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POSDATA: Personal and Social Data Analysis
Juan Carlos Yelmo
Segundo Congreso Internacional de la Tarjeta Universitaria Inteligente
Center for Open Middleware
POSDATA project
User modeling
Some early results
@posdata service
Contents
Center Open Middleware
Center for Open Middleware
The Center for Open Middleware (COM) is a joint technology center created in 2011 by UPM, Grupo Santander, ISBAN, PRODUBAN
We devise an open, self-sustained, innovation-fostering, software ecosystem around banking services and middleware.
Open Source Software Community
Research projects
Start up incubator
Innovation ecosystem
Center Open Middleware
POSDATA project Personal data is the digital data created by and about one person, including volunteered, observed and inferred data
We have entered an era where personal data are mined, traded and monetized in the process of creating added value, often in terms of free services including efficient search, support for social networking and personalized communications.
Economic value of personal data can be realized without compromising privacy, fairness and contextual integrity.
Center Open Middleware
Project goals Provide a conceptual framework and technology support to allow the experimental analysis of personal and social data of TUI holders
Build a TUI user model intended to monitor and improve TUI-based services by personalising services and extending the service catalogue for the University Community
Elaborate a life cycle model and ecosystem for personal and social data exchange providing user control, transparency and privacy protection
Validate the approach using TUI-based personal and social data
Center Open Middleware
International colaboration
International partnership to collaborate and exchange ideas, data and project results regarding TUI-based social networks and personal data usage and management.
UFF – Universidade Federal Fluminense. Rio de Janeiro, Brazil.
Unisinos – Universidade do Vale do Rio dos Sinos, Porto Alegre, Brazil.
PRIPARE: Preparing Industry to Privacy-by-design by supporting its Application in Research. FP7-ICT Support Action.
Center Open Middleware
User modelling
Center Open Middleware
User
Identities
Volunteered
Observed
Inferred
Personal data
SP1
SP2
SPN
User models
Identity Management
User Modelling
User profile
SP1
User modelling
Center Open Middleware
User
SP2
SPN
Volunteered data
Observed data User profile
User modelling
Identities
Inferred data
User modelling
Inferred data
User modelling
Inferred data
User modelling
Center Open Middleware
SP1
SP2
SPN
User
User profile
Volunteered data
Observed data
Identities
User modelling
Inferred data
User modelling
Inferred data
User modelling
Inferred data
Generic user models
Personal Data Framework
Center Open Middleware
IUM Interoperable User Model
SP1 SP2
ADAPTOR GENERATOR
SP3
Personal data
User Models
User Models
User Models
User Profiles
Some early results Initial architecture for a personal data framework: creation, storage, discovery, access, use and management of interoperable, semantic user models
Social payment application: instant p2p payment within a TUI-based social network
Publications San Miguel, B., del Alamo, J.M., Yelmo, J.C., Personal Data Usage
and Management. In Doctoral Consortium, ICEIS 2014: 16th International Conference on Enterprise Information Systems. Lisbon, Portugal, 27-30 April 2014
Martín, Y.S., Del Álamo, J.M. Yelmo, J.C, Secondary Disclosure in Social Network Sites. What information Twitter users reveal about others. Internet Research, ISSN 1066-2243. Under evaluation.
Center Open Middleware
@posdata: social p2p payments
Service to carry out p2p payments through simple text messages:
Making payments
Demanding money
Implementations: Facebook, Twitter, Telegram, Google+, etc.
Linked with TUI
Reveals the user economic personal social network
Center Open Middleware
@posdata: social p2p payments
Center Open Middleware
POSDATA webpage
Registry
Others
User data
Listener
Others
Facebook webpage
Analyzer
Santander
1 TUI join 2 register
3 link account
4 redirect
5 login data
7a register key
7b activate listener
8 write message
9 notify
10 getMsg 11 message
12 analyzeMsg
13a pay
13b transaction
6 access key
15 confirm
16 confirm 17 confirm
14 confirm
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