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NEW OPTIONS TRANSFORMING THE PLAYER EXPERIENCE AT RETAIL. VLTs and e-games Športna loterija Primož Pöschl Executive Director – Games D epartment. VLTs What was the occasion?. Too busy employees at cashier need to speed up the entering process forming of the betting slips basket - PowerPoint PPT Presentation
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NEW OPTIONS TRANSFORMING THE PLAYER
EXPERIENCE AT RETAIL
VLTs and e-gamesŠportna loterija
Primož PöschlExecutive Director – Games Department
VLTs What was the occasion?
o Too busy employees at cashiero need to speed up the entering process
o forming of the betting slips basket
o Actual long list of sport matches
o What else can we offer our players?o Statistics o Comments o % of placed bets
o So we have decided for VLTs!
VLTs – Two Payment Methods
• Cash self-service• Bill acceptor• Coin acceptor• Printer• Bar code reader
• Cashless self-service• Prepaid coupon bought at retailer• Virtual account• Payout at the retailer
Do we have any other content?What about e-games?
o We have three of them on our website
Why not try them?
And so it all began…
• 2008• 86 x • 3 games• $27.830 total $324 / VLT
• 2009• 185 x • 12 games• $1.440.053 total $7.784 / VLT
Period 2008 to 2013
2008 2009 2010 2011 2012 2013
3
1218
2329
35
Number of Games
2008 2009 2010 2011 2012 est. 2013$27,830
$1,440,053
$6,134,593
$9,161,342
$12,592,491
$15,327,604
Sale on VLTs
Period 2008 to 2013Growth of VLTs net , games portfolio and sales
VLTs number of VLTs
number of e-games sales total sales/game sales/VLT
2008 86 3 $27.830 $9.277 $324
2009 185 12 $1.440.053 $120.004 $7.784
2010 248 18 $6.134.593 $340.811 $24.736
2011 273 23 $9.161.342 $398.319 $33.558
2012 292 29 $12.592.491 $434.224 $43.125
2013 317 35 $15.327.604 $437.932 $48.352ratio
2008/2013 3,69 11,67 550,75 47,21 149,42
How did we achieve this?o Spreading of the VLTs net
oNew retailers oBetter equipped current retailers
o More VLTs in the best sales points
o Constant games development o 27 our own productiono 8 licensed
o Interactive - multilevel gameso New experience for the playerso Possibility for decision makingo Quit the game or proceed to the next level
e-games
e-games examples
One Ticket - Two Sales Channels
Betting Shop – Shopping Mall
Betting Shop – Shopping Mall
Betting Shop – Shopping Mall
Gasoline Station
Gasoline Station
Tobacconist
Post Office
Sales Channels Ratio
2008 2009 2010 2011 2012$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
Turn
over
per
Sal
es C
hann
el
Conclusions
o Additional sales channel for lotterieso Interactive game mechanicsoMore turnover
o New player experienceoGreater game engagemento Entertainment
o Opportunity for retailersoOptimization of the workoNew products oAdditional earning
VLTs - facts
VLTs share in total turnover
19,82%
e-games share on VLTs
59,10%
$1.332.827 More commission for retailers
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