New Brochure - Global Electronic Cigarette & E Vapor Market

GLOBAL ELECTRONIC CIGARETTE & E VAPOR MARKET Size, Share, Analysis & Forecast 2014-2024

The global e-cigarette product market value is estimated to grow over $39.6 billion by

2024, at a CAGR of 27.3% from 2014 to 2024. An electronic cigarette (e-cigarette) or

electronic nicotine delivery system (ENDS) is a battery operated device which

simulates the experience of tobacco smoking without the inhalation of smoke. This

device which is being reckoned as an alternative of conventional cigarettes emits

vaporized nicotine which is inhaled by the user.

2013 2014 2016 2018 2020 2022 2024

North America Europe APAC

Electronic Cigarette Market Size ($Billion) - Forecast

Some of the drivers of the e-cigarette markets are:ÜÜÜÜÜÜÜ

Rise in the lookout for alternatives to tobacco due to health risks and restrictions in consumptionEntry of tobacco giants in the e-cigarette marketIntensification of the competition in the market due to rise of a number of small e-cigarette companiesLack of restrictions in the marketing of e-cigarettesCost-effectiveness of e-cigarettes in comparison to traditional cigarettesProduct innovation and the scope for personalization and customizationLack of overall regulation and taxes

Some of the key challenges of the e-cigarette markets are:

Key question answered in the report:

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upcoming government directives delineating a clear regulatory framework for the marketing of e-cigarettesThe ambiguity around the health risks of e-cigarettesLack of standardization in the safety of e-cigarettes devicesRising popularity among children, adolescents & non-smokers due to lack of legal regulationPatent lawsuits & intellectual property rights (IPR) issuesDisposal of e-cigarette components at its end-of-life stage

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Detailed competitive intelligences and trend analysis for leading and emerging market players in the electronic cigarette industryMarket Drivers, challenges and opportunity in the electronic cigarette identified and its impact over next 10 years studiedElectronic Cigarette (E-Cigarette) market sizing, analysis and forecast by different types- Disposable Electronic Cigarette, Rechargeable Electronic Cigarette, E-Go, Personal Vaporizers (APV) or Mods, Electronic Cigar, E-Hookah, E-shisha and E-pipes among otherElectronic Cigarette (E-Cigarette) market analysis and forecast by components- Cartridge, Atomizer, Battery,Detailed market sizing, analysis and forecast by geography- North America ( U.S. and Canada and Others), Europe ( Russia, Germany, U.K. France, and others), APAC ( China, Japan, South Korea, Australia, India and others), South America, Middle East and South AfricaDetailed analysis on legislative and other key factors that directly and indirectly impact the market trends across each region

BIS RESEARCH 2014

ANALYSIS & FORECAST

www.bisresearch.com ©2014|BIS

MARKET, BY REGIONS

MARKETS, BY COMPOSITION

PRODUCT COVERED

Ÿ Base Year: 2013Ÿ 11-year annual forecast (2014-2024)

Ÿ North America, Europe, APAC

Ÿ E-liquids

Ÿ Diluents

Ÿ Nicotine

Ÿ Flavors

Ÿ Disposable Electronic Cigarettes

Ÿ Rechargeable Electronic Cigarettes

Ÿ E-go Electronic Cigarette

Ÿ Personal Vaporizers

Ÿ Electronic Cigars

Ÿ Others



Table of Contents

1 Executive Summary 3.4.3 Product Innovation & Massive Opportunities For Customization & Personalization2 E-cigarette Market Entropy

3.4.4 The Emergence of A Slow But Steady Market In 2.1 Key Market StrategiesThe APAC Region2.1.1 Product Development and Launch

