TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, t

he Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore and Symphony

are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack,

ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a Package, Processor Expert, QorIQ

Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks

of Freescale Semiconductor, Inc. All other product or service names are the property

of their respective owners. © 2011 Freescale Semiconductor, Inc.

June 2011

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

2

Tweeting? Please use hashtag

#FTF2011

Freescale on FacebookTag yourself in photos

and upload your own!

• Tablet market growth 2010-2015

• Customers wants & needs for smart mobile devices

• Tablet design & challenges

• Time to value: Leveraging Freescale solutions

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

3

242 Million

The number of tablets sold in 2010

The tablet market forecast in 2015

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

4

Forrester Research Jan 2011

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

5

2010 2011 2012 2013 2014 2015

Tablets 1.8 4.8 10.4 18.0 23.5 27.4

InStat April 2011

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

6

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

7

Hardware

DesignUsability

Apps

Compatibility

Content

Enablement

Services

Technology

Features

Traditional Considerations

(Still Valid)Future Device Considerations

Market Price Is still King

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

8

Source: North American Technographics® Consumer Technology Online Survey, Q1 2011 (US)

Base: 3,835 online US adults who would purchase a tablet or already have one

“If you were shopping for a/another tablet computer, what features would be the most

important to you?”

(Top 5 / Bottom 5 features selected)

10%

12%

13%

13%

15%

32%

32%

40%

51%

65%

Comes with stylus/pen

Ability to hold in one hand

Has slide out keyboard

Ability to watch HD video

Has camera(s)

Cost/contract flexibility of 3G service

Compatibility with other equipment you own

Operating system (Windows, Apple iOS, Android)

Battery life

Cost of the device

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

9

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

10

• Price

• Product

• Placement

• Promotion

• Customer

• Cost

• Competition

• Context

4 P’s 4 C’s

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, t

he Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore and Symphony

are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack,

ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a Package, Processor Expert, QorIQ

Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks

of Freescale Semiconductor, Inc. All other product or service names are the property

of their respective owners. © 2011 Freescale Semiconductor, Inc.

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

12

12

A Tablet

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

13

H/W Features

Mechanical

Fulfillment Software

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

14

35%

15%10%

15%

8%

2% 15%

Percentage of Hardware Cost

Display Storage Battery

Wireless Processor Memory

Others

Size, resolution , LCD & touch

technology, bonding, backlight

control

4GB to 64, removable

(MicroSD) now standard

Type (Li-polymer vs. Ion ) size (W-hrs)

voltage & amphage

WiFi, Bluetooth,3/4G

GPS, ZigBee,

Highly Integrated

low power, high

performance

DDR2/3 LP,M

Ports, camera(s),

sensors, power

controller

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

15

• After the System on Chip (SoC) the choice of display,

memory and wireless options will have the biggest impact

on your tablets battery life

Component Power in mW Overall %

SoC 2000 37%

LCD WXGA 1450 27%

1GB DDR 3 600 12%

WiFi 600 12%

SD Card 205 4%

Others 500 8%

Total 5355* 100%

* System is heavily & concurrently using all peripherals

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

16

• Need to define usage

scenarios, multi-purpose vs.

vertical specific

• Standard vs. custom battery

can re-define the form-factor

• 3.8V 25 Watt-hour Li-Ion

Polymer battery = 10 hrs

with the iPad2

• Key Question: All day is

how long?

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

17

How to avoid JAAT? Just Another Android Tablet

• Customer want:

• Thinnest (X,Y,Z) & lightest product for form-factor size available

• Longest battery life

• Brightest display

• Use specific chassis (ruggedized)

• WOW factor: Material, finishes, colors

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

18TM

Hardware

OS Layer

Middleware

Layer

Segment

Specific

Applications

Media

Framework

Graphics

Libraries

Power

Management

Security /

DRM

i.MX PLATFORM

DriversAccelerated

Codecs

KernelBootloader

• EPD optimizations

• Adobe PDF Reader• Flash AIR

• Skype

• Player tuning

Fre

es

ca

le f

ocu

s

UI Games Apps Browser Launcher

Pa

rtn

ers

Ecosystem

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

19

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

20

• Customer consideration:

− Turn key vs. custom

− Engineering and SW capabilities

Targeted segment expertise vs. broad focus

− Business model

Mass market vs. enterprise/verticals

− Scalability

Capacity allocation

− Manufacturability of design

− Transfer of technology

− Fulfillment

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

21

• Customer consideration:

− Distribution vs. bulk shipment

− Local manufacturing vs. Asia

Mfg certifications (i.e. medical)

− Pipeline

Supply chain access

− Support

call center

regional

− RMA

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, t

he Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore and Symphony

are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack,

ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a Package, Processor Expert, QorIQ

Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks

of Freescale Semiconductor, Inc. All other product or service names are the property

of their respective owners. © 2011 Freescale Semiconductor, Inc.

