New 01-Sec 02-Love unlimited company

8/7/2019 New 01-Sec 02-Love unlimited company

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Member

Ms. Surutchaya Manorotmongkol ID 5131205070

E-mail [email protected] Tel. 085-9498846

Ms. Ployrawee Koprasertsud ID 5131205148


Ms. Pathlada Boonlunchaikul ID 5131205158


Ms. Sopita Yodtakum ID 5131205202


Section 2 Seat No. 01

mailto:[email protected]










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Preface

The Love Unlimited Company is the project prepare for Project feasibilitystudy and evaluation. The objective of this report is Feasibility Study to launch

business project for become success business. In the project, we analyze and show

about love delivery business in Bangkok, Thailand. This project includes with love

delivery business in term of marketing feasibility analysis, technical feasibility

analysis, financial analysis, and risk management analysis.

The project provides information to investors who want to invest about love

delivery service. We show about the process, operation, and benefit to investment in

the love delivery business. We hope this project can help any investor to make

decision before investment. We expect the project will provide the benefit to people

who interests in the project. If there is any mistake in this project, our group has to

apologize for those of it

Love Unlimited Company



Content Executive Summary ........................................................................................................1

Chapter 1........................................................................................................................6

Introduction....................................................................................................................6

1.1 Background and Significance of the Project ...........................................................7 1.2 Project objective ......................................................................................................7

1.3 Benefit of project ......................................................................................................8

1.4 Activities / Time frame .............................................................................................9

Chapter 2......................................................................................................................13

Industry Profile ............................................................................................................13

2.1 Nature of Industry ..................................................................................................14

2.2 Situation of Industry...............................................................................................15

2.3 Service in general ..................................................................................................17

2.4 Vision of your Organization...................................................................................18

2.5 Mission ...................................................................................................................18

2.6 Business Strategy ...................................................................................................19 Chapter 3......................................................................................................................21

Market Feasibility Study..............................................................................................21

3.1 Market Analysis .....................................................................................................22

3.2 STP Analysis ..........................................................................................................28

3.3 Marketing mix strategy ..........................................................................................29

3.4 Sale Forecast/Profit Estimation.............................................................................31

Chapter 4......................................................................................................................49

Technical Feasibility Study..........................................................................................49

4.1 Production and Operation Analysis.......................................................................50

4.2 Cost of Investment ..................................................................................................58

4.3 Investment cost .......................................................................................................60

4.4 Operating cost ........................................................................................................63

4.5 Management Analysis ............................................................................................64

Chapter 5......................................................................................................................72

Financial Analysis........................................................................................................72

5.1Initial investment .....................................................................................................73

5.2 Source of funds.......................................................................................................73

Chapter 6....................................................................................................................104

Risk Management ......................................................................................................104

Chapter 7....................................................................................................................107

Summary....................................................................................................................107 Reference....................................................................................................................110





Chapter 1

Introduction



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1.1 Background and Significance of the Project

Love unlimited company is a representative of someone who wants to set an

impressive situation for another one. This business style is a new kind of business

which in Thailand rarely to find this business. The customer will interest the new

business which different from other business that they ever saw. Our company will

help for someone wants to propose marriage like the movie but he can’t. Someone

want to reconcile but do not know how? And someone who shy to say love. Our

company has many activities such as agent to say love by sing, dance, gift, and has an

event plan for impressiveness or to develop relationship of sweetheart. Because of

this is a new style of marketing that emphasizing on imagine so our activities quite

different each time. Then we chosen our company is the love agent. The business can

make profit from student of school or student of university because in teenagers is

range of puppy love. They will have virgin love or giggling with girlfriend and

boyfriend. Surely, in special festival like Valentine’s Day, they will want to tell their

heart’s feel. Our company is a subsidiary to working next project and help to plan the

project easier. Our company has to get suggestion from teacher for achieve the goal.

Our customer can get difference type of customers which have the same purpose istold their mind. Normally, Thai people have bashful habit about love especially

teenage they will face with problem that shy to tell their mind they can contact us to

consult or make surprise like sent flowers and sing a love song. The Honey Moon

Fighting show and Phoenix gang at Chiang Mai University are case study of our

company.

1.2 Project objective

The objectives of our company are

- In order to create the business for response the customer needs.

- In order to offer alternative way to customer choose to send special thing

to someone.

- To study about the market trend of love delivery business.

- To study about the customer behavior.

- To study about feasibility of love delivery business in the future.- To analyze about competitor of love delivery business





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1.4 Activities / Time frame

Activity November December January February

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Group matching and

select group name

Discussion for select

business project and Set

a company name

Submit topic to teacher

Chapter 1

Introduction

• Background and

Significance of the

Project

• Project Objective(s)

• Benefits of Project

• Activities/Time

Frame

Chapter 2 IndustryProfile

• Nature of Industry

• Situation of Industry

• Product/Service (in

General)

• Vision of your

Organization

• Mission



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• Business Strategy

Chapter 3 Market

Feasibility Study• Market Analysis

• STP Analysis

• Marketing Mix

Strategy

• Sales Forecast/Profit

Estimation

• Marketing Expenses

• Conclusion

Chapter 4: Technical

Feasibility Study

• Production and

Operations

Analysis

-Product

Characteristics (in

Detail)

- Specification,

Feathers,

Dimension, Life

Time, etc.

-

Production/Services

Process

- Location

- Facility

Layout

- Machine/Tools

Equipments



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- Logistics

Management

- Facility

Management

- Machine/Tools/

Equipments

• Cost of

Investment

- Pre-

Operating

Cost

• Investment Cost

- Land

- Buildings

- Equipments

- Tools

- Depreciation

• Operating Cost

- Raw material

Cost

- Direct Labor

Cost

- Overhead

• Management

Analysis

Administration

Cost

(Electricity,

Telephone, Fax

Salary, etc.)

-Conclusion

Chapter 5: Financial



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Analysis

• Profit/ Loss

Statement

•

Cash Flow• Balance Sheet

All financial Statements

are in monthly base.

Minimum 5 year

statements are required

Chapter6:Risk

Management

Chapter7 : Summary



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Chapter 2

Industry Profile



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2.1 Nature of Industry

Our company was established on February 14, 2010 in Bangkok by once of

members to build the company that would like to increase revenue for themselves and

look away to new service. And important thing in the same time the economic will be

decrease and political makes it look conflict that hard to do job. So, the group

members could not decide to invest in a company. Until one day, the member of the

group watched a video from www.youtube.com so it interest in this company to

growth up in the time that the strange service and have not more the competitor. Thefirst time to be establishment, we call to members of consult with its first model that

we want to do the same company with them but we may be not the same system to

service. After that, we help to think about the name of company that has the scope of

idea about love. Next time, we think the name already, we have established of the

name is Love unlimited company. So the concept of our company are not service only

customer that they want to say love but we want to look different from their

model. We are planning another form that is more diversity with the model.

However, our company will offer to said apology for the customer that their want to

use in service. And asked to someone that the customer falls in love and do not to

brave to say love. And need to create a smile and impression to customers with

couples, and customers who want to use the service.

Early time to open the company, it regular to service is not have the customers

to use in service, it may be to new the company to make them still afraid to use and

fears in service will not able to make better with the master. But with the promotion of

the company was opened on Valentine's Day makes a lot of interested customers to

use in service. And plus to say love in the service became increasingly to known more

than, it customers can see from the website that show the forms to say, love. This

thing to make the customers adopt the interest more than, it make them to be

convenient to service to tell someone who love. And the importance of our company

also provides the services to customer of all ages who are interested in innovative of

our services.