4 E-cigarette Market Sizing, Analysis & Forecast2.1.2 Business Expansion4.1 By Product Types2.1.3 Merger & Acquisition4.1.1 Market Statistics2.1.4 Partnership & Agreement4.1.2 Disposable Electronic Cigarettes2.1.5 Patent Lawsuit4.1.2.1 Market Statistics2.1.6 Financial Transaction4.1.3 Rechargeable Electronic Cigarettes2.1.7 Others4.1.3.1 Market Statistics2.2 Porter’s Five Forces Analysis4.1.4 E-go Electronic Cigarette2.2.1 Threat From New Entrants4.1.4.1 Market Statistics2.2.2 Threat From Substitutes4.1.5 Personal Vaporizers2.2.3 Intensity of Competitive Rivalry4.1.5.1 Market Statistics2.2.4 Bargaining Power of Suppliers4.1.6 Electronic Cigars2.2.5 Bargaining Power of Buyers4.1.6.1 Market Statistics3 E-cigarette Market Dynamics4.1.7 Others3.1 Introduction4.1.7.1 Market Statistics3.2 Market Drivers4.2 By Composition3.2.1 Rise In The Lookout For Alternatives to 4.2.1 E-liquidstobacco Due to Health Risks and

Restrictions In Consumption 4.2.2 Diluents

3.2.2 Entry of tobacco Giants In The E- 4.2.3 NicotineCigarette Market 4.2.4 Flavors

3.2.3 Intensification of The Competition In The 4.3 By ComponentsMarket Due to Rise of A Number of Small 4.3.1 CartridgeE-cigarette Companies

4.3.2 Atomizer3.2.4 Lack of Restrictions In The Marketing of

4.3.2.1 ClearomizerE-cigarettes4.3.3 Cartomizer3.2.5 Cost-effectiveness of E-cigarettes In 4.3.4 Rebuildable AtomizerComparison to Traditional Cigarettes4.3.5 Battery3.2.6 Product Innovation and The Scope For

Personalization and Customization 5 Geographical Analysis

3.2.7 Lack of Overall Regulation and Taxes 5.1 Introduction

3.3 Market Challenges 5.1.1 Market Statistics

3.3.1 Upcoming Government Directives 5.2 Pestle AnalysisDelineating A Clear Regulatory 5.3 North AmericaFramework For The Marketing of E- 5.3.1 IntroductionCigarettes

5.3.1.1 Market Statistics3.3.2 The Ambiguity Around The Health Risks of E-

5.3.2 U.S.Cigarettes5.3.2.1 Pestle Analysis3.3.3 Lack of Standardization In The Safety of E-5.3.2.1.1 Political Challenges to The E-cigarette MarketCigarettes Devices5.3.2.1.2 Economic Policies Strengthening The E-cigarette 3.3.4 Rising Popularity Among Children, Adolescents &

IndustryNon-smokers Due to Lack of Legal Regulation5.3.2.1.3 The Play of Demographics In The E-cigarette 3.3.5 Patent Lawsuits & Intellectual Property Rights (ipr)

MarketIssues5.3.2.1.4 Conducive Technological Landscape of The 3.3.6 Disposal of E-cigarette Components At Its End-of-

Countrylife Stage5.3.2.1.5 Legal Framework and Market Regulations3.4 Market Oportunities5.3.2.1.6 Environmental Concerns For E-cigarette Product 3.4.1 Acquisition of Small E-cigarette Companies By

Componentstobacco Giants5.3.2.2 Conclusion3.4.2 Investment & Franchising Opportunities In The

