NEWBASE Analyst Online Presence Analysis BRAD PITT OR TOM …newbase.de/download/NEWBASE Analyst-brad pitt OR tom cruise-us-… · This analysis can give insights into the online

1

Data source: Online News Sources

Data analysis: NEWBASE Analyst

Date: 01.08.2008

from: 28.07.2008

to: 01.08.2008

Articles #: 969

Sources #: 493

NEWBASE Analyst

Online Presence Analysis

""BRAD PITT" OR "TOM

CRUISE""

in "USA"

(28.07.2008 - 01.08.2008)

NEWBASE GmbH Rödingsmarkt 14 20459 Hamburg Germany Tel: +49-(0)40-89002-0 www.newbase.de www.newbase-analyst.de

http://www.newbase.de/

http://www.newbase-analyst.de/

© 2008 NEWBASE GmbH www.newbase-analyst.de Page 2

Table of contents:

Introduction ................................................................................................................ 3

[01] Presence .............................................................................................................. 4

[02] Presence of "BRAD PITT" in title and summary .......................................................... 6

[02] Presence of "TOM CRUISE" in title and summary ....................................................... 8

[02] Presence of the search argument (summary) ...........................................................10

[02] Presence of BRAD PITT, TOM CRUISE, ... ................................................................11

[03] Presence by weekday ...........................................................................................12

[04] Sources (Top 20) .................................................................................................13

[04] Sources (Top 20) .................................................................................................15

[05] Sources meaning (Top 5) ......................................................................................17

[06] Sources (Top 20) last 3 days .................................................................................18

[06] Sources (Top 20) last 3 days .................................................................................20

[07] First Time Publications ..........................................................................................22

[08] Titles (Top 20) .....................................................................................................23

[09] Titles (Top 20) last 3 days .....................................................................................25

[10] Word analysis of titles and summaries ....................................................................27

[11] Word analysis of titles and summaries last 3 days ....................................................28

[12] Linklist by Search result "BRAD PITT" (Top 30) ........................................................30

[13] Linklist by topicality (Top 30) .................................................................................31

Description .................................................................................................................32

Imprint ......................................................................................................................34


Introduction

The origins of this analysis:

This analysis was created automatically on the basis of your search request for ""BRAD PITT" OR "TOM CRUISE"", which you submitted on 01.08.2008 via the www.newbase-analyst.de or www.newbase.de website. The preparation of this report, including the creation of charts, tables and word analyses was accomplished automatically by our NEWBASE Analyst analysis software.

The number of hits found in the hit lists of the news sources under observation is also the number of hits included in the analysis: 969 articles in 493 different sources from "USA" in this particular case. The maximum number of articles that can be included in the analysis is 1,500. The period covered by the analysis can vary from one day to one month, depending on the total number of hits for the search string. Articles with a publication date older than one month are ignored.

The lifespan of the links depends on their owner. Here, we are dealing with Deep Links in accordance with copyright laws. At no time, neither before, during nor after the analysis, an article’s fulltext will be stored.

Layout errors (e.g. illegible or badly split headings in charts or tables that extend beyond the edge of the document) may occur. In order for us to continue improving our quality, we would be grateful if you could send any analysis whose layout does not meet your expectations on to us. Please use the feedback link in the e-mail that accompanied the delivery of this report.

What this analysis can provide:

This analysis can give insights into the online media presence for a search string which would not be available from hit lists of most online news sources without additional effort. You can get an initial ap-proximate idea and immediate impression on how the online presence has been for the period investi-gated and presented in here. If the online presence portrayed is additionally dominated by online web-sites of local and regional printed publications, conclusions about the presence in the printed media can usually be drawn as well.

What this analysis cannot provide:

This analysis does not claim to be complete, qualitative and does not consider a particular article or source to have more weight than any other, and may also contain errors. It is neither possible to pre-dict in which sources certain articles will be found, nor which sources and articles will be included in the analysis - and this can change in a short time.

How this analysis can be used:

Since this analysis cannot give you any ready answers, you will have to come to your own conclusions and determine the answers to your questions yourself on the basis of the analysis content delivered. Our statements and questions at the end of each chapter are intended to help you with this. You should also take a look at the word analyses from which you may possibly be able to draw conclusions about the content and, under certain circumstances, even the tonality of the article.


[01] Presence

How do the 969 Articles in the analysis period compare for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA"?

CW=Calendar Week

Presence

0

50

100

150

200

250

300

28 29 30 31 1

CW 31 CW 31

2008-07 2008-08

CW - Day - Year-Month

Art

icle

s

Articles First-time publications Press-releases

Presence of ""BRAD PITT" OR "TOM CRUISE"" in the period from 28.07.2008 to 01.08.2008 in "USA"

First-time publication: an arti-

cle published for the first time in this form (title, summary).

Identical articles published later in other sources are iden-tified as duplicates.

Year-Month CW Day Articles First-time publications Press-releases

2008-07 CW 31 28 111 61 3

29 174 78 5

30 271 80 2

31 147 62 2

2008-08 CW 31 1 266 67 0

Total 969 348 12

Press releases

99% 1%

0% 20% 40% 60% 80% 100%

pr-no pr-yes

Allocation to " "BRAD PITT" OR "TOM CRUISE"" in the country " USA" found 969 news according to the articles, which are recogniz-

able as press release (PR), as well as on-line articles without recognizable reference on a press release (PR no)

To access the original articles used for this analysis simply click

on the blue marked values or texts within the table.

pr-no pr-yes

99% 1%

http://www.newbase.de/extern/link_ma.jsp?newbase=15&jobid=3527




























[01] Presence

First-time publication

64% 36%

0% 20% 40% 60% 80% 100%

no first-time-publications first-time-publications

Distribution of the 969 news items found by article for ""BRAD PITT" OR "TOM CRUISE"" in the country "USA" that were published

for the first time and those that are duplicates.