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In addition, the services will depend on the products that customers want the

company provided. But it is still the same concept to require in the first time to have

the service. So the service will be held on the date that the customers want. But most

of customers tend to use during on wedding anniversaries, getting the love of lover,

birthdays, Valentine's Day and other special days that the customers needs. Even

though the things that the company wants are the delight of customers who use the

service and they are happiness and satisfied with service.

2.2 Situation of Industry

The love unlimited company is the new business that serve for customer who

want to send the love to special one. There is the love delivery business that will be

strange business to use in service because it is different from normal flower delivery

or other business agent to give a special thing and tell something in customer want to

ask or say to lover. Our company concerns to their show there are dance and sing a

song during their service.

In the present have only one business that is the competitor of our company,

this is Phoenix-29 group in Chiang Mai begun from a small idea in their university,

but now, they become to the most famous will be an important competitor in this

market. Moreover the flower or chocolate deliveries are also important competitors

because customers are familiar with them before and they think, the speech by

themselves is a media to show of sincerity more.

.

And now, the event become to the most

important to do the special things for give to other that their want and it have more



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special event in the society, so people who will find a special gift to their lover . The

best period for customer will use love deliver service in Valentine day, this time is the

important day for lovers to be happy time for person who falls in love with someone

and show about their minds. So this day will make more benefit for love delivery

service. Our company can show this graph about the statistic of people who spend

money to buy a gift to their couples in Valentine’s Day.

Figure 2.1 Ages of people who interest in Valentine’s Day 2011

Figu

re

Ages of people who interested in Valentine's Day 2011

18.79%

30.67%

22.34%

16.31%

11.89% Above 13 years old

13-17 years old

18-20 years old

21-30 years old

Over 30 years old



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2.2 People are buying the old favorites card, candy and flower

For our company, we concern to target market that use about our service of

love delivery is teenagers because they have motivation to interest in their love. It can

see in the chart on above that show about the ages of people who interested in love

event. However, our company will be improve for service more because have many

service that do the companies to serve for customers satisfaction for do the benefit to

give to their company will be stay continue. So our company must develop more than

other for successful and customer can accept in our service in the future.

2.3 Service in general

The Love Unlimited Company will offer the impressive service to clients. We

are attend in every detail to make an impressive event which the receiver unexpected

that so surprising. You will have the creative team to supervise the event closed for

ensure expectations are exceeded. Our service use human is the main to operate. The

team doing like actor by they already pass the train and they are the expert of

romantic love. However, our service are has many styles which follow the client’sorder or create by us.



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Our business is the love agent so, our service are do not limit like the name of

company. Every service is the new creativity so the client can ensure that their

surprise is unique. The process of service in general as follow;

• Inquire the need of customer; style that they want, place, special surprise, what

occasion, etc.

• Planning the best event.

• Prepare instruments to make impressive event.

• Set up the event and dialogue.

• Record Photo & VDO

• Start to make impressive event.

- Dancing.- Singing.

- Make surprise event.

- Acting.

- Sent a gift.

- Read poem

- Thai dancing

- Other things which customer wants.

Our service has many styles. Someone want to propose marriage like romantic

movie, confession that another one did not dare refuse, commemorate to the first day

that met in anniversary, or set up surprise birth day for friend all of these we can do it

for you. We guarantee you will not forget this time forever.

2.4 Vision of your OrganizationThe love unlimited company is intermediary to say love for you. We are the

leader of love delivery in Bangkok, which we are expert to say love.

2.5 Mission

The love unlimited company is established for gives happiness to sweetheart

or who say love but shy to the show. So we encourage our employees to be the best



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employees for good performance working. It believes that superior services. We will

provide many activity of our service to serve for customer need, and then we offer

more than activity we will create good moment time for our customer.

2.6 Business Strategy

2.6.1 Corporate level strategy

“Love Unlimited Company” is new business at this time. Then we will open in

Bangkok. This business have acknowledged to the market. The appropriate strategy

for Love Unlimited Company is growth strategy because we can see the opportunities

in this business. Then we can create this business to the most famous in Thailand; byuse our professional staffs to support company.

2.6.2 Business level strategy

“Love Unlimited Company” is service operate and perform by human. Then

this business have less competitor, but our competitor have high famous to our

market. However our company is not worry about that. So we focus on customer

need, then we can design and gave good idea serve for customer or customer can tellme for ask some special activity, we can to do it for customer be happy. Our company

pay attention for customer is the first because when customer select our company

already, we think about our customer have trust for our company. Then we should to

do best our work, the outcome from our company must be create best impression for

our customer.

The difference about our service is we can provide special thing to serve for

customer’s need such as we can set the situation for customer make for their lovely

person, that all of thing depend on customer’s need.

The difference about price is our company set the price in middle rate; because

we need customer all of group or target can use our service.

2.6.3 Functional level strategy

The functional level strategy is importance for operate and run our business.

This part can help our company to receive more profit because this part is relating

every part of our business. So our business set strategies as follow;



1. Marketing strategy

This function is importance for our business. Marketing is identifying our

target and types of service because we must be study trend of market and customer

behavior and need. Our company use marketing to operate business and set the

marketing plan. Then we set the marketing mix strategy that is price, place, product

and promotion or 4Ps. This strategy is more benefit for our company because this

strategy is the primary method to run business for appropriate at current period.

Price, we set the price is premium rate, because we think this rate is

appropriate for power purchasing of customer to employ our company to do what

their want. We can offer many thing or special thing for customer.

Place, our company is locating in Pratumwan, Bangkok. We think about this

place can easy access to our company and no competitors in same business. Then we

think this place have more gaining to get many target to employ our company, in

specific that is teenage or student university.

Product, our company has service to serve customer. Then our service is send

fell good pass our company to special one of customer.

Promotion, our company selects are many way to promote our business

because our company is a new company in this business. When we want everyone to

know about us, we promote by brochure, poster and internet.

2. Human resource management

Our company needs staffs who are more confident and high creative for run

business. Because of this business to do the best depend on creative from our staffs.

Then when we have good staff, the outcome from to do it is high quality and

satisfaction. After that customer will be tell to other people, and then we have more

consumers in later time. So we can create best impression for customer, the consumer

have good feedback to our company. Then our staffs are happiness to work their job.

This is effect to our company growth to the further.

3. Financial strategy

We set financial strategy to control business about income and expense,

because financial is importance to analyze our company about profit and loss. Them

we can bring the outcome from finance to develop and planning about cost of

investment and expense.



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Chapter 3

Market Feasibility Study



3.1 Market Analysis

3.1.1 General Environment Analysis

Politic analysis

the BOI (the board of investment of Thailand) to get the special rules for the

investment by increase the benefit at each area that have effect to the end of 2009 and

may be to attract the foreigner of investor want to more the area for produce the

products and the group for develop the investment plan in long term to be come in to

Thailand for investment.

The politic of Thailand during March 2010 have protested about 2 months

around Ratchaprasong intersection, which is the important central business of

Thailand. This occurred bombs, burn with central world. So have the event is to

effect with economic of Thailand, by the government of Thailand has to policy for

help merchant and seller or to support economic with company in around to receive

the effect from portent. The policy of government follows

1. Expanded time for loans and without interest rate, from to loan from 5years

change to 6 years and has grace period from 1 year change is to 2 years.

2. The interest rate has to reduce from MLR -3 per year to SME bank and have

interest rate are 2 percent per year.

3. If the loans have guarantee person who loan can loan not exceed 3 million. If

don’t have the guarantee can loan not exceed 1 million baht. In first time to

pay by installment without interest rate has to pat 300,000 baht.

The policy of government help for dealer who receiving the effect from protest,

which the dealer will get less benefit and money not enough to improve theircompany.

http://dict.longdo.com/search/dealer






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Economic analysis

The countries in the world confronted with the economic recession include the

world power also had the situation of depression but now, all of those are improving.

