New SEO Book by Cholakov it

8/12/2019 New SEO Book by Cholakov it

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SEO - search engineoptimization for web-sitesHow you can easily optimize your website


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C h o l a k o v I TWe Love Wha t We Do

C o n t e n t

SEO Search Engine Optimization, what is it ?

CholakovIT3 Sofronii Vrachanski 21 str.

Plovdiv 4000, Bulgaria

mobile: + 359 0899 501 004

e-mail [email protected], [email protected]: http://cholakovit.com

Domain factors inuencing rankings in search engines part 1

Page level search engine ranking factors part 2

Some easy SEO tips to optimize your website for a keyword phrase

Search Engine Optimization (SEO) for WordPress

08 - 09

10 - 12

13 - 16

17 - 19

19 - 21

Why does a website need optimization ?

How will SEO help my business and how long will it take until it does ?

How much does it cost and will investments return ?

04 - 05

05- 06

06 - 07


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C h o l a k o v I TWe Love Wha t We Do

Rich snippets and SEO

CholakovIT3 Sofronii Vrachanski 21 str.

Plovdiv 4000, Bulgaria

mobile: + 359 0899 501 004

e-mail [email protected], [email protected]: http://cholakovit.com

Microdata, semantic search and SEO

Schema.org and how to include microdata in your web site?

What does structured data mean?

Panda and Penguin updates how to protect your website?

27 - 28

29 - 32

33 - 34

34- 35

36- 38

Citations and their SEO meaning

How to register your business in Google + Local?

Why you should register your business in Google + Local ?

21 - 23

23 - 25

25 - 27


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CholakovIT

W h y d o e s a w e b s i t e n e e d o p t i m i z a -

t i o n ?Everyone has a computer today and uses it to search and nd a

variety of things online. Some people seek products they want

to buy, others look for the details of a particular event, and still

others look for information they really need. According to recent

studies 20% of the people spend from 1 up to 2-3 hours a day at

their computer, 30-40% spend from 3 up to 7-8 hours a day, and

30-40% spend more than eight hours at the computer every day.

The percentage of people who spend very little or no time what-soever at their computer is very small.

From 70-80% of the people who use the Internet go to Google to

nd information on products, events and other things

necessary. Since Google is the most visited search en-

gine, and a lot of searches are generated through it, a

great number of websites get a large portion of their

traf c right from there. And this is exactly what holdsthe essence of the answer to why a website needs opti-

mization.

A great percentage of the visitors go through the rst

few links in the search results, or through page one at the most, thus leaving page two to be visited extremely

rarely. If your website is displayed on page one, and most importantly, if users can nd you within the top 3 of

the results, you will not only have website traf c, an improved image, and a page visited and read by many, but

you will also make actual sales of products and services.

SEO (Search Engine Optimization) makes nding your website easy, and you will notice that after a SEO cam


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H o w w i l l S E O h e l p m y b u s i n e s s a n d

h o w l o n g w i l l i t t a k e u n t i l i t d o e s ?

The main goal of SEO is to drive some serious traf c to your

website and generate sales. The way we achieve this is throughoptimization for Google, Yahoo, Bing, Yandex, and more. Once

SEO has reached its goal, you will not only be amongst the rst

page results for certain keywords, you will also be in the top 3 or

5, and you will have huge traf c and lots of sales. Optimization

is one of the ways in which you increase your sales and traf c.

Our experience shows that even if you create a beautifully de -

signed, well-structured website, it will not be very ef cient un -

less some serious work to make it popular is done. However, oncethe website becomes popular, the investment returns are huge and

pro t continues to increase over time.

The time which is necessary for the optimization of a website is

at least three months (or at least this is the minimum period we

paign website traf c rises signi cantly, and thus you can take the leading positions in the results displayed by

search engines.

This is exactly what SEO aims at- higher traf c and more sales because you are easily found on Google (themost widely used search engine), and surely let us also add Yahoo, Bing, and the others.

Because of SEO users will stumble upon your website, and not your competitors! The process of search engine

optimization is part of the overall strategy of Internet marketing.

That is why, if you would like your website to really reach the audiences you target on the Internet, and to ben-

e t from its existence, then you should consider using the services of a professional SEO optimizer.


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CholakovIT

would recommend you). During that period an SEO expert works on your website code and les- the

so-called On page optimization; after that has been done the expert will start registering your website

in different directories, create back links, and these back links will be rated by Google- if they are high

quality links, its your win, for your rank grows.

SEO - web traf c and web site optimization

There are a number of techniques that an SEO expert will apply and it takes time for basics to be imple -

mented. This time has to be at least three months in order for SEO to take effect, and whoever aims at

serious results, should subscribe for SEO services for a full year. This is when the effect will indeed be

huge. There is no xed limit- the more you invest in SEO, the more you earn, and the higher will your

revenues be.

H o w m u c h d o e s i t c o s t a n d w i l l

i n v e s t m e n t s r e t u r n ?

From one point of view, the price of SEO may be considered very low, but also very high from another.It largely depends on the type of business you would like to develop, how active you are ready to be, and

much more. In a number of cases the business is being rather neglected, the people who run it are very in-

active, and the achieved results simply lose their signi cance- this is a typical case when optimization turns

expensive. This is the place to point out that if our client is really serious on business development, he/she

will follow the advice given by SEO experts, as in this way all desired goals will be achieved, and the ser -

vice we provide will be inexpensive and our client will be able to generate pro ts.