To access the original articles used for this analysis simply click on the blue marked values or texts within the table.

no first-time-publications first-time-publications

64% 36%

The number of articles found (total 969 articles) for the search string ""BRAD PITT" OR "TOM CRUISE"" in Internet sources of the country "USA" are shown for the period in question (28.07.2008 - 01.08.2008). In addition, the table also shows which articles were first-time publications.

This analysis gives you an overview of the presence of your search string ""BRAD PITT" OR "TOM CRUISE"" for the period covered by this report.

This analysis could give you an insight about ...

the presence of your search string ""BRAD PITT" OR "TOM CRUISE"" in the period selected (28.07.2008 to 01.08.2008) in "USA"

the intensity of the editorial work done on the articles (first-time publications)

the proportion (to a large extent unchanged) of articles taken up by others

(as far as can be determined) the influence of the search string

You might ask yourself the following questions.

Do the total of 969 articles found for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA" meet expectations?

Does the presence of the search string ""BRAD PITT" OR "TOM CRUISE"" over time meet ex-pectations?

(as far as can be determined) To what extend did press statements play a part in the pres-ence?

(as far as can be determined) Is the ratio of press statements in the news sources satisfactory?

On which days were articles most subject to editorial work (higher numbers of first-time publi-cations)?




[02] Presence of "BRAD PITT" in title and summary

How often was the search argument "BRAD PITT" found in the titles of the 969 articles ex-amined in "USA" during the period?

Presence of "BRAD PITT" in title and summary

0

50

100

150

200

250

300

28 29 30 31 1

CW 31 CW 31

2008-07 2008-08


Art

icle

s

Articles Summary-Hit Title-Hit

Presence during the period (28.07.2008 - 01.08.2008 in USA), with identification of hits with "BRAD PITT" in the title

"Title hit": the search argument "BRAD PITT"

was found in the title.

"Summary": the search argument "BRAD PITT"

was found in the summary.

Year-Month CW Day Articles Summary-Hit Title-Hit

2008-07 CW 31 28 111 89 7

29 174 126 2

30 271 210 6

31 147 44 2

2008-08 CW 31 1 266 231 3

Ratio of "BRAD PITT" in the title

98% 2%

0% 20% 40% 60% 80% 100%

no Title hit Title hit

Ratio of the 969 articles in the analysis period in the country "USA" with and without the appearance of the search argument "BRAD PITT" in the title


on the blue marked values or texts within the table. no Title hit Title hit

98% 2%



















[02] Presence of "BRAD PITT" in title and summary

Ratio of "BRAD PITT" in the summary

28% 72%

0% 20% 40% 60% 80% 100%

no hit summary hit

Ratio of the 969 articles in the analysis period in the country "USA" with and without the appearance of the search argument "BRAD PITT" in the summary


on the blue marked values or texts within the table. no hit summary hit

28% 72%




[02] Presence of "TOM CRUISE" in title and summary

How often was the search argument "TOM CRUISE" found in the titles and summary?

Presence of "TOM CRUISE" in title and summary

0

50

100

150

200

250

300

28 29 30 31 1

CW 31 CW 31

2008-07 2008-08


Art

icle

s

Articles Summary-hit Title-hit

Presence during the period (28.07.2008 - 01.08.2008 in USA), with identification of hits with "TOM CRUISE" in the title and sum-

mary

"Title hit": the search argument "TOM CRUISE"

was found in the title.

"Summary": the search argument "TOM CRUISE"

was found in the summary.

To access the original articles used for this analysis simply click on the blue marked values

or texts within the table.

Year-Month CW Day Articles Summary-Hit Title-Hit

2008-07 CW 31 28 111 89 7

29 174 126 2

30 271 210 6

31 147 44 2

2008-08 CW 31 1 266 231 3

Ratio of "TOM CRUISE" in the title

97% 3%

0% 20% 40% 60% 80% 100%

no hit Title hit

Ratio of the 969 articles in the analysis period in the country "USA" with and without the appearance of the search argument "TOM CRUISE" in the title


on the blue marked values or texts within the table.

no hit Title hit

97% 3%



















[02] Presence of "TOM CRUISE" in title and summary

Ratio of "TOM CRUISE" in the summary

74% 26%

0% 20% 40% 60% 80% 100%

no hit Summary-hit

Ratio of the 969 articles in the analysis period in the country "USA" with and without the appearance of the search argument "TOM CRUISE" in the summary


on the blue marked values or texts within the table. no hit Summary-hit

74% 26%




[02] Presence of the search argument (summary)

How often was the search argument "BRAD PITT" found in the titles of the 969 articles ex-amined in "USA" during the period?

Complementary to Analysis [01], this analysis differentiates the articles on the basis of whether the search argument "BRAD PITT" appeared in the titles of the 969 articles or not. Since the title of an arti-cle commands a particularly high degree of attention and possesses a higher probability of perception than the article’s text, the presence of the search argument in the title is generally considered to be more important.


The title dominance of the search argument "BRAD PITT" in "USA" from 28.07.2008 to 01.08.2008

the importance of the search argument "BRAD PITT" in the composition of headlines in "USA"

the relevance of the search argument "BRAD PITT" in your search string

the importance of the search argument "BRAD PITT" for the content of the article


Does the frequency of the search argument "BRAD PITT" in "USA" meet expectations?

What conclusions can be drawn from the distribution of frequency with which the search argu-ment "BRAD PITT" in "USA" appears?

What conclusions can be drawn from the percentage frequency of title hits for the search ar-gument "BRAD PITT" in "USA" from 28.07.2008 to 01.08.2008?


[02] Presence of BRAD PITT, TOM CRUISE, ...

How often was the search arguments found in the titles of the 969 examined in "USA" dur-ing the period?

Presence of BRAD PITT, TOM CRUISE, ...

