NEW & IMPROVEDNEW & IMPROVED BABER’SBABER’S PROTECTIONPROTECTION plusplus

What BABER’SBABER’S PROTECTIONPROTECTION plusplus does for your store. . . BABER’SBABER’S PROTECTIONPROTECTION plusplus

offers your customers more.

BABER’SBABER’S PROTECTIONPROTECTION plusplus increases customer retention and satisfaction.

BABER’SBABER’S PROTECTIONPROTECTION plusplus increases store’s bottom line profits.

Program Specifics

BABER’SBABER’S PROTECTIONPROTECTION plusplus Is Sold In Addition To Damage Waiver Fees The NEW Cost of the Program / 2.99 per week, $12.95 per month – You keep 76.4% One Membership covers ALL agreements a customer has with your storeEasy To Sell—Benefits protect & put money back in customers’ pocketsBABER’SBABER’S PROTECTIONPROTECTION plus plus should always be assumed in the should always be assumed in the salesaleOld club members do have the option to continue in the Old club members do have the option to continue in the $1.99 club, but should be encouraged to join the $2.99 club. $1.99 club, but should be encouraged to join the $2.99 club. $1.99 club members do not receive the same benefits as the $1.99 club members do not receive the same benefits as the $2.99$2.99The new $2.99 club program will start on Aug. 15The new $2.99 club program will start on Aug. 15

Signing Up Members

Complete a member-ship agreement for All customers

Have Customer indicate

whether they accept

or deny coverage

Customer receives one copy

& the other is placed in customer’s file.

Follow-Up Mailing

A temporary packet will be given to the customer at the store when they sign up

Four weeks after members join BABER'S PROTECTION plus they will receive a follow-up mailing

Mailing Will Contain: Welcome Letter Permanent Membership Card A Listing of the Five Nearest Providers for

Participating Discounted Medical Providers

SALES TIP!

ASSUME THE SALE / SELL THE PROGRAM ON THE FLOOR

ONE PRICE / ALL AGREEMENTS

SALES PITCH!QUOTE Protection Plus “On the Floor”

Mr. Duncan, your weekly cost for the TV will be $35.80 per week which includes Tax, Damage Waiver and membership in our Protection Plus Program. This is an exciting program that provides a number of benefits that protect you and your merchandise. PLUS, one membership in the program will cover ALL items you rent from us today or in the future...Now that’s a great deal!

Don’t Oversell

BABER’SBABER’S PROTECTIONPROTECTION plusplus Bonus Plus Free Delivery & Set Up Free Service & Loaner Program Free Relocation Service 90 Days Same as Cash 40% Early Purchase Option CASH Referral Program 2 Weeks FREE for Preferred

Customers (for customers that have paid out an item)

Product Protection (NEW)

Replacement Protection Provides replacement

protection for members Store replaces lost

merchandise with similar age & like kind—You keep the customer & income

Covers burglary (with visible signs of forced entry), fire, flood, windstorm, lightning and more

Covers everything you Lease

Customer must sign

File Claims electronically at customerservice@benefitmarketingsolutions.com

Or fax claims to (405) 579-0534

Or snail mail to 900 36th Ave NW, Suite 105Norman, OK 73027

Filing Replacement ClaimsFiling Replacement Claims

Material needed: membership agreement, copy of the Lease Agreement, payment history, print screen of invoice cost of lost merchandise, & SIGNED claim form.

Burglary claims - Customer must bring photos that show forced entry and a Police Report that supports. Material must be submitted within 10 days of loss

Fire Claims – Customer must bring photos that show fire damage and a report from the Fire Department. Both must be submitted within 10 days of loss

SALES PITCH!QUOTE Protection Plus “On the Floor”

Ms. Wright, your weekly cost for that laptop will be $26.83 per week which includes Tax, Damage Waiver and Protection Plus. This program will protect your computer and anything else you rent from us if it is stolen or destroyed by covered causes while you are renting from Baber’s. It also protects your rental items after you own them. Can we write up your agreement now?

Don’t Oversell

One Year Service Protection

Protects members for ONE year after they own the rental product.

Covers parts & labor on all items covered by the manufacturer.

Example of covered items: White Goods, Electronics, Furniture, Computers.

Members must maintain membership in Protection Plus after payout to receive coverage.

Claims…

IMPORTANT POINT!