Now, economic in Thailand on 2010 have the rate of expend is 10.6 percents which is

high rate within 15 years, and also be the top of Asian, but the situation of economic

in Thailand is fluctuate and delicate, therefore maybe the rate of grow increase slowly

that depend on several factors. The main factors is the foreign exchange rate of Thai

baht still have inconstant and Thai baht is rising that effect to the decision of investor.

However, both of private sector and government don’t ease, so they must cooperate

and research the method for developing business in domestic for attract the investor

will invest in other countries. Government try to allow the bank credit for support

their projects there are SME bank credit for increase the competitive potential in

business because of the manufacturer have to face with high cost of production such

as oil price, material etc, and total of those is the impacts for run business.

Marketing needs to consider the state of a trading economy in the short and

long-terms. This is especially true when planning for international marketing.

1. Interest rates.

Now, economic in Thailand on 2010 have the rate of expend is 10.6 percents

which is high rate within 15 years, and also be the top of Asian, but the situation of

economic in Thailand is fluctuate and delicate, therefore maybe the rate of grow

increase slowly that depend on several factors.

2. The level of inflation Employment level per capita.

The main factors is the foreign exchange rate of Thai baht still have inconstant

and Thai baht is rising that effect to the decision of investor. Therefore, employment

level still lower than past because of many company needs to decrease expense, so

decrease labor but employment foreigner labor more than local people.

3. Long-term prospects for the economy Gross Domestic Product (GDP) per

capita

There are both of private sector and government sector, they must cooperate

and research the method for developing business in domestic for attracts the investor

will invest in other countries. Government try to allow the bank credit for support

their projects there are SME bank credit for increase the competitive potential inbusiness for long-term prospects for the economy because of the manufacturer have to



face with high cost of production such as oil price, material etc, and total of those is

the impacts for run business.

Social AnalysisIn the present, the society in Thailand will be change more than the part; it

become from the technology will be change and growth fastest. This thing is making

to peoples who like the technology to interest can develop their life style and make to

society will be change also. Especially, in the group that concern to youth of Thai

society, they are the ages of being interested in new things and also to learn more. So,

the technologies is become to things must be necessary for them that different from

the part and which part of society in Thailand will be change from it such as tradition,

culture and value. The technologies will be dominant of society, it transfer through

information and news. It makes the world’s trade that related to human rights,

consumerism, materialism, as well as to environment protection. All of thing is the

main function to change the society, but if to think in other hand, it can improve the

society to develop more than and make the people know about the new from around

the world. This is the important thing for new business to use this way to introduce

the information of business and then the customer that interest in service or product

can come to do easily. So, it become to the part of daily life that people want to use.

But in other hand if they use more and more, it can make to change and make to the

old society loss more than now. And make to have more problems that cause from the

effect to use this thing such as problem of unemployment, high productivity,

education that provide to school in the rural, they don’t get the opportunity with the

same other that live in the city and expand in the city (Bangkok), it make more

population want high income to develop the level in their society for compare with

other that they don’t concern to the effect that them get following in them life. All

things can become to the big problem that make the people in society conflict with

together and difficult to modify the ends.



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3.1.2 Competition Analysis (3C Analysis)

Competitor Analysis

Our company serves about say love or send special thing that the customers

want to use in service to special person. The characters of the service will provide tosinging, dancing and give gifts to the special one. Our company is the new company

into the marketplace; the marketplace less of competitor. Then we can provide the

interesting to get the customers to use our services more effectively. It depends on

varieties of style to show to customers that can attract them. Our company has service

similar to competitor. We must be to increase potential for perform service to the best

impression more than the competitor. Then when we have less competitor , we easy to

expand company for get more benefit.

Customer Analysis

Before opening the business, we have to specify the expect customer of our

business at beginning. We can divide into 2 groups for use the service.

The first groups, our company concern to teenage or students of university

Because in this group, most of teenagers begin to have more love, so make them pay

attention to stuff that he came and With a teen age is a serious and often to see that

love is beautiful bright. Often think that the feeling all happens is love. And

considered to be of service, we have started to gain popularity. Allowing teens might

be interested of new service and they want to try the new service to create happiness

to them love. As a result, our company focuses on teens and students who want to use

the new services market such as students of Chulalongkorn University that there have

students of Bachelor degree are 21,825, Master degree are 10,746, Doctoral degree

are 2,394 and students all of levels including to students that Graduate

Certificated, Graduate advanced a total are 35,595. But all of student not to use in

service that most of Bachelor degree to be like this more than other.

The last groups, our company concern to group working because this group has a

true love of someone that them want to use the living with lover. And known as a

group that has its own revenue that are ready to give them love and also to be better of

happiness.



Year 2008 and 2009, both years are happen about the problem of economic to

make the cost of product to be increase. Even though, the economy is not good but

that during the Valentine's Day is a day of lovers the activities to do during

Valentine's Day that want to give gifts such as buying flowers, take them to see the

movie, and buy chocolate to their couples that can calculate the cost of buying gifts

for the average couple.

Table 3.1 The expense of each ages in year 2008

Table 3.2 The expense of each ages in year 2009

Year 2008

Ages Expense (Baht)

Under 15 years old 400

16-18 years old 288

19-22 years old 364

23-29 years old 527

30-39 years old 856

40-49 years old 884

Year 2009

Ages Expense (Baht)

Under 15 years old 750

16-18 years old 675

19-22 years old 842

23-29 years old 1147





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Figure 3.3 The flower in year 2008, 2009, 2010

Figure 3.4 The flower in Valentine’ day in Year 2008, 2009, and 2010



Competitive Analysis

Our company is located at Pratumwan, Bang kok. It near Central world that is

the good location to for attracting the all of customers to use in service that make to

have more the customers into the company. And consider to the center of trade and

business to do the marketing with together and also to have more people come

traveling. Therefore, the service can reach customers all people. This is a good thing

to our company must to have to serve to customers and can be considered to

advantage in market with competition because mostly of customers who live in

Bangkok and many provinces, it convenient to serve for them. So, it not more of the

bargaining power of suppliers and customers because these service less of invest

supplied from other business or supplier. And our company is monopoly business and

awareness of competition. So customers do not have many choices and less of to

control bargaining power. And then our company must to try to promote the business

to be famous in many channels especially for the internet that close up with

marketing. And try to show the interested method that different from the competitor

as the new ideas.

3.2 STP Analysis

3.2.1 Market segmentation

Market segmentation of Love unlimited company is consumer who want to

employ us to present their love for their lovely. Our company focus consumer in

center of Thailand, that especially at Bangkok. Because of Bangkok city have power

to spend money and high demand to get service from our company. Moreover we

focus on behavior of customer that our customer is a shy, but they are funny.

3.2.2 Target market

Target market of Love unlimited company, we select student group is a main

target because this group have high quantity to use our service , then student group

have high demand for use our service, we can receive new customer always. In

addition we select working age is second group because this group have power to



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spend more money when use our service, we can offer many activity to them select.

So working age group, we can set high price and get high profit from this group.

3.2.3 Positioning

Positioning of Love unlimited company is position on the best service and

make impression to customer. We create activities in many styles, when customer

need. Moreover we provide and train staff, that good performance for customer. We

will do it more their expectation for make high satisfaction for our customer.

3.3 Marketing mix strategy

Marketing mix strategy is more benefit for our company because this strategy

is the primary method to run business for appropriate at current period. Then this

method can estimate potential of our company to run business in the future.

