New Autos Presentation Pack & Media Information

AutosNew.co.uk

@NewAutos

Preview issue | November 2012 | £3.00

small world

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the car buyers’ handbook

TOP TEN: SUVsdream drive

save on your next new car HOW TO pick the right model 485bhp Nissan juke-R tested

affordable, cheap to run and fun

to drive. but which city car is

right for your budget?

We reveal all... p26

FIRST DRIVE

all new peugeot 208“put THIS CAR on your shortlist... now!” p16

AutosNew

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@NewAutos


small world

DRIVE THE BEST DEAL


TOP TEN: SUVs dream drive




right for your budget?

We reveal all... p26

FIRST DRIVE


AutosNew

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@NewAutos Preview issue | November 2012 | £3.00

small world

DRIVE THE BEST DEAL


TOP TEN: SUVs dream drivesave on your next new car HOW TO pick the right model 485bhp Nissan juke-R tested

affordable, cheap to run and fun to drive. but which city car is right for your budget?We reveal all... p26

FIRST DRIVE


PRESENTATIONPACK & MEDIAINFORMATION

AutosNew

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I started my career in the motor industry at Britain’s biggest selling weekly car magazine, Auto Express, back in 2002. Employed as the title’s consumer reporter, I covered new product launches while manning the phones of the mag’s busy Watchdog department.

After two years at the magazine, I decided to leave for the delights (and slightly quieter life) in the world of freelance. Covering the motoring industry, I reported for national newspapers, including the Sunday Times and Metro, magazines like

Auto Express and BBC Focus as well as popular motoring websites such as MSN Cars and AOL’s Autoblog.

In 2007 I helped launch Niche Motor Finance, a magazine that catered for finance professionals in car dealerships, for Niche Publishing. After a year editing that title, the publishing house fell on hard times as the credit crunch bit, so I decided to take a leap of faith and branch out on my own.

In February 2008, I took out a personal loan which covered the first month’s print and postage bill of Car Dealer Magazine. Now, some four years later, Car Dealer has become one of the UK’s leading motor trade magazines – and I’m still paying off that personal loan…

Car Dealer serves motor trade professionals with industry news, analysis and reviews that help them do their business better – and most importantly, make more money. The magazine has grown into a trusted brand that now offers readers a popular iPhone App, a free-to-download-and-subscribe-to iPad App, as well as holding a host of popular award ceremonies and conferences.

Car Dealer’s team has won the recognition of the industry too. In 2011 it was awarded Trade Publication of the Year, while I’ve personally won highly commended accolades from the Guild of Motoring Writers and Headline Auto in editor of the year, journalist of the year and feature writer of the year categories.

Car Dealer Magazine’s staff writer, James Batchelor, has also been recognised for his work winning the Rising Star of the Year Award from Headline Auto in 2011.

The desire to launch a new publication – especially for consumers – has been burning for years. Now, by collaborating with the talented team behind New Autos, I’m delighted I’ve finally got the chance to help bring a new brand into the motoring publishing arena.

Why a magazine? Well, simply because I passionately believe that although digital platforms play a vital role – and a very important one in the New Autos business – consumers still get a huge amount of pleasure out of reading a physical magazine.

New Autos is aimed at all consumers – and our jargon-free tests and reports will become a vital component in new car buyers’ decision making. By investing in a printed magazine we’re showing the industry we believe there’s a future for publishing, but only in a unique and tailored way that targets the right people… car buyers!

New Autos fills that gap – and I’m very excited to be a part of it.

james baggotteditorial director, new autos

contact JAMES

“New Autos is aimed at all consumers – and our jargon-free tests and reports will become a vital component in A new car buyer’s decision making.”

MEET ThE TEAM

07747 [email protected]

Issue 50 | May 2012 | CarDealerMag.co.uk | £3.50

th issuespecial

50 Year FightFive decades of Ford vs Vauxhall

in the sales charts

50th Anniversaries50 Motoring Moments

We take on telly’s Mike Brewer in our latest charity challenge

ALSO INSIDE£50 Car Challenge

Park LifeHow Kia is transforming

a car park into a new dealership

Car Dealer’s special 50th issue celebrated

the magazine’s milestone with a host

of exclusive features including a charity

challenge with TV’s Mike Brewer.

AutosNew

co.uk

While starting my media career in women’s magazines, most of my life has been in

motoring publishing. Way back before the web I was working for United News and was drafted into a project team to look at the car publishing sector in the UK.

Some of you will remember when the UK’s two oldest weekly car magazines were merged. Motor was folded into Autocar to become Autocar & Motor (the Motor name was soon dropped). This had left a possible gap in the market, which was spotted by German publisher Axel Springer Verlag.

