Natural Umami Low Salt Low Sugar Functional Foods

New Seasoning Technology in International Food Market

ICFOOD CO., LTD. Park kyunik

Cusutomer Trend

Natural umami & seasoning without any chemical additives

Natural umami & seasoning without any chemical additives

Low SaltLow Salt

Low SugarLow SugarFunctional MaterialFunctional Material

Natur

e

Koshe

r

Ethic

al

Clean

label

Specialty Food

Small quantity but high quality products ‘Specialty

Food’

1. Food with using the Organic and Natural materials

2. Home cooking food that can be cooked in the house easily

3. Exotic taste and flavor food

4. Healthy and attractive food

5. Convenience food with simple recipe

Kosher certificate > Nature food > Ethical food

To buy the specialty foods for me is a part of enjoying the life.

NatureLocal > Organic >

Natural

OrganicOrganicAll Natural

All Natural

Kosher

Kosher bread, meat, fish, dairy, beverage, candy, pasta and etc.Kosher bread, meat, fish, dairy, beverage, candy, pasta and etc.

Kosher (Certificate of Clean foods for the jews)

Kosher mark can be attached when foods reach the

passing grade for all from the materials to producing process

on the basis of the Hebrew Bible.

Recently, Kosher’s reputation is spreading to the

gentile(Not jews) because of rapid growth of the foods

insecurity like “BSE(bovine spongiform encephalopathy )

and “AI( avian influenza)”

Kosher mark is “You can eat with an easy mind” in

USA.

Ethical

What is Ethical?

Is it the eco-friendly package?

Is it for the farmers?

Is it a product by fair trade?

Every time you buy delicious Fairtrade range, including chocalates, teas, coffees, bixcuits, nuts, dried fruit, and spices

Simply=Clean label

Pillsbury's Simply...Chocolate Chip Cookies (ready-to-bake dough free of trans fats, high-fructose corn syrup/HFCS, and artificial colors, flavors and preservatives),

Pillsbury's Simply...Chocolate Chip Cookies (ready-to-bake dough free of trans fats, high-fructose corn syrup/HFCS, and artificial colors, flavors and preservatives),

What is Simply? Non-Processed

Natural

Simply nutrition: Simply mixed ratio

Marking ingredients on front side of

product

Simply but delicious

Only 6 simple ingredients

Only 6 simple ingredients

Minimum processingMinimum

processing

Simply cook!Simply cook!

Natural Umami & Seasoning

Natural Umami & Seasoning Without any Chemical additives

• MSG (Mono Sodium Glutamate)

• I + G

• Color substances

• Preservatives

• HVP

• Synthetic flavors

• MSG(Main Material)• I+G

Chemical AdditivesChemical Additives NON-MSG(Don’t use MSG)

NON-MSG(Don’t use MSG)

NON-Chemical Additives

NON-Chemical Additives

Natural Umami TasteAdditives

Natural Umami TasteAdditives

• I+G• All Yeast Extract Products• Amino Acid

• Yeast Extract Products• HVP-HGA (High Glutamic Acid)• Natural-Extract Mushroom, Beef, Kelp, Katsuobushi, Vegetables

• Yeast Extract Products• Brewing Soy Sauce• Natural-Extract (No Meat)→ Mushroom, Kelp, Katsuobushi, Vegetables

→ People don’t want to use MSG.→ Rejection Symptoms

→ In spite of not using MSG, lasting rejection symptoms about chemical additives (For example : I+G)

→ Focus on high Glutamic Acid and I+G, because Yeast Extract & HVP are higher price, but weaker umami taste than Chemical Additives (MSG, I+G)→ Rejection Symptoms of Animal Umami

→ Focus on Yeast Extract products which have high GA, high I+G. Decoloration & de-Decoloration & de-oderzationoderzation because the umami material which has the same strength as MSG islimited

• Focus on developing new material that can get umami complex to have synergy effect that can get by using together with yeast Extract and natural Materials (For example:Peptide complex that is derived from many kinds of vegetables)

• Demand - Yeast Extract and HVP products containing high glutamic acid. - Yeast Extract products contain High I+G - Natural Extract

• Focus on the new role (MSGnew role (MSG Replacer)Replacer) of Yeast Extract products - All kinds of yeast Extract products is being used for reinforcing umami taste instead of MSG. So, the quantity of yeast extract is quickly increased.

