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Kotra NEW YORK IP-DESK

NEWSLETTER #8

WEBINAR INVITATION

JUNE 26, 2020

Building and Protecting Your

K-Brand in the YouTube Era CS3)

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Building and Protecting

Your K-Brand in the

YouTube Era

WEDNESDAY, JULY 22,2020 16 PM

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The Korea Society and Korea Trade-Investment Promotion Agency (KOTRA)

are delighted to present Building and Protecting Your K-Brand in the YouTube

Era on July 22, 2020. Over the last two decades, YouTube has demonstrated its

versatility, achieving far more than the launch of successful careers for the

likes of Justin Bieber and BTS. Businesses of all sizes increasingly adopt this

highly effective yet affordable advertising platform as part of their marketing

strategy to attract audiences and drive sales. With this backdrop, our

upcoming seminar will explore various legal and business aspects of

managing content on YouTube while building your K-brand on this rapidly

expanding channel.

Keri S. Bruce. Partner at Reed Smith LLP will lead our first session by

examining relevant copyright, trademark and advertising law issues. She will

also offer practical guidance on minimizing potential risks and seeking

infringement remedies.

In the second session, you will hear insightful perspectives and first-hand

experiences from three prominent K-brand YouTuber panelists - (1) MI Choi,

founder of I Love Dance, a popular K-pop dance studio which also creates K-

pop content featuring various groups of dancers; (2) Seonkyoung Longest, a

prolific producer of K-food cooking videos; and (3) Liah Yoo. founder of

KraveBeauty, who shares her makeup tutorials and product guides. Zena Kim,

Director of Litigation & Legal Operations at A&E Networks, will be

moderating the panel discussion.

Please join us for an intellectually stimulating and inspirational evening.

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YouTube A|DHH| ^ £!^f

(Building and Protecting Your K-Brand in the YouTube Era)

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Keri S. Bruce, Partner, Reed Smith LLP

Zena J. Kim, Director of Litigation & Legal Operations, A&E Networks

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MJ Choi, Director & Founder, I Love Dance

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Seonkyoung Longest, Asian at Home

Liah Yoo, CEO, KraveBeauty

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Translate

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RSVP

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Agency. Additional information is available at the Department of Justice, Washington, DC.

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