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NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

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Page 1: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN
Page 2: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

NEW SHARPENERS RANGE

The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN article.

Therefore, we have taken care of all the details to create a brand image that transmits quality and design impulse buying

Articles with the latest features and exclusive designs difficult to imitate.

MILAN has its OWN IDENTITY, this fact separates our brand from others.

Displays with the same design, which builds corporate image, and reduced shapes for the small retailers.

Page 3: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

NEW RANGE OF SHARPENERS

The MILAN Design Team has worked with the most accuracy and following the latest trends in order to achieve a quality article, unique and inimitable.

Page 4: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILA

o Designed by our Design Department

o Design inspired by the original eraser 430.

o The new brand MILAN AFILA has been created in order to avoid a possible confusion between the eraser 430 and the beige pencil sharpener.

o Available in 4 colors: beige, blue, orange and green.

Page 5: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILA

Characteristics:

Material: Poliestyrene of high impact.

Blade of carbon steel visible in the back part.

Bar code and “Designed in Spain” printed on the back part.

Page 6: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILA

Presentation:

Presented in displays of 32 pencil sharpeners in assorted colours.

Display square shaped, following the same line of the eraser and pencil sharpener.

Page 7: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TRI, DOUBLE AND TWIN

This new range of pencil sharpener has a main characteristic to be emphasized: " RUBBER TOUCH ".A soft touch of synthetic rubber that improves the perceptible quality when the user touches the article.

With this new material, MILAN takes distance from other brands creating INNOVATION and EXCLUSIVITY Items difficult to imitate.

THE AIM : to transmit quality and to know at a simple sight that it is a MILAN article.

Page 8: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TRI

o Designed by our Design Department

o Design inspired by the eraser 428.

o Available in 4 colors: beige, blue, orange and green.

Page 9: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TRI

Characteristics:

Material: ABS (Acrylonitrilebutaniene Styrene). Non toxic plastic.

Touch of eraser.

Pencil sharpener with carbon steel blade .

MILAN logo on the front part which transmits quality.

“Designed in Spain” printed on the back part, which gives importance to the design.

Bar code printed on the back part.

With deposit

Page 10: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TRI

Presentation:

Appears in displays of 18 pencil sharpeners in assorted colors.

Page 11: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

DOUBLE

o Designed by our Design Department

o Practical design for the user with ergonomic shape.

o Available in 4 colors: beige, blue, orange and green.

Page 12: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

DOUBLE

Characteristics:

Material: ABS

Touch of eraser.

Double pencil sharpener of carbon steel: it sharpens standard and MAXI pencils.

MILAN engraved on the front part, which transmits quality.

“Designed in Spain” printed on the back part, giving importance to the design.

Bar code printed on the back part.

With deposit.

Concave and convex shape to facilitate the use of the deposit.

Page 13: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

DOUBLE

Presentation:

Appears in displays of 18 pencil sharpeners in assorted colors.

Arranged with the blade MAXI at the top.

Page 14: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TWIN

o Designed by our Design Department

o Practical design for the user with ergonomic forms.

o Available in 4 colors: beige, blue, orange and green.

Page 15: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TWINCharacteristics:

Material: ABS.

Touch of synthetic eraser.

Double blade sideward of carbon steel: it sharpens standard and MAXI pencils.

MILAN engraved on the front part, which transmits quality.

“Designed in Spain” engraving on the back part, giving importance to the design.

Bar code printed on one side.

With deposit

Concave and convex shape to facilitate the use of the deposit.

Page 16: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

TWIN

Presentation:

Appears in displays of 18 pencil sharpeners in assorted colors.

Arranged in two floors in “palindrome colours”.

Page 17: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILABORRA

Page 18: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILABORRA

o Designed by our Design Department

o With this new model the brand AFILABORRA is extended, improving the visual aspect and the aesthetics of the product rounded shapes, pleasant to touch.

o Purchase item for impulse and destined to the children.

o Available in 3 fashionable colors: blue cyan, magenta and green pistachio.

Page 19: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILABORRACharacteristics: It consists of 4 pieces: 3 pieces build the body and 1 the dome. Different materials:

* body: ABS * Transparent colored dome: GPPS

(Polyestirene of general use)* Low cap: PP (Polypropilene)

Half oval eraser of synthethic rubber without phtalates with the printing MILAN Spain. Sharpener with carbon steel blade and cap. Deposit. Touch of rubber on the body.

Page 20: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILABORRA

Caracteristics:

MILAN printed in white color on the front part and bar code printed on the back part. MILAN since 1918 engraving on the low cap to give a corporate identity. “Designed in Spain” engraving inside the low cap

Page 21: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

AFILABORRA

Presentation:

Presented on displays of 16 afilaborra in assorted colors (4 blue cyan, 4 magenta and 8 green pistachio)

Arranged forming an upside-down V.

Page 22: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN

NEW RANGE OF PENCIL SHARPENER AND AFILABORRA

Safety regulations:

MILAN is recognized by their products safety. MILAN works beyond the current legislation to provide quality and protection to the environment and to the children.

The new range of pencil sharpener and afilaborra:

o Fulfills the European regulation of safety concerning toys (EN71).

o Does not contain phtalates.

o Does not contain cadmium nor heavy metals

Page 23: NEW SHARPENERS RANGE The new MILAN pencil sharpeners have been created with the aim that the consumer perceives with the naked eye that it is a MILAN