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Renderings and ideas about new athletic facility presented on 4/30/13 to Georgia World Congress Center Authority board
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NEW STADIUM PROJECT
EMBRACE CHANGERE-IMAGINE THE GAME DAY EXPERIENCE
PERMISSION TO CHALLENGE EVERYTHING
EXPERTS OUTSIDE THE INDUSTRYACT RESPONSIBLY
REJECT CURRENT THINKING
WORKSHOP
NFL CASE STUDIES - BOWL INTIMACY
+ BOWL INTIMACY
+ BOWL EFFICIENCY
+ REVENUE GENERATION
GLADIATOR ROMAN COLOSSEUM
PRECEDENTS
DESIGN CONTINUUM
YOU ARE
HERE
RESPONSIBLE DESIGN
BIRTH OF OPERABLE ROOFS
LIFE CYCLE OF AN IDEA...
INNO
VATI
ON
MARGINAL IMPROVEMENTS$ INCREASE
FLEXIBILITY DECREASED
FANS NOT IMPRESSED
TECHNOLOGY OVERTAKING GAME DAY
OBSOLETEDECLINE OF VALUE AND EXPERIENCES
2 SCHEMES 1 PROCESS
PANTHEON
+ SMALLER PIECES
+ LIGHTER WEIGHT
+ MOVING SHORTER DISTANCE
+ STRUCTURAL INTEGRATION
STRESS DIAGRAM
STRESS DIAGRAM
BOWL
SUPER STRUCTURE
VIDEO HALO
SPONSOR MEDIA AT ENTRIES
OPERABLE SYSTEM
SECONDARY STRUCTURE
EXTERIOR SKIN
OCULUS IN OPEN POSITION
STADIUM ENVELOPE
FLEXIBILITY
MAXIMIZING MID-SEASON COMFORT AND THE GAMEDAY EXPERIENCE
ENERGY USE TRENDING DOWNWARD
NON-OPERABLE ROOF; FULLY ENCLOSED AND
CONDITIONED FOR ALL GAMES
OPERABLE ROOF; GAME MODE IS TYPICALLY CLOSED
AND CONDITIONED
OPERABLE ROOF; GAME MODE IS TYPICALLY OPEN AND MIXED-MODE
NO ROOF;FULLY OPEN AIR AND
UNCONDITIONED FOR ALL GAMES
INTEGRATED AND HIGH-PERFORMANCE DESIGN
EMBRACE THE MID-SEASON
NATURAL VENTILATION
+ ROOF OPEN
+ MID-SEASON WEATHER
+ NFL OR COLLEGIATE FOOTBALL GAME
+ ZERO ENERGY USE
+ SPECTATOR COMFORT
Roof aperture allows the ingress of daylight and the release of warm air
Summer Sun 1 PM August 1st
Winter Sun 1 PM December 21st
SOLARIUM
+ OPEN CONCOURSES
+ MAXIMIZES OPEN AREA
+ INTERIOR / EXTERIOR INTEGRATION ROOF REMAINS ABOVE STADIUM
+ COMPACT OPEN CONFIGURATION
NFL CONFIGURATION
WORLD CUP CONFIGURATION
DRAFT
FINAL FOUR CONFIGURATION
We need a long-term solution to keep the Falcons competitive in terms of the fan experience,
said Blank, alluding to attracting fans to games
despite the rise of technology that makes viewing
a game on TV at home an immersive experience.
ARTHUR BLANK, FALCONS OWNER, NY TIMES
EMBRACE CHANGERE-IMAGINE THE GAME DAY EXPERIENCE
PERMISSION TO CHALLENGE EVERYTHING
EXPERTS OUTSIDE THE INDUSTRYACT RESPONSIBLY
REJECT CURRENT THINKING
VIDEO BOARDS INDUSTRY STANDARD
FOOTBALL INTHE ROUND360 OF IMMERSION
replace with animationworld cup
NAMING RIGHTS INDUSTRY STANDARD
METLIFE STADIUM
METLIFE STADIUM
ONE GAMEONE SPONSOREVERYDAY IS A SUPERBOWL
SUITE / CLUB / LOUNGE INDUSTRY STANDARD
ADAPTABLESUITESMADE TO ORDER VIP EXPERIENCE
IMPACT SEATINGSEAT TREMORS AT EACH HIT
THE 100YARD BARNEVER LOSE TRACK OF THE BALL
FLEXIBLESEATING SYSTEMCHANGE CAPACITY PER EVENT
CONCESSION STAND INDUSTRY STANDARD
A TASTEOF ATLANTACONCESSIONS BY LOCAL EATERIES
THE FANTASYFOOTBALL LOUNGETHE NEXT LEVEL OF INTERACTIVE FOOTBALL