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www.sustainabletourism.nz
ECONOMIC HOST COMMUNITY
Sustainable Growth
Industry Revenue
Community Engagement
Host Community Satisfaction
ENVIRONMENTVISITOR
Visitor Engagement
Visitor Experience
Minimising Footprint
Ecological Restoration
Tourism businesses actively support and champion
ecological restoration initiatives
International and domestic visitors’ experience of
New Zealand overwhelmingly meets or exceeds expectations
Based on a survey of 614 tourism organisations, including 497 supporters of the New Zealand Tourism Sustainability Commitment.
Tourism businesses actively engage with their visitors to
ensure that the visitor experience is enhanced
Tourism businesses are measuring, managing and
minimising their environmental footprint
90%2025 Goal
20192018
69%63%
+6CHANGE SINCE
LAST YEAR
$50 billion total tourism expenditure
per year by 2025
Sustainable growth through profitability, innovation,
quality improvement and investment
+4%CHANGE SINCE
LAST YEAR
+3CHANGE SINCE
LAST YEAR
Tourism businesses are desirable/responsible employers;
leaders in engaging and supporting vibrant communities
New Zealanders are happy with the level of tourism
activity and support growth
+4CHANGE SINCE
LAST YEAR
-1CHANGE SINCE
LAST YEAR
+3CHANGE SINCE
LAST YEAR
+2CHANGE SINCE
LAST YEAR
+1CHANGE SINCE
LAST YEAR
GOAL ACHIEVED
$$$50b
$39.3b
2025 Goal
2018 Actual
2019$40.9B
90%2025 Goal
2019
2018
78%79%
201981%
90%
77%
2025 Goal
2018
201990%
100%
87%
2025 Goal
2018
96%2025 Goal
2019
2018
97%
96%
100%2025 Goal
201978%
201876%
Performance Dashboard 2019New Zealand Tourism Sustainability Commitment
Tourism Sustainability Commitment Score
Tourism Sustainability Commitment Score
Tourism Sustainability Commitment Score
9.5
8.2
7.9
2025 Goal
2019 Actual
2018 Actual
90%2025 Goal
201979%
201876%
