NEW YORK, NY DMA

The New York Designated Market Area

(DMA) is the most populous and

densely populated area in the U.S. with

a total 2013 population of 21,166,786

and a population density of 1,935

persons per square mile. The New

York DMA includes all five boroughs of

New York City, all of Long Island,

portions of New York State,

Connecticut, New Jersey and Pike

County, Pennsylvania. There are more

than 7,740,000 households in the DMA

and the median annual household

income is greater than $66,700.

The racial and ethnic mix of New York

is extremely complex. The non-

Hispanic White population, made up of

many different European ethnicities is

currently about half of the population,

but by 2016 will represent less than

50% of the total, creating a minority-

majority.

Hispanic immigration from Puerto Rico

and Dominican Republic historically

made up the majority of the Hispanic

population, but recent trends show a

significant surge in South and Central

American ancestries.

Over the past 13 years, since the 2000

Census, the Hispanic population has

grown 31% to more than 4.9 million.

More than 55% of the Hispanic

population in the New York DMA is

highly bi-cultural and bi-lingual.

Although smaller in total numbers, the

Asian population has seen significant

growth over same period swelling to

almost 2.1 million. The primary

countries of origin for the Asian

population are China, Taiwan, Korea

and The Philippines.

Population 2013 Ranking 2013 Population

Total 1 21,166,786

Hispanic 2 4,928,766

White non-Hispanic 1 10,489,318

Black non-Hispanic 1 3,221,844

Asian non-Hispanic 2 2,084,102

1990 2000 2013 2018

Hispanic Population 2,724,892 3,750,958 4,928,766 5,397,898

White Non-Hispanic 11,892,444 11,228,690 10,489,318 10,278,891

Black Non-Hispanic 3,032,645 3,242,087 3,221,844 3,217,213

Asian Non-Hispanic 852,331 1,391,608 2,084,102 2,338,846

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

Po

pu

lati

on

-20%

0%

20%

40%

60%

HispanicPopulation

White Non-Hispanic

Black Non-Hispanic

Asian Non-Hispanic

% Chg '00 v '13

NEW YORK, NY DMA

HISPANICITY

HA1: Americanizado

English dominant (nearly no Spanish)

Born in US; 3rd+ generation

Few Hispanic cultural practices

HA2: Nueva Latina

English preferred (some Spanish)

Born in U.S.; 2nd generation

Some Hispanic cultural practices; often “retro-acculturate”

HA3: Bi-cultural

Bi-Lingual (equal or nearly)

Immigrant as child or young adult

Many Hispanic cultural practices

HA4: Hispano

Spanish preferred (some English)

Immigrant as adult, in U.S. 10+ years

Pre-dominant Hispanic cultural practices

HA5: Latinoamericana

Spanish dominant (nearly no English)

Recent immigrant as adult (less than 10 years ago)

Primarily Hispanic cultural practices

Identify with home country more so than U.S.

24%

51%

16%

10%

Hispanic White non-Hispanic

Black non-Hispanic Asian non-Hispanic

Non-Hispanic Whites still form a small majority in the New

York DMA, but their population numbers are shrinking while

Hispanics and Asians are growing quickly.

HA1, 13%

HA2, 28%

HA3, 27%

HA4, 18%

HA5, 15%

HISPANICITYTM

More than 55% of the

Hispanic population in

the New York DMA

is fully bi-lingual

and bi-cultural.

28%

3%

6%

3%

16%

6%

4%

6%

1%

27%

Puerto Rican

Other Caribbean Hispanic

Salvadoran

Guatemalan

Other Central American

Ecuadorian

Colombian

Other South American

Other Hispanic

Dominican

NEW YORK, NY DMA

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013

The Designated Market Area (DMA) boundaries are defined by Nielsen.

This map indicates the Hispanicity™ index

at the ZIP Code level for the New York,

NY DMA, where "1" indicates Hispanic

individuals who are most acculturated

and "100" indicates those least

acculturated.

NEW YORK, NY DMA

This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American

Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2013.

For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/

Copyright 2013 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its

entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2013.

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013

The Designated Market Area (DMA) boundaries are defined by Nielsen.

The variation in dominant country-of-

origin for the Hispanic population is

illustrated by Block Group for the New

York City metropolitan area.