August 2012

begin taking delivery of over 40 Boeing 787 Dreamliners for international travel in the near future.

Touring North America Our fleet is being updated with cutting-

edge aviation technology and design. Since May 2011, we’ve been adding up to three Boeing Next Generation 737-800 planes to our fleet each month, which feature Boeing Sky Interior — a contemporary atmosphere and enhanced lighting. Beginning in 2018, we also plan to add 100 new Boeing 737-800 MAX planes, which will offer a fresh, modern inflight experience as well as more environ-mentally friendly engines. Additionally, we plan to introduce 130 Airbus A319 and Airbus A321 aircraft beginning in July of 2013, with continued deliveries through 2017. As we welcome new planes to the American Airlines fleet we will retire aging members of our fleet – meaning that no matter where in North America you travel, you will experience more comfort and style in every cabin.

Boeing 737-300ER: Business Class Cabin outfit-ted with fully lie flat seats - all with aisle access (Top) Main Cabin designed to improve overall cus-tomer comfort (Bottom)

Traveling Coast to CoastWhen you travel between New York’s JFK

and San Francisco International Airport, and between JFK and Los Angeles International Airport, you’ll appreciate that American plans to be the only carrier to offer you a three-class cabin, plus fully lie-flat First and Business Class seats including all-aisle access from every First Class seat on our Airbus A321 Transcontinental aircraft. These planes will also offer the option of four to six more inches of legroom with Main Cabin Extra seating.

We are excited to bring you the things you value most — a modern, comfortable flying experience, a leading network to the world’s largest cities, and world-class products and technology,

Follow our progress to improve and mod-ernize your travel experience and see all we are doing to help you Fly Better.

New Planes And New Experience

Experience the future of travel as we up-grade our fleet with hundreds of new planes and refresh our existing aircraft to bring you a more modern, comfortable and connected experience. We’re changing the way you fly as we build toward the youngest fleet in the sky in five years among the five largest U.S. airlines.

Exploring the GlobeWe’re updating our international fleet

with new and refreshed planes to keep you comfortable on flights around the world. Be among the first to enjoy a world-class travel experience on our new Boeing 777-300ERs, featuring fully lie-flat First and Business Class seats with all-aisle access. From new cabin interiors and updated amenities, to Wi-Fi, the new aircraft will offer you a unique, state-of-the-art travel experience. We’ll also

Airbus A321: Business Class Cabin (Top) First Class Cabin (Bottom)

B737-800: Economy Class Cabin featuring the Boeing Sky Interior (Top) First Class Cabin (Bottom)

August 2012

American Airlines was recently granted permission from respective government au-thorities in the United States and Brazil to add a total of 17 new flights between the countries this fall. And, passengers travel-ing between Japan and Latin America will enjoy seamless connections from our Tokyo-Haneda to JFK flight, enabling you to arrive in Brazil the same day you depart from Japan. Never before have there been so many travel options or such seamless connections.

Additionally, American will launch a sec-ond daily flight between New York’s Kennedy Airport and São Paulo effective October 1.

In other news related to travel to/from Latin and South America, beginning on November 15, American will upgrade its daily Miami to Salvador flight, with continuing service to Recife, from one-stop to non-stop service five days per week. American will also increase its current one daily non-stop flight between Miami and Rio de Janeiro to two daily non-stops in mid-December.

Following below is the schedule for new flights from the Miami hub.

More flights To Brazil From Haneda

In JapanWhat’s Going On

From To Flight Departs Arrives Frequency

New York-JFK São Paulo 967 10:00 a.m. 8:45 p.m. Daily

São Paulo New York-JFK 966 7:40 a.m. 4:35 p.m. Daily

(all times shown are local)

Finally, beginning June, American Airlines increased service from Miami to Brasilia and Belo Horizonte from 5 and 3 flights a week to daily and launched new service between its Miami hub and Manaus, its seventh destina-tion in Brazil.

With commanding flight services between North America and Brazil, American serves Brazil from Miami to Belo Horizonte, Brasília, Manaus, Recife, Rio de Janeiro, Salvador and São Paulo; from New York – Kennedy to Rio de Janeiro and São Paulo; and from Dallas/Fort Worth to Rio de Janeiro and São Paulo. In total, American offers nearly 800 weekly flights to more than 40 cities through-out Latin America, including Mexico, Central and South America.

The Dallas/Fort Worth – São Paulo flight will be the first to feature the newest addition to American’s fleet, the Boeing 777-300ER, this December. For more information on American’s service to Brazil, please visit www.AA.com/SeeBrazil.

From To Flight Departs Arrives FrequencyHaneda (HND) New York (JFK) 134 6:50 a.m. 6:25 a.m. Daily

New York (JFK) Haneda (HND) 135 7:00 p.m. 10:15 p.m(next day) Daily

[Reference: Haneda-New York schedule from August 21 to October 27, 2012]

From To Flight Departs Arrives Frequency

Miami Recife 221 11:00 p.m. 9:20 a.m. Daily except Thursday and Sunday

Recife Miami 220 10:40 a.m. 5:10 p.m. Daily except Friday and Monday

Miami Salvador 239 11:25 p.m. 10:25 a.m. Daily except Tuesday and Saturday

Salvador Miami 238 11:50 a.m. 4:50 p.m. Daily except Wednesday and Sunday

Miami Rio de Janeiro 901 8:25 p.m. 8:00 a.m. DailyRio de Janeiro Miami 990 11:15 p.m. 5:15 a.m. Daily

(all times shown are local)

August 2012

In SingaporeWhat’s Going On

After years of tremendous growth, China now has over half a billion Internet users. That’s more than the total population of the European community (EU). In fact, one in five Internet users of the world are Chinese and over one third only use mobile devices to access the Internet. Commonly

known social media channels in the rest of the world like Facebook, Twitter, and YouTube are blocked in China and social media channels such as Qzone (560 million users), Tencent Weibo (337 million users), Sina Weibo (324 million users) are thriving.

These are only some of the reasons why American chose to invest in a social media platform to introduce the brand and to give Chinese a platform to engage about USA expe-riences. HelloAmerica.cn launched in March 2010, has been a huge success and its loyal community continues to grow rapidly with well over 100,000 monthly visitors gener-ating between 2 and 300,000 brand impressions per month.

In ChinaWhat’s Going On

HelloAmerica.cn: American’s Chinese Social Media Platform

AA Singapore Participates In The ‘Friends Of oneworld’ Campaign

AA Singapore recently participated in the launch of the ‘Friends of oneworld’ (FOOW) campaign with promotions held at two major corporate travel agents. First, a luncheon presentation was hosted at American Express for 100 agents followed by a presentation at HRG to 14 team leaders.

The FOOW campaign includes a competition for the agents. Each ticket issued on any oneworld carrier will go into a lucky draw to win shopping vouchers. The campaign has turned out to be very popular as entry boxes are jam-packed with entries and strong involvement from the agents in the presentation sessions.

“May Day” Concert Tickets lucky draw

HelloAmerica.cn acts as moderator between the brand and the target customer and bridges the relationship to the customer through valued content. The site helps build awareness of American to create demand for travel agents, online, and other sales distribution channels. Visit HelloAmerica.cn today!