Permanent on-line Jamboree starts on scout.org - 15 October
2013
Saved From : www.scout.org"On 15 October we are launching a new
online platform for WorldScouting. It aims to bring together all
the Scouts around the world in apermanent jamboree. It marks a
fundamental mind-shift in ourcommunications and will contribute to
change the way we are doing businessin World Scouting. Also, this
moment is very special as we prepare tocelebrate another JOTA-JOTI
and we hope that this new platform willcontribute to further
engagement and exchange between Scouts worldwide.The changes to
scout.org go beyond creating a new website. They reflect theway we
see our Movement and its role in the lives of our members. We
havecreated a platform which will provide constant learning,
communication,sharing and development." - Scott Teare, Secretary
General WOSM
Why is it happening: Our digital journey
When we launched the previous website 7 years ago, we were
focusing on our SCOUTS brand. It was a necessary move,which unified
our identity and our activities. As people change the way they use
the Internet, so must we. Major social mediaplatforms have started
expanding to become an integrated part of young people?s lives. We
should not only be part of thischange but actually help drive it.
The new website we are launching will become an enabler for young
people and adults inScouting to share, experience and learn.
Moreover, it will allow all Scouts to feel that they are
participating in a globalmovement.
Our new website is the centre of World Scouting?s renewed web
presence. It is a hub for all of our digital activities. It bringsa
new level of transparency, responsiveness and interactivity.
What is happening: The vision for the new scout.org
The vision of the new scout.org is to be an online space where
the Movement is living in its full vibrancy ? 24/7 and 365 daysa
year.
We want scout.org to showcase the diversity, unity and vastness
of our Movement. It will be a place where Scouts can shareprojects
and feature success stories. It will be a permanent online Jamboree
and a constant meeting place both for Scoutsand external visitors.
All the developments for the new scout.org should eventually
contribute to the development ofScouting.
How we make it: Everyone?s a user, everyone?s a creator ? a
dynamic scout.org
The new scout.org will consist of three sites in one: a
user-driven site, a corporate site and an intranet. It will be
focusing onpeople AND content.
User-generated content changed the Internet and more broadly the
way individuals and organisations communicate. People
new website 1 of 2
are empowered to share and communicate directly with
institutions. To reflect this great shift, we would like to open
scout.orgto our members.
Technically speaking, the new scout.org enables people to create
profiles, post content, share it, like it and comment on
it.Personal profiles of users with photos bring a strong personal
identity and connection with scout.org and the Movement atlarge. We
want the empowerment of individuals to be visible from the very
first moment. Indeed, the bubble-up effect willensure that great
stories from the grassroots of Scouting around the world will make
it to the headlines on the homepage ofscout.org within no time.
The corporate part of the website placed under ?About Scouting?
will provide a wide array of information about ourMovement and
about our organization. Good content and quality information from
the previous website has been captured,updated and transferred. We
will continue building our strong identity and communicate about
our values and our Movement.
The intranet section is another new feature for the special
benefit of National Scout Organizations. In this space, you
willhave dedicated access to the various announcements, resources
and services that World Scouting offers to all its
memberorganizations. The goal of the intranet is to improve
communications and information exchange between World Scouting
andNSOs. You will be able to find information about different
events and activities, as well as reports created by all Offices of
theWorld Scout Bureau and other NSOs. And this part will continue
to grow over time as our needs evolve.
Creating success together: What?s next?
It is extremely rare that a user-driven website takes off on its
own. We need to foster and help in the initial phase of
organicgrowth. A team of creators and editors must assist in
bootstrapping the website at the beginning. We all have great
storiesabout our Movement and about our achievements, which we
would like to share with the world. Now, it is a great moment todo
so.
We invite you all to visit the new scout.org and to start
sharing your personal and organisational stories. That way we
cancreate success together.
