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Presentation to
New Jersey Business Force at NJIT
Presentation to
Ft. Monmouth Community Force Protection Council
November 4, 2009
NJ Business Force at NJIT2
Costs of Recent U.S. DisastersCosts of Recent U.S. DisastersCosts of Recent U.S. DisastersCosts of Recent U.S. Disasters� September 11, 2001 Attacks
� 2974 fatalities & 24 missing/presumed dead
� $32.4 billion in insurance losses
� New York City � $27.3 billion decline in GDP
� $2.8 billion in lost wages
� 18,000 small businesses destroyed or displaced
� Tourism , a $25 billion business, plummeted
� Hurricane Katrina (August 29, 2005)� 1836 fatalities
� Costs exceeded $81.2 billion
� Category 3 Hurricane Striking NY-NJ Metro Region (20XX)� > $100 billion damage to insured property & another $200 billion in economic
losses
NJ Business Force at NJIT3
Private Sector: A Vital Aspect of Homeland Private Sector: A Vital Aspect of Homeland Private Sector: A Vital Aspect of Homeland Private Sector: A Vital Aspect of Homeland
Security Security Security Security
“The private sector — the Nation’s principal provider of goods and services and owner of 85 percent of our infrastructure — is a key homeland security partner.” Source: The National Strategy for Homeland Security, pg viii, July 2002
“…all partners in homeland security have important roles to play. This is especially true of the private sector, which owns and operates approximately 85 percent of the Nation’s critical infrastructure and is the first line of defense for those assets.” Source: National Strategy f or Homeland Security, pg 28, October 2007
NJ Business Force at NJIT4
Average Hourly Cost of Downtime*
Brokerage Operations $7,800,000$7,800,000Energy $2,817,846$2,817,846Credit Card Authorizations $2,600,000$2,600,000Telecommunications $2,066,245$2,066,245Manufacturing $1,610,654$1,610,654Financial Institutions $1,495,134$1,495,134Information Technology $1,344,461$1,344,461Insurance $1,202,444$1,202,444
UtilitiesUtilities $643,250$643,250HealthcareHealthcare $636,030$636,030Metals/Natural ResourcesMetals/Natural Resources $580,588$580,588Professional ServicesProfessional Services $532,510$532,510ElectronicsElectronics $477,366$477,366Construction Construction $389,601$389,601MediaMedia $340,432$340,432
Insurance $1,202,444$1,202,444Retail $1,107,274$1,107,274Pharmaceuticals $1,082,252$1,082,252Banking $996,802Food/Beverage Processing $804,192Consumer Products $785,719Chemicals $704,101Transportation $668,586
Hospitality and TravelHospitality and Travel $330,654$330,654PayPay--PerPer--View TVView TV $150,000$150,000Home Shopping TVHome Shopping TV $113,000$113,000Catalog SalesCatalog Sales $90,000$90,000Airline ReservationsAirline Reservations $90,000$90,000TeleTele--Ticket SalesTicket Sales $69,000$69,000Package ShippingPackage Shipping $28,000$28,000ATM FeesATM Fees $14,500$14,500
*Source: Quantifying Performance and Loss, Meta Group, Oct 2000
NJ Business Force at NJIT5
Private Sector Roles in Emergency Private Sector Roles in Emergency Private Sector Roles in Emergency Private Sector Roles in Emergency
ManagementManagementManagementManagement
� Prevention & Preparednesso Relationship building
� Joint exercises & training
� Information sharing
o Refinement of business continuity plans (BCP)
� Response Support� Response Supporto Information sharing for anticipatory processes
o Workforce welfare & facility protection
o Resource mobilization
� Recoveryo Restoration of facilities & operations
o Reconstitution of supply & value chainsNJ Business Force at NJIT6
� Government has bifurcated the Private Sectoro Critical Infrastructure/Key Resources (CI/KR)
� 18 Sectors identified by & affiliated w/ government
� Considered community “lifelines”
o Non-CI/KR� Role often underestimated
Current Information Sharing Landscape Current Information Sharing Landscape Current Information Sharing Landscape Current Information Sharing Landscape
� Role often underestimated
� Provides essential services during recovery
� No single government touch point o Private Sector frequently relies on ad hoc networks for
actionable & timely information
NJ Business Force at NJIT7
An Important Question for the Private Sector to Consider
How long will we be on our own?
NJ Business Force at NJIT8
The New Jersey Business Force at NJIT
NJ Business Force at NJIT9
The NJBF is a non-profit, non-partisan consortium of companiesand institutions dedicated toimproving Homeland Security
What is the NJBF?
improving Homeland Securitythrough effective Public-Privatepartnerships & business-to-businesscollaboration
NJ Business Force at NJIT10
Business
NJ Business Force at NJIT11
� Initial mandate under BENS◦ Build Public-Private Partnerships
◦ Emphasis shifted from terrorism to all-hazards preparedness
� Current focus of NJBF at NJIT◦ BEOC development
NJBF Organizational Mission ProgressionNJBF Organizational Mission ProgressionNJBF Organizational Mission ProgressionNJBF Organizational Mission Progression
◦ BEOC development
◦ Business-to-business collaboration
◦ Regional & national linkage
� The Way Ahead◦ Resiliency for rapid recovery
� Workforce safety & welfare
� Preserving the “brand”
NJ Business Force at NJIT12
Why Establish A Private Sector BEOC?Why Establish A Private Sector BEOC?Why Establish A Private Sector BEOC?Why Establish A Private Sector BEOC?
