New SEO Template

8/11/2019 New SEO Template

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Search Engine Marketing for [ClientName][Date]

[Your Name][email address][phone number]

[Address & Phone Number] 1
mailto:[email protected]:[email protected]


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Search Engine Optimization Proposal

Company Overview

[Include a brief explanation of your business and the principals. eebelo! for an example that !e use.]

"han# you for interest in our ser$ice. %ubhout is an online mar#etingrm speciali'ing in ()* Paid earch* (mail +ar#eting and ocial+edia.

, -e are search mar#eting specialists !ith a exible proprietary

management platform that !ill support your business ob/ecti$es.-e o0er a customi'ed approach !ith the tools to execute anational or locali'ed campaign. -e are experts in ()* PP*ocial +edia and (mail +ar#eting.

, )ur management team has o$er 12 years of experience !or#ingfor companies li#e 3eri'on* A)4* Intuit and other 5ortune 266companies.

, )ur Internet reporting portal allo!s easy access one sourceaccess to your online mar#eting campaigns. )ur platform #eepsus organi'ed and allo!s you to understand our !or# acti$itiesand results.

[Include corporate bios.]

Competitive Analysis

"he scores abo$e are a rough approximation of the current $alue ofmonthly tra7c to your site and your competitors. "he score iscalculated by ta#ing the !ebsite8s current ran#ings* position and thea$erage cost per clic# if you chose to buy a clic# through 9oogleAd!ords :estimated trac ! rankto "estimated trac ! rank# $estimated cost per click#.

[Address & Phone Number] ;


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[Add commentary about ho! the prospect8s score stac#s up against

the competitors]

"he table abo$e compares your ran#ings to your competitors. Any ro!!ith a ha$e a betterran#ing than you.

Opportunity Overview

[?estate the business opportunity in your o!n !ords. ould beincrease leads* /ust get more tra7c* get ahead of the competitor theydon8t li#e* etc@ ]

[+a#e sure to explain ho! this program !ill help them reach their

goals and ts into their current mar#eting plan.]

[Also include some example #ey!ords that might be targeted. ou8ll!ant to ma#e sure these are framed as potential #ey!ords. (xample.]

Keyword Searches Average CPC Competition Target

veterinary websites 320 $ 2.17 43,300 Yes

[Address & Phone Number] B


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Keyword Searches Average CPC Competition Target

veterinary marketing 245 $ 2.21 144,000

vet websites 183 $ 1.67 11,300 Yes

veterinarian websites 180 $ 1.73 32,400 Yes

veterinary logos 170 $ 0.34 5,560

veterinarian website 140 $ 1.45 17,400 Yes

veterinary websitedesign

125 $ 2.556,000

Process Overview

9ood !ebsite ran#ings are dri$en by content on your site and the lin#sand content from other sites. -ith this in mind* the bullets belo!summari'e our process for optimi'ing your !ebsite8s ran#ingsC

During the %e&'ord (isco)er&phase of the pro/ect* !e !or#!ith you to determine the best #ey!ord targets. -e use yourcurrent site tra7c* #ey!ord research tools and your business

strategy to determine the target #ey!ords that your prospectsare using !hen loo#ing for your business.

-e then create ke&'ord rele)ant articlesfor your targeted

#ey!ords each month. "he content is de$eloped so that onearticle can be used se$eral times during the lin#,building phaseof the pro/ect.

)ur ongoing link*building programdistributes that content toone of the 1666 sites that accept user,generated content. (achof the articles lin#s bac# to your site !ith rele$ant anchor text.Although the primary purpose of these submissions is lin#s to thetarget site* the client may recei$e some referral tra7c from thesubmissions. If desired* !e can also use the content for blogging.5inally* all submissions are added to social boo#mar#ing sitesand other locations to impro$e the indexing of the content bysearch engines.