• All kinds of Yeast Extract products only are used to enhance the taste by using together with MSG.• Use yeast-EX(Standard) to make reaction flavor by means of VD

The Past ~2004The Past ~2004 2004~Present2004~Present 2009 ~The near Future2009 ~The near Future The FutureThe Future

1. History of Umami Trends in Korea Market1. History of Umami Trends in Korea Market

2. Change of Umami in the Seasoning2. Change of Umami in the Seasoning

• Chemical Seasoning MSG 99.9 %MSG 99.9 %

1960(MSG)

1960(MSG)

1975(MSG + Natural)

1975(MSG + Natural)

1977MSG + (I+G)

1977MSG + (I+G)

• Compound Seasoning MSG + Natural materialMSG + Natural material

• I+G Added MSG 97.5%+ IMP 1.75%MSG 97.5%+ IMP 1.75% + GMP 0.75%+ GMP 0.75%

2007~2009NO-MSG

2007~2009NO-MSG

• NO-MSG Compound Seasoning Yeast ExtractYeast Extract +Natural Material+Natural Material

• NO-MSG Compound Seasoning Yeast Extract Yeast Extract +Natural Material+Natural Material

• MSG• HVP• I+G• Synthetic Flavor• Sugar• Preservatives• Color Substances

• MSG• HVP• I+G• Synthetic Flavor• Sugar

• Ingredient : Beef Seasoning Powder,Beef powder, Salt, Glucose, Beef Extract,Fish Sauce powder,Radish Juice, Leek Juice,Garlic Juice, Yeast ExtractYeast Extract,Brewing Soy Sauce powder,Wheat Starch, Cabbage Extract Powder, Leek Extract Powder, Mushroom Powder

• Ingredient : Beef Seasoning Powder,Glucose, Salt, Onion Powder,Rice Powder, Garlic Powder,Onion Flakes, Yeast ExtractYeast ExtractMushroom piece,Dried Garlic piece,Dried Leek powder

MixedSoy Sauce

MixedSoy Sauce

Brewing Soy Sauce

Brewing Soy Sauce

3. Change of Umami in the Soy Sauce3. Change of Umami in the Soy Sauce

Premium Soy Sauce

Premium Soy Sauce

• Sales is increasing (Food Safety)

• Customers begin to look for more natural sauce.

• HVP + Brewing Soy Sauce

• Market Share 2000 : 80% 2003 : 65% 2007 : Less than 50%

• Many kinds of Soy sauces are developed, for many different food style.

• Customers want to use HIGH-QUALITY, LOW SALT, NO-MSG soy sauce.

• MSG is replaced with Yeast Extract.Yeast Extract.

25% Low Sodium25% Low Sodium

Korean StyleSoy Sauce

Korean StyleSoy Sauce

• Korea Traditional Soy Sauce for Korean soup, stew.

• More salty than others. Color is lighter

• Ingredient : Soya bean, Spirit, Salt, Seed Malt

• Ingredient : Defatted Soya Flakes, Salt, Wheat,Fructose Corn Syrup,Caramel, Yeast ExtractYeast Extract,Stevio side, Spirit, Licorice Extract, preservative, Ethyl P-Hydroxybenzoate

• Ingredient : Defatted Soya Flakes, Salt, Wheat,Fructose Corn Syrup,Caramel, Yeast ExtractYeast Extract,Stevio side, Spirit, Licorice Extract, preservative, Ethyl P-Hydroxybenzoate

• Synthetic VinegarGlacial Acetic acid Glacial Acetic acid + Water+ Water

19701970 19801980 19901990

• Alcohol Brewing VinegarSpirit + Water + Inoganic salt Spirit + Water + Inoganic salt + Fruit juice or Grains+ Fruit juice or Grains

• Natural Brewing Vinegar Fermented Fruit Juice 100%Fermented Fruit Juice 100% For Cooking & BeverageFor Cooking & Beverage

3. Change of Umami in the Vinegar3. Change of Umami in the Vinegar

20002000

• Vinegar Beverage For Beverage.

• Ingredients;Apple Extract Apple Extract (Apple Juice),(Apple Juice),Liquid Glucose, Yeast, Spirit, Citric Acid, Oligosaccharide,Yeast ExtractYeast Extract, Apple Flavor

• Developed in 1970• Began to be generally sold in 1980.• Best sold & Steady Sold, until now.