We have also come across a number of cases when a very cheap low-quality SEO service is offered, which

can seriously damage the reputation of a website. The real price of high-quality SEO services in Bulgaria is

about 400 BGN per month (approx. 200) and even more. There are services which are offered at a lower

price, but are stripped from certain features, either because the website is small or new, and is not very pow-

erful, or because the price is just too high for the client in the beginning, for he/she still has other expenses

on the hands, still investing and not yet expecting huge returns.


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CholakovIT

For one reason or another, you can nd these services at a slightly lower price but oftentimes the quality

is lower. If we are considering serious quality and active optimization which aims high, then prices cango as high as 600 BGN per month (approx. 300) or even more, but keep in mind that the pro ts after

this investment are enormous.

The website itself also plays a role in determining the price, the website quality and code matter are not

to be neglected either.

To have great pro ts it is important to work with an expert in SEO, one who has had years of experience

optimizing a variety of websites, and has recommendations from clients. If you nd the right person,

you will de nitely enjoy huge investment returns!


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What is Off Page SEO?

Off Page SEO is all the optimizations that a specialist makes outside the optimized site. It ismainly link building (creating of links from other websites towards the optimized pages) which isthe most important factor for high search rankings. A few of the ways for Off Page SEO are:

- registration of the website in directories

- link exchange between one or more websites

- publishing of articles about your website in other websites

- creating of new websites (blogs, forums) which have links towards the optimized website inother word they make your site more popular.

Can a website on which has been performed only On Page SEO come up in

search engine rankings?

It is possible to some extent if the website has been optimized for keywords with low competitionratings. It is possible also in cases of the optimized website having exclusive content drawingvisitors to share links toward this content. Often this is the case with entertainment websites butagain the keywords have to be with low competition ratings. If the keywords you optimize awebsite for are popular and many people optimize for them than it is very difficult to rank high insearches for them especially if the content of the optimized website does not stimulate usersharing.For successful SEO you have to combine On Page with Off Page optimization .


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Domain factorsinfluencing rankingsin search engines part 1The factors influencing rankings in search engines need to

be understood, figured out and used in Search EngineOptimization . Without proper understanding of SEO youmay not reach the desired results or just rely on chance.The Google algorithm for search results is kept secret but

our experience, the experience of many people, SEOspecialists and Google and Bing employes show therelation between your website and its placement in searchresults.

Which are the factors?

The factors influencing search results can be divided in 2categories domain name related and website pages

related .The influence of different factors according to Seomoz (as of 2011) can be viewed in thediagram to the left.The results shown are: - links leading toward a website page and their authority 21%- keyword inside the website content 15%- keywords in the domain name 11%- data showing the level of the pages in social sites 7%- level of the brand represented by the domain 7%- on page optimization factors non keyword related 7%- web traffic toward a page 6%- on page optimization factors related to the domain name and non keyword related 5%

Below are detailed analyzes of the factors mentioned.
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I. Domain name related factors

1. Using keywords in the domain name.

How are the website keywords used in the domain or subdomain name? Is the keyword included

in the domain name and what is its positioning in the domain?The possibilities are:1.1. The domain name is a keyword for example keyword.com. 1.2. The keyword is included in the domain name abckeyword.com. 1.3. The keyword is the first word in the domain name keywordABC.com. 1.4. The keyword is the subdomain name keyword.abc.com. 1.5. The keyword is the second subdomain name keyword.123.abc.com. 1.6. The keyword is an extension of the domain name ABC.keyword. 1.7. The keyword is at the same time in the domain name, subdomain and extensionkey.word.com or key.wo.rd. The best choices are 1 through 4. The best and most preferred is 1. where the keyword is the

domain name which case is considered a head start in the search rankings. 5, 6 and 7 are not agood choice. The domain name extension .com, .org, .info etc. has less and less influence in thesearch rankings.

The tendency according to SEOmoz from 2011 compared to 2009 is: the importance of usingkeyword/s in the domain name decreases. I n June, 2010 domain names like keyword.com had0.38 correlation with higher rankings. At the end of March, 2011 this number went down to 0.22

one of the lowest so far.

2. Links toward the domain and the quality of the links

This factor includes the quality of the inboundlinks (the links pointing toward the optimizedwebsite). Here we talk not only about thelinks toward the site for example to pagewww.test.com/A but for all the links pointingtoward the domain *.test.com. This factorincludes:

2.1. The quantity of inbound links with certainanchor text.2.2. The importance/authority of the domain

i.e. page rank, moz rank etc.2.3. The distance form the trusted domains calculated by algorithms like TrustRank, mozTrustetc.2.4. The quantity of unique URL links pointing toward your domain (dofollow and nofollow).2.5. Is the content of the websites having links toward your website similar to your content.2.6. What is the frequency of attaining inbound links.


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2.7. Quantity of unique c-blocks from IP addresses (with rel=follow or rel=nofollow) which pointtoward your website.2.8. Diversity of inbound links for example links from forums, links from blogs, links from newssites etc.2.9. Inbound links from websites with high reputation.

The tendency is: latest research of the % dofollow links suggest that if a website has very fewnofollow links compared to dofollow links what happens is that the website goes down in thesearch engine rankings. SEO specialists suggest that the reason for lowering the ranking is thatGoogle suspects spam campaign.

3. Non keyword related on page factors regarding the domain name

Besides keywords and links there is other criteria searchengines use for ranking a website.

3.1. Number of letters in the domain name, dashes, use ofdigits.3.2. Unique website content.3.3. Adding new content.3.4. Website bounce rate how long do visitors stay on thewebsite.

