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„New technologies in fundraising”
Azadi SheridanProductle (UK)27th May 2015
Agenda
• New trends, fashion or not far future?• Offline vs online• How to do fundraising?• Several tools for fundraising
Who am I?
• Approaching 20 years in not-for-profit sector
• 11 years for with world’s leading fundraising software vendor
• Now independent consultant and social entrepreneur
BRACE YOURSELVES
THERE IS A LOT oF FUNDRAISING TECH COMING
Rene Magritte
“It’s also an instrument of change.”
AmnestyInternational
How do UK people give?
Never assume...
Viral
• https://www.youtube.com/watch?v=RBQ-IoHfimQ
• https://www.youtube.com/watch?v=L9O8j9QPZc8
#NoMakeUpSelfie
• Generated 600 news stories
• Reached 80 per cent of UK adults
• Achieved 221,400 Facebook fans and 8,000 Twitter followers,
Non-non-profits
Look at the follows…
Celebrity = success??
Not successful – no change in donations per 15 minutes.
Cultivate the audience• = 0.078%
response rate of 648,000 views
• vs• 7% -
standard direct mail response
• vs• 25%
response rate of email P2P ask
Innovation focused on retention
• Automated follow ups
• Personalisation
• (Expenditure)
Relevant formal feedback
http://rnli.org/latestlaunches/Pages/latestlaunches.aspx
Why is retention so important?
Creative Partnerships
Direct Debit
• 60 million payments = >£1.2 billion per year
• The average annual cancellation rate in 2013 was 3.1%
• The highest in 10 years is 4.33%
Source: Rapidata Charity Direct Debit Tracking Report 2014
Analytics
• And also• Other
products purchased
• Similar products from other companies
• Has children?• Link to cause
• Ask your donors!
Look at the data...
Know your supporter
Know your supporter
Be honest
Technology Opportunities
• Google hangouts – exclusive clubs?• Video feedback reports• Banner advertising – good again?• Corporate sponsorship - need to
prove your brand value• So much more!
Breaking news…. H20nly
Some Conclusions• Relationship NOT technology• Keep network interested – donation
and interaction• Focus on the donor outcome -
engagement or payment?• Leverage goodwill – help share well!• Say thank you!• Great websites:– www.sofii.org– http://npengage.com– www.theagitator.net