It offered UK publishers the opportunity to adopt its Auto Bild formula and join a European grouping with access to news and photographs (Auto Europe Group, then with the title in Germany, Italy and France, but now with over 35 editions in 36 countries). Thus, the United Magazines Publishing Services arm of Express Newspapers launched Auto Express in 1988 as a JV with Springer. I ran the partnership as I was in the right place at the right time! We went on to build Auto Express into Britain’s biggest-selling motoring weekly, a position it holds to this day, albeit, as with all paid-for motoring titles, with a declining circulation.

The title was later sold to its current owners Dennis Publishing where I became the motoring division’s Group Publishing Director responsible for successfully expanding the group which now includes EVO and Octane and associated websites.

Des Flynn was responsible for building Auto Express into the household name it is today. By the end of his time at Dennis Publishing he was responsible for sales across the Dennis

Motoring Division, which included Auto Express, Evo, Octane and Land Rover Monthly. He has forged fantastic relationships in the industry and is looking forward to building on those even further with his involvement in the exciting New Autos project.

media pack

anton hanleycommercial director, new autos

des flynnadvertising director, new autos

phil parkerPUBLIShING director, new autos




The Auto Network is a group of leading automotive websites providing car information to car buyers

and helping them through the task of buying a new or used car.

The Auto Network began life in 2002 as a single car-buying website, Askaprice.com, which I founded at the tender age of 19! The website was a pioneer in the UK new car lead generation marketplace.

I wanted to cater for buyers at every stage of the buying process from the early research stages to finding and negotiating prices to comparisons across a range of sources. To do this, we formed strong relationships with OEMs and dealerships to create a network of leading automotive websites capable of guiding a new car buyer through every stage of the car buying process.

The Auto Network’s expansion included purchasing new car comparison website Oneswoop.com from Norwich Union. From in-house publications such as MotorTorque.com to client-built websites such as the Perrys Motors content channel, our range of websites now covers all areas of buying a new car.

As a result, the company is perfectly positioned to generate new car leads through test drive, brochure and new car price requests. The success of this approach has led to rapid expansion. With £1m-plus turnover and staff covering digital development, automotive journalists, social media, search and PPC, call centre staff and management, The Auto Network is the UK’s leading service for new car buyers and lead generation.

contact anton

contact DES

contact PhIL

AutosNew

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media packmedia pack

launch date: january 2013

WhAT IS NEW AUTOS?

WhEN?

What is the concept?- A multi-media offering for active car buyers.

- Website, Twitter, Apps, Videos, YouTube channel.

- A FREE monthly quality magazine exclusively mailed to our database of active car buyers.

Who is it aimed at?- Active, in-market car buyers.

- The Auto Network harvests thousands of active car buyers’ details every month.

- Details are fully qualified and will create an organic database for the new magazine.

- Mailed directly to 40,000 car buyers every month.

- Readers are not browsers, they’re primed purchasers.

What makes it different?- Editorial will be jargon-free and simple to understand.

- New car news will be analysed to explain what it really means, road tests will be bite-sized chunks that even your gran could understand and find useful.

- We’ll round up the best buys in each crucial car category in a series of top 10s.

- Our biggest difference will be our readers though – they’re buyers who have shown an

active interest in buying a new car, not window-shopping petrol-heads who just want to

read about cars.

New Autos is a joint venture between Blackball Media – publishers of the highly successful Car Dealer Magazine – and The Auto Network, the rapidly expanding multimedia company that runs OneSwoop.com, AskaPrice.com and popular consumer website MotorTorque.com.

Both companies have diversified over the years offering editorial and web services to car manufacturers, main dealers and associated motor industry businesses. The New Autos joint venture is one that makes perfect sense, bringing together the publishing expertise of Blackball Media and the multimedia knowledge of The Auto Network.

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@NewAutosPreview issue | November 2012 | £3.00

small world

DRIVE THE BEST DEAL






right for your budget?We reveal all... p26

FIRST DRIVE


media packmedia pack

AutosNew

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@NewAutos


small world

DRIVE THE BEST DEAL




FIRST DRIVE


AutosNew

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@NewAutos


small world

DRIVE THE BEST DEAL




FIRST DRIVE


AutosNew

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AutosNew

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@NewAutosPreview issue | November 2012 | £3.00

small world

DRIVE THE BEST DEAL






right for your budget?We reveal all... p26

FIRST DRIVE


media pack

COLLECTING DATA

OUR DATA SOURCES

Large network of automotive consumer sitesWebsites

Mobile applications

Email marketing

Social media

Through our network we connect with car buyers at various stages of the buying cycle

iAB Lead generation council member

All fully data protected

Only active in-market buyers

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WhO ARE OUR READERS?Because New Autos will only be sent to active car buyers carefully selected from The Auto Network’s extensive database, we are able to accurately define our target audience by gender, value of vehicle being considered for purchase and car sector type

Male (67%)

Female (33%)

GENDER SPLIT

VALUE OF VEhICLES UNDER CONSIDERATION

SECTOR TYPE

finance arrangements

Under £10,000 (8%)

£10,000 - £14,999 (22%)

£15,000 - £19,999 (22%)

£20,000 - £24,999 (18.7%)

£25,000 - £34,999 (19.1%)

£35,000 + (10.2%)

Hatchback (36%)

4x4 / SUV (16%)

City Car (11.6%)

Saloon (10.5%)

Estate (8.4%)

Coupe (6.2%)

MPV (5.9%)

Sports (5.4%)

BCH (14.6%)

PCP/PCH (49.4%)

HP (6.7%)

Outright (29.3%)

AutosNew

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hOW WILL WE REACh ThEM?From launch, New Autos will have a class-leading website, designed to attract quality new car leads.