3.5. CTR rating from the SERP search engines for the domain how many people stay on thewebsite and continue looking at different pages.3.6. Number of errors found when the search engine robot passes through the website.3.7. How old is the domain name.3.8. The speed of response from the hosted domain name measured by the Google robot.

3.9. Number of 404 page errors.3.10. Quality of other websites in the same C-block or IP of the hosting server.3.11. Time left for the domain to expire!

The SEO specialists have concluded that the domain name length is important factor. It is notrecommended to use dashes and digits. Another observation is that domain names that expire inless than a year are less indexed by Google, the indexing speed is considerably lower. Theloading speed of your website is also very important. If your website loads slow when the Googlerobot tries to index it than your ranking in searches will also be lower. Avoid having pages notfound or error 404! It is very important for your website to have unique content. Avoid duplicatecontent! Google places higher websites that are more useful, unique and easy to navigate.

4. Level of the domain brand

Here are included elements of the domain that show the quality of the branding plus data aboutthe brand. This area is not very clear but representatives from Google and Bing share that theinformation for a website from Facebook and Twitter play a role in search placement.


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This factor includes the followingelements:

4.1. The brand/domain searches.4.2. Number of mentions in news sites and

social sites.4.3. The quantity of data in thetoolbar/browser for the use of the domain.4.4. Wikipedia quotations about thedomain.4.5. Registration of business web sites in

Google Places.4.6. Official Facebook page of the website.4.7. Official Twitter page of the website.4.8. Official LinkedIn page.4.9. Frequent mentions of the website in LinkedIn as an employer.

The tendency is that the number of shares and mentions of a domain in the news and social siteswill have more and more influence in search rankings. More valuable are only the inbound links.The social shares and mentions increase the traffic toward your site which in turn helps for bettersearch engine rankings.

Page level search engineranking factors part 2That article is part 2 of Domain factors influencing rankings in search engines . Part 1described the domain level search engine factors. The article in part 2 will describe the page levelsearch engine factors.

1. Data about the pages level in social sites.

This factor is related to data from the social media

(Facebook, Twitter etc.) about the ranked page:- The authority of Twitter users with link toward a page.- Quantity of shared pages in Twitter.- Quantity of Facebook shares.- Authority of the Facebook users sharing a link withinFacebook.
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- Comments about the page in the social media.- Authority of Google Buzz users sharing links toward a page.- Quotes with links toward the page.

Some of the elements above may not influence the Google rankings so much but it is very

possible that by having many shares in the social media or mentions of your website in Wikipediathat your website becomes higher ranked in search engines.

2. Links toward a page inside a website and relevance of these links.

This factor includes the number and quality of the links pointing toward the page. It includes:

- Quantity of unique domains having a link toward your website with anchor text with the exactkeywords.- Quantity of unique domains having a link toward your website with with anchor text partlycontaining your websites keywords. - Quantity of unique domains containing a link towards a page.- Total quantity of links pointing toward the website (each domain may have many links towardyour website). These links can have anchor text all with your website keywords or partlycontaining the keywords.- Page authority measured with algorithms like PageRank, StaticRank, mozRank.- Similarity of the content between your website and the website linking to it.- Difference in terms of TrustRank and mozRank between the page linking to your site and the

highly trusted government and university websites.- Quantity of unique c-blocks of IP addresses linking toward your website.- Diversity of links (from blogs, forums, directories).- Links from established trusted websites.


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The tendency is that external links have high importance for search engine rankings and thesocial media factors increase their role. Interesting discovery according to SeoMoz from 2011 isthat external links with anchor text containing non exact keywords is better than the case withanchor text with the exact keywords. This is better for your SEO website optimization !

Our advice is to have around 50% links with exact and 50% with partially anchor text to avoid penalty by Google.

Thematic relation to linking websites has less influence but it is important to have inbound andoutbound links from and to thematically related websites. Important: after the Pinguin and Pandaupdates is important to have back links from websites with relevant topic.

It is better to have a link from the highest ranked page of a website than have links in all its pagesin the footer of the website.

3. Using keywords in pages.

Here are included keywords/phrasesin certain parts of the HTML code ofthe page (in the title tag, H1 and H2titles, alt attributes of images etc.).The elements of this factor are :- The keyword is first inside the Titletag of the page.- Number of keyword repetitionsinside a page.

- Keywords in alt tags of images.

- The percentage of the keyword inside the Title tag and inside all the pages of the domain.- The percentage of the keyword inside the Body tag of the page.- Presence of the keyword in the first 100 words of the page content.- Presence of the keyword in the webpage URL.- The keyword is first in the H1 title.

4. Traffic level toward a page.

At this time Google considers not only thetraffic toward the domain but also the traffictoward a particular page. The pages with more

traffic are considered more important and rankhigher. These elements describe the user datafor page ranking based on the assumption thatGoogle and Bing with their toolbars, browsersand mobile devices have access to large webtraffic for analyses. This factor includes:
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- CTR from Google for the page for keyword.- Bounce rate of the page, measured with the return of users to the search engine .- Average CTR from Google for a page for all keywords.- Quantity of keywords for which the page is being rated.- Volume of user data collected from the browser or toolbar.

The wider opinion is that Google follows CTR and bounce rate of the pages because this is aclear indicator if the users are satisfied with the page content and it is logical that this affects the

page rating.

