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New Business Model for Software and Other Services. Scott GATCHELL HSVA 22. May 2014 LONDON. Issues Faces. Customers/ Users. Service Providers. Low Development Costs High IPR Protection High Visibility. Quick, Simple Solution No Additional Hardware/ Software - PowerPoint PPT Presentation
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New Business Model for Software and Other Services
Scott GATCHELLHSVA
22. May 2014LONDON
Grant agreement no: SCS0-GA-2011-266054
Issues Faces
Customers/ Users• Quick, Simple Solution• No Additional Hardware/
Software• High Availability (on-demand)
Service Providers• Low Development Costs• High IPR Protection• High Visibility
Grant agreement no: SCS0-GA-2011-266054
Typical Maritime Industry Software and Service Providers
• Are Engineers, Physicists, Mathmaticians• Create Tools Themselves, as Needed
– That others may also find useful– In EU projects with others
• Have Limited Resources• Are in Tight Competition
Grant agreement no: SCS0-GA-2011-266054
Limited Resources Affects
• Software Security/Licensing/Availability• Data Security• User Friendliness/ GUI• Knowledge Transfer/ Customer Support• Time to Market /Beating the Competition• Adaption to Changes/ New Oper. Systems• Growth/ New Features
Grant agreement no: SCS0-GA-2011-266054
Business Models
MODEL PROs CONs
Sales/Licensing Always Available Licensing Measures CostsHigh Customer Support
Service High IPR Software Security Data SecurityHuman Effort/Availability
Cloud Always AvailableEverywhere Available
3rd Party Software Access3rd Party Data AccessAdditional Knowledge Xfer
Web-Based Ticket System Always AvailableEverywhere AvailableHigh Software SecurityNo Added Licensing Costs
Dedicated Network AccessSome Setup EffortLearning Curve
Grant agreement no: SCS0-GA-2011-266054
9
Web-Based Ticket System
TCP Process Network
Process AGENT
ExternalUser
ServiceProvider
Tickets = 10
87
Grant agreement no: SCS0-GA-2011-266054
Separate Tools Available
Grant agreement no: SCS0-GA-2011-266054
USER INTERFACEUser Friendly
Grant agreement no: SCS0-GA-2011-266054
Alternative: TCP
Grant agreement no: SCS0-GA-2011-266054
TCP Process NetworkIntegrating in TCP
Grant agreement no: SCS0-GA-2011-266054
Cooperation across Organizational Borders
TCP Process Network
TCP Process NetworkTCP Process Network
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
GUI Licensing
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
GUIDemoVersion
Licensing
Grant agreement no: SCS0-GA-2011-266054
Traditional Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdeaAlgorithm
CoreFunctions
GUI
DemoVersion Sales
Release
CustomerSupportLicensing
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Web-Based
Ticket System
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
InitialIdea
Algorithm
CoreFunctions
Web-Based
Ticket SystemEarlySales
Grant agreement no: SCS0-GA-2011-266054
Web-Based Development/RevenueTIME/MONEYSPENT
TIME/MONEYGAINED
Web-BasedTicket
InitialIdea
Algorithm
CoreFunctions
SalesRelease
CustomerSupport
EarlySales
Grant agreement no: SCS0-GA-2011-266054
Business Models
MODEL PROs CONs
Sales/Licensing Always Available Licensing Measures CostsHigh Customer Support
Service High IPR Software Security Data SecurityHuman Effort/Availability
Cloud Always AvailableEverywhere Available
3rd Party Software Access3rd Party Data AccessAdditional Knowledge Xfer
Web-Based Ticket System Always AvailableEverywhere AvailableHigh IPR Software SecurityNo Added Licensing Costs
Dedicated Network AccessSome Setup EffortLearning Curve (Customer
Support)