A YouTube channel will publish our professionally produced videos to coincide with our magazine reviews and the team will utilise social media channels – including Twitter and Facebook – to promote their content and increase awareness of the product.

As you can see the website is designed to stand out from the crowd, using big, bold pictures and calls to action for the users to engage with our lead generation service.

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ThE MAGAZINEUNIqUE DISTRIBUTION MODELNew Autos will be distributed to 40,000 active car buyers every month by mail. These car buyers will be carefully selected and qualified as active car buyers from the vast database of The Auto Network.

These active car buyers will receive New Autos for a period of four months – in month one it will be explained that they are receiving the magazine because they are actively searching for a new car.

In month four, readers will be advised that their free subscription is coming to an end.

Following the initial four-month launch cycle, the ‘oldest’ 10,000 names on the list will be replaced by a new set of 10,000 car buyers.

This will continue on a rolling basis guaranteeing that our distribution list will be constantly changing and refreshed – ensuring your message is always reaching active, real car buyers.

* Source: Google** Source: Car Dealer Magazine

ThE CAR BUYING CYCLEResearch suggests that the average car buying cycle is four months.*

The four-month mailing cycle for New Autos, with web support, is specifically designed to optimise impact within the prime decision-making period.

72% took up to six months to pick their next new car.

27% took over six months**

ANYThING ELSE ThAT MAKES NEW AUTOS UNIqUE?Yes. The Auto Network will actively harvest the sales leads generated from the magazine’s content via QR Codes and telephone hotlines that lead users directly to dedicated web pages about the cars we are featuring.

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WhAT WILL IT LOOK LIKE?New Autos will deliver a classy, fresh and modern design that appeals to a wide range of car buyers, both male and female.

Design style will be a hybrid of Auto Express, What Car? and a flavour of some women’s magazines.

It will be printed on A4 65gsm coated gloss paper, with a 115gsm gloss board cover and be saddle stitched.

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c o n t e n t s

top tricks of THE trade10

contents08 Forecourt Skoda hoping for Rapid success; Chris Evans stages TWO car events; PLUS the best deals on new cars.

14 Driven: Ford Focus ST With a turbocharged engine and plenty of clever wizardry, there’s no shortage of performance.

16 Driven: Peugeot, Fiat, Mini, Merc We take a look at the Peugeot 208 1.2 Active; Fiat Punto TwinAir; Mini Roadster; Mercedez-Benz B-Class.

24 Feature: Juke-R Nissan have beefed up their compact crossover in a BIG way – and the result is madness on four wheels.

26 It’s a small world after all Pint-sized motors are all the rage. But with a huge array to choose from, which one should you opt for?

42 Top 10: Tricks of the Trade Get the inside track on how car dealers operate... and avoid the pitfalls when making a purchase.

44 Living with: Skoda Yeti, Kia Rio Our writers have cars on long-term loan from manufacturers. Get their opinions here.

47 Top 10s A wealth of information in easy-to-digest morsels to guide you through the car-buying maze.

51 Insurance advice We’ve got lots of hints and tips to help you choose the best policy at the right price.

55 Selling your car Getting rid of your motor? With some help from New Autos, you can make the whole process hassle-free.

58 Hot new car deals Our monthly round-up of the best discounts and

o�ers available to UK car buyers.

Preview issue, November 2012

“It looks great, has a spacious interior, is well-made and great to drive.” Volkswagen up! p38

Porsche open in Portsmouth p9

Audi expands S range p8

City cars p26

MEDIA PACK STARTS ON PAGE 33

AutosNew

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Launch issue | September 2012

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Drive the best deal


MEDIA CROSSOVER test drive

Helping readers to buy cars How to generate more leads We arrange for readers

What is New Autos ? Meet the team,

multi media targeting, unique distribution, lead generation.We reveal all...

multi media

all-new concept“Put New Autos on your list …now!”


“road tests will be picture-heavy with no-nonsense reviews on what makes each car better than the assembled rivals. Data pages will give readers real-world facts about owning that car.”

DrivenNew Autos will lead on test drives of the latest cars, but we will only ever test cars that are available to order in dealerships at the time the magazine goes to print. Written in easy-to-understand chunks, our reviews will cut through the chaff and explain exactly what makes that car unique and why our readers should consider it.