0

50

100

150

200

250

28 29 30 31 1

CW 31 CW 31

2008-07 2008-08


BRAD PITT TOM CRUISE

Presence during the period (28.07.2008 - 01.08.2008 in USA), with identification of hits with "BRAD PITT" in the title and summary

To access the original articles used for this analysis simply

click on the blue marked values or texts within the table. Year-Month CW Day BRAD PITT TOM CRUISE

2008-07 CW 31 28 96 20

29 128 46

30 217 58

31 46 114

2008-08 CW 31 1 234 44

As summary of the analysis [02] with this analysis all frequentnesses of the occurrence of the search words in titles and summaries is comparatively represented.


The presence of the search words in " USA" between 28.07.2008 and 01.08.2008 a comparison of the effect and striking power of the search words


Does the frequency of the search words in "USA" corresponds our expectations?

Which conclusions we get from the temporal distribution of the frequentnesses of the search words in " USA"? Which conclusions we get from the order of rank of the search words in " USA" between 28.07.2008 and 01.08.2008?












[03] Presence by weekday

What is the distribution of the 969 articles over the analysis period per weekday?

Presence by weekday

0

50

100

150

200

250

300

Friday

Monday

Thurs

day

Tuesday

Wednesday A

rtic

les

Articles

First-time publications

Press-releases

Presence of ""BRAD PITT"

OR "TOM CRUISE"" in the period from 28.07.2008

to 01.08.2008 in "USA" by individual weekdays

Weekday Articles First-time publications Press-releases

Friday 266 67 0

Monday 111 61 3

Thursday 147 62 2

Tuesday 174 78 5

Wednesday 271 80 2

Weekday Articles

Friday 27%

Monday 11%

Thursday 15%

Tuesday 18%

Wednesday 28%

The number of articles found (total 969 articles) for the search string ""BRAD PITT" OR "TOM CRUISE"" in Internet sources of the country "USA" are shown for the period in question (28.07.2008 - 01.08.2008) together with identification of first-time publications and, as far as can be determined, the press statements issued on the different days of the week.

This analysis gives you an overview of the presence of your search string ""BRAD PITT" OR "TOM CRUISE"" in the desired period depending on the day of publication.

If the analysis period being shorter than one week, then only the selected period will be shown (see also the comments in the appendix).


the presence of your search string on different days of the week

Concentration of publication (the weekend, more at the beginning of the week, etc.)


Do particular weekdays feature more prominently?

If so, are there any comprehensive reasons?


























[04] Sources (Top 20)

Which of the 493 sources published most in the analysis period for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA'?

Sources (Top 20)

0

5

10

15

20

25

Access

Post C

hro

nic

le

Monste

rs a

nd

FO

XN

ew

s

Daily

India

.com

,

Variety

, C

A

AH

N

eF

luxM

edia

Actr

ess

AZ

Centr

al.c

om

,

AB

C N

ew

s

The P

lain

Deale

r

am

New

York

,

RedO

rbit,

TX

Min

neapolis

Sta

r

Just Jare

d, N

Y

The T

imes-

Denver

Post, C

O

Ecora

zzi,

NY

Mia

miH

era

ld.c

om

,

Art

icle

s

0%

10%

20%

30%

40%

50%

60%

70%

80%

Tim

e-p

roxim

ity

Articles First-time publications Time-proximity

The time proximity shows how close to the point in time the search string was submitted that the articles were published

in their respective sources in the country "USA". Higher val-ues (> 50%) tend to reflect topical, in other words, more re-

cent articles. Lower values (< 50%) tend to reflect older arti-cles (within the analysis period).

Sourcename(...)

Artic-

les

First-time publicati-

ons

Time-

proximity

Access Hollywood 22 7 36%

Post Chronicle 15 9 24%

Monsters and Criti… 13 10 42%

FOXNews 12 7 56%

DailyIndia.com, FL 9 9 51%

Variety, CA 8 8 36%

AHN 8 6 34%

eFluxMedia 7 5 42%

Actress Archives, NY 7 5 42%

AZ Central.com, AZ 7 2 37%

ABC News 6 2 58%

The Plain Dealer -… 6 3 54%

amNewYork, New

York 5 2 74%

RedOrbit, TX 5 2 58%

Minneapolis Star T… 5 3 53%

Just Jared, NY 5 4 51%

The Times-Picayune… 5 1 50%

Denver Post, CO 5 2 49%

Ecorazzi, NY 5 5 44%





























































MiamiHerald.com, FL 5 1 43%






Which of the 493 sources published most in the analysis period for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA'?

Sources (Top 20)

0

5

10

15

20

25

Access

Post C

hro

nic

le

Monste

rs a

nd

FO

XN

ew

s

Daily

India

.com

,

Variety

, C

A

AH

N

eF

luxM

edia

Actr

ess

AZ

Centr

al.c

om

,

AB

C N

ew

s

The P

lain

Deale

r

am

New

York

,

RedO

rbit,

TX

Min

neapolis

Sta

r

Just Jare

d, N

Y

The T

imes-

Denver

Post, C

O

Ecora

zzi,

NY

Mia

miH

era

ld.c

om

,

Art

icle

s

0%

10%

20%

30%

40%

50%

60%

70%

80%

Tim

e-p

roxim

ity

Articles Press-releases Time-proximity


Sourcename(...) Articles Press-releases Time-proximity




FOXNews 12 0 56%


Variety, CA 8 0 36%

AHN 8 0 34%

eFluxMedia 7 0 42%

Actress Archives, NY 7 0 42%


ABC News 6 0 58%


amNewYork, New York 5 0 74%






Ecorazzi, NY 5 0 44%

MiamiHerald.com, FL 5 0 43%











































The Top 20 sources with the most articles from a total of 493 sources are shown. These sources played a significant part in the presence of the search string ""BRAD PITT" OR "TOM CRUISE"" in the media in "USA" from 28.07.2008 to 01.08.2008.

The time proximity for these Top 20 sources indicates how topical the articles from a particular source are on average.

