Research on:How Popular is Nasi Katok

among the UniBridge Students

AMAL ZAIMAHADI KHAIRUN NORINSAN

SITI NURJANNAHMOHAMMAD HAFIZ

NORAFIQAH

Introduction

Objective: To know “How popular is Nasi Katok among the

UniBridge Students.”Brief history:- Most countries have signature food- Including Brunei – Nasi Katok is the famous

Bruneian dish nowadays- Nasi Katok consists of hot rice, sambal and a piece

of chicken

• What makes the dish so special is not the dish itself but the story behind it

• Customers who love to search for midnight meal will literally knock the doors of a food outlet and get the owner out of the bed

• This is where it starts as ‘katok’ means knock and ‘nasi’ means rice

• So, there you have it, “KNOCK FOR THE RICE!”

• Now, branches of Nasi Katok Stalls were set up, found everywhere in Brunei

• Examples of Nasi Katok – Nasi Katok Mama, Nasi Katok Kaka, Nasi Katok Jerudong, Nasi Katok Jangsak etc

• In short, Nasi Katok is the most easily available meal in Brunei

How many males choose to eat Nasi Katok?

How many females choose to eat Nasi Katok?

Choice of Sambal

0

10

20

30

40

50

60

70

Sambal Biasa Sambal Pedas Sambal Campur

Percentage.of

people

Type of Sambal

Male

Female

Special Requests

0 20 40 60 80

More sambal

Type of chicken

No special requests

Percentage of people

Type

of

requests

Female

Male

Graph showing the reasons why people buy Nasi Katok

Graph showing the reasons why people buy Nasi Katok

Recommendation

• Diversification of Nasi Katok to set their stall apart from others.- A bigger proportion of chicken- Varieties of sambal recipes. (e.g. spicy and non-spicy.)- Different recipes of chicken, not solely depending on fried chicken.- More types of sambal. (e.g. Sambal tahai, anchovies and chili paste)

Conclusion

• In conclusion, we found out that the majority of the UniBridge students do like eating Nasi Katok.

• Through the survey, we can conclude that people love to eat Nasi Katok due to 4 important factors:

• 1. Cheap price2. Accessibility (strategic location, near to homes) 3. No time for cooking4. Craving• Nasi Katok is a business that is easy

to get into and therefore competitions are also high. However, it is also a short way to get profitable income