ForecourtAs a monthly magazine, our news pages won’t focus on spy shots or new car rumours, we’ll instead analyse the latest deals, offers and initiatives manufacturers and dealers are promoting and inform our readers which ones are worth a second look. A Coming Soon panel will keep readers up-to-speed on what’s next on manufacturers’ launch lists too.

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NEW AUDIS HAVE THE S-FACTOR

TOYOTA UNVEILS DISTINCTIVE AURIS

GERMAN FIRM MIXES PERFORMANCE WITH ECONOMY FOR NEW S MODELS

JAPANESE HATCHBACK GUNS FOR BEST-SELLING FORD FOCUS

IF you want a big Audi but are keen on small fuel bills, the German marque’s revamped S quattro series could well appeal.

The S models have been updated for 2012 with some clever technology designed to deliver more miles per gallon. The thirsty V10 engine that was a feature of previous versions of the S range has been replaced with an all-new 4.0-litre V8 engine with ‘cylinder deactivation technology’ to improve fuel economy.

The system disengages four of the eight cylinders when the engine isn’t having too much strain placed

The all-new Toyota Auris has been given its o�cial unveiling at the Paris Motor Show. The Japanese �rm says the new car will be better and more fun to drive, have more distinctive styling, feature higher equipment levels, will be cheaper to run and re�ects Toyota’s determination to inject some more passion into its mainstream products. The car also shows o� the new look Toyota is employing on all future models.UK customers will be able to choose between 1.33-litre and 1.6-litre petrol engines, a 1.4-litre diesel and a full-hybrid version. Toyota says it expects an even one-third share for each powertrain. Prices and speci�cations will be announced later this year, and it will rival the Ford Focus.

upon it. Subsequently, fuel consumption is improved by up to 25 per cent.

The three model ranges to bene�t are the S6 saloon and estate, S7 four-door coupe and the S8 executive saloon.

The S8, the head of the range, delivers sublime comfort or supreme excitement as required. The sprint from zero to 62mph takes just 4.2 seconds and top speed is electronically capped at 155 mph.

All models feature Audi’s much-respected four-wheel-drive quattro system that improves on-road traction, and a silky-smooth seven-speed automatic gearbox

called ‘S tronic dual-clutch’. They’re all top-quality cars

from Audi and are bound to appeal to fans of the marque.

The company is enjoying considerable success at the moment – sales in the UK during 2011 topped 113,000 cars and were up

forecourtThe latest buying news – hot from the nation’s showrooms

14 per cent on 2010. And although we say these new cars will appeal to a wide range of buyers, there’s one thing they will all need in common – the willingness to spend between £54,000 and £78,000 to get behind the wheel.

order books open! bitesize news

French �rm Renault is o�ering savings of up to £800 on certain models. There’s up to £200 o� the Twingo, £400 o� the Clio and £700 o� the full Megane range. All new Renaults come with the money-saving ‘4+’ warranty, servicing and �nance package.

‘VIVE LE SUMMER’ SAYS RENAULT

Choosing your new Hyundai has just got easier. The company has launched a new website which features tools such as a ‘car chooser’ and a �nance calculator feature. It’s optimised for viewing on mobiles and tablet devices and you can �nd it at hyundai.co.uk

clever website for hyundai customers

On the hunt for a Vauxhall Astra but �nding prices are a bit out of reach? Motorpoint, the UK’s leading car supermarket, may be able to help. They have hundreds of examples of the current-generation Astra, starting from just £6,995. Visit motorpoint.co.uk to see the latest deals.

BAG YOURSELF A BARGAIN ASTRA

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ICONIC LUXURY 4X4 RETURNS

RAPID WINS THE SPACE RACE

all-new fourth generation range rover arrives - order now IF YOU’D LIKE ONE

CZECH BRAND GOES FOR FAMILY MARKET WITH NEW HATCHBACK

The arrival of a new Range Rover is always big news. This is only the fourth new model in 40 years – and it’s sure to be in high demand.That’s because it will bene�t from a substantial weight-loss programme – aiding fuel economy – and engineers have worked on the suspension to give the car more agile handling. Ride comfort will not be compromised, however – and it’s promised the new car will be very luxurious.Inside, the interior will be as sumptuous as ever with

If you need a roomy family car that won’t cost the earth, Skoda might have what you’re looking for.

On sale this November will be the Czech �rm’s seventh model – the Rapid. And in our view, it’s a car that

quality leather and wood furnishings. While under the bonnet, customers will be able to choose between a powerful petrol engine, or more frugal diesel ones. Order books are now open with deliveries scheduled to start from early 2013, but there’s little chance dealers will be o�ering tempting discounts.Cars such as the Range Rover often sell at a premium, with buyers willing to pay more to leap-frog lengthy queues. If you want one, be prepared to fork out at least £70,000.

Citroen is celebrating its successful DS3 model by o�ering a special �nance o�er on the car.

In the �rst seven months of 2012, a total of 10,206 DS3s were sold. More than 27,000 DS3s have now been sold since the car’s launch two years ago.

