New Realities. New Opportunities.

Introducing the hireimmigrants.ca/Roadmap16 April 2009

New Realities. New Opportunities.

Agenda

• Introduction to TRIEC, hireimmigrants.ca Roadmap

• Test-driving the Roadmap

• How the Roadmap can add value to your work

New Realities. New Opportunities.

TRIEC VisionA Greater Toronto Region that prospers by engaging contributions of skilled immigrants fully.

MissionTRIEC creates and champions solutions to integrate skilled immigrants better in the GTA labour market.

New Realities. New Opportunities.

Three objectives

Convene and collaborate with partners, creating opportunities for skilled immigrants to connect to the local labour market.

Work with all levels of government, enhancing coordination and effecting more responsive policy and programs for skilled immigrant employment.

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New Realities. New Opportunities.

Three objectives

Work with key stakeholders, particularly employers, building their awareness and capacity to integrate skilled immigrants better into the workforce.

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New Realities. New Opportunities.

On the road to the Roadmap

• Natural evolution of hireimmigrants.ca

• Employer requests: newcomer integration strategies

• MTCU LMP

New Realities. New Opportunities.

Roadmap advisory committee

• PHD Training Board

• Boards of trade

• HRPA of Peel

• Economic development offices

• Peel Newcomer Strategy Group

• Region of Peel

• Brampton, Mississauga & District Labour Council

New Realities. New Opportunities.New Realities. New Opportunities.

New Realities. New Opportunities.

Roadmap: What is it?• Online human resource planning tool for

employers

• Organized by the stages of the HR lifecycle

• Contains comprehensive strategies and tools to engage skilled immigrants more effectively

• Uses rich-media: video, audio, downloadable content

New Realities. New Opportunities.

Roadmap: Key features• Substantial information organized according to

employer needs

• Graphic- and media-rich, highly interactive

• Saved Items serves as a bookmark, email function

• Overview serves as a roadmap

• Never completed

New Realities. New Opportunities.

Roadmap: Benefits• Substantial starting point to build immigrant-

readiness skills

• Enter at an employer’s point of need (HR lifecycle stage)

• Suggest other areas where an employer can gain additional skills

• Free of charge to access and use

New Realities. New Opportunities.

Roadmap: Who can use it?Anyone with HR responsibilities

• HR professionals

• Owners and operators of businesses

• Hiring and line managers, department heads

• HR consultants – including job developers

New Realities. New Opportunities.

Roadmap: Employer opportunities• Build immigrant-readiness skills and cross-cultural competencies

• Use as a tool for professional development and training, particularly for senior management and hiring managers

New Realities. New Opportunities.

Roadmap: Your opportunities

• Add value to existing employer relationships

• Gain external reinforcement of employer-facing messages

• Talk to employers about more than just recruitment and assessment

New Realities. New Opportunities.

Roadmap promotion

• Direct mail

• Print advertising

• Online advertising

• Advisory committee communications

• Demonstrations

• Media relations

• Tell-a-friend (Saved Items)

New Realities. New Opportunities.

Roadmap response Top pages visited1. Introduction2. Recruit – Get started3. Assess – Evaluate credentials4. Assess – Prepare for interview5. Recruit – Overview6. Recruit – Market the job7. Recruit – Define the role8. Recruit – Job advertisement9. Assess – Screen resumes

• Launched on 31 March 2009

• 1,470+ unique visitors

• 5 minutes average time spent on first visit

• 12 minutes average time spent on return visit

New Realities. New Opportunities.

TRIEC (Peel / Halton)Rodel Imbarlina-Ramos

Tel: (905) 896-4994Email: rramos@triec.ca