5. On page factors non keyword related.

This factor includes: - Unique page content.- Connections of the page with other pages (ifthe page is isolated from the rest of the

website pages) includes inside pages pointing toward this page and not only linksfrom the menu.- Newly added content.- Page age how long ago has the page beenindexed by Google for the first time.- Page content length.- Page loading speed.- Images included in the page.- Links pointing toward 404 error pages(pages not found).

- Usage of snippets.

Observations: Long URLs have negative effect.Rich snippets help for CTR increase of the

page.Fast page loading for users and the Googlerobots positive. Slower page loading can lead

to lower rankings.Unique content is most important. There are many websites with not well structured HTMLsranked high by Google because of that reason.

AdSense do not give any advantage they can even be disadvantage in rankings.


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Some easy SEO tips to optimizeyour website for a keyword

phrase

We share with you some easy steps for you to make yourwebsite optimization better.

It is important the keyword phrase to be in the title () the best for the keyword phrase is to be in the

beginning of the title. Place important keywords as close tothe front of the title as possible.Also the keyword phrasehas to be mentioned exactly, not almost exactly. Forexample for a keyword phrase Chocolate donuts the besttitle would be exactly:

Chocolate donuts

URL the keyword phrase has to be in the url of the page.Place it as close to the domain name as possible. Forexample:

sweetes.com/chocolate-donuts

Different words in the url have to be separated with dashes, notwith underscores. This is what Google officially recognized asthe way to separate words in urls. Also all letters in the url


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should be with small caps (because it would be easier for people to write it that way and thatswhy this is also one of the factors for Google).

Meta description it doesnt have direct influence on Googles rank ing. But when people seewell written and related description to some page in the search result, it is possible for them toclick it and that will increase your traffic. It is good your keyword phrase to appear there alsobecause people will know that there is information in the content which they are searching for.

The content in a small text the keyword phrase has to be mentioned at least 3 times. In abigger text at least 5-6 times.

The best is your keywords to appear in the first sentence of your content. Nearer to the beginningof the text, the better!

Your keyword phrase can be marked with italic in the beginning once (not more than that). Thisis considered to have some small percent for theranking of your web site.

Important : Dont come to the extreme withadding keywords. It is important your text tolook natural and not like stuffed with keywords.It will be more useful even if the content isuseful, attractive and linkable inspiring peopleto link to it.

Seo researches show that one text can be ranked higher and higher when you add keywords tillone moment. After that there is no change in the position in search results. Keywords stuffingcan repel users of your web site and it also can act as an alarm signal for Google that somethingis wrong with your content and there can be a penalty for your web site.

Alt (Image Alt Text) your keyword phrase is good to be included 1-2 times in the alternativetext of your images. If you have many images, it is not necessary to include your keywordphrases in all of them. It is also good the filename of some of your images to be as yourkeywords because there is a possibility for images to be found in Google image search and thatcan also bring traffic.


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Additional tips:

Internal links the links to your optimized for keyword phrase page has to come from other pages in your website also (its better to be inside the content of these pages). This will show tosearch engines that you consider your optimized page as very important in your website.

Click-Depth it is considered that the more easy and near to the home page is one optimized page, the better (because visitors will have to click less times to reach that page starting fromyour home page.)

Search Engine Optimization SEO)for WordPress

WordPress offers a variety of settings for searchengine optimization of your website. The best part isthat these settings are easy to access and dont requirecoding experience whatsoever.

One of the most important settings is located insideSettings > Privacy . Here you can enable yourwebsite visibility for search engines. This option isturned on by default but it is a good idea to check it

out.

Next you have to pay attention to your website title (Settings > General > SiteTitle) . Your website title will be a part of the title tag for each page and title tags areimportant for search engines. Use a keyword/phrase which describes best your website. Thetagline description is also a part of the title tag for the home page unless you leave it blank.

Usually after publishing a new article on your website it takes some time before the content getsindexed by the search engines. To avoid this slight inconvenience after every change you make inyour blog WordPress automatically signals every content change to given servers. Go toSettings > Writing and inside the Update Services field type in the servers addresses.

Here you can find a list with servers: codex .

The URLs of your pages are very important for SEO. URL likehttp://yoursite.com/?p=123 is not the best option. Search engines cannot understand whatthe page content is by reading ?p=123 . Use http://yoursite.com/postname/ in this waysearch engines will index your pages more easy and correct. You can set how your posts URLs
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appear in Settings > Permalinks . It is a good idea to enter inside the Custom Structure field/%postname%/ . You can learn more about using permalinks here . Search engines like dynamicwebsite with periodically added new content. That is why blog is a good choice. WordPressmakes it easy to create a blog and if you structure well the blogposts your website will definitelygo up in search results.

To write a new post inside of WordPress go to Posts > AddNew . The post title is of importance. Include in the post titlechosen for SEO keywords/phrases so that search engines caneasily recognize what is the topic of the article. The contentof the article is also very important. It has to be engaging forthe visitors with useful information in this way people will

come back to your website. The theory is that the keyword density in your articles should bearound 2% b ut dont worry just write the article without thinking about the keyword density andit will look natural. One way to choose keywords is to write in the search engine a word related to

your web content and look for the drop down results to show up. In the Post Tags field you canenter some important keywords related to the article.

After you publish the article it will appear in the main blog page and the articles own page. In this case the search engines will index duplicate content which is not good. To avoid theduplicate penalty after the first few sentences insert more tag . This will divide the article intwo parts, the first part will be visible on the main blog page and the full content will be on the

blog posts individual page.

Dividing your content into categories can be very useful for easy navigation. Dont add anarticle in more then on category this can also lead to duplicate penalty.