The model can be �nanced for £199 per month on Citroen’s Elect 4 Personal Lease plan. Up to £1,500 deposit contribution on selected models is given with Elect 3 PCP & Elect 4 �nance, and so too is three years’ free servicing and roadside assistance.

Deals are also available on the C1 city car; C3 supermini; C4 hatchback; the C3 Picasso, Berlingo Multispace, and C4 Multispace MPVs; DS4 and DS5 models.

CITROEN TEMPTS WITHRANGE OF OFFERS

NEW BRITISH LUXURY 4x4

SKODA’S NEW CAR bitesize news

It’s sale time at Honda!The company’s dealerships are o�ering a range of tempting deals to try to get you behind the wheel of one of their cars. To run alongside the two-week summer event Honda has also launched an exciting competition, giving customers the chance to win thousands of prizes every day.Visit honda.co.uk/sale.

SALE FEVER SPREADS TO HONDA DEALERS

Drive a Volvo? Well, as the summer �nally starts to warm up, your local Volvo dealer will check the performance of your car’s air conditioning system for free. Should the performance be below-par, they will provide a system recharge. The Swedish company is also running a special o�er on cleaning out bacteria and fungi from your system.

VOLVO HELPING TOKEEP YOU COOL

Kia’s Sportage is now available with the �rm’s Care-3 servicing package.The package o�ers customers �xed-cost, in�ation-proof servicing for the �rst three or �ve years. All work will be carried out by trained product technicians, using genuine Kia replacement parts and speci�ed oils, and is available on all 2013 Sportage models.

FIXED COST SERVICES WITH NEW SPORTAGE

deserves to do well in the UK.The Rapid is an all-new

family hatchback that sits between the Fabia (smaller) and Octavia (a bit bigger) and will o�er a lot – for less than £13,000. Skoda’s slogan these days is ‘simply clever’.

There are no fewer than 19 simply clever touches to entice buyers into the Rapid. And thanks to Skoda being part of the mighty Volkswagen family these days, those jokes about the marque are history.

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ThE MAGAZINEWhAT WILL IT LOOK LIKE?Mega TestsEvery month New Autos will get together around five of the biggest-selling cars from the biggest- selling sectors and pitch them head-to-head. These road tests will be picture-heavy with no-nonsense reviews on what makes each car better than the assembled rivals. Data pages will give readers real-world facts about owning that car.

New Autos Five Star CarOnly the very best new models will be handed the New Autos Five Star Car Award. This accolade will rapidly become a coveted gong by car manufacturers and winners will be awarded a certificate and trophy. Five Star Car Awards will only be handed out to cars the New Autos team feel have truly taken the game on a step.

Reader ServiceEvery new car review or first drive will have QR Codes placed on them to help readers arrange a test drive, order a brochure and get the best possible price for that car. Using the expertise of The Auto Network, New Autos readers will not only get the best possible advice on their chosen new car, but will also get help organising the purchase.

Consumer FeaturesNew Autos will pride itself on giving readers the best possible consumer advice. With features that help explain new car finance, the sales process and the insurance minefield, the magazine will make an often daunting experience a more pleasurable one for even those buyers that hate cars.

Buying Advice ColumnsThe New Autos advice will be digested in a series of columns in the back end of the magazine that will remove the shroud of secrecy that often surrounds many aspects of the car buying process. We’ll take the fear out of buying and help remove as many obstacles as possible that stop car enquirers becoming buyers.

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D r i v e n D r i v e n

CAN THIS CAR BECOME THE NEW TOP HOT HATCH?

Ford Focus STThe last Focus ST might have been sophisticated rather than sporty but that didn’t put buyers o� and Ford shifted 35,000 of them. Can the new car improve on that? What is it?Ford’s rival to the just-launched Vauxhall Astra VXR and the established Renaultsport Megane 265 and Volkswagen Golf GTi. With production of another fast Focus RS uncertain, the new ST could be the hottest current-generation Focus available and this time it is serious about taking the Golf GTI’s scalp as

top hot hatch. It is also Ford’s �rst global performance car.

What’s under the bonnet?The ST might have dropped a cylinder, now with four cylinders rather than the previous �ve, but there’s certainly no lack of performance and a clever sound enhancer makes you think otherwise. The turbocharged 2.0-litre Ecoboost engine has 10 per cent more power, with a higher 154mph top speed and increased 250Nm of torque. Acceleration to 60mph comes up in just 6.3 seconds.

BY James Baggott@NewAutosJames

HOW MUCH? from £21,995 | ON sale? NOW | deal potential? LOW

LooksOutside, you’ll spot the new Focus ST by its unique and more aggressive body styling. We like the bulging side skirts, chunky rear bumper with di�user, rear spoiler and attractive 18-inch alloys.

InsideInterior changes include a unique steering wheel, gearshift and pedals. The snug, supportive Recaro seats really emphasise this Focus’s sporty nature.