Market. 5.3.2.3 Market Statistics



Table of Contents

5.3.3 Canada 5.5.6.1 Pestle Analysis

5.3.3.1 Pestle Analysis 5.5.6.2 Conclusion

5.3.3.2 Conclusion 5.5.7 Others

5.3.3.3 Market Statistics 5.6 Others

5.3.4 Others 5.6.1 South America

5.4 Europe 5.6.2 Middle East

5.4.1 Introduction 5.6.3 South Africa

5.4.1.1 Market Statistics 6 Key E-cigarette Market Players Profile

5.4.2 Russia 6.1 Altria Group, Inc.

5.4.2.1 Pestle Analysis 6.1.1 Altria Group, Inc. Summary

5.4.2.2 Conclusion 6.1.2 Product Portfolio

5.4.2.3 Market Statistics 6.1.2.1 Mark Ten

5.4.3 Germany 6.1.2.2 Green Smoke Llc

5.4.3.1 Pestle Analysis 6.1.3 Financials

5.4.3.2 Conclusion 6.1.4 Key Developments

5.4.3.3 Market Statistics 6.1.5 Analyst Insight

5.4.4 U.K. 6.2 Ballantyne Brands, Llc

5.4.4.1 Pestle Analysis 6.2.1 Ballantyne Brands, Llc Summary


5.4.4.3 Market Statistics 6.2.2.1 Mistic Electronic Cigarettes

5.4.5 France 6.2.2.2 Neo Electronic Cigarettes




5.4.6 Others 6.3 British American tobacco Plc (bat)

5.5 APAC 6.3.1 British American tobacco Plc. (bat) Summary

5.5.1 Introduction 6.3.2 Product Portfolio

5.5.1.1 Market Statistics 6.3.2.1 Vype Electronic Cigarettes

5.5.2 China 6.3.2.2 Vuse Electronic Cigarettes




5.5.3 Japan 6.4 Bull Smoke

5.5.3.1 Pestle Analysis 6.4.1 Bull Smoke Summary


5.5.3.3 Market Statistics 6.4.3 Financials

5.5.4 South Korea 6.4.4 Key Developments

5.5.4.1 Pestle Analysis 6.4.5 Analyst Insight

5.5.4.2 Conclusion 6.5 Cb Distributors, Inc.

5.5.4.3 Market Statistics 6.5.1 Cb Distributors, Inc. Summary

5.5.5 Australia 6.5.2 Product Portfolio

5.5.5.1 Pestle Analysis 6.5.2.1 21st Century Smoke

5.5.5.2 Conclusion 6.5.3 Financials

5.5.5.3 Market Statistics 6.5.4 Key Developments

5.5.6 India 6.5.5 Analyst Insight



Table of Contents

6.6 China National tobacco Corporation 6.13.2 Product Portfolio

6.6.1 China National tobacco Corporation 6.13.2.1 PuritaneSummary 6.13.3 Financials

6.6.2 Product Portfolio 6.13.4 Key Developments6.6.3 Financials 6.13.5 Analyst Insight6.6.4 Key Developments 6.14 Gamucci Electronic Cigarettes6.6.5 Analyst Insight 6.14.1 Gamucci Electronic Cigarettes Summary6.7 Cigavette 6.14.2 Product Portfolio6.7.1 Cigavette Summary 6.14.3 Financials6.7.2 Product Portfolio 6.14.4 Key Developments6.7.3 Financials 6.14.5 Analyst Insight6.7.4 Key Developments 6.15 Imperial tobacco Group Plc6.7.5 Analyst Insight 6.15.1 Imperial tobacco Group Plc Summary6.8 Clearette Electronic Cigarette Co. 6.15.2 Product Portfolio6.8.1 Clearette Electronic Cigarette Co. Summary 6.15.3 Financials6.8.2 Product Portfolio 6.15.4 Key Developments6.8.3 Financials 6.15.5 Analyst Insight6.8.4 Key Developments 6.16 International Vapor Group, Inc. (ivg)6.8.5 Analyst Insight 6.16.1 International Vapor Group, Inc. (ivg) Summary6.9 Cloudcig 6.16.2 Product Portfolio6.9.1 Cloudcig Summary 6.16.2.1 South Beachsmoke6.9.2 Product Portfolio 6.16.2.2 Eversmoke6.9.3 Financials 6.16.2.3 Nutricigs6.9.4 Key Developments 6.16.2.4 Vapor Zone6.9.5 Analyst Insight 6.16.3 Financials6.10 Dragonite International Ltd. 6.16.4 Key Developments6.10.1 Dragonite International Ltd. Summary 6.16.5 Analyst Insight6.10.2 Product Portfolio 6.17 Japan tobacco, Inc. (JT)6.10.3 Financials 6.17.1 Japan tobacco, Inc. (JT) Summary6.10.4 Key Developments 6.17.2 Product Portfolio6.10.5 Analyst Insight 6.17.2.1 E-lites6.11 Feellife Bioscience International Co. Ltd. 6.17.3 Financials6.11.1 Feellife Bioscience International Co. Ltd. 6.17.4 Key Developments

