GLOBAL TRADE OF CULTURALGOODSin the digital age

New Report from

UNESCO Institute

for Statistics (UIS)

CULTURAL EXPORTS HAVE

DOUBLEDOVER THE PAST 10 YEARS reaching in 2013 a total of US$ 212.8 billion

2004

2013

BUTHEAVYWEIGHTSECTORS LIKE

MUSIC&MOVIESARE INCREASINGLY SOLD ASWEB-BASED SERVICESINSTEAD OF PHYSICAL GOODS

Source: See UIS report on cultural trade

WHICH cultural exportsARE GAINING GROUND?

31.9US$ Billion

10.7US$ Billion

10.3US$ Billion

3.7US$ Billion

3. 4US$ Billion

2.3US$ Billion

0.22US$ Billion

0.12US$ Billion

0.1US$ Billion

0.1US$ Billion

0.08US$ Billion

0.08US$ Billion

0.65US$ Billion

0.35US$ Billion

0.21US$ Billion

12.2US$ Billion

1. 4US$ Billion

1. 4US$ Billion

4.7US$ Billion

1.8US$ Billion

0.8US$ Billion

5.8US$ Billion

4.2US$ Billion

1.6US$ Billion

(2004-2013)

Source: See UIS report on cultural trade

Paintings

+80%

US$ 16.5Billion

Crafts

+57%

US$ 13.7Billion

US$ 19.3Billion

Sculptures,statuettes

+180%

Jewelry

+271%

US$ 101.1Billion

Emerging players

Top 3 countries

WHICH cultural exportsARE LOSING GROUND?

-9%

+20%

-88%

Newspapersand magazinesfell by

but booksgrew by

(2004-2013)

Cinematographicgoods fell by

-27%and music by

but were offset by a rise in video games of

+140% Source: See UIS report on cultural trade

GLOBAL TRADE OF CULTURALGOODSin the digital age

CHINA

INDIA

INDIA

INDIA

INDIA

BRAZIL

S. AFRICA

CHINA U.S.A.

U.S.A. U.K.

U.K. FRANCE ITALY

TURKEY

TURKEY INDONESIA

VIETNAMMALAYSIA

THAILAND

THAILAND

S. KOREA

U.S.A.

CHINA