3.3.1. Product

Product, our company has service to serve customer. Then our service is send

fell good pass our company to lovely person of customer. Then our service has variety

to offer customer. We can separate in 2 types. First type is customer can require what

their need. That is customer can create all activity for do it and our staff must follow

to their idea. The second type is our company set the activities offer to our customer.

We are separate service in 3 Packages.

1. Little love package is or that including sending the gift, message, and

singing a song. This package appropriate for who are wants to surprise someone in

each celebration such as Birthday celebration, Valentine’s Day.

2. Funny Thai dance package, this package we set the Thai dances to offer

customer. This package is appropriate for elderly or parent of their customer. We

provide staff for to do it, but this package is the Thai dance is informal acting. That

means our Thai dance is enjoying style.

3. Situation package, this package is we are set the situation to surprise for

someone of customer. This situation, we provide staff to run realistically story of

situation. Such as set the situation of accidence, situation for propose marriage.



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3.3.2 Price

Price, we set the price is premium rate, but this rate is higher rate of

competitor because we locate in Bangkok, we can offer many thing or special thing

for customer more than competitor (Phoenix-29 company). Then we think is rate is

appropriate for every one can come to employ our company to do what their want. So

our company set the price as follow to table

Table 3.5 Table show about rate of service in Love Unlimited Company

Types of service Rate of Service( Baht)

1. Little love Package 2,499

2. Funny Thai dance Package 4,999

3. Situation Package 5,999

Remark:

- In each package is minimum rate

- In each package not include accommodation and transportation.

When customer require extra person or supporting actor more than our company offer,customer must be pay 500 Baht per person.

3.3.3 Place

Place, our company locates in Pratumwan, Bangkok near Central World.

Because of we think about this place can easy access to our company and no

competitors in same business. Then we think this place have more gaining to get

many target to employ our company, that is specifically teenage. Then around locate

of company have many university and shopping mall. Moreover we establish our

website of company, Inside the website we provide information of Love unlimited

Company. Customer can ask the question on this website

3.3.4 Promotion

Promotion, our company selects are many way to promote our business

because our company is a new company in this business. When we want everyone to

know about us, we should to promote by present about our service to customer, such



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as we promote on internet. We promote our company by advertising such as leaflet

and poster around Bangkok, especially shopping mall for example Siam Paragon,

Central World, MBK and Siam center etc.

3.4 Sale Forecast/Profit Estimation

According to the population statistic in year 2010 of Department of Provincial

Administration is show the population of Bangkok about 5.7 million people in

Bangkok. If identify by gender in Bangkok have male people about 2.7 million and

female about 3 million. Because of our target group are teenager until the Middle

Ages so, we assume that our target has aged about 17 to 45 year olds. According to

the population statistic show that the male who is 17 to 45 year old in Bangkok have

1.2 million people and female have 1.3 million people. So, our customer will have

about 2% of population. According to the chart, in the first time we have not much

sale because in that time we are still unknown for people and during promote our

company. Then people may increase to know us from internet because we will share

our service clips on the internet that is a one of our promote way. Many people will

watched our clip and share to their friends because the clips like a kind of funny clipsthen make people know us more. In years later we got more sale and we found that

popular package is the package which we will sending the gift, message, and singing a

song. But the package that makes the most money is the package which set the

situation to surprise for someone of customer. For the high sale of us during

December until February because in this time has a festival and special day which

suitable with our service.



3

Table 3.6 Sales forecast in year 1

Year 1

Sale volume

Product&Service/monthRate Jan. Feb. Mar. Apr. May Jun. Jul. Aug. S

Package A 2,499 50 235 193 158 142 196 229 188 2

Package B 5,999 - 29 17 6 - - - 12 -

Package C 4,999 - - - 4 - - - 23 3

Total 50 264 210 168 142 196 229 223 2

Total Sale

Product&Service/month Jan. Feb. Mar. Apr. May Jun. Jul. Aug. S

Package A 124,950 587,265 482,307 394,842 354,858 489,804 572,271 469,812

Package B - 173,971 101,983 35,994 - - - 71,988 -

Package C - - - 19,996 - - - 114,977

Total 124,950 761,236 584,290 450,832 354,858 489,804 572,271 656,777



3

3

Figure 3.7 Sale forecast in Year 1

0

20000

40000

60000

80000

100000

120000

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Package A

Package B

Package C



3

Table 3.8 Sales forecast in Year 2

Year 2

Sale volume

Product&Service/monthPrice Jan. Feb. Mar. Apr. May Jun. Jul. Aug.

Package A 2,499 278 352 289 237 213 294 343 282 3

Package B 5,999 64 43 25 9 71 98 114 18 1

Package C 4,999 44 - 3 6 - - 4 34 4

Total 386 395 317 252 284 392 461 334 4

Total Sale


Package A 694,722 879,648 722,211 592,263 532,287 734,706 857,157 704,718

Package B 383,936 257,957 149,975 53,991 425,929 587,902 683,886 107,982

Package C 219,956 - 14,997 29,994 - - 19,996 169,966

Total 1,298,614 1,137,605 887,183 676,248 958,216 1,322,608 1,561,039 982,666 1



3

5

Figure 3.9 sales Fore cast In Year 2

0

20000

40000

60000

80000

100000

120000

140000

160000


Package A

Package B

Package C



3


Year 3

Sale volume


Package A 2,499 421 528 433 355 319 441 514 423 4

Package B 5,999 120 64 37 13 106 147 171 27 1

Package C 4,999 42 - 4 9 - - 6 51 2

Total 583 592 474 377 425 588 691 501 6

Total Sale


Package A 1,052,079 1,319,472 1,082,067 887,145 797,181 1,102,059 1,284,486 1,057,077 1

Package B 719,880 383,936 221,963 77,987 635,894 881,853 1,025,829 161,973

Package C 209,958 - 19,996 44,991 - - 29,994 254,949

Total 1,981,917 1,703,408 1,324,026 1,010,123 1,433,075 1,983,912 2,340,309 1,473,999 2,



3

7

Figure 3.11 Sales forecast in year 3

0

20000

40000

60000

80000

100000

120000

140000

160000


Package A

Package B

Package C



3

8


Year 4

Sale volume


Package A 2,499 574 792 650 533 479 661 771 634 7

Package B 5,999 152 96 56 20 159 220 256 40 2

Package C 4,999 40 3 6 13 1 - 9 76 3

Total 766 891 712 566 639 881 1,036 750 9

Total Sale


Package A 1,434,426 1,979,208 1,624,350 1,331,967 1,197,021 1,651,839 1,926,729 1,584,366 1,

Package B 911,848 575,904 335,944 119,980 953,841 1,319,780 1,535,744 239,960 1

Package C 199,960 14,997 29,994 64,987 4,999 - 44,991 379,924

Total 2,546,234 2,570,109 1,990,288 1,516,934 2,155,861 2,971,619 3,507,464 2,204,250 3,



3

9


0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000


Package A

Package B

Package C




Year 5

Sale volume


Package A 2,499 827 1,030 845 692 622 859 1,002 824 9

Package B 5,999 143 84 84 30 238 330 384 60 2

Package C 4,999 57 9 9 20 3 3 13 99 4

Total 1,027 1,123 938 742 863 1,192 1,399 983 1

Total Sale


Package A 2,066,673 2,573,970 2,111,655 1,729,308 594,762 2,146,641 2,503,998 2,059,176 2

Package B 857,857 503,916 503,916 179,970 1,427,762 1,979,670 2,303,616 359,940 1

Package C 284,943 44,991 44,991 99,980 14,997 14,997 64,987 494,901

Total 3,209,473 3,122,877 2,660,562 2,009,258 2,037,521 4,141,308 4,872,601 2,914,017 3,



1


-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000




3.5 Marketing Expense

The Love unlimited company has marketing expense is brochure and poster ,

which in the each year have different payment, by to think every month for

calculations in the each year.

