A PROJECT STUDY REPORT

ON“HINDUSTHAN COCA COLA BEVERAGES PVT. LTD”

Titled“MARKET STUDY OF MANGO JUICE”Submitted In Partial Fulfillment for the Award of the

Degree of“BACHELOR OF BUSINESS ADMINISTRATION”

2012-2013

Submitted By:- Submitted to:-Lakshay Rathore Dr. Ghanshayam SainiBBA Part IIIrdYear (H.O.D)Enrollment No –

LORDS INTERNATIONAL COLLEGE, ALWAR (RAJ.)

PREFACE

The B.B.A. curriculum is so designed that student get enough practical knowledge of

business world which helps them to explore their skills in the corporate world in future.

This project work has been done by me for practical and partial fulfillment of the in Bachelor

of Business Administration, doing specialization in marketing from Alwar Management

Studies, Alwar (Raj.) and is being submitted for examination on as one of my subject.

The project is all about Coca-Cola cold drink through this we come to know soft drink

channel in India and its comparison study to pepsi which is second largest brand in the

world.

I am confident that Marketing is one of the most dynamic fields with in the management

area to justify my objectives.

ACKNOWLEDGEMENTS

I express my sincere thanks to my project guide Dr. Ghanshayam Saini (H.O.D)for

guiding me right from the inception till the successful completion of the project. I

sincerely acknowledge him for extending their valuable guidance, support for literature,

critical review of project and the report and above all the moral support he provided to

me with all stages of this project.

I would like to thank the supporting staff members of Management Department, for their

help and cooperative throughout our project.

Lastly, I am indebted to the friends and will-wishers who have extended their support to me

during the project.

Lakshay Rathore

BBA IIIth Year.

DECLARATION

I Lakshay Rathore Student of Master of Business Management, LORDS INTERNATIONAL COLLEGE, ALWAR (RAJ.), and here by that the project report entitled “MARKET STUDY OF MANGO JUICE” Has been carried out at “Hindusthan Coca Cola Beverages Pvt. Ltd” submitted in partial fulfillment for the “Master’s Degree in Business Administration” in the result of my own work and is original.

I have not submitted this project to any other university or college for the award of any other

degree of BBA.

Lakshay Rathore

BBA IIIth Year.

EXECUTIVE SUMMARY

This report is a summary of the project work done at ‘Hindusthan Coca Cola Beverages Pvt. Ltd. The Coca-Cola is a tale of fast paced growth in beverages sector. The company

started with a modest beginning in 1886.

The first few pages of the Report talk about an introduction to the Industry and about a

company profile of Coca-Cola and other activity of company, Top management and the

details about advertising are also stated here in.

Here after the Report talk about the project i.e. “MARKET STUDY OF MANGO JUICE ". In

the next few pages an attempt has been made to clarify the research objective, scope and

research limitation.

The project also contains finding and observation on market strategies. Special efforts on

snaps and charts have been made to systematically analysis the finding and observation.

The project also covers conclusion and recommendation on observation and finding. In the

last in Annexure efforts have been made to show questionnaires contain the format on

which details from strategies and plans is collected. Details of books and web sites are

clearly mentioned in bibliography from which help is taken to made project completion and

successful.

I am highly indebted to my faculty, seniors and friends for providing the necessary help for

preparing this projects report. I am grateful to all those employees of Hindusthan Coca Cola Beverages Pvt. Ltd whose support and their guidelines have helped me in the

preparation of this project report.

TABLE OF CONTENTS

Cover Page I

Preface II

Acknowledgement III

Declaration IV

Executive summary V

CONTENTS

1. INTRODUCTION TO THE INDUSTRY 1-5

2. INTRODUCTION TO THE ORGANIZATION 6-32

3. INTRODUCTION TO THE TOPIC 33-42

4. RESEARCH METHODOLOGY 43-48

4.1 Title of the study

4.2 Objective of the study

4.3 Types of research

4.4 Sample size and methods

4.5 Scope of the study

4.6 Limitations of the study

5. DATA ANALYSIS AND INTERPRETATIONS 49-60

6. FACTS AND FINDINGS 61

7. SWOT ANALYSIS 62-64

8. CONCLUSION 65

9. RECOMMENDATIONS AND SUGGESTIONS 66

10. QUESTIONAIRES 67-69

11. BIBLIOGRAPHY 70