A separate table identifies the Top 10 sources that published the most first-time publications in the analysis period.


the sources that played the most significant part in the presence of articles for the search string ""BRAD PITT" OR "TOM CRUISE""

(as far as it can be determined) the press statement distribution services that originally initi-ated or influenced the presence

which sources worked on the articles at editorial level (first-time publications) and wich just duplicated them


Do the total of 493 sources that reported on ""BRAD PITT" OR "TOM CRUISE"" in the analysis period meet expectations?

Is the search string ""BRAD PITT" OR "TOM CRUISE"" to be found in the expected sources in "USA"?

Which sources contributed, on an editorial level, to the overall picture in the media with first-time publications?


[05] Sources meaning (Top 5)

Which Top5 sources dominated the reporting in the specified period in " USA"?

Sources meaning (Top 5)

(less) Øhit (more)

(old

er)

Ø

Tim

e-p

roxim

ity (

new

er)

Access Hollyw ood Post Chronicle Monsters and Criti…

FOXNew s DailyIndia.com, FL .


Sourcename(...) Articles Øhit ØTime-proximity

Access Hollywood 22 1,14 36%

Post Chronicle 15 1,13 24%

Monsters and Criti… 13 1,08 42%

FOXNews 12 1,08 56%

DailyIndia.com, FL 9 1,0 51%

Total 71 1,10 40%

Into addition to the analysis [04] we recognise the number of the articles (=size of the bubbles) the appearance of the search argument and the avergae time-proximity of the articles. The higher left the bubbles are the more actual and relevantly the articles could be. The size of the bubbles refers to on the quantity of the articles were found.


The meaning, topicality and relative strength of the Top 5 publications in " USA" between 28.07.2008 and 01.08.2008 for the retrieval query " "BRAD PITT" OR "TOM CRUISE""


Correspond the Top5 to sources in " USA" with your expectations?

Which conclusions we get from this result of the sources in " USA"?









[06] Sources (Top 20) last 3 days

Which of the sources published the most often in the last 3 days of the analysis period for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA'?

Sources (Top 20) last 3 days

0

2

4

6

8

10

12

FO

XN

ew

s

Access H

olly

wood

Monste

rs a

nd C

riti…

Daily

India

.com

, F

L

Post C

hro

nic

le

am

New

York

, N

ew

York

AB

C N

ew

s

The P

lain

Deale

r -…

eF

luxM

edia

Min

neapolis

Sta

r T

…

US

A T

oday

RedO

rbit,

TX

Denver

Post, C

O

AH

N

E! O

nlin

e

Phila

delp

hia

Inqui…

Just Jare

d, N

Y

The T

imes-P

icayune…

AZ

Centr

al.c

om

, A

Z

Tam

pabay.c

om

, F

L

Art

icle

s

0%

10%

20%

30%

40%

50%

60%

70%

80%

Tim

e-p

roxim

ity

Articles First-time publications Time-proximity

The time proximity shows how close to the point in time the

search string was submitted that the articles were published in their respective sources in the country "USA". Higher val-

ues (> 50%) tend to reflect topical, in other words, more re-cent articles. Lower values (< 50%) tend to reflect older arti-

cles (within the analysis period).

Sourcename(...)

Artic-

les

First-time publicati-

ons

Time-

proximity

FOXNews 11 6 60%





amNewYork, New

York 5 2 74%

ABC News 5 1 67%


eFluxMedia 5 4 55%


USA Today 4 4 73%



AHN 4 2 60%

E! Online 4 4 60%

Philadelphia Inqui… 4 1 57%































































Tampabay.com, FL 4 3 55%






Which of the sources published the most often in the last 3 days of the analysis period for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA'?

Sources (Top 20) last 3 days

0

2

4

6

8

10

12

FO

XN

ew

s

Access

Monste

rs a

nd

Daily

India

.com

,

Post C

hro

nic

le

am

New

York

,

AB

C N

ew

s

The P

lain

eF

luxM

edia

Min

neapolis

US

A T

oday

RedO

rbit,

TX

Denver

Post,

AH

N

E! O

nlin

e

Phila

delp

hia

Just Jare

d, N

Y

The T

imes-

AZ

Tam

pabay.c

om

,

Art

icle

s

0%

10%

20%

30%

40%

50%

60%

70%

80%

Tim

e-p

roxim

ity


The time proximity shows how close to the point in time the search string was submitted that the articles were published

in their respective sources in the country "USA". Higher val-ues (> 50%) tend to reflect topical, in other words, more re-

cent articles. Lower values (< 50%) tend to reflect older arti-cles (within the analysis period).

Sourcename(...) Articles Press-releases Time-proximity

FOXNews 11 0 60%





amNewYork, New York 5 0 74%

ABC News 5 0 67%


eFluxMedia 5 0 55%


USA Today 4 0 73%



AHN 4 0 60%

E! Online 4 0 60%

Philadelphia Inqui… 4 0 57%




Tampabay.com, FL 4 0 55%











































The Top 20 sources with the most articles in the last 3 days of the analysis period are shown. These sources played a significant part in the presence of the search string ""BRAD PITT" OR "TOM CRUISE"" in the media in "USA" from 28.07.2008 to 01.08.2008. As far as can be determined, the colour bars also differentiate as to whether the source distributes online articles.

In addition, the time proximity for these Top 20 sources indicates how topical the articles from a par-ticular source are on average.

If the analysis period itself is not longer than 3 days due to a high volume of articles, the analyses [05] and [04] will be identical.


the sources that currently contribute the most to the presence of articles for the search string ""BRAD PITT" OR "TOM CRUISE""

(as far as can be determined) the press statement distribution services that currently have an influence on the presence

the intensity of the editorial work being done on the articles

how often articles are being duplicated


What is the extent of the topicality of the search string ""BRAD PITT" OR "TOM CRUISE"" itself?

Which distribution services in "USA"are currently active in dissemination?

Are there sources in "USA" that we consider, currently missing from the Top 20?


[07] First Time Publications

Which of the 493 sources published the most often in the analysis period for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA', with identification of first-time publica-tions

The Top 10 sources "USA" with the highest intensity

of editorial work (first-time publications) in the

last 3 days of the analysis period from 28.07.2008

to 01.08.2008.

