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 A New Vision for Agriculture Deepening public-private collaboration to accelerate growth in sustainable agriculture The Issue Over the past three years, food security and economic crises have highlighted both the urgent need and the potential for developing sustainable agricultural systems. Nearly one billion people -- one out of six globally -- lack access to adequate food and nutrition. By 2050, the global population will surpass 9 billion people, and demand for agricultural products is expected to double. At the same time, the world’s agricultural systems will be increasingly challenged by water scarcity, climate change and volatility, raising the risk of production shortfalls. Substantial gains in agricultural productiv ity can be realized through investment, innovation , policy and other improvements. However realizing these gains will require an exceptional level of collaboration among stakeholders in the agricultural value chain including governments, companies, multi-lateral and civil-society organizations, farmers, consumers and entrepreneurs. Stakeholder alignment around shared priorities and large-scale initiatives is therefore key to success. A New Vision for Agriculture The New Vision for Agriculture initiative, led by the Consumer Industries Community of the World Economic Forum, works to develop a shared agenda for action and foster multi-stakeholde r collaboration to achieve sustainable agricultural growth through market- based solutions. The initiative has defined a vision that highlights agriculture’s potenti al as a positive driver of food security, environmental sustainabili ty and economic opportunity worldwide. The group believes that achieving this vision will require the leadership and capacity of all stakeholders  government, business, civil society, academia, farmers and consumers. Project activity is anchored around expert analysis and leadership level dialogues at both global and regional levels. These dialogues have catalyzed two major country-level partners hips to date, in Tanzania and Vietnam, with more under development. Who Is Involved? The project is led by 20 global partner companies of the World Economic Forum who provide strategic leadership and championship of the initiative. These include: Archer Daniels Midland, BASF, Bayer AG, Bunge Limited, Cargill, The Coca-Cola Company, DuPont, General Mills, Kraft Foods, Metro AG, Monsanto Company, Nestlé, PepsiCo, SABMiller, Swiss Reinsurance Company Ltd., Syngenta, Unilever, Vodafone Group, Wal-Mart Stores Inc., and Yara International . A diverse network of global and local stakeholders are engaged in initiative dialogues and partnerships. The World Economic Forum manages the initiative, engaging a wide array of stakeholders in its dialogues, partnerships, and thought leadership activities. The Forum’s  Global Agenda Council on Food Security , a high-level multi-stakehol der group, provides advisory and leadership support to the initiative. The Opportunity The New Vision for Agriculture initiative offers a platform through which stakeholders can create a shared agenda for action on sustainable agricultural development. It engages high-level leaders of industry, government, international instituti ons and civil society   with support from leading experts to define joint priorities, recommendations and opportunities for collaboration. Issues addressed by the initiative include: Leveraging public and private-secto r investment Sharing environmental best practices

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A New Vision for Agriculture

Deepening public-private collaboration to accelerate growth in sustainable agriculture

The Issue

Over the past three years, food security and economiccrises have highlighted both the urgent need and thepotential for developing sustainable agriculturalsystems. Nearly one billion people -- one out of six

globally -- lack access to adequate food and nutrition.By 2050, the global population will surpass 9 billionpeople, and demand for agricultural products isexpected to double. At the same time, the world’sagricultural systems will be increasingly challenged bywater scarcity, climate change and volatility, raising therisk of production shortfalls. Substantial gains inagricultural productivity can be realized throughinvestment, innovation, policy and other improvements.However realizing these gains will require anexceptional level of collaboration among stakeholdersin the agricultural value chain including governments,companies, multi-lateral and civil-society organizations,

farmers, consumers and entrepreneurs. Stakeholderalignment around shared priorities and large-scaleinitiatives is therefore key to success.

A New Vision for Agriculture

The New Vision for Agriculture initiative, led by theConsumer Industries Community of the WorldEconomic Forum, works to develop a shared agendafor action and foster multi-stakeholder collaboration toachieve sustainable agricultural growth through market-based solutions.

The initiative has defined a vision that highlightsagriculture’s potential as a positive driver of foodsecurity, environmental sustainability and economicopportunity worldwide. The group believes thatachieving this vision will require the leadership andcapacity of all stakeholders – government, business,civil society, academia, farmers and consumers.