In the each month the cost of brochure 0.99 bath per piece, because an easy

spread and can consider for use to service and talk to friends. The poster one piece is

4,000 baths and in each month use 200 piece is values 4,000 bath, because is big size

and have color which to interest. In high season we use brochure about 5,000 pieces to

give information to customers, who are interest to get a service which make surprise

with lover. In low-season we use brochure about 1,000 piece. The main objective of

company for make to profit, give happiness, impress, and expand market. The Loveunlimited company have information every time such as brochure and poster, which

The Love unlimited company opening to get the sponsors for who that interest for

manage, develop, and making a profit with as.

http://dict.longdo.com/search/estimates

http://dict.longdo.com/search/estimates



3

Table 3.16 Marketing expense in year 1

Year1

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep.

Brochure 4,950 4950 4,950 3,500 3,500 3,500 3,500 3,500 3,500

Poster 4,000 - - - - - - 4,000

Total 8,950 4,950 4,950 3,500 3,500 3,500 3,500 7,500 3,500

Figure 3.17 Marketing expense in year 1

฿0

฿1,000

฿2,000

฿3,000

฿4,000

฿5,000

฿6,000

J a n .

F e b .

M a r .

A p r .

M a y

. J u

n . J u l .

A u g .

S e p .

O c t .

N o v .

D e c .

Brochure

Poster




Year2


Brochure 3,500 - 3,500 - - - 3,500 -

Poster - - - - - - - -

Total 3,500 - 3,500 - - - 3,500 -


฿0

฿500

฿1,000

฿1,500

฿2,000

฿2,500

฿3,000

฿3,500

฿4,000

J a n .

F e b .

M a r

. A p

r . M a

y . J u

n . J u l .

A u g .

S e p .

O c t .

N o v .

D e c .

Brochure

Poster



5


Year3


Brochure 3,500 - - 3,500 - - 3,500 -

Poster - - - - - - - -

Total 3,500 - - 3,500 - - 3,500 -


฿0

฿500

฿1,000

฿1,500

฿2,000

฿2,500

฿3,000

฿3,500

฿4,000

J a n .

F e b .

M a r

. A p

r . M a

y . J u

n . J u l .

A u g .

S e p .

O c t .

N o v .

D e c .

Brochure

Poster




Year4

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep

Brochure

3,500.00- - -

3,500.00- - -

3,50

Poster - - - - - - - -

Total

3,500.00- - -

3,500.00- - -

3,50


-

500.00

1,000.00

1,500.00

2,000.00

2,500.00

3,000.00

3,500.00

4,000.00

J a n .

F e b .

M a r .

A p r . M a

y . J u

n . J u l .

A u g .

S e p .

O c t .

N o v .

D e c .

Brochure

Poster



7


Year5

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep

Brochure- - - -

3,500.00- - -

3,50

Poster - - - - - - - -

Total- - - -

3,500.00- - -

3,50


-

500.00

1,000.00

1,500.00

2,000.00

2,500.00

3,000.00

3,500.00

4,000.00

J a n .

F e b .

M a r .

A p r . M

a y . J u

n . J u l .

A u g .

S e p .

O c t .

N o v .

D e c .

Brochure

Poster



8

3.6 Conclusion

The Love Unlimited company concern to service that wants to serve to

customers. We focus on customers to use in service because our company has a few

of competitor that is Phenix-29. Moreover our company is a new company that

provide on service to serve customers rather than competitive in market because our

company offer variety of service to customer. So customers are interested in creating

on service. Then we want to build the brand loyalty. We are focused to make an

impression to the customers and customers would be talk to other customers to get to

know about the services of our company much good or not. And they can come back

to use in our services to be continue when they want at special events or to give tosomeone that special for them.

However our company wants to create new idea for our customer. Them we

focus on student of university and working age in Bangkok to employ our company to

make special thing to some one. Our company offer three main services to customer,

then customer can be select it or can create idea for our company too. We can follow

it all when customers want. In the future we can be estimate about the sale of our

company. From sale forecast table we found that during December to February is high

season of The Love Unlimited Company because this time has the most sale volume.

In high season has many festival and special days it may the reason why many people

use our service. We forecast about sale volume and total sale of years later, we will

have more sale volume in every year because people will know us more and they will

use word of mouth to spread the Love Unlimited Company to another one who do not

know us. So part of market expense have detail each month and each year in payment

of information. Our company provides Brochure and Poster to attract customer. Then

the company have expenses are high and medium in each year. And who that interest

for use to service of company with to investment the company is nice to meet you.



9

Chapter 4

Technical Feasibility Study



5

4.1 Production and Operation Analysis

4.1.1 Product Characteristics

We are the love agent that is a present the person’s feel. The love agent

businesses are not much in Thailand but this kind of business is popular. We are the

service business which create the beyond expectation situation that bring to the most

satisfaction. Our business is work with brainstorming by professional creative for

manage in any events. Our product characteristic is unlimited style because our

service is serving up to customers want but we divide our service into three packages.

First, little love package just show some surprise like send a gift or bouquet, sing a

song, and dance. Second, make a surprise situation that is beyond expectation. Third,

Thai dance fun show for informal event.

1. A little love package

This package is just a little surprise we provide to send a gift or

bouquet, sings a song and dance show to the victim. This package is proper to

teenager who has a little love like this package because it low cost and cute.



5

1

2. A situation package

This package is providing a surprise event which the victim is

incognizant. The victim will believe this event is real but it is a scene to make

a surprising such as a first impression scene, an accident scene, a birthday

party, an anniversary event, or a special propose marriage scene.



5

3. A funny Thai dance package

This package is proper to elder because this package will serve a funny

show that to make happiness to elder than the general Thai dance.

4.1.2 Service Process

Our service is not fixed because we are a creative service and in each

package has a difference process to service. So the process will divide follow

the package.



5

3

- When customer come to our company the staff will greeting and invite customer

to sit at a living room. Then we will serve drinking water.

- The organize staff will come to customer and give a basic questionnaire to know

basic information.

- Discuss about the detail of surprising; what kind of surprise, what style of

dance, what song, and etc.

- The organize staff is give an advice or consulting to customer to find the most

satisfaction of customer.

- When customer choose package already we will meeting and plan the activity or

event.

A little love package A situation package A funny Thai dance

package

- We are prepared and

practice the activity

such singing and

dancing to avoid the

mistake.

- Already to the

surprising day, we will

come to the victim and

then show the

surprising show that

we prepared to the

victim.

- Get the payment after

our show finished.

- Present to the customer.

- When customer accepts

the scene we will

prepare props to use in

the event.

- Appoint customer to

practice the scene.

- Already to the


come to the place that

we set the scene then

acting the same with us

practice.


our show finished.

- We are prepared and

practice the activity for

joking Thai dancing to

make funny.

- Already to the


come to the place and

then show the funny

Thai dance show that

we practice.


our show finished.



5

4.1.3 Location

Location of Love unlimited company is Krasemsan 2 , Pratumwan, Bangkok.

It have 1rd

floor. Our building is wide 15 meter and length 30 meter. It locates far

from BTS National stadium 100 meter, far from Central world 650 meter and far from

Siam Paragon 850 meter.