Sourcename(...) Articles

Monsters and Criti… 10

DailyIndia.com, FL 9

Post Chronicle 9

Variety, CA 8

FOXNews 7

Access Hollywood 7

AHN 6

eFluxMedia 5

Ecorazzi, NY 5

Actress Archives, NY 5

Note: If an article is assigned as first time publication, depends on the order the articles was found. We assumed that each first-found Title is the firsttime-publication. Here it concerns a pure acceptance. It is possible that the same article was published earlier by other sources.


the editorial argument with the topic.

the progressing of the reporting.












[08] Titles (Top 20)

What were the most frequently-published titles in "USA" for the search string?

Titles (Top 20)

0

20

40

60

80

100

120

LA

offic

ials

set sig

hts

on li

miti

ng p

apara

zzi

People

mag s

nags U

S rights

to J

olie

-Pitt

tw

i …

When C

an Y

ou S

ee F

irst Jolie

-Pitt

Tw

in P

ics?

Cru

ise N

am

ed In S

cie

nto

logy L

aw

suit

Danie

l Cra

ig A

mong 'B

est-

Dre

ssed'

Polit

ical P

lay: O

bam

a c

laim

s li

nk to the W

ild …

Papara

zzi A

rreste

d O

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Jack R

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cele

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peak th …

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offic

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Ric

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0%

20%

40%

60%

80%

100%

120%

Tim

e-p

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ity


The most frequent titles (Top 20) in "USA" from 28.07.2008 to 01.08.2008 (as far as can be determined)

The time proximity shows

how close to the point in time the search string

was submitted that the articles were published in their respective sources in

the country "USA". Higher values (> 50%) tend to

reflect topical, in other words, more re-cent arti-

cles. Lower values (< 50%) tend to reflect older

articles (within the analy-sis period).

Title(..) Articles Press-releases Time-proximity

LA officials set sights on limiting paparazzi 97 0 47%

People mag snags US rights to Jolie-Pitt twi … 74 0 87%

When Can You See First Jolie-Pitt Twin Pics? 56 0 94%

Cruise Named In Scientology Lawsuit 55 0 67%

Daniel Craig Among 'Best-Dressed' 55 0 22%

Political Play: Obama claims link to the Wild … 39 0 48%

Paparazzi Arrested On Jolie-Pitt Property 27 0 5%
















[08] Titles (Top 20)

Title(m) indicates that the original titles are subject

to a maximum length for display purposes. Trunca-

ted titles can be recogni-sed by the 3 dots (...).

Voight Surprised Jolie Became A Mother 24 0 78%

Is it such a bad thing to speak your mind? 15 0 40%

Jack Ryan, 'Top Gun' Lead Paramount Blu-Ray R … 15 0 14%

Securities regulators allege fraud in sale of … 8 0 34%

The Brangelina-fication of the Obamas 8 0 30%

People Mag Snags US Rights To Jolie-Pitt Twin … 7 0 98%

Ready to see the million-dollar Brangelina ba … 7 0 91%

Is it such a bad thing for celebs to speak th … 7 0 62%

Celebrity Castle Weddings 6 0 41%

LA officials mull credentials, other measures … 6 0 39%

Rick Nicita to Join Morgan Creek As Co-Chairm … 4 2 25%

Hollywood takes a back seat at Venice film fe … 4 0 25%

Stiller triumphs with "Tropic Thunder" 4 0 1%

The most frequently occurring titles (Top 20) in online sources in "USA" from 28.07.2008 to 01.08.2008 are shown. In addition, as far as can be determined, a differentiation is made as to whether the issuing source online articles. The time proximity indicates the topicality of each article relative to the request date 01.08.2008 .


the title headlines that were used particularly frequently in "USA"

the main topics in connection with which the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA" appears

the topicality of the titles


Does the search string ""BRAD PITT" OR "TOM CRUISE"" appear in the context we expected?

What characterises the leading titles?

Which sources delivered first-time publications, which sources just copied?





























[09] Titles (Top 20) last 3 days

What were the most frequently-published titles in "USA" for the search string in the last 3 days of the analysis period?

Titles (Top 20) last 3 days

0

20

40

60

80

100

120

LA

offic

ials

set sig

hts

on li

miti

ng

People

mag s

nags U

S rights

to

When C

an Y

ou S

ee F

irst Jolie

-Pitt

Cru

ise N

am

ed In S

cie

nto

logy

Polit

ical P

lay: O

bam

a c

laim

s li

nk to

Voig

ht S

urp

rised J

olie

Becam

e A

Is it

such a

bad thin

g to s

peak y

our

People

Mag S

nags U

S R

ights

To

Ready to s

ee the m

illio

n-d

olla

r

Is it

such a

bad thin

g for

cele

bs to

Cele

brity

Castle

Weddin

gs

LA

offic

ials

mull

cre

dentia

ls, oth

er

The B

rangelin

a-f

icatio

n o

f th

e

People

mag s

nags r

ights

to tw

in

Tom

Cru

ise N

am

ed in

Scie

nto

logy

Fru

str

ate

d m

usic

lovers

have a

Securitie

s r

egula

tors

alle

ge fra

ud

Offic

ials

set sig

hts

on li

miti

ng

People

Mag S

nags U

S R

ights

To

People

magazin

e g

ets

Pitt

-Jolie

Art

icle

s

0%

20%

40%

60%

80%

100%

120%

Tim

e-p

roxim

ity


The most frequently-published titles (Top 20) in "USA" in the last 3 days of the analysis period (as far as can be determined)

The time proximity shows

how close to the point in time the search string was sub-mitted that the

articles were published in their respective sources in

the country "USA". Higher values (> 50%) tend to

reflect topical, in other words, more recent arti-

cles. Lower values (< 50%) tend to reflect older articles (within the analy-

sis period).

Title(m) indicates that the original titles are subject

to a maxi-mum length for display pur-poses. Trun-

cated titles can be recog-nised by the 3 dots (...).

