest artwork was applied to the new die line, complete with
import stamps and the phrase “Where in the world will our rice take you?” Both
package sizes fit the new unit, simplifying logistics with the packer. The actual
components are easier to assemble, also aiding productivity when preparing shipper
orders.
Look for the new Village Harvest display at your local supermarket featuring brown
sprouted GABA rice and quinoa!
Corporate Newsletter June 30, 2011
Volume XI – Page 4
DISTRIBUIDORA EUROPEA AND OTIS
VISIT SUN•MAID
One of the many pleasures of
working in the international food
business is having our global
business friends visit with us and to
tour the many producers of fine
food products right here in
California. Patricia Rivera and
Jacqueline Acuña had the pleasure
of touring the Sun•Maid facility at
Kingsburg, California with Roberto
Samour of Distribuidora Europea,
one of our long-time customers.
According to the January 2011 edition of
www.relishmag.com, one of our La Sirena
Pica Pica Sardine product cans has found a
new life as a kitchen utensil holder. The
authors at Relish said that, “Some tin cans are
just too pretty to toss in the recycling bin.”
They had offered several clever suggestions
for potential uses, including usage as a salt
and pepper pinch bowl, a spoon holder, a
utensil crock, and even a vase. We must
agree with Relish – that is one beautiful can…
and we can anticipate that with this article,
people all over the planet will begin
decorating their kitchens with this keen set of
suggestions. Thanks Relish!
LA SIRENA CANS ARE JUST “TOO PRETTY”
TO TOSS
Corporate Newsletter June 30, 2011
Volume XI – Page 5
NEW ADDITIONS TO THE LA SIRENA FAMILY
OF FINE PRODUCTS
We are proud to introduce our new line of La Sirena products – Sardines with
Chipotle, Sardines with Jalapeños, and Jack Mackerel. These fine products, alone
with our long-standing line of La Sirena Products can be found in a grocery store near
you over the next few months. For more information about La Sirena products,
please visit the La Sirena web site at www.lasirenafoods.com.
DON’T FORGET - SEPTEMBER IS NATIONAL
RICE MONTH!
Support the industry and purchase your favorite Village Harvest brand
rice at your local store. If you don’t know who carries it in your area,
please visit www.villageharvestrice.com and click on the Buy button
and enter your zip code. It’s that easy! And for those bigger appetites
of rice, visit your local Costco Wholesale for Super Lucky Elephant Thai
Jasmine rice, a wonderfully fragrant and tasty Jasmine from the
beautiful country of Thailand.
Corporate Newsletter June 30, 2011
Volume XI – Page 6
JOSEPH GOMEZ JOINS THE OTIS TEAM
We are very pleased to announce that Joseph Gomez accepted a position as Logistics
Coordinator and Customer Service Representative with the La Sirena division after
having worked in that position for nearly a year in a temporary position. Prior to
coming to Otis McAllister, Joseph worked as a Logistics Coordinator for the Port of
Oakland, a Bilingual Account Manager for Wolters-Kluwer, and a Quality Control
Supplier Coordinator for Honda of America. Joseph is a graduate of San Francisco
State University where he majored in Japanese language and culture. Joseph also
earned his prestigious TEFL instructor credentials from the University of Guadalajara.
He is fluent in both Spanish and Japanese and has the opportunity to apply his
language skills on a daily basis working with our many global customers and
suppliers. Joe is also an avid Giants fan. Go Giants!
Main Office
160 Pine Street, Suite 350 San Francisco, CA 94111
Main: 415-421-6010 Fax: 415-421-6016
www.otismcallister.com
International Offices
Ecuador
Guatemala
Hong Kong
Mexico
Thailand
Venezuela
Editor-in-Chief:
Royce Nicolaisen
Editor: James Everett Kochheiser Chief Information Officer,
Compliance Officer, & Sr. Operations Manager
Contributors:
Alberto Bueso
Chris Gaunt Joseph Gomez Robin Harris
Mary Lobaugh Alanna Maldonado
Patricia Rivera
E-mail comments to: [email protected]
Otis McAllister, Inc. is the proud
recipient of the U.S. President’s “E” Award for Export Excellence.
Corporate Newsletter June 30, 2011
Volume XI – Page 7
PATRICIA RIVERA JOINS THE OTIS TEAM
We are proud to welcome Patricia
Rivera as our newest member of the
Otis team. Patricia is a Logistics
Coordinator and Sales Assistant with
the La Sirena division, and is a
graduate of the University Dr. Jose
Matias Delgado in El Salvador.
Patricia relocated from El Salvador
four years ago with a personal
aspiration to further develop her
business career and to settle in San
Francisco. We couldn’t be more
pleased that she chose to do so with
Otis McAllister, Inc.!
UPCOMING TRADE SHOWS
NASFT Summer Fancy Food Show – Washington, D.C. July 10-12
If you are heading to our nation’s capital July 10-12, 2011, please
come by the Walter E. Washington Convention Center and visit our
booth #4500. We’ll have lots of wonderful rice and whole grain
products to show you. For more information about the show, visit
www.fancyfoodshows.com.
ANUGA – Cologne, Germany – October 8-12
We look forward to visiting with our many friends around the world
at ANUGA in Cologne, Germany this October 8th
through the 12th
.
John Koppel, Blanca Señor, Graciela Beck, and Nancy Bieraugel will
be at the world’s leading food fair, where over 6,500 exhibitors and
around 150,000 trade visitors meet each year. For more
information about ANUGA, visit www.anuga.com.