Outside Office



5

5

4.1.4Facilities layout

Inside Office



5

4.1.5 Machines/Tools/ Equipments

Table 4.1 Machines/Tools/ Equipment

Equipment &Tools Price Picture

Sofa PATRINA 51,500

Table AGIRA 2,490

Office set VECTRA 21,350

Mobile phone 3,630

Fax 2,990

Telephone 2,200

Desk meeting

26,650

Working chairs PAX 1,990

Van 1,138,000

Sanitary Ware

BDPHI002S 9,900



5

7

Sink SKU-ID

4,000

Bathe line MODONA

TS13WH 500

Soap bottle

500

Mirror RASSLAND

GDJ01 6,100

Hand dryer machine

STIEBEL ELTRON HTE

5

8,900

TV Sony BRAVIA

NX710 Series KDL-40 49,990

Sony DVD Player DVP-

SR200P 1,670

Camera Sony DSLR A-

mount - SLT-A55V 30,990

Sony Handycam HDR-

XR150E 31,490

Computer set AVIO

(i9675B) 12,000

Printer HP Office jet

5610 All-in-One 5,000



5

4.2 Cost of Investment

4.2.1 Pre – Operation Cost

1) Registration capital cost

Love Unlimited Company has capital to invest business 10,000,000

Baht. So we must be to pay about registration of company is 35,000 Baht.

We must be pay fee of registration at Department of Business development.

2) Rent building

Our company is rent building that is home office. Then we must be

pay in advance for 3 months equal 300,000 Baht and we will pay rent in

every month is 100,000 Baht per month.

3) Label cost

We hire other company to create label or logo of our company that is

Perfect Direction Company.

4) Telephone registration feeLove Unlimited Company use TOT public company limited that has

the cost for register is 3,700 Baht.

5) Internet registration fee

Love Unlimited Company use TOT public company limited that has

the cost for register is 1,000 Baht. Then we pay for internet 6 MB for 599 Baht

per month.



5

9

6) Electricity registration fee

We must be pay fee for electricity registration at Provincial Electricity

Authority; the registration fee is 2,150 Baht.

7) Water supply registration fee

We must be pay fee for water supply at Metropolitan Waterworks

Authority; the registration fee is 5,000 Baht

8) Set up Air condition office

We set up air condition in office that has expense 159,000 Baht.

9) Office decoration cost

We provide money to decorate for our office is 400,000 Baht. We must

be decorating building such as wallpaper, tile, light, paint, sunshade, picture,

vase and etc.

10) Vehicle

We provide vehicle that is vans to transfer staff for work a job. We

provide 2 vans to staff, that van price 1, 1380,000 Baht

Table 4.2 show about pre operation cost

Pre operation cost Price (Baht)

1 Registration capital fee 50,000

2 Rent building 300,000

3 Logo cost 15,000

4 Telephone registration fee 3,700

5 Internet registration fee 1,000

6 Electricity registration fee 2,150

7 Water supply registration fee 5,000



8 Air condition set up 159,000

9 Office decoration cost 400,000

10 Vehicles 2,276,000

Total 3,211,850

4.3 Investment cost

4.3.1 Equipment and tool

Table 4.3Show about Equipments and tools

No. List Price / unit No of unit. Price 1 Computer

12,000.00

6 72,000

2 VDO

31,490.00

5 157,450

3 Camera

30,990.00

5

154,950

4 Telephone

2,200.00

3 6,600

5 Fax

2,990.00

1 2,990

6 DVD player

1,670.00

2 3,340

7 Table desk

2,490.00

1 1,490

8 Chair

1,990.00

3 5,970

9 Sofa

51,500.00

1 51,500

10 Office Desk 3 64,050



1

21,350.00

11 Conference

table 26,650.00

1 26,650

12 Mobile phone

3,630.00

6 21,780

13 Printer

5,000.00

2 10,000

14 Sanitary Ware

9,900.00

1 9,900

15 Sink

4,000.00

1 4,000

16 Television

49,990.00

2 99,980

17 Bathe line

500.00

1 500

18 Mirror

6,100.00

1 6,100

19 Hand dryer

machine

8,900.00

1 8,900

20 Maracas

250.00

6 1,500

21 Tambourine

150.00

6 900

22 Conga

3,580.00

3 10,740

23 Saxophone

63,750.00

1 63,750

24 Violin

5,000.00

1 5000

Total 790,040



4.3.2 Depreciation

Table 4.4 Depreciation

Investment Total price Useful life Annual Depreciation

Monthly Depreciation

Computer 72,000 15 4,800 400

VDO 157,450 15 10,497 875

Camera 154,950 10 15,495 1,291

Telephone 6,600 10 660 55

Fax 2,990 10 299 25

DVD player 3,340 10 334 28

Table desk 1,490 10 149 12

Chair 5,970 10 597 50

Sofa 51,500 15 3,433 286

Office Desk 64,050 15 4,270 356

Conference table 26,650 10 2,665 222

Mobile phone 21,780 5 4,356 363

Printer 10,000 10 1,000 83

Sanitary Ware 9,900 5 1,980 165

Sink 4,000 5 800 67

Television 99,980 10 9,998 833

Bathe line 500 5 100 8

Mirror 6,100 10 610 51

Hand dryer machine 8,900 5 1,780 148

Van

2,276,000

20

113,800

9,483

Maracas 1,500 5 300 25

Tambourine 900 10 90 8

Conga 10,740 10 1,074 90

Saxophone 63,750 10 6,375 531

Violin 5000 10 500 42

Total 3,066,040 185,962 15,497



3

4.4 Operating cost

4.4.1 Cost of goods sold

Table 4.5 Cost of goods sold

DescriptionPrice per

UnitNumber Unit Total (Baht)

CD 245 1 Pack( 50 pieces) 245

Balloon 350 1 Pack( 100 pieces) 350

Clothes 500 3 clothes 1,500

Flower 500 1 bouquet 500

Sign board 150 1 square centimeter 150

4.4.2 Cost of labor (per month)

Table 4.6 Cost of labor

Position Amount Salary Total (Baht)

Actors/Actress 15 22,000 330,000

Customer service officer 3 13,000 39,000

driver 2 8,000 16,000

Total 30 565,000

4.4.3 Overhead cost (per month)



Table 4.8 Overhead cost

Expense Total

Electricity 10,000

Water supply 1,500

Total 11,500

4.5 Management Analysis

Love Unlimited Company is register on limited company. Then we have

shareholders to responsible liability. Love unlimited company is the new services that

have not more competition in the market because the services are strange service toserve for customers. Therefore, it is difficult to find someone to co-invest with in the

first time. So, all 4 of us who are members to establishment the company, is must to

joint venture in company are the partnerships to share the value to be equal in our

business.

For company, there are 4 partnerships in the company as following

1. Miss Surutchaya Manorotmongkol

(General Manager & Human Resource Manager)

2. Miss Pathlada Boonlunchaikul

(Operation Manager)

3. Miss Sopita Yodtakum

(Marketing Manager)

4. Miss Ployrawee Koprasertsud

(Accounting/Financing Manager)



5

Miss Surutchaya

General Manager

Miss Pathlada

Operation

Manager

Miss Sopita

Marketing

Manager

Miss Ployrawee

Accounting

Manager

Human Resource

Manager

Organization chart

Description the characters and duties of employee in each department of love

unlimited company as follow:

1. General Manager

General Manager will be required credentials may include:

• A Bachelor's degree in business or Master’s degree in business administration

(MBA) in a field related to the company's specialty.

• Completion of college level math and business courses such as accounting,

financial management or business law.

• Work experience in lower and middle management may also require at least

five years of related work and previous management experience.

Duties of a General Manager Operations may include the following tasks:

• Supervise other managers and staffs; it can coordinate with business

operations together.

• Develop business strategies to achieve the goal and get more benefit return to

our company.

• Work directly with customer for build the confident to them use in our service.

• Set goals for an entire department or division based on the company's plans.

Skills Necessary for a General Manager needs following skills:



• Leadership ability and team work skills, it can control employees that to do

the work to have more quality to serve to customers.

• Understanding of how to develop and implement business strategies.