Title(..) Articles Press-releases Time-proximity

LA officials set sights on limiting paparazzi 97 0 47%

People mag snags US rights to Jolie-Pitt twi … 74 0 87%

When Can You See First Jolie-Pitt Twin Pics? 56 0 94%

Cruise Named In Scientology Lawsuit 55 0 67%

Political Play: Obama claims link to the Wild … 39 0 48%

Voight Surprised Jolie Became A Mother 24 0 78%

Is it such a bad thing to speak your mind? 15 0 40%

People Mag Snags US Rights To Jolie-Pitt Twin … 7 0 98%

Ready to see the million-dollar Brangelina ba … 7 0 91%

Is it such a bad thing for celebs to speak th … 7 0 62%

Celebrity Castle Weddings 6 0 41%

LA officials mull credentials, other measures … 6 0 39%

The Brangelina-fication of the Obamas 5 0 31%

People mag snags rights to twin pix 3 0 89%

Tom Cruise Named in Scientology Lawsuit 3 0 71%

Frustrated music lovers have a score to settl … 3 0 63%

Securities regulators allege fraud in sale of … 3 0 57%




































[09] Titles (Top 20) last 3 days

Officials set sights on limiting paparazzi 3 0 47%

People Mag Snags US Rights To First Jolie-Pit … 2 0 93%

People magazine gets Pitt-Jolie baby pictures 2 0 90%

The most frequently-occurring titles (Top 20) in online sources in "USA" in the last 3 days of the period from 28.07.2008 to 01.08.2008 are shown. In addition, as far as can be determined, a differen-tiation is made as to whether the issuing source distributes online articles. The time proximity helps to indi-cate the topicality of each article relative to the request date 01.08.2008.


the title headlines that currently play an important role in "USA"

the main topics in connection with which the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA" appears

the topicality of the titles


How topical is your search string ""BRAD PITT" OR "TOM CRUISE"" itself?

What characterises the current most successful title?








[10] Word analysis of titles and summaries

Which words (Top 30) appeared in the titles and summaries of the 969 articles, both overall and during the last 3 days of the analysis period?

Entire viewperiod

Words in the title Tagcloud Title Words in the summary

jolie-pitt 174

twin 148

paparazzi 147

people 116

officials 116

set 110

la 109

sights 105

limiting 104

rights 94

snags 93

mag 93

pix 87

cruise 86

scientology 72

lawsuit 70

named 70

see 66

pics 62

obama 62

jolie 59

among 57

best-dressed' 55

daniel 55

craig 55

wild 47

play 45

political 42

link 42

west 42

among best-dressed' craig cruise daniel jolie

jolie-pitt la lawsuit limiting link

mag named obama officials

paparazzi people pics pix play

political rights scientology see set sights

snags twin west wild

pitt 710

brad 707

jolie 527

angelina 499

tom 281

cruise 264

magazine 246

twins 223

newborn 195

people 187

photos 172

rights 169

exclusive 166

scored 163

ap 159

home 149

couple 137

france 137

paparazzi 133

day 125

pair 124

got 117

near 116

bloody 115

tussle 114

guards 114

camouflage-wearing 114

women 109

york 92

representative 92

Tagcloud summary

angelina ap bloody brad camouflage-

wearing couple cruise day exclusive france got guards

home jolie magazine near newborn pair

paparazzi people photos pitt representative rights

scored tom tussle twins women york

http://www.newbase.de/extern/link_ma.jsp?newbase=1-6529944&jobid=3527






















































































































































































[11] Word analysis of titles and summaries last 3 days

Which words (Top 30) appeared in the titles and summaries of the 969 articles, both overall and during the last 3 days of the analysis period?

Entire viewperiod

Words in the title Tagcloud Title Words in the summary

twin 146

jolie-pitt 145

officials 116

people 112

paparazzi 112

la 109

sights 105

set 105

limiting 104

rights 94

snags 93

mag 93

pix 87

cruise 86

scientology 72

lawsuit 69

named 69

see 64

pics 62

obama 57

wild 46

play 42

west 42

political 42

link 42

claims 40

jolie 39

voight 28

mother 26

became 26

tom 26

surprised 26

became claims cruise jolie jolie-pitt

la lawsuit limiting link mag mother

named obama officials

paparazzi people pics pix play

political rights scientology see set

sights snags surprised tom twin voight

west wild

pitt 494

brad 489

jolie 368

angelina 348

magazine 242

tom 199

cruise 196

people 183

photos 171

rights 169

exclusive 166

twins 163

scored 163

newborn 160

ap 158

couple 123

home 122

france 121

paparazzi 118

got 117

pair 117

day 117

near 115

bloody 115

camouflage-wearing 114

tussle 114

guards 114

york 92

representative 92

carlson 69

erin 69

Tagcloud summary

angelina ap bloody brad camouflage-

wearing carlson couple cruise day erin exclusive

france got guards home jolie magazine near

newborn pair paparazzi people photos pitt representative rights scored tom tussle twins york

This analysis shows which words (Top 30) dominate in the titles and summaries of the articles for the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA" from 28.07.2008 to 01.08.2008 as well as during the last 3 days. You may get indications about topics, people or products that have made head-lines in the general area of the search string, that are currently in the news. The words that dominate may also give you an insight into the tone and content orientation of the articles.
































































































































































































[11] Word analysis of titles and summaries last 3 days

If the analysis period does not cover more than the last 3 days due to a high volume of news articles, the results in the "Analysis period" and "Last 3 days" columns will be identical.

If the overall total of analysed words is small, it is possible for words that have only appeared once to appear in the Top 30 list. These words are not listed.


the areas that the words accompanying the search string ""BRAD PITT" OR "TOM CRUISE"" in "USA" occupy, both in the analysis period and currently

thematic main issues by which the articles in "USA" were, or are currently being, titled

predominant main topics in which the search string appeared or is currently appearing

the tone and content orientation of the articles


Is the search string appearing with the expected words and headlines in "USA"?