Project activity is anchored around expert analysis andleadership level dialogues at both global and regionallevels. These dialogues have catalyzed two majorcountry-level partnerships to date, in Tanzania andVietnam, with more under development.

Who Is Involved?

The project is led by 20 global partner companies of the

World Economic Forum who provide strategicleadership and championship of the initiative. Theseinclude: Archer Daniels Midland, BASF, Bayer AG,Bunge Limited, Cargill, The Coca-Cola Company,DuPont, General Mills, Kraft Foods, Metro AG,Monsanto Company, Nestlé, PepsiCo, SABMiller,Swiss Reinsurance Company Ltd., Syngenta,Unilever, Vodafone Group, Wal-Mart Stores Inc.,and Yara International.

A diverse network of global and local stakeholders areengaged in initiative dialogues and partnerships. TheWorld Economic Forum manages the initiative,

engaging a wide array of stakeholders in its dialogues,partnerships, and thought leadership activities. TheForum’s Global Agenda Council on Food Security, a high-level multi-stakeholder group, provides advisoryand leadership support to the initiative.

The Opportunity

The New Vision for Agriculture initiative offers aplatform through which stakeholders can create ashared agenda for action on sustainable agriculturaldevelopment. It engages high-level leaders of industry,government, international institutions and civil society – with support from leading experts – to define joint

priorities, recommendations and opportunities forcollaboration. Issues addressed by the initiativeinclude:

Leveraging public and private-sector investment

Sharing environmental best practices

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A New Vision for Agriculture

JAN 

Global Convening

FEB  APR  JUN 

2010  2011 

Project BoardMeetings

NOV  OCT  DEC  JAN 

2012 

AUG JUL 

Conference call 

Global Agenda

CouncilMeetings

26-30 JanDavos

25-29 JanDavos

8Dec

29 Nov- 1Dec

New Vision for Agriculture: Project milestones

Regional Convening 4-6 MayCapeTown

27-29 AprilRio deJaneiro

13-15 NovNew Delhi

In person

12-13 JuneJakarta

4March

4 OctNew York

13Sept

12Jan

DEC  MAR  MAY  SEP  NOV 

7 JulyGeneva

13Jan

9-11 Oct

Abu Dhabi13A ril

31Ma

6Dec

TBD

Developing agricultural markets, includingopportunities for small-scale farmers

Improving access to affordable and nutritious food

Project activity to date has included:

Global and regional leadership dialogues to identifyopportunities for action and collaboration

Formation of two country-level partnerships inTanzania and Vietnam, and development of twomore in Indonesia and Mexico in 2011

  Development of a “Vision Document” outlining theframework, goals and principles of the Vision

Development of a "Roadmap for Stakeholders"towards achievement of the Vision, providing a

framework for action and collaboration for globalleaders

Project Benefits

The project intends to generate value for participatingorganizations and the global community through:

  Insight into key issues and stakeholder priorities intargeted regions

  Engagement with key public and private sectorstakeholders and relevant processes

  Agenda-shaping to raise the priority and visibilityof sustainable agricultural development at global

and regional levels

Opportunities to develop shared priorities andcatalyze partnerships with relevant organizations

Milestones

In 2011, the initiative will host public-private dialoguesat the following events:

  World Economic Forum on Latin America, Riode Janeiro, Brazil, 27-29 April

  World Economic Forum on Africa, Cape Town,South Africa, 4-6 May

  World Economic Forum on East Asia, Jakarta,Indonesia, 12-13 June

  India Economic Summit, New Delhi, India,November 13-15

  World Economic Forum Annual Meeting, Davos-Klosters, Switzerland, 25-29 January 2012

Contacts

For more information on this project, please contact:

Lisa Dreier, Director, Food Security andDevelopment Initiatives, Tel +1 212 703 2349 [email protected]

Helena Leurent, Director, Agriculture, Food &Beverage Industry, Tel +41 (0) 22 869 1447 [email protected]

Visit our website athttp://www.weforum.org/agriculture