•

Thorough knowledge of company history, culture, identity and goals.• Know how to delegate work and can be solving problem and conflict

management when the company have the problem, it can solve problem will

be clearly.

2. Operating/production Manager

Production/Operating Manager will be required credentials may include:

• Master's Degree in Operations Management teaches one the knowledge

necessary for management, production, and operations analysis based on

marketing trends in this economy.

• 5 years of operations or database production experience and 2 years proven

leadership and teambuilding experience that provide to bachelors degree in

related field.

Duties of a Production/Operating Manager may include the following tasks:

• Plan and develop new products and production processes. And will set up and

adjust machines and equipment that must to use for serve to customers in each

packages.

• Direct and coordinate the activities of employees engaged in the production or

processing of goods for achieve the plan that the customers want and set up

before to use the service.

• Recommend or implement measures to motivate employees and to improve

production methods, equipment performance, product quality, or efficiency.

Skills Necessary for a Production/Operating Manager needs following skills:

• Companies are placing greater importance on a candidate's interpersonal skills.

Because the job requires the ability to show for couples, it will be successful if

the production managers must be well rounded.

• Have excellent communication skills because this service must use the

communication to serve for lover.



7

• Planning skills and the ability to make decisions independently when to sell

the promotion of packages.

• Ability to form strong relationships with internal vendor partners and the

clients.

3. Marketing Manager

Marketing Manager will be required credentials may include:

• Complete a bachelor's degree is about Business administration and

management is common areas of study.

• Have work experience in marketing, it will be a good creative and persuasive

for service.

• Have strong communication skills and be decisive.

Duties of a Marketing Manager may include the following tasks:

• Formulate, direct and coordinate marketing activities and policies to promote

products and services, working with advertising and promotion managers

to make our services known among customers who want to use.

• Consult with product development personnel on product specifications such as

create dancing and other that must to use in package.

• Coordinate and participate in promotional activities (in special events),

working with developers, advertisers, and production managers, to market

products and services.

• Conduct economic and commercial surveys to identify potential markets for

products and services will be expand more than.

Skills Necessary for a Marketing Manager needs following skills:

Communicate

• Express ideas clearly when speaking or writing.

• Listen to others, understand, and ask questions.

Reason and Problem Solve

• Think of new ideas or original and creative ways to solve problems.

Knowledge



• Sales and Marketing: provide to advertising and selling products and services

in each packages.

• Customer and Personal Service: providing special services to customers based

on their needs.• Communications and Media: Knowledge of producing, sharing, and delivering

information or entertainment. This may be through written, spoken, or visual

media.

• Psychology: Knowledge of people, their actions, and mental processes. This

may include knowledge of how to treat emotional and behavioral problems.

Interests

• Consider relationships important. Provide to work a friendly, non-competitive

and are not pressured to do things that go against their sense of right and

wrong.

• Consider recognition important. They like to work in jobs which have

opportunities for them to advance, be recognized for their work, and direct and

instruct others.

4. Human resource Manager

Human Resources Manager will be required credentials may include:

• Complete a bachelor's degree or have experience in human resources work.

• Be self-confident and persuasive and able to direct and motivate to other

people.

• Have strong communication skills and have good knowledge of labor laws.

Duties of Human resource Manager may include the following tasks:

• Develop procedures for recruitment, placement, training, and other areas of

human resources for improve the service to be customers recognize.

• Create training policies and schedules for develop training the staffs to get

more experiences and understand in each packages to serve for customers.

• May interview, hire, or fire employees for have the employees to really love in

service?



9

Skills Necessary for Human resource Manager needs following skills:

Work with People

• Use several methods to teach others new things and persuade others to

approach things differently.

• Solve problems by bringing others together to discuss differences that look for

ways to help them.

Knowledge

• Personnel and Human Resources: Knowledge of the department that is in

charge of the relationship between a company and its employees. In particular,

includes knowledge of the activities performed by the department.

• Law: Knowledge of laws, rules, court procedures, and the political process for

protect the employees that they get the accident.

Interests

• Consider good working conditions important. They like jobs offering steady

employment and good pay.

• Consider achievement important. They like to see the results of their work and

to use their strongest abilities. They like to get a feeling of accomplishment

from their work.

• Have social interests. They like work activities that assist others and promote

learning and personal development. They like to communicate with others: to

teach, give advice, help, or otherwise be of service to others.

5. Accounting/Financing Manager

Accounting/Financing Manager will be required credentials may include:

• Earn at least a bachelor's degree and major in accounting.

• Knowledge of accepted accounting practices and economic principles.

• Knowledge of applicable laws, codes and regulations

• Minimum of 3 years experience in the management of financial systems and

budgets, financial reporting, financial data analysis, taxation and providing

financial advice.



7

Duties of Accounting/Financing Manager may include the following tasks:

• Determine how much tax is owed and prepare financial and tax statements.

• Analyze financial data and records to be sure they follow legal and financial

standards.• Create and maintain budgets based on previous year's financial data.

• Write reports for management about financial conditions and recommended

changes.

• Advise management about using resources, paying taxes, and budget forecasts.

Skills Necessary for Accounting/Financing Manager needs following skills:

Use Math and Science

• Use math skills to solve problems that concern to add, subtract, multiply, and

divide.

Manage Oneself, People, Time and Things

• Decide how to spend money to get the work done and keep track of how the

money was used in each month.

Knowledge

• Economics and Accounting: Knowledge of producing, supplying, and using

goods and services. Also includes knowledge of the methods for keeping

business records.

• Mathematics: Knowledge of the rules and uses of numbers. Areas of

knowledge include arithmetic, algebra, geometry, and statistics.

Interests

• Consider support from their employer important. They like to be treated fairly

and have supervisors who will back them up. They prefer jobs where they are

trained well.

• Have enterprising interests. They like work activities that involve starting up

and carrying out projects, especially in business. They like to lead and

persuade others, make decisions, and take risks for profit.



7

1

Administration Cost

Table 4.9 Administration cost

Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Rent fee 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000

Salary 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000

Telephone 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500

Internet 599 599 599 599 599 599 599 599 599 599 599

Total 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099



7

Chapter 5Financial Analysis



7

3

5.1Initial investment

Our company has 4 partners. That invests 2,000,000 Baht with is 500,000 Baht

per person

Property 300,000 Baht

Decoration 400,000 Baht

Equipment 791,040 Baht Vehicle 2,276,000 Baht

Total Initial investment

5.2 Source of funds

At initial investment, we have 2,000,000 Baht, but that it is not enough to run

business. We are decide to loan money from Kasikorn Bank

Loan 8,000,000 Baht

Annuity interest 6.37 %

Monthly payment 156,042.51 Baht

Loan period 5 Year





7

5

Maintenance expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2

Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1

Total operating

expense 691,546.00 687,546.00 687,546.00 686,096.00 686,096.00 686,096.00 686,096.00 690,096.00 686,096.00 6

EBIT

-

591,846.00 18,715.00

-

218,146.00

-

327,224.00

-

402,948.00

-

295,272.00

-

229,470.00

-

175,174.00

-

246,904.00

-

Interest [6.37%]

-

37,700.59 1,192.15

-

13,895.90

-

20,844.17

-

25,667.79

-

18,808.83

-

14,617.24

-

11,158.58

-

15,727.78

-

EBT

-

554,145.41 17,522.85

-

204,250.10

-

306,379.83

-

377,280.21

-

276,463.17

-

214,852.76

-

164,015.42

-

231,176.22

-

Taxes

Net Income

-

554,145.41 17,522.85

-

204,250.10

-

306,379.83

-

377,280.21

-

276,463.17

-

214,852.76

-

164,015.42

-

231,176.22

-





7

7

2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2

Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1

Total operating

expense 686,096.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 6

EBIT 340,308.00 233,174.00 25,002.00

-

144,288.00 95,280.00 391,092.00 578,858.00 88,040.00 505,666.00

Interest [6.37%] 36,790.40 36,127.60 35,461.11 34,790.92 34,117.01 33,439.34 32,757.91 32,072.70 31,383.68 3