DrivingThe new Sport Steering System works by increasing sensitivity when cornering. With the help of some clever wizardry, the result is almost like a more re�ned version of the old Focus RS.

What’s the spec like?The ST is available to order now and there are three speci�cation levels to choose from – helpfully labelled as ST-1, ST-2 and ST-3. ST-1 has supportive, colour-coded Recaro seats, the ST-2 adds part-leather upholstery, dual-zone climate control and auto lights and wipers. Range-topping ST-3 versions have power, heated leather seats, bi-xenon headlights, rear parking sensors and keyless entry. Prices start from £21,995 for the ST-1 and rise to £25,495 for the ST-3, with �rst deliveries expected in September.

Model Ford Focus STPrice Frrom £21,995Engine 2.0-litre, turboPower 247bhp, 250Nm Max speed 154mphEconomy 39.0mpgEmissions 169g/km0-60 6.3 seconds

Renaultsport Megane 265, Vauxhall Astra VXR, Volkswagen Golf GTI

Almost £3,000 less than a comparative Volkswagen Golf GTI even in top-spec ST3 version. A rare performance car bargain – and another hit for Ford.

1 Sporty interior with excellent Recaro seats

2 Responsive steering

3 More e�cient, yet more powerful than its predecessor

THE RIVALS

THE tech stuff key selling points

the deal clincher

´´´´´DRIVEN: 28 JUNE 2012 | GOODWOOD

ARRANGE A FORD FOCUS ST TEST DRIVEScan the QR code with your smartphoneVisit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer

GET A BROCHUREScan the QR code with your smartphoneVisit http://goo.gl/ANLR Call 0800 000 000 to receive model info

GET THE BEST PRICE Scan the QR code with your smartphoneVisit http://goo.gl/ANLR Call 0800 000 000 to get the best deal

What’s it like to drive?There’s excellent steering feel for starters, yet the ST still feels agile and amazes by how much power can be carried through corners. One word of warning though: should the systems intervene, it can feel arti�cial. Considering the ST is supposed to be a hot hatch, its ride is surprisingly resolved, with all but the worst road damage �ltered out of the cabin. Dynamically, the new estate is equal to the hatch. You won’t feel short-changed – we didn’t notice any di�erence.

What do we think of it?We think the Focus ST could potentially be the Golf GTI beater that Ford hopes it will be. It is as easy to drive, live with and as practical as the standard hatch and estate – and now o�ers a sharper driving experience. On the right road, this fast Ford has the power to entertain like nothing else in this class.

discover the ford focus st

the knowledge

This new ST could become the hottest current-generation Focus available

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AutosNew

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D r i v e n D r i v e n

CAN THIS CAR BECOME THE NEW TOP HOT HATCH?

Ford Focus STThe last Focus ST might have been sophisticated rather than sporty but that didn’t put buyers o� and Ford shifted 35,000 of them. Can the new car improve on that? What is it?Ford’s rival to the just-launched Vauxhall Astra VXR and the established Renaultsport Megane 265 and Volkswagen Golf GTi. With production of another fast Focus RS uncertain, the new ST could be the hottest current-generation Focus available and this time it is serious about taking the Golf GTI’s scalp as

top hot hatch. It is also Ford’s �rst global performance car.

What’s under the bonnet?The ST might have dropped a cylinder, now with four cylinders rather than the previous �ve, but there’s certainly no lack of performance and a clever sound enhancer makes you think otherwise. The turbocharged 2.0-litre Ecoboost engine has 10 per cent more power, with a higher 154mph top speed and increased 250Nm of torque. Acceleration to 60mph comes up in just 6.3 seconds.

BY James Baggott@NewAutosJames

HOW MUCH? from £21,995 | ON sale? NOW | deal potential? LOW

LooksOutside, you’ll spot the new Focus ST by its unique and more aggressive body styling. We like the bulging side skirts, chunky rear bumper with di�user, rear spoiler and attractive 18-inch alloys.

InsideInterior changes include a unique steering wheel, gearshift and pedals. The snug, supportive Recaro seats really emphasise this Focus’s sporty nature.

DrivingThe new Sport Steering System works by increasing sensitivity when cornering. With the help of some clever wizardry, the result is almost like a more re�ned version of the old Focus RS.

What’s the spec like?The ST is available to order now and there are three speci�cation levels to choose from – helpfully labelled as ST-1, ST-2 and ST-3. ST-1 has supportive, colour-coded Recaro seats, the ST-2 adds part-leather upholstery, dual-zone climate control and auto lights and wipers. Range-topping ST-3 versions have power, heated leather seats, bi-xenon headlights, rear parking sensors and keyless entry. Prices start from £21,995 for the ST-1 and rise to £25,495 for the ST-3, with �rst deliveries expected in September.