ForForCookingCooking

ForForBeverageBeverage

Low sodium

Effect of excess sodium intake

• High blood pressure• Cardiovascular disease• Renal disease

The status of sodium intake of Korean

※ Target : More than 7 years old ※ Population ratio for taking sodium % (bar graph), cumulative population ratio % (line graph)

source :KFDA

16% : less than

recommened requirement

16% : less than

recommened requirement

46% : 2 times

46% : 2 times

9% : 4 times9% : 4 times

Low sodium products

Trend of low sodium in the world• Food companies are carrying to re-adjust the ingredients for being low

sodium• Solar salt are increasing as main materials of low sodium products• Yeast Extract and MSG are adding to soup, prepared foods for balanced

umami taste with keeping low sodium

Source : FNBNEWS

Trend of launching products with emphasizing “Low sodium” in the

world (2007~2008)

Main ingredients for launching low sodium in

Europe(2008~2010)

Low sodium salt products in Korean market

Product nameCategory of

foodsManufacturer

Sodium ratio per salt(%)

Potassium Chloride ratio(%)

PANSALT Processed SaltOriola Finland 57 28

Sodium 1/2 Salt Processed Salt Daesang 50 36

Lite Salt Morton Salt 50 50

Genser Salt ALIMENTOSGENSER S.A 49 50

Caution sentence for Potassium chloride of low sodium salt

USAFor normal healthy people. Not be used by persons on sodium or potassium restricted diets unless approved by a physician

AustraliaReduce sodium salt mixture for normal healthy people. Not suitable for diets requiring low or restricted sodium or potassium intake, without medical advice. Not suitable for use with certain diuretics.

Japan注意事項：※ 本品は食事療法の素材として適するものであって、多くを ? 取することに より疾病が治癒するものではありません。 ? 師、管理 ? 養士等の相談指導を得て使用して下さい。腎 ? 疾患の方は、お控えいただくか、 ? 師にご相談の上、ご使用ください。

<Insert in caution sentence >- Potassium in blood is controlling muscle’s acting. If the

kidney’s function is low, hyperkalemia is occurred with

cumulating potassium in blood because pee’s quantity is

reducing.

- Please take care of eating for renal disease or patients who

need to be careful for potassium

Caution sentence for each country

Low sodium salt LoNa salt - ICFOOD product

• Characteristics

– Sodium content : 60% of Refined salt.– Don’t need to insert in caution sentence because of not using

potassium chloride.

Item ComponentsSodium content

(%)

Sodium ratio against salt

(%)CharacteristIics

Refined salt

NaCl 39 ± 1

LoNa Salt

Salty Base

Umami Base

Tricalcium

phosphate

NaCl

23± 1 60± 1

- Yellowish white powder

- A little semitransparent

in the water

- Same effect as refined

salt’s

salty and umami taste

Low Sugar

Trend of sweetner market

No-sugar, low calorie product

Need the low calorie sweetener and low calorie foods in according to demand of

lifestyle disease patients like diabetes, obesity, dental cares and etc.

Interest in other saccharides and natural sweetener is increasing with suddenly increase of

using ‘All Natural’ phrase

Functional sweetener : Focus on oligosaccharides, sugar alcohol, high sweet sweetner

High sweet sweetener : Aspartame, Stevia, Sucralose, Acesulfame K

Increasing trend with increased demand of clean sweet taste by calorie-off

Specially, increasing demand of aspartame, sucralose, acesulfame with trend of zero-calorie

Developing mixed technology that gets similar taste as sugar with researching various sweet

materials and Multi sweetener system

Functional Foods

Raw materials of health functional food

Function Functional MaterialsHealthy balance of beneficial bacteria in the intestine

Probiotics(Lactobacillus) Fructo-oligosaccharide Auricutaria auricula-judae Aloe Enzyme

Lowering cholesterol level Gamma-Linolenic Aaic (GLA) Lecithin Chitosan and Chito-oiligosaccharide Soy peptide Phytosterol Red yeast rice beta-glucan of barley

Keeps blood flowing EPA/DHA Gamma-Linolenic Acic (GLA) Mushroom Ginko leaf extract

Lowering blood pressure

Sardine peptide Salmon peptide Casein hydrolysate

Reducing body fat and body weight

Hibiscus sabdarifla ( 히비스커스등 복합추출물 ) Dietary fiber Garcinia cambogia Extract / Green tea extract Mixed lemonbalm Extract powder ( 레몬밤추출혼합분말 ) Green Mate Extract EFLA920 / L-Carnithin tartrate