Summary 6.17.5 Analyst Insight6.11.2 Product Portfolio 6.18 Logic Technology Summary6.11.3 Financials 6.18.1 Logic Technology6.11.4 Key Developments 6.18.2 Product Portfolio6.11.5 Analyst Insight 6.18.3 Financials6.12 Fin Branding Group Llc. Summary 6.18.4 Key Developments6.12.1 Fin Branding Group Llc. 6.18.5 Analyst Insight6.12.2 Product Portfolio 6.19 Lorillard, Inc.6.12.3 Financials 6.19.1 Lorillard, Inc. Summary6.12.4 Key Developments 6.19.2 Product Portfolio6.12.5 Analyst Insight 6.19.2.1 Blu Ecigs6.13 Fontem Ventures 6.19.2.2 Skycig6.13.1 Fontem Ventures Summary 6.19.3 Financials



Table of Contents

6.19.4 Key Developments 6.26.3 Financials

6.19.5 Analyst Insight 6.26.4 Key Developments

6.20 Njoy, Inc. 6.26.5 Analyst Insight

6.20.1 Njoy, Inc. Summary 6.27 Vapor Corp.

6.20.2 Product Portfolio 6.27.1 Vapor Corp. Summary

6.20.3 Financials 6.27.2 Product Portfolio

6.20.4 Key Developments 6.27.3 Financials

6.20.5 Analyst Insight 6.27.4 Key Developments

6.21 Philip Morris International Inc. (pmi) 6.27.5 Analyst Insight

6.21.1 Philip Morris International Inc. (pmi) Summary 6.28 Victory Electronic Cigarettes Corporation

6.21.2 Product Portfolio 6.28.1 Victory Electronic Cigarettes Corporation Summary6.21.2.1 Marlboro Iqos E-cigarette

6.28.2 Product Portfolio6.21.2.2 Nicocigs6.28.2.1 Vapestick6.21.3 Financials6.28.2.2 Ten Motives6.21.4 Key Developments6.28.2.3 Fin6.21.5 Analyst Insight6.28.2.4 Vip6.22 Provape6.28.3 Financials6.22.1 Provape Summary6.28.4 Key Developments6.22.2 Product Portfolio6.28.5 Analyst Insight6.22.3 Financials6.29 Vmr Products Llc6.22.4 Key Developments6.29.1 Vmr Products Llc Summary6.22.5 Analyst Insight6.29.2 Product Portfolio6.23 Reynolds American Inc. (rai)6.29.2.1 V2 Cigs6.23.1 Reynolds American Inc. (rai) Summary6.29.2.2 Vapor Couture6.23.2 Product Portfolio6.29.3 Financials6.23.2.1 Vuse Electronic Cigarettes6.29.4 Key Developments6.23.3 Financials6.29.5 Analyst Insight 6.23.4 Key Developments

6.23.5 Analyst Insight

6.24 Shenzhen Firstunion Technology Co. Ltd.

6.24.1 Shenzhen Firstunion Technology Co.ltd. Summary

6.24.2 Product Portfolio

6.24.3 Financials

6.24.4 Key Developments


6.25 Shenzhen Smoore Technology Ltd.

6.25.1 Shenzhen Smoore Technology Ltd. Summary


6.25.3 Financials

6.25.4 Key Developments


6.26 Shenzhen Timiya Technology Co. Ltd.

6.26.1 Shenzhen Timiya Technology Co. Ltd. Summary




List of Tables

Table 1 Threat From New Entrants Table 10 Advantages & Disadvantages of Personal VaporizersTable 2 Bargaining Power of Suppliers

Table 11 Global E-cigarette Market Value By Table 3 Intensity of Competitive RivalryGeography ($billion), 2014-2024Table 4 Bargaining Power of Suppliers:

Table 12 North America E-cigarette Market ValueQuantification($Million), 2014-2024Table 5 Bargaining Power of Buyers: Quantification

Table 13 Europe America E-cigarette Market Value Table 6 E-cigarette Product Market Value ($Million), ($Million), 2014-20242014-2024

Table 14 European Countries & E-cigarette Table 7 Advantages And Disadvantages of RegulationDisposable Electronic Cigarettes