Model Ford Focus STPrice Frrom £21,995Engine 2.0-litre, turboPower 247bhp, 250Nm Max speed 154mphEconomy 39.0mpgEmissions 169g/km0-60 6.3 seconds

Renaultsport Megane 265, Vauxhall Astra VXR, Volkswagen Golf GTI

Almost £3,000 less than a comparative Volkswagen Golf GTI even in top-spec ST3 version. A rare performance car bargain – and another hit for Ford.

1 Sporty interior with excellent Recaro seats

2 Responsive steering

3 More e�cient, yet more powerful than its predecessor

THE RIVALS

THE tech stuff key selling points

the deal clincher

´´´´´DRIVEN: 28 JUNE 2012 | GOODWOOD

ARRANGE A FORD FOCUS ST TEST DRIVEScan the QR code with your smartphoneVisit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer



What’s it like to drive?There’s excellent steering feel for starters, yet the ST still feels agile and amazes by how much power can be carried through corners. One word of warning though: should the systems intervene, it can feel arti�cial. Considering the ST is supposed to be a hot hatch, its ride is surprisingly resolved, with all but the worst road damage �ltered out of the cabin. Dynamically, the new estate is equal to the hatch. You won’t feel short-changed – we didn’t notice any di�erence.

What do we think of it?We think the Focus ST could potentially be the Golf GTI beater that Ford hopes it will be. It is as easy to drive, live with and as practical as the standard hatch and estate – and now o�ers a sharper driving experience. On the right road, this fast Ford has the power to entertain like nothing else in this class.

discover the ford focus st

the knowledge

This new ST could become the hottest current-generation Focus available

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if the 500 is a bit too cute for you, WHY NOT CONSIDER its bigger and more practical stablemate?Fiat Panda 1.2 Easy £ What is it?This latest version of Fiat’s little car is designed to build on the success of the outgoing model, with an added dash of Italian style. It has only been on sale for a few months. £ What’s under the bonnet?You can have the feisty Fiat with three engines. There are 1.2 or 0.9 petrol engines, the latter

being the clever TwinAir with 84bhp, or a 74bhp 1.3-litre for diesel lovers. Our test car was �tted with the 1.2-litre petrol and was in Easy trim. £ What’s the spec like?All have ABS and twin front airbags. Our model in Easy trim included remote central locking, manual air-conditioning and a six-speaker stereo. A split-folding rear seat is only an option, which is a surprise.

£ What’s it like to drive?Fun to drive, the Panda has �ne body control and roll is well contained in corners. The only disappointment is the arti�cial feel to the over-light electronic power steering and the ride is perhaps too �rm.

£What do we think of it?The Panda looks great, should prove cheap to run but the rear could be more spacious and some options such as a split-folding rear seat should really be standard.

THE KNOwledge

Model: Fiat Panda 1.2 EasyPrice: £9,550Engine: 1.2-litre, four-cylinderPower: 69bhp, 102NmMax speed: 102mphCombined MPG: 55.3mpg Emissions: 120g/km0-60mph: 14.2 seconds

technical specifications

key informationAirbags: Driver/Passenger/Opt sideParking sensors: OptionalStability control: OptionalAlloy wheels: OptionalAir-Con/Climate control: Standard Air-ConditioningSat-nav: OptionalUSB: OptionalBluetooth: OptionalXenons: N/A

Inside the Fiat Panda, which has only been on sale for a few months

discover the fiat pandaARRANGE A FIAT PANDA TEST DRIVEScan the QR code with your smartphoneVisit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer



annual running costsFuel: £1,000Insurance: £400Service: £250Tax: £30

Figures based on annual mileage of 9,000 miles and 95 Unleaded at 140p per litre. VED rates current as of July 2012.

The concierge service offered by New Autos will connect our 40,000 car buyers to a dedicated sales team and convert magazine readers into new car sales.

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@NewAutos Preview issue | November 2012 | £3.00

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FIRST DRIVE


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good enough to beat a fiesta? looks close to us

Peugeot 208 1.2 Active This is the car tasked with bringing

sales success back to Peugeot. But

has it got what it takes?

What is it?Peugeot’s all-new supermini

challenger aimed squarely at the

sector-leading Ford Fiesta. The maker

hopes cute looks, competitive pricing

and high spec will be enough to

tempt buyers away from rivals.

What’s under the bonnet?A wide variety of petrols and diesels,

with sales set to be split equally

between them. Our pick is the 1.2.

It’s great to drive yet economical.

What’s the spec like?The range starts with the Access

model for £9,995, but the most

popular is expected to be Active,

costing from £11,695. It includes air

con, a touchscreen display, 15-inch

alloys, cruise control and Bluetooth

There are plenty of options too,

notably sat nav which is a little fussy

to use.

What’s it like to drive?Actually really rather good.

Composed and fun to drive, the

ride quality is impressive. Sadly, the

driving position is strange, with the

tiny steering wheel obscuring the

HOW MUCH? from £9,995 | ON sale? NOW | deal potential? MEDIUM

EnginesUnits to suit all tastes and

budgets. 1.4-litre petrol tipped

to be the best-seller. Diesel

frugal but pricey.