Can the content tone or tendency be determined from the predominant words in the title lines or summaries (positive, neutral, critical)?

Do the predominant words in the title or summary allow us to deduce the central topics of the articles?


[12] Linklist by Search result "BRAD PITT" (Top 30)

In which articles being published for the first time was the search string ""BRAD PITT" OR "TOM CRUISE"" found most often in the title and/or summary?

To access the origi-

nal articles used for

this analysis simply

click on the blue

marked values or

texts within the ta-

ble.

Sourcename(...) Title(...) Date Articles Title-hit

New York Daily New… People wins the bidding war fo … 01.08.2008 1 1

Actress Archives, NY Vanity Fair 2008 Best Dressed … 01.08.2008 1 1

FOXNews Jon Voight: Angelina 'Wasn't t … 01.08.2008 1 1

Hollywood.com Katie Holmes Denies Forcing Ou … 01.08.2008 1 1

abc13.com, TX People mag snags rights to Jol … 01.08.2008 1 1

E! Online Brangelina Babes Ready for Unv … 01.08.2008 1 1

Hollyscoop, CA Meet the Brangelina Twins This … 01.08.2008 1 1

hecklerspray, Los … Tom Cruise in $250 Million “is … 01.08.2008 1 2

CNN International People magazine gets Pitt-Joli … 01.08.2008 1 1

TMCnet AP Top News at 10:56 am EDT 01.08.2008 1 1

United Press Inter… Report: Jolie-Pitt twin pics s … 01.08.2008 1 1

Access Hollywood People Mag Snags US Rights To … 01.08.2008 1 1

MediaPost Publicat… Mag Bag: MPA Sues Magazine-Sha … 01.08.2008 1 1

WTHI, IN People mag snags rights to twi … 01.08.2008 1 1

X17 Online, Califo… Fifteen Million Bucks! 01.08.2008 1 1

RedOrbit, TX Is This Really the Biggest Sta … 01.08.2008 1 1

RedOrbit, TX Late Night Laughter Lines Are … 01.08.2008 1 1

USA Today 'People' to introduce US audie … 01.08.2008 1 1

KXMC, ND People mag snags US rights to … 01.08.2008 1 1

MSNBC People snags rights to Jolie-P … 01.08.2008 1 1

amNewYork, New York Ready to see the million-dolla … 01.08.2008 1 1

Macon Telegraph, GA People mag snags US rights to … 01.08.2008 1 1

Ecorazzi, NY Pamela Anderson To Build Eco-F … 01.08.2008 1 1

Post-Bulletin, MN Jeff Reinartz: 'No news is goo … 01.08.2008 1 1

Denver Post, CO People: Angelina "wasn't the k … 01.08.2008 1 1

Post Chronicle Tom Cruise Named in Scientolog … 01.08.2008 1 1

Monsters and Criti… Soundtrack Review: 'Tropic Thu … 01.08.2008 1 1

The Business Sheet… How People Snagged Those Brang … 01.08.2008 1 1

The Plain Dealer -… Justin Timberlake may be next … 01.08.2008 1 1

eFluxMedia Tom Cruise Named in $250 Milli … 01.08.2008 1 2

Title-Text# = Number of words from the search argument contained in the title and summary

The 30 leading articles from a total of 969 articles from 493 online sources in "USA" from 28.07.2008 to 01.08.2008 are shown, in which the search arguments of the search string ""BRAD PITT" OR "TOM CRUISE"" appear most often in the title and/or summary. This table shows only first-time publications - no copies are included. The titles are sorted according to their time proximity. The article can be ac-cessed directly via the link if it is still available.






























































[13] Linklist by topicality (Top 30)

The Top 30 time-proximity articles (including duplications)

To access the origi-

nal articles used for

this analysis simply

click on the blue

marked values or

texts within the ta-

ble.

Sourcename(...) Title(...) Date Articles Titel-hit

amNewYork, New York Brad Pitt and Angelina Jolie ( … 01.08.2008 1 2

MyFox Spokane, WA People Mag Snags US Rights To … 01.08.2008 1 1

FOX 11 Online, WI People Mag Snags US Rights To … 01.08.2008 1 1

New York Daily New… People wins the bidding war fo … 01.08.2008 1 1

MyFox Nepa, PA People Mag Snags US Rights To … 01.08.2008 1 1

Actress Archives, NY Vanity Fair 2008 Best Dressed … 01.08.2008 1 1

MyFox Chattanooga,… People Mag Snags US Rights To … 01.08.2008 1 1

MyFox Gulf Coast, AL People Mag Snags US Rights To … 01.08.2008 1 1

Ocala, FL People mag snags US rights to … 01.08.2008 1 1

Clarksville Leaf C… People mag snags US rights to … 01.08.2008 1 1

Poughkeepsie Journ… People mag snags US rights to … 01.08.2008 1 1

FOXNews Jon Voight: Angelina 'Wasn't t … 01.08.2008 1 1

Access Hollywood People Mag Snags US Rights To … 01.08.2008 1 1

TMCnet AP Top News at 11:31 am EDT 01.08.2008 1 1

ABC News Ready to see the million-dolla … 01.08.2008 1 1

Hollywood.com Katie Holmes Denies Forcing Ou … 01.08.2008 1 1

Metromix, IL Ready to see the million-dolla … 01.08.2008 1 1

6abc.com, PA LA officials set sights on lim … 01.08.2008 1 1

Access Hollywood ROLL CALL: Britney Drops 2.5M … 01.08.2008 1 1

KITV.com, HI When Can You See First Jolie-P … 01.08.2008 1 1

WZZM, MI People mag snags US rights to … 01.08.2008 1 1

Minneapolis Star T… Ready to see the million-dolla … 01.08.2008 1 1

WDSU, LA When Can You See First Jolie-P … 01.08.2008 1 1

NewsNet5.com, OH When Can You See First Jolie-P … 01.08.2008 1 1

WXii 12.com, NC When Can You See First Jolie-P … 01.08.2008 1 1

The Columbian, WA People mag snags US rights to … 01.08.2008 1 1

Click 2 Houston.co… When Can You See First Jolie-P … 01.08.2008 1 1

abc13.com, TX People mag snags rights to Jol … 01.08.2008 1 1

KQCA, My58.com, CA When Can You See First Jolie-P … 01.08.2008 1 1

Local10.com, FL When Can You See First Jolie-P … 01.08.2008 1 1

Title-Text# = Number of words from the search argument contained in the title and summary

