John McNeilNew Balance

Marketing Portfolio

SOCIAL MEDIA

Selected images and wrote captions for New Balance and partner Facebook, Twitter, and Instagram accounts. I also made this content available to over 500 retailers worldwide for their social pages.

AMAZON A+ DETAILS

Highlighted specific shoe specs for Amazon digital banners. This helps the consumer understand the quality of the product to help push forward a purchase.

NB UNITE - LOGO LOCK-UP & PROMOTIONAL PRODUCTS

Locked the New Balance “NB Unite” logo with Footlockers logo for an event celebrating global style. That logo was then used for premium promotional giveaways.

EASTBAY – GAME DAY GIVEAWAYS

In collaboration with Eastbay I ordered, packaged, and sent promotional products to winners of a bi weekly competition. This would essentially build awareness of the brand in different geographical locations.

FULL PAGE ADS IN SHOE RETAILER MAGAZINE

Created full page Ads for a popular footwear magazine.

TENNIS POP KITS/RETAIL FIXTURES

Produced Quarterly Retail POP kits for Tennis Specialty

GRAPHICS FOR SHOWROOMS

BRAND INFLUENCER SEEDING

Sent Product to specific influencers to post on their social media and share our brand with millions of consumers.

FABOLOUS (Left) 3.8 Million Followers

23.9K Likes

MEEK MILL (Right) 10.3 Million Followers

45.5K Likes

BRAND INFLUENCER SEEDING

Sent Product to specific influencers to post on their social media and share our brand with millions of consumers.

FABOLOUS (Left) 3.8 Million Followers

23.9K Likes

MEEK MILL (Right) 10.3 Million Followers

45.5K Likes

BOOTH FOR AGENDA - LAS VEGAS

Agenda is the most diverse and creative lifestyle fashion trade show in the world. Agenda has emerged as the premier destination for brands and retailers to promote their current and future styles. I produced all of the booth creative and strategically determined placement of that creative in the booth. I also gathered a bunch of clips to create a highlight video of the NB brand for the booth.

BOOTH FOR AGENDA – LONG BEACH

AMERICAN FIELD POP UP SHOP

Hosted a booth at the American Field vendor show in the Seaport to highlight the new Made in USA positioning and drive traffic to our NB Flagship doors in Boston. I managed this entire project as well as attended the event to explain product to consumers.

AMERICAN FIELD POP UP SHOP

Hosted a booth at the American Field vendor show in the Seaport to highlight the new Made in USA positioning and drive traffic to our NB Flagship doors in Boston. I managed this entire project as well as attended the event to explain product to consumers.

AMERICAN FIELD POP UP SHOP

Hosted a booth at the American Field vendor show in the Seaport to highlight the new Made in USA positioning and drive traffic to our NB Flagship doors in Boston. I managed this entire project as well as attended the event to explain product to consumers.

CREATIVE INITIATION – NICE KICKS LA & UBIQ

Initiated the creative for a window takeover at UBIQ and Nice Kicks LA.

FINISH LINE MACYS SHOP IN SHOP – CREATIVE

HEAD OF THE CHARLES REGATTA (CONT)

Activation for creative for the expo tent, The Lenox hotel, digital media, and print ads.

• Full NB graphic takeover – similar to Boston Marathon • All guest-facing associates to wear NB/HOCR product

• hotel & hospitality tent at HOCR

HEAD OF THE CHARLES REGATTA (CON.)

#TeamNB