Table 15 APAC E-cigarette Market Value ($Million), Table 8 Advantages And Disadvantages of 2014-2024Rechargeable Electronic Cigarettes

Table 9 Advantages & Disadvantages of E-go

Figure 1 E-cigarette Market Development: 2011-2014 Figure 25 Other Types Market Value ($Million) & Year-on-year (Y-o-Y) Growth Snapshot, 2014-2024Figure 2 Product Development & Launch

Figure 26 E-liquidsFigure 3 Business ExpansionFigure 27 Diluents Used In Electronic CigarettesFigure 4 Merger & AcquisitionFigure 28 Types of Diluents UsedFigure 5 Partnership & AgreementFigure 29 Some Common E-liquid FlavorsFigure 6 Patent LawsuitFigure 30 Components In An Electronic CigaretteFigure 7 Financial TransactionFigure 31 Cartridges Used In Electronic CigarettesFigure 8 OthersFigure 32 Atomizer Used In Electronic CigaretteFigure 9 E-cigarette Market Drivers: Impact AnalysisFigure 33 Types of AtomizersFigure 10 tobacco Players & Their Vapor BrandsFigure 34 E-go Style E-cigarette With top-coil Figure 11 Consumer Marketing Platforms For E-cigarette

ClearomizerFigure 12 E-cigarette Market Challenges: Impact Figure 35 A Common CartomizerAnalysisFigure 36 Parts of A CartomizerFigure 13 Electronic Cigarettes: By TypesFigure 37 A Rebuildable AtomizerFigure 14 Disposable Electronic CigaretteFigure 38 E-cigarette BatteryFigure 15 Disposable Type Market Value ($Million) &

Year-on-Year (Y-o-Y) Growth Snapshot, 2014- Figure 39 E-cigarette Market Segmentation, By 2024 Geography

Figure 16 Rechargeable Electronic Cigarette Figure 40 Analysis of Pestle Forces

Figure 17 Rechargeable Type Market Value ($Million) & Figure 41 U.S. E-cigarette Market Value ($billion) & Year-on-Year (Y-o-Y) Growth Snapshot, 2014- Year-on-Year (Y-o-Y) Growth Snapshot, 2014-2024 2024

Figure 18 E-go Tank Figure 42 Canada E-cigarette Market Value ($Million) & Year-on-Year (Y-o-Y) Growth Snapshot,Figure 19 E-go Type Market Value ($Million) & Year-on-2014-2024year (Y-o-Y) Growth Snapshot, 2014-2024

Figure 43 Russia E-cigarette Market Value ($Million) & Figure 20 Advanced Personal Vaporizers (apvs)Year-on-Year (Y-o-Y) Growth Snapshot,Figure 21 Apv Type Market Value ($Million) & Year-on-2014-2024year (Y-o-Y) Growth Snapshot, 2014-2024

Figure 44 Germany E-cigarette Market Value ($Million) & Figure 22 E-cigar Type Market Value ($Million) & Year-Year-on-Year (Y-o-Y) Growth Snapshot,on-year (Y-o-Y) Growth Snapshot, 2014-20242014-2024

Figure 23 E-hookahsFigure 45 U.K. E-cigarette Market Value ($Million) &

Figure 24 E-pipe Year-on-Year (Y-o-Y) Growth Snapshot,

List of Figures



2014-2024 Figure 74 Imperial tobacco Group Plc : Product SnapshotFigure 46 France E-cigarette Market Value ($Million) &

Year-on-Year (Y-o-Y) Growth Snapshot, Figure 75 Imperial tobacco Group Plc: Brand Portfolio - 2014-2024 A Snapshot

Figure 47 China E-cigarette Market Value ($Million) & Figure 76 Imperial tobacco Group Plc: Overall Year-on-Year (Y-o-Y) Growth Snapshot, Financials, 2011-2013 ($Million)2014-2024 Figure 77 Net Revenue By Geography, 2011-2013

Figure 48 Japan E-cigarette Market Value ($Million) & ($Million)Year-on-Year (Y-o-Y) Growth Snapshot, Figure 78 Eversmoke: Product Snapshot2014-2024 Figure 79 Nutricigs: Product Snapshot