The list contains the 30 (approx.) articles with the closest time proximity that were found for your search string ""BRAD PITT" OR "TOM CRUISE"" in 969 articles from a total of 493 online sources. The results here are sorted only by time and date. Duplicates are included. In addition, the list contains the information as to how many words in your search string were found in the title and in the text. The ar-ticle can be accessed directly via the link if it is still available.






























































Description

The basis of the analysis:

This analysis is based on the search string ""BRAD PITT" OR "TOM CRUISE"" that you submitted. A maximum 1,500 articles of the articles found in the last 4 weeks are included in the analysis.

Possible limitations:

If a very high volume of articles exists for your search string, then

the analysis period may be very short (extreme case: 1 day)

some analyses may be identical: [04] and [05], [06] and [07]

the meaningfulness of the analyses may be reduced

If a very low volume of articles exist for your search string, then

the word analyses will significantly lose in meaningfulness

the charts will lose their meaningfulness

Articles cannot always be definitively classified as press statements. The classification of an article as a press state-ment can therefore only be understood as an approximate possibility and never as a certainty. In the same way, ar-

ticles that are not identified here as being press statements may very well be press statements, in actual fact.

Search strings, search arguments, phrases

This report contains a number of special terms that are used in conjunction with the search for articles, explained briefly below:

Search string: The search string is what you entered in our form for the analysis of online presence. It is composed of a number of search arguments or phrases that will be searched for in the articles.

Search arguments: These are individual words that are entered in the search string. These search argu-ments can be extended with quotes or minus signs to make a particular search logic possible. The latter

will be explained below.

Phrases: These are multiple search arguments that are combined together when the requirement is to find

them as a combination. In this case, a group of search arguments are marked with quotes. Example: "dalai lama"

The "and" search:

In general, you can use the search string to search for one or more arguments, e.g.:

afghanistan

merkel sarkozy

apple iphone t-mobile

If you include multiple search arguments in the search string, all of the search arguments must be found in the arti-cles.

The "phrases" search:

This search differs from search for normal search arguments described above in that the arguments contained in the phrases must all be found together as a combination and in the order entered.

You can also search for phrases in combination with other search arguments, e.g.:

"angela merkel" france

"dalai lama" "angela merkel"

In the first example above both the complete phrase and the search argument must be found. In the second, both

phrases must be found.

Datasource

Google – www.google.de (We are not responseable for the content or articles from this source)

http://www.google.de/


Description

Excluding search arguments or phrases

Furthermore, it is possible for you to exclude certain search arguments or phrases from the search by prepending a minus sign, e.g.:

afghanistan -army

merkel -schröder

apple -jobs

"angela merkel" -china

"dalai lama" -merkel

Excluded search arguments and phrases will not be included in the word analyses

How hits are used after the search

All search arguments are counted towards the hit ranking whereas phrases count as a whole.

Only the first search argument or first phrase is used in the Title Hits analysis ([02]) irrespective of how many search arguments and phrases you submitted. For the 5 examples above this results in:

afghanistan

merkel

apple

"angela merkel"

"dalai lama"

NEWBASE GmbH: media analysis - redefined!

This exemplary, purely quantitative media resonance analysis can only be supplied by an online media resonance analysis that concentrates its validity and is dependent on the number of hits.

If you are interested in continuous, regular online presence analyses and would like, at your convenience, to be able

to reproduce the delivered results, filter and compare them over any given period of time with our unique NEWBASE Analyst light analysis software, then please contact:

[email protected]

Another focal point of our work is the content-based, qualitative analysis of media presence with editorial and intel-

lectual evaluation. Each analysis comprises one or more charts and diagrams, editorial description of the analysis,

conclusions as well as raising questions. The overall report contains a summary of the descriptions of the analyses

as well as a listing of all the conclusions and questions raised in the form of a checklist - an ideal starting-point for you to do further work based on our analyses. All the reports are made available to you online in our Customer Por-

tal. The deliverables are: a report in HTML, WORD, POWERPOINT, PDF and Codebook formats. In addition - and this is unique - we will also supply our reports embedded in our NEWBASE Analyst light analysis software with which you

will be able (alone, or with the help of our telephone service) to reproduce, verify and filter the results of the analy-ses. This gives you a completely transparent view of the data we provide; you also benefit from owning a perma-

nent archive of analyses.

Our analysis service website is http://www.newbase-analyst.de

In addition, we provide and install systems worldwide for observing the print and online media. Our product ranges NEWBASE PressClipping, NEWBASE PressReview and NEWBASE PressProduction are being used around the world at

leading national and international clipping services. And particularly in Germany, we have made a name for our-selves with public institutions, ministries, political parties, local government, federal chancelleries and many others,

who can best meet their requirements for observing the media by having their own in-house NEWBASE system.

Our media observation software website is http://www.newbase.de

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For the purposes of teleservices provider identification, according to §6 Teledienstegesetz (TDG), we would like to

specify the responsibilities for the contents of this media resonance analysis and the Internet page(s) that belong(s) to it.

Transparency and open communication are self-evident for us, both inside and outside NEWBASE GmbH. You will find important information about NEWBASE GmbH as well as information on how to contact NEWBASE GmbH here.

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Germany

NEWBASE is a limited company (GmbH) as per German law.

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Documents

NEWBASE Analyst Online Presence Analysis BRAD PITT OR TOM …newbase.de/download/NEWBASE Analyst-brad pitt OR tom cruise-us-… · This analysis can give insights into the online