Besides the blog you website probably contains and other pages. The above principles are alsovalid for them but due to their static content they are not considered that important for SEO .

If you want to expand the standard SEO capabilities of WordPress you can install SEO plugins . There islarge variety of SEO plugins most of them are free ofcharge make your own choice. In this article we willfocus on two of them: All in One SEO Pack and Google

XML Sitemaps. All in One SEO Pack optimizes the

home page, creates your chosen meta title, metadescription and meta keywords . It optimizes thesame way all the blog articles (all the posts). Google

XML Sitemaps makes XML duplicate of the websitewhich search engines use for quick access and indexing.
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To install the plugins go to Plugins > Add New and in the search field type the plugin name.Choose the plugin and click Install Now. After the new page is loaded click on ActivatePlugin . You are all ready, check the settings.

There is no need to change the default settings of Google XML Sitemaps they are already well set

up. The All in One SEO Pack settings can be found in Settings > All in One SEO .

For any plugin to work its Plugin Status has to be Enabled. In the Home Title field you have toenter a variation of the website title . Follow the same principles as for the website title . Ifyou leave the field blank the plugin will use the website title . Inside the home description youhave to enter the website description which appears in search engine results for thehomepage. The best number of words describing your website is 20 40. For Home Keywordsuse 3 4 keywords for the website in general.

Leave the next few fields the way they are by default.

Canonical URLs Rewrite Titles: Post Title Format: Page TitleFormat: Category Title Format: Archive Title Format: Tag TitleFormat Search Title Format: Description Format: 404 TitleFormat: Paged Format: SEO for Custom Post Types: UseCategories for META keywords: Use Tags for META

keywords Dynamically Generate Keywords for Posts Page: Make sure that Use noindex forCategories and Use noindex for Archives are checked. In this way the categories and archives

pages wont be taken into account and duplicate content will be avoided. L eave the rest the way itis by default. Dont forget to click the Update Options button to save the changes. After that go tothe posts page Posts > All Posts . Open an article and at the bottom of the page you will findAll in One SEO Pack settings for the article. Type in Title, Description and Keywords and

click Update .Your beginning website optimization settings are complete. You can also go beyond these SEOsettings and create social media connections etc. for further popularization of your website.

Citations and their SEO meaningThe use of Citations , included as part ofour SEO strategy , is important for improvingthe overall search engine ranking of yoursite. It is really important to understand thedefinition and application of Citations.

Citations are essentially data references toyour business name, address, telephone orother pertinent data which can appear on


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website pages, other than your own website. For example, citations regarding you and/or your business can appear in online company directories, public yellow pages and other sources, suchas conference attendee listings without your direct participation in submitting information tothese sources.

Citations are one of Googles optimization factors that you should not neglect, because ifimplemented properly, citations can be the main factor for your website to be shown or not. Forexample, if two websites have almost the same SEO values, the website with the most citationswill most likely be ranked higher and therefore will be more visible in certain search engineresults .

Why they are so important for Google?

Citations serve to affirm as a proof that you own a real company not just a put-up affair, but areal business (both online and offline). Your company has real company staff in otherwords, citations point out you are a registered firm, you maintain a physical office, have an

established phone connection and most probably a real person exists as a part of it all.SEO best practices and trends show Google likes brands, prefers real companies and otherorganizations with many established citations because these data points suggest those type ofcompanies/organizations are appreciated by search engine users.

How should the citations look like?

Citations should appear using your countrys accepted format for displaying data such asaddresses, phone numbers etc. It is important the citations to include:Companys address with postal code Your companys primary phone number

Your company name (with or without an URL link)

For Example:CholakovIt Ltd, 9 Bulgarski apokrif Str, 1434 Sofia, Bulgaria

Where I can place Citations?

A list of the most commonly used sources are shown below, butwherever you see a competitors listing or a citation for a

company in a similar business, you should consider adding your organization too.

yellow pages, directories about companies sponsorship of differ ent events websites like Flickr, Picassa, You Tube signatures in forums and e -mails

How we can we find out where our, or other company have citations in search engines?


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Users based in America can visit www.getlisted.org . If you are outside USA post in a searchengine box, the address, the phone number and the name of the company and see what willdisplay on the results.

Here you can watch video with additional information from our colleagues!

Why you should register yourbusiness in Google + Local ?

Why would you register your business or company in Google + Local ? Lets take a look at thefollowing significant reasons:

1) Its free and it provides accurate targeted traffic and free advertisement as well.

2) The second reason can be easily seen on this image:
http://getlisted.org/http://getlisted.org/http://getlisted.org/http://getlisted.org/


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The top few results, shown after searching in Google, are the Google + Local results. If yourwebsite is not registered with Google + Local, it will not be listed within these results, neither on

the map, and will be hidden far away from the visible part ofthe search engine. This shows how important Google + Local

is. This helps a lot in your website optimization ! 3) If you have a mobile device you can easily find activelocal businesses like dental offices, retail stores, etc, by

browsing the internet, which becomes widespread nowadays.One of the greatest benefits of using Google + Local is helpingclients to find your company easily (especially for offline

business).

4) At the moment 1/3 of the queries in Google are related toplaces (Ed Parkers from Google). For comparison in 2010 itwas 1/10, which is clearly showing a progressive trend. Thismeans your business will be shown on the map with the exactlocation and address.

5) Local search is expected to surpass 50% of the overallsearch queries for places in the next 2 years! Using your mobile device for searching queries is acommon practice nowadays.

How your website can be included in Google+ Local and be in a better position

there?