Figure 49 South Korea E-cigarette Market Value Figure 80 Japan tobacco Corporation (jt): Product ($Million) & Year-on-Year (Y-o-Y) Growth SnapshotSnapshot, 2014-2024

Figure 81 E-lites: Product SnapshotFigure 50 Australia E-cigarette Market Value ($Million) &

Figure 82 Japan tobacco Corporation (jt): Overall Year-on-Year (Y-o-Y) Growth Snapshot,Financials, 2011-2013 ($Million)

2014-2024Figure 83 Net Revenue By Operated Segment, 2011-

Figure 51 Altria: Products & Services- A Snapshot 2013 ($Million)Figure 52 Green Smoke Llc: Product Snapshot Figure 84 External Revenue By Geography, 2011-2013 Figure 53 Altria Group, Inc.: Overall Financials, ($Million)

2011-2013 ($Million) Figure 85 Logic Technology: Product SnapshotFigure 54 Net Revenue By Segments, 2011-2013 Figure 86 Blu Ecigs: Product Snapshot

($Million)Figure 87 Skycig: Product Snapshot

Figure 55 Mistic Electronic Cigarettes: Product SnapshotFigure 88 Lorillard, Inc.: Overall Financials, 2011-2013

Figure 56 Neo Electronic Cigarettes: Product Snapshot ($Million)Figure 57 Vype Electronic Cigarettes: Product Snapshot Figure 89 Net Revenue By Segments, 2011-2013 Figure 58 British American tobacco Plc (bat): Overall ($Million)

Financials, 2011-2013 ($Million) Figure 90 Njoy: Product SnapshotFigure 59 Net Revenue By Geography, 2011-2013 Figure 91 Philip Morris International Inc. (pmi): Brand

($Million) SnapshotFigure 60 Bull Smoke: Product Snapshot Figure 92 Nicocigs: Product SnapshotFigure 61 Bull Smoke: E-liquid Flavours- A Snapshot Figure 93 Philip Morris International Inc. (pmi): Overall Figure 62 CB Distributors, Inc.: Product Snapshot Financials, 2011-2013 ($Million)Figure 63 21st Century Smoke: Product Snapshot Figure 94 Net Revenue By Geography, 2011-2013 Figure 64 Cigavette: Product Snapshot ($Million)

Figure 65 Clearette: Product Snapshot Figure 95 Provape: Product Snapshot

Figure 66 Cloudcig: Product Snapshot Figure 96 Reynolds American Inc. (rai): Product SnapshotFigure 67 Dragonite International Ltd.: Product Snapshot

Figure 97 Reynolds American Inc. (rai): Brand SnapshotFigure 68 Dragonite International Ltd.: Overall Financials, 2011-2013 ($Million) Figure 98 Reynolds American Inc. (rai): Overall

Financials, 2011-2013 ($Million)Figure 69 Feellife Bioscience Co. Ltd.: Product SnapshotFigure 99 Firstunion Technology Co. Ltd. : Product Figure 70 Feellife Bioscience Co. Ltd.: E-liquid Flavors -

SnapshotA SnapshotFigure 100 Shenzhen Smoore Technology Ltd.: Product Figure 71 Fin Branding Group Llc.: Product Snapshot

SnapshotFigure 72 Puritane: Product SnapshotFigure 101 Shenzhen Timiya Technology Co. Ltd.: Figure 73 Gamucci Electronic Cigarettes: Product

Product SnapshotSnapshot



Figure 102 Vapor Corp.: Brand Snapshot Figure 107 Victory Electronic Cigarettes Corporation: Overall Financials, 2012-2013 ($Million)Figure 103 Vapor Corp: Overall Financials, 2011-2013

($Million) Figure 108 V2 Cigs: Product Snapshot

Figure 104 Vapestick: Product Snapshot Figure 109 Vapor Couture: Product Snapshot

Figure 105 Ten Motives: Product Snapshot

Figure 106 Fin Electronic Cigarettes: Product Snapshot

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New Brochure - Global Electronic Cigarette & E Vapor Market