CUSTOMERS MUST MAINTAIN MEMBERSHIP AFTER THEY PAY OUT

Customers are eligible to purchase the BABER’SBABER’S PROTECTIONPROTECTION

plusplus as a stand alone item. No rental agreement is required.

Protect Single Agreement Customers by having them pay for coverage over three months$12.95 x 12 months = $155.40 for one year$155.40 ÷ 3 months = $51.80 a month

SALES PITCHFEATURING PAID OUT SERVICE!

“Mrs. Stevens, You can take home this washer/dryer today for only $25.33 per week and have it protected while you are renting and up to a year you own it. Protection Plus protects you against repair costs after you own the product as long as you keep your membership. It could cost up to $300 for repairs on a washer or dryer. The program can also save you money while you are renting. Can we write up that rental agreement?

Accidental Death & Dismemberment Insurance

$5,000 Protection--Coverage divides by the Number of Persons on the Rental Agreement

Must be ACCIDENTAL Death or Dismemberment

On and off the job protection The check is sent to the store Dismemberment Benefits are

Outlined In the Back of the Book

Customer must sign

File Claims electronically at customerservice@benefitmarketingsolutions.com

Or fax claims to (405) 579-0534

Or snail mail to 900 36th Ave NW, Suite 105Norman, OK 73027

Accidental Death & Dismemberment Claims

A Certified Copy (w/raised seal) of The Death Certificate A Police Report of The Incident. Deaths Caused Through DUI or While Performing an Illegal Act Are Not Covered (A toxicology report may be requested) If Possible, Newspaper Clippings on The Incident

Everyday Savings through Dining & Shopping Discounts / www.savein10.com

Step 1:

To Demo, use “55” to log-in to use the Membership Number on Benefit Book

Step 2:

Enter Zip Code & Select Category

Everyday Savings2

2

Everyday Online Savings There are hundreds of coupons at your fingertips. Simply print coupons to save on everyday items!

SALES PITCH!FEATURING DINING &

SHOPPING“Ms. Garcia, you can take home that computer today for only $32.49 a week which includes our waiver and membership in Protection Plus. This program protects your computer while and saves you money. You can print out coupons for savings on dining and many other local places. You can even print out coupons for groceries. This benefit alone will put money back in your pocket. Let me give you a coupon right now so you can see how this program saves you money!

Discounted Medical BenefitsDiscounted Medical Benefits

Dental & Orthodontic Network Family Savings on Dental Care

Nurse Help Line 24-Hour Resource for Registered Nurse Prescription Medication Savings

Allows More Prescriptions To Be Filled Mail Order Prescription Service

Customers Save Even More Chiropractic Care

Initial Consultation at NO Cost Vision Care & Eye Ware Savings Discounts on Exams, Glasses & Surgery

Discount Medical Benefit

Dental SavingsХ Members & immediate family can save 15%

to 50% on dental care when visiting a participating dentists, including both general dentists and specialists.

Х Simply, present your membership card at the providers office to receive the discount

Х There is no limit to the number of visits a member and their immediate family can have!

Х To locate a Dentist:

Simply, visit: www.locatemyprovider.com or

Call 1-800-861-6536 Mon – Fri : 8:00 AM – 8:00 PM Sat: 8:00 AM – 3:00 PM. 26

Discount Medical BenefitPrescription SavingsХ Members save 15% - 31% off the price of

brand name & generic drugs at participating pharmacies.

Х Simply, present your membership card at the pharmacy to receive the discount

Х Samples of participating pharmacies include:

Х To locate a nearest participating pharmacy:Visit: www.locatemyprovider.com or Call 1-800-861-6536 Mon – Fri : 8:00 AM – 8:00 PM Sat: 8:00 AM – 3:00 PM.

Discount Medical Benefit

Nurse Helpline Call any time of the day or night to talk to a

registered nurse through a special toll-free number. This benefit can provide members valuable information on many medical concerns and health related issues.

Vision and Eyewear Savings Save up to 60% off normal retail prices on eyeglasses

and specialty items, and up to 30% on eye exams, surgical procedures at participating locations like.

To locate the nearest participating vision care provider visit: www.locatemyprovider.com orCall 1-800-861-6536 Mon – Fri : 8:00 AM – 8:00 PM

Simply present your membership card at the providers office to receive the discount

Discount medical benefit

Prepaid Lab & Diagnostics – NEW BenefitХ Save 20%-70% on lab work at a participating

location. Х No Prescription requiredХ Have work done such as blood, allergy, drug,

maternity & infertility tests. Also cardiac & cholesterol screens.