BodystylesThree and �ve-door models in

showrooms �rst. Don’t bother

waiting for an SW estate –

there isn’t one coming.

clocks and the steering is over-light.

What do we think of it?We like it. It’s a massive

improvement on the old 207, and

it’s clear there’s a very good car in

there waiting to escape (a sporty

GTI is coming). However, the design

is a little fussy inside and out, and

the Ford Fiesta range is a well-

established and popular rival that’s

better and more fun to drive.

THE KNOwledge

discover the peugeot 208

Model Peugeot 208 Active

Price £12,195 (as tested)

Engine 1.2-litre, 3cyl

Power 82bhp, 118Nm

Max speed 108mph

Economy 62.7mpg

Emissions 104g/km

0-60 13.8 seconds

Ford Fiesta, Volkswagen Polo,

Kia Rio, Vauxhall Corsa

Cute looks and decent spec at a price similar to key rivals. The car that may take Peugeot back to the top of the supermini class.

1 Better spec than rivals

2 Smaller on the outside,

bigger inside

3 Great choice of engines

THE RIVALS

THE tech stuff

key selling points

the deal clincher

´´´´´

DRIVEN: 7 may 2012 | FRANCE

ARRANGE A PEUGEOT 208 TEST DRIVE

Scan the QR code with your smartphone

Visit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer

GET A BROCHUREScan the QR code with your smartphone

Visit http://goo.gl/ANLR Call 0800 000 000 to receive model info

GET THE BEST PRICE Scan the QR code with your smartphone

Visit http://goo.gl/ANLR Call 0800 000 000 to get the best deal

With the 208, Peugeot is

trying to return to the sales

success days of the 1990s

BY James Batchelor@NewAutosBatch

WANT A PREMIUM MPV? Mercedes may have the car

Mercedes Benz B-ClassMercedes-Benz sold just over 34,000

units of the old B-Class. This new car

aims to continue that.

What is it?This new B-Class is a practical,

premium MPV-like o�ering and

rivals cars like the the Ford C-Max,

VW Golf Plus and Renault Scenic.

What’s under the bonnet?There’s one petrol – a 1.6-litre unit

with 121bhp or 155bhp – and a 1.8-

litre diesel with 108bhp or 135bhp.

What’s the spec like?The SE model costs £21,295 and

comes with 16-inch alloys, parking

assist, auto headlights, and a �ve-

inch multimedia screen in the

dashboard. Sport models start at

£22,610 and gain ‘arti�cial leather’,

sports suspension that lowers the

ride-height by 15mm, and 18-inch

two-tone alloys wheels.

What’s it like to drive?The 108bhp diesel is the best

choice – it’s strong, provides good

performance and is economical. It is

easy to drive thanks to light steering

and good all-round visibility. Our

test car had optional 17-inch alloys

– this is the best size of wheel to

HOW MUCH? from £21,295 | ON sale? NOW | deal potential? MEDIUM

InsideThe interior is well-made and

the switches are, for the most

part, well laid-out. Five-inch

multimedia screen is clever.

DrivingThe new B-Class is stylish

and has Mercedes’ latest exterior look. The car also has

distinctive LED lights.

choose as the ride was comfortable.

What do we think of it?This new car is a much stronger

o�ering and does its best to match

its premium positioning in the

market. It’s pricey but we can’t see

this being too much of a problem as

the car both looks better and is built

more sturdily. It’s also a step up from

the previous, oddly-shaped B-Class.

We think it’s certainly worth a look.

THE KNOwledge

discover the B-CLASS

Model Mercedes-Benz

B180 CDI Sport

Price £33,110 (tested)

Engine 1.8-litre, diesel

Power 108bhp, 250Nm

Max speed 118mph

Economy 64.2mpg

Emissions 118g/km

0-60 10.7 seconds

Ford C-Max, VW Golf Plus and

Renault Scenic

The new B-Class’s CO2 emissions are 26 per cent better than its predecessor – that means noticeable savings on road tax.

1 Engines are super e�cient

2 Two speci�cation levels are

generously equipped

3 Good levels of build quality

THE RIVALS

THE tech stuff

key selling points

the deal clincher

´´´´´

DRIVEN: 18 JUNE 2012 | PORTSMOUTH

ARRANGE A B-CLASS TEST DRIVE

Scan the QR code with your smartphone

Visit http://goo.gl/ANLR Call 0800 000 000 to book with your dealer

GET A BROCHUREScan the QR code with your smartphone

Visit http://goo.gl/ANLR Call 0800 000 000 to receive model info

GET THE BEST PRICE Scan the QR code with your smartphone

Visit http://goo.gl/ANLR Call 0800 000 000 to get the best deal

The old B-Class won few

hearts, but this new model

should gain admirers

BY James Batchelor@NewAutosBatch

11

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