Function Functional MaterialsLowering blood sugar Resistant malto-dextrine

Banaba Rhynchosia volubilis peptide complex ( 쥐눈이콩 펩타이드복합물 ) Poncirus trifaliata RAFIN. and Morus alba L. complex extract ( 지각상엽 추출혼합물 ) Defatted Evening primrose seed alcohol extract ( 탈지달맞이꽃종자주정추출물 ) Nopal extract

Antioxidant Green tea extract Chlorophyll beta-Carotene

Build-up immune system Ginseng/Red ginseng Alkoxy glycerol Perilla frutescens Extract / Spirulina original powder ( 소엽추출물 /스피루리나원말 ) Acerola comcentracte and complex ( 아세로라 농축물 ) Chlorella concentrate and complex/Chlorella

Help keep your joint health

Muco polysaccharide Glucosamin / N-acetylglucosamin Seutekkaria baucakebsus complex extract Dimethyl sulfone Green-Lipped Mussel Sanchi Extract etc. Complex

Help cognition processing

Angelica gigas Nakai ( 참당귀뿌리주정추출분말 )

Memory improvement Green tea extract Theanine compound

Raw materials of health functional food

Function Functional Materials

For healthy teeth Xylitol

For healthy liver Milk Thistle Extract HK shiitake mycelium

Reduction of Menopausal symptoms

Isoflavon Pomegranate concentrate /Extract Sophora japonica Linne fruit Extract

Alleviate stress Theanine Hydrolysated Milk Protein(lactium)

For healthy eye Lutein, lutein and Zeaxanthin complex Extract 20% Haematococcus pluvialis Extract ( 헤마토쿠쿠스 추출물 )

For healthy urinary Cranberry Extract

For healthy prostate Saw palametto friut Extract

Calcium absorption Poly gamma glutamate

Fatigue improvement Fermented amino acid complex Rhodiola sachalinensis Exract ( 홍경천 추출물 )

For healthy skin Lithospermum erythrorhizon Extract AP collagen Enzymatically peptide

Raw materials of health functional food

Products with given function

Functional drinksVitamin drinksEnergy drinksOther functional drinks

Vitamin drinksEnergy drinksOther functional drinks

Highlight mark of approved function Highlight mark example

Caffeine : Help for increasing concentration, increasing attention and improving

endurance

Vitamin B, C, Mg, Fe : Help for reducing exhaustion

Choline : Help for maintaining normal function of liver, lipid and homo- cysteine

metabolism

EPA/DHA : Help for normal function of brain

Resistant Starches, sweet replacer : Blood sugar reaction after meals

Heart Disease and Plant Sterols, Proven to Help Lower CholesterolCorazonas Oatmeal Squares are infused with plant sterols, which are proven in more than 140 clinical studies to help fight heart disease by lowering LDL (bad) cholesterol.

Heart Disease and Plant Sterols, Proven to Help Lower CholesterolCorazonas Oatmeal Squares are infused with plant sterols, which are proven in more than 140 clinical studies to help fight heart disease by lowering LDL (bad) cholesterol.

Source : FNBNEWS

‘Approval’ highlight mark productsDairy products outstand scientific/clinical verification mark

‘Approval’ highlight mark productsDairy products outstand scientific/clinical verification mark

‘Scientific/clinical verification’ function

highlight markLowering LDL cholesterol

‘Scientific/clinical verification’ function

highlight markLowering LDL cholesterol

Market– Baby food 7.8%– Confectionery 11.8%– Dairy products 62.4%– Hot drinks 7.0%– Soft drinks 11.8%

Functional elements with matching low sodium

Health stress+ low sodium

Launching products ratio in 2010(%)

No Additives/Preservatives 40.45

Gluten free 29.93

Low fat 24.15

Organic 21.16

No-Sugar 14.76

Natural 12.49

Low-sugar 11.76

Whole wheat 9.39

Fortified Vitamin/Mineral 7.64

No trans fat 7.22

Omega-3 6.5

Low calorie 3.92

Low cholesterol 3.82

Lactose free 3.82

Digest health 2.99

Sugar free 2.48

Heart health 2.37

Low Sodium Natural Gluten Free No Trans Fat

Results

Functional Seasoning

Functional Seasoning High strength and deep umami taste

Exclusion of salt and sugar

Seasonings that are produced in according to organic, pesticide-free, eco-

friendly, traceability

Umami taste + Low sugar +

Low salt + Functional materials

‘Traceability’

Mark the products information like production, distribution and etc so that

customer can know product’s background