[Address & Phone Number]


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Any conrmed lin#s are included in our lin#ing rotation so that

some ne! articles my lin# to other articles or social boo#mar#s."he process increases the $alue of the lin#s into your site.

All of our acti$ities are a$ailable for client re$ie! through our

() dashboard. In addition to the actions* !e trac# ran#ings on adaily basis for each targeted #ey!ord.

Online Tools

)ur () ser$ices are deli$ered by our custom search mar#etingplatform. ou can log in to our dashboard at any time to chec# thestatus of your campaigns and re$ie! your current ran#ings.

)ur ran#ing trac#er sho!s ho! your ran#ed at the beginning of the

campaign and ho! the campaign has impro$ed your position.

[Address & Phone Number] 2


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Fse the built in email mar#eting tools to nuture the leads you captureor build email lists to nd ne! leads. All of this information is in oneplace and it sa$es you the hassle of logging into multiple systems togather the information you need.

Fse the social media monitoring featuers to trac# !hat people aresaying about your business.

Recommended Program

%e&'ord +esearch

-hile our primary focus !ill be on lin# building* !e !ill start !ith#ey!ord research and basic onsite () update recommendations. ou!ill get the follo!ing deli$erablesC

[Address & Phone Number] G


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%e&'ord +esearchH -e #ic#,o0 all engagements !ith an initial

inter$ie! !ith your team to unco$er any internal analyticsinformation !e might use for #ey!ord inputs. "hese #ey!ordsare listed in an earlier section. -e then e$aluate that list againstBrdparty search $olume data sources to select targeted#ey!ords. -e !ill li#ely identify some important head terms as!ell as the longer tail terms. "he deli$erable !ill score each#ey!ord based on estimated search $olume and relati$ecompetiti$eness to ran# on that term.

Onsite recommendationsH "he content and structure of your!ebsite it an important part of good search engine ran#ings. -e

!ill pro$ide a document !ith general recommendations for yoursite. -e !ill also pro$ide best practices for updates to your!ebsite and internal lin#ing recommendations.

,ink -uilding Program

)nce !e ha$e selected your target #ey!ords and pro$ided siterecommendations* !e begin our 4in# Juilding program. "he number oflin#s to your !ebsite !ill greatly inuence your search ran#ings.

.rticle (istribution and ,ink -uilding

-e !ill !rite articles about your #ey!ord targets each month.-e !ill then submit your articles to sites across the !eb. )ur articledistribution process !ill also submit the content to ? aggregators*social boo#mar#ing sites and other user generated content hubs.

)ur ser$ices are typically grouped into pac#aged monthlysubscriptions. "he table belo! is a sample ser$ice plan for your site.

Plan (etails and Cost

"he table belo! includes the monthly acti$ities of our () program.

"he initial month also includes Key!ord ?esearch and )nsite?ecommendations as explained abo$e.

(escription Plan /eature+eportingH includes ()dashboard !ith ran#ingtrac#er and submissionstatistics

es

[Address & Phone Number] L


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(escription Plan /eature

0argeted %e&'ordsH thenumber of #ey!ords that theplan supports. Key!ords canbe changed o$er time.

1

.rticles ! -logs 2rittenH#ey!ord rich articles pro$idecontent to Brdparty articlesites and allo! lin#s bac# tothe target site.

3 month

-log Comments "optional# 4rele$ant comments on blogs

!ith a lin# bac# to you site.

es

Monthl& ContentSubmissionsH the number ofarticles submitted to sites !ithlin#s bac# to your site.

At least 56 month

Social -ookmarkingH Brdparty sites that allo! people totag content on the !eb. "hesesites are used to highlight thearticle content.

es H articles areboo#mar#ed to getcontent indexed andimpro$e article authority.

+SS PromotionH reate ?feed of your articles andcontent that are distributed toaggregation sites and increasethe number of lin#s to your!ebsite.

es

Package Cost 7899! month

[Address & Phone Number] M

Documents

New SEO Template