01 / 232011 Range Overview Range Overview

iPhone 4 Range Update

2011 Range Overview Brand Values

Function first, form second. Our largest market. These consumers are looking for a simple case that does its job. Good, simple design that is not overt or ornamental. They are cost aware and are not looking for luxurious finishes. Simple, utilitarian materials are valued. The case design / decoration is not a strong statement for this consumer, it needs to do its job well, not be an outward symbol of the individuals strong sense of style. This sector is conservative and the purchase is driven by practical considerations. Clean designs and simple graphic patterns.

The obvious choice in simple protection.

The Basics

Age Shop at

19 / 55 YOTesco / Dixons / Argos / Phones 4U

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2011 Range Overview Brand Values

Quality accessories.Our opportunity to lift perception.

Our most sophisticated consumer, they are looking for a quality case, made from excellent materials. They care about their possessions and have a reasonably developed sense of style. Our professionals have an affinity with fashion, but not in the “fast moving” sense…think e.g. classic styling like the Burberry trench. For this market its more about quality materials, neutral tones and very subtle decoration. Understated designs with longevity are valued. From a brand point of view this group is our “new” demographic, as the quality of our products improve we become relevant to this group.

The Professionals

AgeShop at

25 / 55 YOApple Store / John Lewis / O2 / Carphone Warehouse

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2011 Range Overview Brand Values

On trend innovation. Our most trend aware consumer, young & looking for designs that are personality driven. For these guys, their case is not just a practical protection item; it’s a fashion item, an outward expression of who they are and what they’re into. They are likely to have multiple cases. Their case is a talking point. Just the right amount of discretionary income. They buy on impulse and are highly culturally aware. They spend a lot of time online, they are social networker. What’s in today is out tomorrow. Novelty, experimentation and individuality all matter to Gen Y.

Our opportunity to play.

Gen Y

Age Shop at

12 / 25 YOApple Store / Conran Shop / Amazon / HMV

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2011 Range Overview Brand Values

The Basics

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2011 Range Overview

PC case with colourAeroGrip

Available in

Black White

�grip along both sides. �With a high-gloss finish, in crisp black and white or vibrant colours of red, purple and yellow.�Bright and smooth, yet hard-wearing and durable. �Super-slim shield that protects edges and corners without significantly adding bulk. �Durable polycarbonate material that is strong and scratch-resistant with a flexible snap-on design.�Each case includes a clear screen protector and microfibre cleaning cloth.

Polycarbonate case with rounded edges and circular

Yellow Purple Red

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2011 Range Overview

Diminishing dotsTransition

Available in

Black White

�in a fashionable diminishing dots pattern in high-gloss finish.�Super slim shield that protects edges and corners without significantly adding bulk.�Highly durable material that is strong and scratch resistant with a flexible snap-on design.�Grips in your hand, yet slides easily into your pocket.�Each case includes a clear screen protector and microfibre cleaning cloth.

Rubberised polycarbonate case coated

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2011 Range Overview

TPU BumperAeroGrip Edge

Available in

Black Grey Red

�work and play.�360 degree protection – TPU frame protects edges, while front and rear screen protectors guard iPhone surfaces.�Cover is made of high-quality TPU material with excellent tension.�Durable and tear-resistant.�Easy access to all controls and ports.�Each case includes a set of clear screen protectors and microfibre cleaning cloth.

Fashionable design that is suitable for night and day,

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2011 Range Overview Brand Values

TheProfessionals

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2011 Range Overview

Metal casesUrbanShield

�A metal case providing you with a distinctive and beautiful hand-crafted object that sets itself apart from the plastic world.�Aluminium cover case to bring out your personality in the crowd.�Slim-fit case provides maximum protection without compromising design.�Each case includes a clear screen protector and microfibre cleaning cloth.

Available in

Black Silver Bronze Blue

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2011 Range Overview

PU MaterialImperial

��Subtle design debossed into material.�Slim-fit protection.�Ergonomic profile.�Each case includes a clear screen protector and microfibre cleaning cloth.

Tactile feel, with a smudge-resistant finish.

Available in

Black White

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2011 Range Overview

PU MaterialTactile

��Subtle Design debossed into material.�Slim-fit protection.�Ergonomic profile.�Available in black or white.�Each case includes a clear screen protector and microfibre cleaning cloth.

Tactile feel, with a smudge-resistant finish.

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Black

Available in

2011 Range Overview

Leather case with strapBoston

�grade leather.�Solid craftsmanship that’s made to withstand everyday wear and tear.�Pouch wallet design protects and provides both styleand function.�Each case includes a clear screen protector and microfibre cleaning cloth.�Innovative pull strap system for easy release of iPhone.

Exquisitely soft to touch – made with the finest

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Available in

Black Brown

Range Overview

2011 Range Overview

Leather case with perforationsMilan

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Available in

Brown Orange

�grade leather.�Solid craftsmanship that’s made to withstand everyday wear and tear.�Pouch wallet design protects and provides both styleand function.�Each case includes a clear screen protector and microfibre cleaning cloth.�Innovative pull strap system for easy release of iPhone.

Exquisitely soft to touch – made with the finest

Range Overview

Gen Y

2011 Range Overview Brand Values 18 / 23

2011 Range Overview

PC case with Bus ScrollNomad

�grip along both sides. �Provides protection from scratches and dust.�Super-slim shield that protects edges and corners without significantly adding bulk. �Highly durable, strong and scratch-resistant polycarbonate material with a flexible snap-on design.�Each case includes a clear screen protector and microfibre cleaning cloth.

Polycarbonate case with rounded edges and circular

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2011 Range Overview

PC case with DingbatsArcade

�fashionable dingsbats pattern in high-gloss finish.�Super-slim shield that protects edges and corners without significantly adding bulk.�Highly durable, strong and scratch-resistant material with a flexible snap on design.�Grips in your hand, yet slides easily into your pocket.�Each case includes a clear screen protector and microfibre cleaning cloth.

Rubberised polycarbonate case coated in a

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2011 Range Overview

TPU caseAerosphere

�Spherical bubbles of protection for your iPhone, with lens effect.�Made from highly durable TPU material that resists abrasions, impacts and tears.�Smooth finish that enhances the appearance of your iPhone.�Form-fitting design encompasses the iPhone and protects the front and rear glass, in the event that it is dropped face down.

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2011 Range Overview

Silicone and PU caseWorkMate Pro

�polycarbonate shell allow for shock absorption during falls.�Provides extra protection without significantly adding bulk.�Complete access to all ports, controls and connectors.�Each case includes a clear screen protector and microfibre cleaning cloth.

Layers of silicon combined with high-quality

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2011 Range Overview Range Overview

Thank you

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ukenquiries@cygnett.com 00 44 1442 275351