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New Media Consultants & Trainers
www.virtualeyesee.com© 2009 Virtual EyeSee
New Media ToolsFor Market Research
MRIA - June 11th 2009
Natasha D’Souza
www.virtualeyesee.com
www.virtualeyesee.com
© 2009 Virtual EyeSee
New Media
Blogs Social Networks Microblogs Video sharing Photo sharing Wikis Podcasts
2
www.virtualeyesee.com
© 2009 Virtual EyeSee
Other terms
Social Media
Web 2.0
Social Web
Interactive Web
Digital Media3
www.virtualeyesee.com
© 2009 Virtual EyeSee
Social Media Participants
4Confidential
inactives login but do nothing after
collectors just add friends links etc..
spectators observe on the sidelines
www.virtualeyesee.com
© 2009 Virtual EyeSee
Social Media Participants
5Confidential
joiners join and participate a little
creators publish the videos for contest, write blogs, upload video, photos etc..
critics will comment on blogs, post ratings , reviews
www.virtualeyesee.com
© 2009 Virtual EyeSee
RSS
Confidential
www.virtualeyesee.com
© 2009 Virtual EyeSee
7
Have you seen this?
www.virtualeyesee.com
© 2009 Virtual EyeSee
8
RSS Reader
Google Reader
FeedBurner
RSS reader
www.virtualeyesee.com
© 2009 Virtual EyeSee
API
Confidential
www.virtualeyesee.com
© 2009 Virtual EyeSee
Social Networks
Social Network for professionals
10
www.virtualeyesee.com
© 2009 Virtual EyeSee
Social Network for professionals
11
www.virtualeyesee.com
© 2009 Virtual EyeSee
12
Linked In Ads- Age, gender, location,
Linked Applications- Polls- Blogs- Slideshare- custom applications
Groups Events Buy data
www.virtualeyesee.com
© 2009 Virtual EyeSee
Confidential
Real people with Real friends
www.virtualeyesee.com
© 2009 Virtual EyeSee
14
Facebook Ads- Age, gender, location…
Facebook Applications- Polls- Quizes- Fun applications
Groups Public Profiles Events Buy data
www.virtualeyesee.com
© 2009 Virtual EyeSee
Microblogs
Confidential
www.virtualeyesee.com
© 2009 Virtual EyeSee
Microblogs
Identi.ca
Jaiku
Yammer
16
www.virtualeyesee.com
© 2009 Virtual EyeSee
17
Microblogs
Search by topic
Hastags
trending
www.virtualeyesee.com
© 2009 Virtual EyeSee
Microblogs
SocialMention
TweetScan
Tweet Stats
18
www.virtualeyesee.com
© 2009 Virtual EyeSee
Benefits
real time results
in some cases highly targeted
free
19
www.virtualeyesee.com
© 2009 Virtual EyeSee
Conclusion
20Confidential
There is a lot of information on in New Media Explore, listen to what people are saying
Need to define what best practices are
Work with the vendors to improve on these technologies, reporting mechanisms
www.virtualeyesee.com
© 2009 Virtual EyeSee
Confidential21
Connect
EyeSee http://www.virtualeyesee.com/blog/
Fan at http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796
Tweet at http://twitter.com/VirtualEyeSee
Link at http://www.linkedin.com/in/natashadsouzadotcom
Email [email protected]
The old fashioned way 613-327-4410