Still there is no real definite clue how to improve your ranking in Google + Local, so it appears asa top result.However, there are some advices you can take, so your website would be included and get a

better position:

1) Register your business when you registeryour company you will need to add informationabout it. Be careful when typing in your address(Google will send letter to verify your businessat the indicated address) and the phone numberyou will list. Your name, phone number andaddress represent your business card all overthe web. When you register in Google + Local

you will have the option to include more than one phone number, however, we suggest you to list


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just one the primary contact number. Its really important that all the information, citations anddetails about your business are identical everywhere on the web.

For more details about how to register your business you can visit our page How to register your business in Google + Local? .

2) A common rule about the ranking in Google + Local is that your companys office should belocated in or near the central part of the populated place(city, town, etc), there are however someexceptions.

3) Ratings and reviews of your business page in Google + Local could reflect on your rankingin Google + Local, but they should look truly objective if you receive 10 great positive reviewsfor just 1 day and none for the next several days or weeks, it will be obvious that this is not verynatural, especially when other similar websites have only 1-2 reviews within a whole year.

How to register your business inGoogle + Local?In attempt to increase its social media presence, Google integrated Google Places and GoogleLocal in its social media, the result of which is Google Plus Local, which has more attractiveview (typical for a social media). That helps for better position in Google Search Engine too.
http://cholakovit.com/en/2940/how-register-google-plus-local/http://cholakovit.com/en/2940/how-register-google-plus-local/http://cholakovit.com/en/2940/how-register-google-plus-local/http://cholakovit.com/en/packages/seo-search-engine-optimization/http://cholakovit.com/en/packages/seo-search-engine-optimization/http://cholakovit.com/en/packages/seo-search-engine-optimization/http://cholakovit.com/en/packages/seo-search-engine-optimization/http://cholakovit.com/en/2940/how-register-google-plus-local/http://cholakovit.com/en/2940/how-register-google-plus-local/


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The company make this with the purpose to encourage companies in all countries to make their business more popular, the way other social medias like Facebook and Twitter are already doing. Now the users of Google Plus can not only to associate with other people in their circle but alsoto search for other firms and services in their area, and also to rate and make reviews.

Instructions on that how to make your own Google + Local business page:

1. If you do nt have a Google account, first you have to create it. 2. Go to http://plus.google.com and login there3. On the left hand side of the page, select More and then click on Pages 4. In the upper right hand corner of the page, select the Create a new page link 5. Now you have to select the most applicable category for your page.

6. Once youve chosen your category, type in the main

phone number for your business and then click on Locate andif there is no other company listed with the same phonenumber you will continue to the next step of giving yourcompanys info. 7. If your business already has a Google Plus Local page

listed, then select it from the list and on it and edit the details.But if your busines s doesnt appear in the results, select theAdd your business to Google link to add your business toGoogle + Local.8. Insert your company details.9. Press the button for creating a new page.10. After you have pressed it, you will go to another page

where you can update or add more information about yourbusiness.

11. Click Save and your information will be saved.12. Important step (!) In order your page to be showed when somebody search in Google +, you have

to validate your page . There are buttons to do that in the top and the right hand side. Then you willsee a page, where Google asks you to see again your company details and if you confirm them, theywill send you a letter with your validation pin code.
http://plus.google.com/http://plus.google.com/http://plus.google.com/


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I hope this article is helpful for you. If there are some questions, we can help you with yourregistration.

Rich snippets and SEORich snippets? They could be well known to you or you might still never have heard much aboutthem. But if we give you some examples like the image below and we explain what they areactually, may be you will remember that you have encountered them, when you were searchingin internet.

Yes, thats right! The first and the third result in this page from Google contain rich snippets andthey are looking better, right? Rich snippets are additional lines and information on particularresult in search engines, which usually contain visual information (rating stars, images, etc.). To

be included in your pages, you have to use structured data like microdata .

What is the use of rich snippets?

Most of the time the use of rich snippets in the source code of your website helps to attract theattention of visitors, makes them more confident and gives them some expectations about the
http://cholakovit.com/en/4098/structured-data/http://cholakovit.com/en/4098/structured-data/http://cholakovit.com/en/4098/structured-data/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4098/structured-data/


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content of a web page. This on the other hand brings more traffic by average 30% and bettersthe ranking in search engines.

What rich snippets are mainly used for in search engines?

In the moment rich snippets are used in Google for:

Reviews People Products Businesses and organizations Recipes Events Music

Brands, which use rich snippets

Some of the famous web sites, that use them, are: IMDb, eBay, iTunes, Rotten Tomatoes,Allrecipes.com .

What you have to do, so that you have rich snippets in your web site?

Its necessary to use structured data using for examplemicrodata.

Your microdata have to be according to the standards likethe examples on schema.org (other alternative is data-vocabulary.org ).

The information in the content, which is described, mustbe visible not only for search engines, but for visitors also!

Your web site must have some authority.


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Microdata, semantic search andSEOToday the use of microdata in your website is as important as in the past meta tags wereimportant for search engines! All that is part of Googles ambition to offer its users more detailedand exact search results. This is also popular as semantic search .

What does semantic search mean?

Semantic search can be shortly described as an attempt of major search engines to offer betterand more detailed search results by using structured data . Lets say that you look for some recipe. You write in Google the name of the recipe and there aredifferent related results in standard view.

Imagine how great will it be, if you are able for example to sort results by time for cooking,ingredients, calories, etc. This is what semantic search does and you can see example of this onthe following image:

What does microdata mean?