Х To place an order online, visit www.prepaidlab.com

Chiropractic CareХ Save 10-25% on services at participating

chiropractors. Х Savings apply to members and their

immediate familyХ No limit to the number of visits. Х To locate a provider visit-

www.locatemyprovider.com or Call 1-888-861-6536

SALES PITCH!FEATURING DISCOUNT

MEDICAL“Mr. Fields, I know you will want to be a member of our Protection Plus Program because it can save you AND YOUR FAMILY money on prescriptions, vision care and much more! With the rising cost of health care this program can be very valuable. Lets sign you up now so you and your family can start saving TODAY.

Groceries: Get up to $40 dollars in Manufacturers coupons to save in groceries. Coupons are unlimited!

Rental Cars: Save up to 20% on rental cars at AVIS, Hertz, National, Alamo, or Budget.

1-800flowers.com: Birthdays, Anniversaries, etc., save up to 20% on flowers & gifts 24 hours a day.

Hotel Lodging : Save up to 15% off at participating Choice hotels

Additional Benefits

Discounted Roadside Service: Members save on Jump start, Towing, Flat Tire Repair, Lock-Out Assistance, Fuel Delivery or Auto Malfunction.

Car Service Discounts: Save on automotive service at Jiffy Lube, Meineke, MAACO, and AMMCO

.

Additional Benefits

BABER’SBABER’S PROTECTIONPROTECTION plusplus Baber’s Bonus Plus One Year Extended Service Protection Accidental Death & Dismemberment Savings On Family Dental Care 24-Hour Nurse Helpline Neighborhood Pharmacy Savings Mail Order Pharmacy Savings Chiropractic Care Vision & Eye Wear Savings $500 Grocery Coupon Savings Discount Benefits & Services

Presenting BABER'SBABER'S PROTECTIONPROTECTION plusplus Present BABER'SBABER'S PROTECTIONPROTECTION plusplus

to ALL customers KEEP IT SIMPLE – Quote the price of

the BABER'SBABER'S PROTECTIONPROTECTION plusplus in with the cost of the product

Explain the KEY benefits of PROTECTIONPROTECTION PlusPlus when you give the customer their agreement and benefit book

HOW TO HANDLE ObjectionsХ You know your customers best -- focus

on benefits you know fit their specific needs.

Х Always start with the protection benefits.

Х With all the benefits in Protection PlusProtection Plus- there is truly something for everyone.

Х Members can actually pay for the plan by using the benefits.

OBJECTION!!!I ALREADY HAVE YOUR LDW

“Mr. Smith, you need to have our damage waiver so you will not be responsible to continue paying on the original agreement if something happens to your merchandise. Protection Plus provides you with so many other benefits such as service after you own the product. Plus the saving you get through Protection Plus will more than pay the $2.99 per week with coupons for restaurants, savings on dental care, prescriptions, groceries and much more.

Objection: Overruled!!!

OBJECTION!!!MY ITEM WON’T BREAK

“Mrs. Jones, We hope that none of our possessions break but things go wrong sometimes and there is no advance warning. While you are a customer of Baber’s we service your products should anything go wrong. BUT once you own the item(s) your merchandise is older and the odds of something going wrong increase. When you join Protection Plus and simply continuing paying on the program for the year after that agreement pays out you have piece of mind knowing it is protected against mechanical breakdown.

Objection…OVERULED!!!

Best practices

Protection Plus Tools Protection Plus Tools Stores managers must ensure proper Protection Plus inventory.

Role PlayRole PlayStore managers should be role playing on a weekly basis with their respective teams.

Instant SavingsInstant SavingsStores managers must print out coupons from www.savein10.com to provide instant savings to their customers.

Who are you going to Call?

Supplies Alexa or TaMel

1-888–322-6705

Marketing Issues orMarketing Issues or Any Questions or ProblemsAny Questions or Problems

Lanai Williams

Claims 8:00 am – 6:00 pm Central Time

Employee ProgramEmployee Program*ALL Employees can use the discount benefits in the Program (employee program excludes the $5000 accidental death, replacement and service protection, nurse helpline, and dental savings) Helps Employees BELIEVE In Program No Sign Up Required Helps Employees Feel Comfortable When Talking About Benefits Provides Everyone With Own Testimonials

Employee Employee Contest!Contest!

District 901