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

23

Best Balance of the 3 P’s: Power, Performance, Price

Power:

• CPU core on TSMC LPG process: Allows lower voltage operation

• H.264HP at <200mW

Performance:

• Up to 1.2 GHz ARM CPU’s

• 1080p decode …. 400Mhz LP-DDR2 or DDR3

Price (Integration):

• System BOM – integrated LVDS, DDR3, SATA, 2 USB PHY’s, Ethernet

• Scalable price/performance: ARM9, ARM11, Cortex-A8: i.MX50, i.MX51, i.MX53

Power

consumption

IntegrationPerformance

i.MX enables world-class

products with real-world

consumer benefits

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

24

• Enabling 1.2 GHz CPU at 50% reduced power

• 30%-40% increase in web-browsing speed

• 2X more video performance

• 25% more 2D/3D graphics performance

• Higher & better system integration on a single die

− 2GB DDR2, LV-DDR2 & DDR3

− UXGA LVDS display

− SATA + USB PHY

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

25TM

3G

Modem

(if needed)

DDR

DRAMup to 2GB

Flash

Memory

Audio

CODEC

Power

Management

IC

HDMI

WiFiBluetooth®

i.MX53

Applications

Processor

1.2Ghz

1080p/720p Video

33MT/s 3D + 2D

0.8mm BGA or 0.4mm POP Sensors

GPS

LVDS

RGB

Multi-Format

Radio

RF

RF

Dual

Displays

Device and Storage

Connectivity

I2C

RG

B

US

B

SP

I

I2S

I2C

SSI

ESAI

400MHz

DDR2/3

SD

IO

SA

TA

SDIO

UART

UART

USB ULPI

Compass

Gyro

Accelerometer

Camera

RG

BS

PD

IF

Dual MIC

Speakers

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

26TM

Freescale Semiconductor Confidential and Proprietary Information.

i.MX53

2x4Gb 800MHz DDR3

SanDisk

eMMC4.4

32-bit DDR I2C

SD

/MM

C

8-b

it (

boot)

SD

/MM

C

4-b

it

SPI

USB OTG Micro AB

USB Type-A #1

HS USB Host #1

7 pin data connectorSATA Data

10/100 FEC EthernetPhy

Debug UART

JTAG

LVDS0

2nd LVDS –

up to WXGA

Line-In

Line-Out

I2C

VGA

GPIO

Power

SDIO

I2C #2

ESAI

Audio

Codec

Line In

Microphones In

5V/3A

On/Off Reset

Capacitive Touch

Buttons

SSI

US

B

Speaker #1

Speaker #2

I2s

UART

WiFi + BT Module WiFi + BT

Optional

Debug Board

SPI

SSI

UART

UARTWD/ON_

OFF cntlr

SPDIF TX/RX

RG

B 2

4b

USB HUBSMSC USB2541B

Camera Module: 5MP

I2C #1GPS GPS Module

OVT5642

Sensor + ISP

RG

B 2

4b

LVDS 1

Battery

Power

12-14V → 5V

USB Type-A #2

USB to Cap Touch

3G3G Module

Innocom

(Phase II)

Phy

JTAG

UART

PMIC

Dialog DA9053

3V7/2.5A

FAN2103MPX

1V7/2A

FAN2103MPX

MAX17805

GPIO

Freescale eCompass

MMA3310

Accelerometer

Freescale

Cap Touch

Sensor

MPR121QR2

3V/3.3A

HDMI

Silicon Image SiL9022Micro

HDMI

Dockin

gC

onnecto

r

NOR

10.1” LCD Hannistar

LVDS 0PRI. LCD176x220x1

8Primary LCD

TOUCHSCREEN

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

27

Flash 10.1

• i.MX53 processor

• More & faster memory

− (1GB @ 400MHz)

• Long battery life

• 1080p decode, HDMI output

• Platform support for Android™ OS,

Windows™ Embedded Compact 7,

Adobe® Flash® 10.1

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

28

• Freescale is sponsoring the

Savannah College of Art and

Design (US, Georgia) for end user

research among teenagers and

young people

• Starting 5th round of end user

research

• Over 1,000 interviews

• Multi-segment exploration

• Trends and new usages revealed

• Generated new industrial concepts

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

29

FORM FACTORS

CLAM SHELL CONVERTIBLE COLLAPSIBLE

TABLET

SLEEK

TABLET

SCREEN SIZES

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

30

• A Freescale-supported open web community of developers sharing common

interest in transforming i.MX applications processors into practically anything

imaginable.

• i.MX Community

− Serves all component enablement peripherals including basic to complex software

− i.MX Forums, Groups and Blogs Posts

− News, Photos and Videos

− Training, Events and Promotions.

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

31

Session materials will be posted @

www.freescale.com/FTFLook for announcements in the FTF Group

on LinkedIn or follow Freescale on Twitter

• The tablet market is the fastest consumer segment

• Customers wants & needs are changing

• Make sure your marketing dept. has done their homework

• Design challenges can be overcome

• Freescale reference designs and support can help you get

to market faster

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore

and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a

Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.

All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

32

So you need a

tablet?

Contact

Freescale!

TM