One of the ways, which Google uses in attempt to achieve sematic search, is the use of structureddata by adding microdata in the code of a web page.
http://cholakovit.com/en/4098/structured-data/http://cholakovit.com/en/4098/structured-data/http://cholakovit.com/en/4098/structured-data/http://cholakovit.com/en/4098/structured-data/


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Microdata is a part of HTML5, which gives additional information for search engines by usingdifferent markup in the content of pages. Microdata can easily be seen, when it is used for voting.When you search in Google, you can see rating stars near some of the results these are richsnippets , which are made using microdata.Microdata also has a W3C standard. The use of microdata is considered as a replacement for the

older microformats and is recommended officially from Google. Also it replaces some othertechnologies like Video Sitemaps.The use of microdata to create for example rich snippets may increase the traffic to your website and CTR ( Click-through rate) . Because of misuse of rich snippets mainly by some websiteowners who want their pages to look more attractive in search engines (although their pages andcontent topic are not suitable for rich snippets), Google now also can receive reports for suchmisuse of rich snippets.Here is one very short illustrating example of microdatas code:

Html code wihout microdata

My name is Bob Wall but people call me Wall. Here is my home page:

www.example.com

Html with microdata

My name is Bob Wall

but people call me Wall.

What is microdata used for?

Microdata is used for creating:

Rich Snippets (reviews, peoples, products, business and organizations, recopies, events, music)

Semantic search Social Graph and sharing:

Personalized advertisements Friends recommendations
http://cholakovit.com/en/4086/rich-snippets-seo/http://cholakovit.com/en/4086/rich-snippets-seo/http://cholakovit.com/en/4086/rich-snippets-seo/http://cholakovit.com/en/4086/rich-snippets-seo/http://cholakovit.com/en/4086/rich-snippets-seo/http://cholakovit.com/en/4086/rich-snippets-seo/


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For extracting structured data Browser plugins

Examples of structured data similar to microdata on different brand websites:

Ebay Aggregate Rating and product description using microdata (prices)

IMDB actors, starring in the movies using microdata

Microdata for recepies


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Rotten tomatoes information for movies

In My space information for music

In Ticket Master information for events.

If you want to learn more about how to insert microdata in the code of your website, you can visit the

next article: How to include microdata and what does schema.org mean.
http://cholakovit.com/en/4106/how-microdata/http://cholakovit.com/en/4106/how-microdata/http://cholakovit.com/en/4106/how-microdata/http://cholakovit.com/en/4106/how-microdata/


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Schema.org and how to includemicrodata in your web site?

This is part 2 of the article Microdata, semantic searchand SEO. What is the structure of microdata and how you can addmicrodata in your website? That we can find in thevocabulary of schema.org . It is very rich in content. Theuse of that vocabulary for implementing microdata in aweb site is recommended from Google, Bing, Yahoo andYandex (schema.org actually is owned by Google at the

moment). Another alternative of schema.org is data-vocabulary.org .

Is there a microdata alternative?

There are the following microdata alternatives:

Microformats (HTML4) there are some differences and a lot of similarities to microdata. It usesclasses and attributes similar to css and there might be some confusion when you use the sameclass for css and for microformats in you web site.

RDFa (XHTML) (W3C standard 2008)

eRDF (Embedded RDF) GRDDL (W3C Recommendation 2007) Open Graph Protocol (Facebook) Open Graph is used by Facebook. It is used for example when

you share your page in Facebook it gives information about the pages thumbnail, descriptionand title on the page. If Open Graph tags are missing on your page, when you share your pagethere might be not correct default sharing information in Google.

Open graph is needed when we want to share are pages in Facebook for example. However Opengraph is not so descriptive like microdata. Also it duplicates information sometimes.All this ways to structure data have the same goal to make a search more semantic. Googlerecommends the use of microdata, although it allows also the use of Microformats and RDFa .

Tools to create microdata and microformats

If you want to add microdata and microformats to your websites, the following tools may be veryuseful:
http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/


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Schema-creator.org

hRecipe helper for Chrome

Microformats for Chrome

Microdata Tool

Bing WMT Googles Rich Snippets Testing Tool

Quixapp.com hReview plugin WordPress (it uses microformats)

More useful resources:

Schema.org guide for microdata Microdata SEO presentation in Slideshare

What does structured datamean?You may not notice structured data, when it is displayed in a browser likeMozilla Firefox or all others. You can see it only in the source code of a web

page. However structured data can be easily seen when Google or othersearch engine bots crawl your web site.This kind of data helps search engines to get more information from your

content. If you mark with structured data part of your text, Google will knowfor example that a particular sentence is your address or phone number, etc. it wont be just a text for it now Here you will see two examples of texts with and without structured data:
http://schema-creator.org/http://schema-creator.org/http://krofdrakula.github.com/microdata-tool/http://krofdrakula.github.com/microdata-tool/http://www.bing.com/toolbox/webmasterhttp://www.bing.com/toolbox/webmasterhttp://www.google.com/webmasters/tools/richsnippetshttp://www.google.com/webmasters/tools/richsnippetshttp://wordpress.org/extend/plugins/author-hreview/http://schema.org/docs/gs.htmlhttp://schema.org/docs/gs.htmlhttp://schema.org/docs/gs.htmlhttp://schema.org/docs/gs.htmlhttp://www.slideshare.net/cloxy/microdatahttp://www.slideshare.net/cloxy/microdatahttp://www.slideshare.net/cloxy/microdatahttp://schema.org/docs/gs.htmlhttp://wordpress.org/extend/plugins/author-hreview/http://www.google.com/webmasters/tools/richsnippetshttp://www.bing.com/toolbox/webmasterhttp://krofdrakula.github.com/microdata-tool/http://schema-creator.org/


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Code without structured data

Hello, my name is Vladimir Nguyen.

