New Kitchen, New Look: Promoting Fruits and

Vegetables March 1st 2013

Click  to  edit  Master  /tle  style   The Del Monte Kitchens™

Del Monte® has a vibrant brand re-launch:

•  New Advertising

•  New Packaging

•  Strong Messaging Around Tasty Nutrition & Quality

•  Exciting Program Engagement – in-store, social, web, etc.

•  New Recipe Center of Excellence: –  Great Team - Director of Marketing for Health + Wellness, Nutrition, Shopper

Marketing and Consultants with product innovation, promotion, marketing and recipe development expertise.

–  Our Mission - To be the innovative strategic partner who provides Meal Solution Content and consumer-driven culinary expertise to satisfy our targets’ constant hunger for “What to cook/serve”.

•  Content is delicious, wholesome, appealing, relevant and reliable •  Expertise is provided from planning through execution

NEW! A Recipe Center of Excellence

Click  to  edit  Master  /tle  style  The Del Monte Kitchens™

What’s Important About Our Work?

•  See, taste and believe the quality, taste and nutrition messages •  Addressing perceived disadvantages of canned fruits and vegetables through on-

strategy, on-trend recipe development and food photography

•  Considering best-uses and limitations of products

•  Scratch-quality meal solutions, with a shorter time-to-table than all-fresh

•  Strategic, easy and exciting ways to eat more fruits and vegetables •  Consumer-Driven Recipe Strategies

•  Nutrition Guidelines, including All Forms and MyPlate

•  Variety of Usage Ideas: Recipes, Just Add One/Add Some Garden, meal assembly tips, toppings, easy variations, serving suggestions, copy points

•  Encourage usage and consumption of fruits and vegetables with Del Monte product loaded in consumer’s pantries

Click  to  edit  Master  /tle  style  See, Taste and Believe – Good Food!

Click  to  edit  Master  /tle  style  The Del Monte Kitchens™ – For You

Contact us for: •  Range of Meal Solution Content

•  Enticing Images

•  Useful Copy Points

•  Efficient, customizable meal solution program support –  Web, social, partnerships, demos, print and more –  We can connect you and your buyers with the right sales

resource to discuss opportunities

Click  to  edit  Master  /tle  style  New Campaign

Click  to  edit  Master  /tle  style  Executive Committees Partner in Promotion

•  Canned Food Alliance and Can Manufacturers Institute –  executive committee members for CFA –  partnering across canned food categories, –  encouraging whole industry including steel manufacturers

to debunk category myths, investing in peer-reviewed research and articles.

•  USDA National Strategic Partnership –  When industry (mfr and retailers), government and NGOs

partner effectively we achieve far more public policy goals than separately

–  2.6 billion mentions of 1/2 plate of F/V for MyPlate launch

•  Role Model for Produce for Better Health –  All Forms Messaging Promotion

Click  to  edit  Master  /tle  style  Resources Online for Supermarket RDs

Click  to  edit  Master  /tle  style  Resources and Thanks!!!

•  Visit www.delmonte.com for recipes •  Visit www.rethinkyourplate.com for teaching materials •  CMI Cans Get You Cooking Campaign:

–  http://www.cancentral.com/partners/index.html •  Produce for Better Health Foundation

–  http://www.pbhfoundation.org/pri_sec/retail/mar_tools/ •  Canned Food Alliance – Research and Teaching materials

–  http://www.mealtime.org/ •  USDA National Strategic Partner Information

–  http://www.choosemyplate.gov/partnering-program/national-partners/become-partner.html

•  Contact Sarah for any Del Monte Foods questions or needs: –  Sarah.ludmer@delmonte.com