• Catastrophic events problematico Possible broad range of consequences
• Economic
• Environmental
• Political
• Social
• Psychological
� Continuity of Community endangered
NJ Business Force at NJIT13
Furthermore, a disaster is no time to
exchange business cards…
http://www.wfaa.com/sharedcontent/dws/img/wfaa/07-07/070725_blast390x271.jpg
NJ Business Force at NJIT14
The Business Emergency Operations CenterThe Business Emergency Operations CenterThe Business Emergency Operations CenterThe Business Emergency Operations CenterSMSMSMSM
U.S. Army ARDEC Test bed EOC
End state is to facilitate recovery
through resilienceNJ Business Force at NJIT15
Linking Organic Private Sector Linking Organic Private Sector Linking Organic Private Sector Linking Organic Private Sector
NetworksNetworksNetworksNetworks
NJ Business Force at NJIT16
Shared Situation AwarenessShared Situation AwarenessShared Situation AwarenessShared Situation Awareness
BEOC
Information Sharing,Analysis &
Related Activities
Resource Resource MobilizationMobilization
Asset & Asset & Inventory Inventory ControlControl
USNORTHCOM
Counties & StateEventEvent
Sources of Information
DHS Private SectorOffice
SEERNGeorgia Business
Force
HumanitarianInternational
ServicesGroup
Private SectorAssociations &Consortiums
Cross Sector Linkage & Collaboration
ControlControlOffice
NJ Business Force at NJIT17
Creating Common Operating Pictures through Creating Common Operating Pictures through Creating Common Operating Pictures through Creating Common Operating Pictures through
OmniOmniOmniOmni----Directional Communications Directional Communications Directional Communications Directional Communications
Federal
Regional
State
BEOCBEOCBEOCBEOCBEOCBEOC
Common Common Common Common
Operating Operating Operating Operating State
County
Local
Situational AwarenessInformation Sharing
Operating Operating Operating Operating
PicturPicturPicturPictureeee
NJ Business Force at NJIT18
Three Key BEOC Systems� NC 4 – Alert & Warning
o NJBF Private Channel
� NC4 CyberCop Portal
� Business Response Network (BRN)o Resource Registryo Resource Registry
o GIS Asset Location
NJ Business Force at NJIT19
NJ Business Force at NJIT20
National Incident Monitoring Center AlertsNational Incident Monitoring Center AlertsNational Incident Monitoring Center AlertsNational Incident Monitoring Center Alerts
NJ Business Force at NJIT21
CyberCop PortalCyberCop PortalCyberCop PortalCyberCop Portal
NJ Business Force at NJIT22
Business Response Network (BRN)Business Response Network (BRN)
PurposePurpose1. Provide business resources to emergency responders
2. Enhanced, timely communications communications capability
3. Provide administrative tools for all-hazards situations
www.businessresponsenetwork.orgNJ Business Force at NJIT23
BRN Asset ActivationBRN Asset ActivationBRN Asset ActivationBRN Asset Activation
www.i-info.comNJ Business Force at NJIT24
New Jersey Business ForceBusiness Force
- Member Signup -
25
The “Fire, Ready, Aim” Deployment Model
NJ Business Force at NJIT26
Democratic National ConventionDemocratic National ConventionDemocratic National ConventionDemocratic National Convention
http://www.denver.org/Images/Upload/DNC_hero.jpg
NJ Business Force at NJIT27
BEOC Support to Colorado Emergency BEOC Support to Colorado Emergency BEOC Support to Colorado Emergency BEOC Support to Colorado Emergency
Preparedness Partnership during August 08 DNCPreparedness Partnership during August 08 DNCPreparedness Partnership during August 08 DNCPreparedness Partnership during August 08 DNC
o.aolcdn.com/art/ch_travel/colorado locallender.info/images/states/new-jersey.gif
www.heilind.com/.../fci/canstar-fiber-optic.jpg
Distance: 1745 Miles
NJ Business Force at NJIT28
PRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNCPRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNCPRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNCPRIVATE SECTOR DISTRIBUTIVE INFORMATION FLOW DURING DNC
NJBF BEOC
Denver EOC
CEPP BEOC
NC4 NIMC
NICC
CEPP External Resource Director
MissionMode
Telcon
CyberCopM
issi
on
Mo
de
Cyb
erC
op
Tel
con
BEOC NIMC
D & BPSE& G
PrudentialNJNWCCHISG
NICCCyberCop
Mar
rite
ch
Cyb
erC
op
NC
4
Multiple Systems = Communications Resilience
NJ Business Force at NJIT29
The ultimate goal of Recovery is to preserve and restore Continuity of
Community
NJ Business Force at NJIT30
Greatest Lesson of All…Self-Sufficiency during catastrophes matters
31
NJ Business Force at NJIT32