I work as SEO. I publish some articles on this topic at

cholakovit.com .

I live on Budapest 3 Street, 1000 Sofia,

Bulgaria.

Code with structured data (microdata)

Hello, my name is Vladimir Nguyen . I work as SEO . I publish some articles on this topic at cholakovit.com . I live on Budapest 3 Street ,

1000

Sofia ,

Bulgaria .

As you can see, the second code contains more markup!This additional markup here is made using microdata.You can see examples about the use of microdata in the

next article Microdata, semantic search and SEO
http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/http://cholakovit.com/en/4102/microdata-semantic-search/


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anda and Penguin updates how to protect your website?

"Panda" and "Penguin" in the nature both are niceanimals but if they visit your website you wont behappy to welcome themFor those of you who are notfamiliar with these terms these are names for updatesin Googles algorithm with goal to rank higherwebsites with good quality and to decrease spam.These changes are made periodically from Google andthey decrease the ranking and traffic of manywebsite s. In this article we will reveal in details whatis the difference between them and how you can

protect your website.

What arent Panda and Penguin?

You have to understand that both Panda and Penguin are not penalties from Google. They are justa change in the ranking algorithm, which is made periodically, and they are different frommanual penalty from Google because your website was reported by somebody. If you receive amanual penalty you will receive message about it in Google Webmaster Tools (thats w hy it isimportant for you to create account there) but you wont receive it for algorithm updates.

What is Panda update?

The first Panda update was in February 2011. Itwas named to one of Googles engineersalthough it is the same name as of the animal.This update hits mainly websites:

with many pages without enough content (1or less paragraph).

websites with low quality content (f.e.:translated using Google translate or copied by otherweb sites).

duplicated content (it happens often when you use different content management systems) avisitor can go to the same address from different url addresses.

F.e.: Lets say that we can go to the page www.example.com/page from urlswww.example.com/page?en , www.example.com/com_content=page, etc. If the content in these3 urls is the same, Google will see it as duplicate content.


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Advices how to protect your website from Panda?

To protect your website from Panda update:

increase the number of your pages with unique content

remove your pages with low quality content remove duplicated content in your website using canonical tag or 301 recirect of your pages make unique titles () and description of your pages

What is Penguin update?

It is first released in April 2012. Penguin updatehits websites which:

has aggressive link building with the sameanchor text (more than 50%60%).

use of exact match domains (IDN) (EMDupdate).

backlink building based on low qualityarticles (websites) and spam comments in blogs.

backlinks from websites unrelated to yourtopic!

websites with fast growing unnatural andsimilar backlinks like comments, forum signatures, profiles if the backlinks to your website areincreasing very unusual and not gradually this can be very strange for Google.

backlinks from websites with bad virus or spam history like link farms

Advices how to protect your website from Penguin updates?

Problems from the Penguin update are related mainly from lack of diversity and quality of the backlinks to your website.

There has to be a balance of backlinks which point to your home page and the internal pages;also you have to have not only dofollow but also nofollow backlinks to your website (if you haveonly dofollow backlinks to your website this would look very unnatural to Google)

it is better to increase the quantity of your natural looking backlinks type URL which aresurrounded by text, which contains keywords about your website

f.e.: about symfony framework you can read at http://cholakovit.com/en/category/simfony/, withdetailed instructions.

Backlinks from relevant to your topic websites (comments- forums, blogs) Backlinks from news websites/ relevant articles Backlinks from regional websites (governmental, industrial associations, etc.)


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Content and links from experts in the niche who has Google+ profile linked with rel="author" IMPORTANT : dont use 301 redirect to change to a new domain; that wont remove the

consequences from Penguin update! Disavow tools this tool from Google is very n ew; its aim as said from Google is to remove

unwanted links to your website. We can say Disavow tools is the last step to cure a Penguin. Itstill is not used enough and it cannot guarantee success and it can take according to MariaMoeva from Google up to 6 months to have a result.

Make your website a brand

Many SEO specialists share that websites who have all reasons to be influenced by updates inGoogles algorithm, werent because they were brands. F.e. in 2006 Google had removedBMWs German site from its Web index after the site included "doorway pages" that wouldautomatically redirect visitors to a different URL and it showed different web version to Google.After the German website removed these "doorway pages", their website was immediatelyindexed again which is not done usually for any other website. This is showing that Google

prefers brands and make some compromises to them.

How can we know what caused low organic search traffic to our website?

The first thing that you will see is that the traffic to your website has decreased by some date. Seeif you havent done by mistake something on your website (f.e. to disallow access to Googles

bot via robot.txt file). If you havent done something like that and the decrease in traffic started at particular date, when there was a new update from Google (you can check the dates here ), it isvery possible that this is where the problem with your traffic comes from.

Conclusion

Penguin update is r elated to the quality of your websites content and the Penguin update thequality and diversity of your backlinks. In short try to have quality and not duplicated contenttogether with diverse and quality backlinks to your website. Keep the advices above to protectyour website. Build a brand.
http://www.seomoz.org/google-algorithm-changehttp://www.seomoz.org/google-algorithm-changehttp://www.seomoz.org/google-algorithm-changehttp://www.seomoz.org/google-algorithm-change

Documents

New SEO Book by Cholakov it