EBT 303,517.60 197,046.40

-

10,459.11

-

179,078.92 61,162.99 357,652.66 546,100.09 55,967.30 474,282.32 4

Taxes 45,527.64 29,556.96 9,174.45 53,647.90 81,915.01 8,395.10 71,142.35

Net Income 257,989.96 167,489.44

-

10,459.11

-

179,078.92 51,988.55 304,004.76 464,185.07 47,572.21 403,139.98 4





7

9

Maintenance expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099

Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000

Total operating

expense 686,096.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00

EBIT 897,006.00 688,572.00 378,820.00 117,882.00 480,734.00 957,930.00 1,210,338.00 473,358.00 1,083,334.00

Interest [6.37%] 28,589.07 27,880.68 27,168.36 26,452.08 25,731.81 25,007.55 24,279.25 23,546.91 22,810.50

EBT 868,416.93 660,691.32 351,651.64 91,429.92 455,002.19 932,922.45 1,186,058.75 449,811.09 1,060,523.50

Taxes 130,262.54 99,103.70 52,747.75 13,714.49 68,250.33 139,938.37 177,908.81 67,471.66 159,078.52

Net Income 738,154.39 561,587.62 298,903.89 77,715.43 386,751.86 792,984.09 1,008,149.93 382,339.42 901,444.97





1

Maintenance

expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099

Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000

Total operating

expense 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00

EBIT 1,354,268.00 1,384,638.00 913,012.00 525,108.00 1,063,390.00 1,729,718.00 2,159,568.00 1,046,104.00 1,961,802.00

Interest [6.37%] 19,823.70 19,066.60 18,305.29 17,539.74 16,769.95 15,995.87 15,217.49 14,434.78 13,647.73

EBT 1,334,444.30 1,365,571.40 894,706.71 507,568.26 1,046,620.05 1,713,722.13 2,144,350.51 1,031,669.22 1,948,154.27

Taxes 200,166.64 204,835.71 134,206.01 76,135.24 156,993.01 257,058.32 321,652.58 154,750.38 292,223.14

Net Income 1,134,277.65 1,160,735.69 760,500.71 431,433.02 889,627.05 1,456,663.81 1,822,697.93 876,918.83 1,655,931.13





3

Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00

Maintenance

expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099

Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000

Total operating

expense 682,596.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00

EBIT 1,876,882.00 1,820,486.00 1,451,596.00 916,352.00 788,850.00 2,682,152.00 3,270,830.00 1,604,806.00 2,497,474.00

Interest [6.37%] 10,455.52 9,646.35 8,832.68 8,014.48 7,191.74 6,364.43 5,532.52 4,695.99 3,854.80

EBT 1,866,426.48 1,810,839.65 1,442,763.32 908,337.52 781,658.26 2,675,787.57 3,265,297.48 1,600,110.01 2,493,619.20

Taxes 279,963.97 271,625.95 216,414.50 136,250.63 117,248.74 401,368.14 489,794.62 240,016.50 374,042.88

Net Income 1,586,462.51 1,539,213.71 1,226,348.83 772,086.89 664,409.52 2,274,419.43 2,775,502.86 1,360,093.51 2,119,576.32





5

Cash receive from sign Long-Term Debt 8,000,000

Retirement of long-Term Debt 111,579 112,199 112,822 113,449 114,080 114,714 115,352 115,993 116,637

Cash from investment by owners 2,000,000 - - - - - - -

Cash provide by financing 9,888,422

-

112,199

-

112,822

-

113,449

-

114,080

-

114,714

-

115,352

-

115,993

-

116,637

Increase/decrease in cash8,635,241.5

0

-

139,327.5

0

-

376,188.5

0

-

485,266.5

0

-

560,990.5

0

-

453,314.5

0

-

387,512.5

0

-

333,216.5

0

-

404,946

0







Cash flows from investing activities

Cash provide investing activities - - - - - - - - -

Cash flows from financial activities


Cash provide by financing 127,453 128,162 128,874 129,590 130,311 131,035 131,763 132,496 133,232

Increase/decrease in cash 608,700.96 431,425.80 168,029.75

-

53,874.99 254,441.17 659,949.13 874,386.69 247,843.84 766,212.98









9

activities

Cash provide investing activities - - - - - - - -

Cash flows from financial activities


Cash provide by financing 145,587 146,396 147,210 148,028 148,851 149,678 150,510 151,347 152,188

Increase/decrease in cash1,438,875.5

3

1,390,817.5

5

1,077,139.0

0

622,058.8

7

513,558.7

6

2,122,741.3

6

2,622,992.8

8

1,206,747.0

0

1,965,388

2



9

3

Table 5.11 Balance sheet in year 1


Balance Sheet

For the Year 1 End 31,Dec

Year 1 Jan Feb Mar Apr May Jun Jul A

Asset

Current Asset

Cash 5,958,733.09 5,879,554.29 5,577,978.94 5,173,646.79 4,697,783.70 4,322,103.60 4,007,396.34 3,742,885.29

Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00

Fix Asset

Equipment790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00

Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00

Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00

Accumulated Depreciation 15,497.00 30,994.00 46,491.00 61,988.00 77,485.00 92,982.00 108,479.00 123,976.00

Total fix asset 3,300,543.00 3,285,046.00 3,269,549.00 3,254,052.00 3,238,555.00 3,223,058.00 3,207,561.00 3,192,064.00

Total Asset 9,334,276.09 9,239,600.29 8,922,527.94 8,502,698.79 8,011,338.70 7,620,161.60 7,289,957.34 7,009,949.29

Liability and Owner's EquityLiabilities:

Long-Term Debt 7,888,421.50 7,776,222.85 7,663,400.59 7,549,951.27 7,435,871.40 7,321,157.48 7,205,805.97 7,089,813.34

Total liability



9

7,888,421.50 7,776,222.85 7,663,400.59 7,549,951.27 7,435,871.40 7,321,157.48 7,205,805.97 7,089,813.34

Owner's Equity:

Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00

Retain earning-554,145.41

-536,622.56

-740,872.66

-1,047,252.49

-1,424,532.70

-1,700,995.87

-1,915,848.63

-2,079,864.05

Total owner's equity 1,445,854.59 1,463,377.44 1,259,127.34 952,747.51 575,467.30 299,004.13 84,151.37

-

79,864.05

Total liability and Equity 9,334,276.09 9,239,600.29 8,922,527.94 8,502,698.79 8,011,338.70 7,620,161.60 7,289,957.34 7,009,949.29



9

5



Balance Sheet



Asset

Current Asset

Cash 3,493,114.24 3,556,185.78 3,440,642.28 3,155,808.78 3,101,368.83 3,298,267.43 3,654,664.92 3,593,764.32

Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00

Fix Asset

Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00

Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00

Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00

Accumulated Depreciation 201,461.00 216,958.00 232,455.00 247,952.00 263,449.00 278,946.00 294,443.00 309,940.00

Total fix asset 3,114,579.00 3,099,082.00 3,083,585.00 3,068,088.00 3,052,591.00 3,037,094.00 3,021,597.00 3,006,100.00

Total Asset 6,682,693.24 6,730,267.78 6,599,227.28 6,298,896.78 6,228,959.83 6,410,361.43 6,751,261.92 6,674,864.32



9

Liability and Owner's Equity

Liabilities:

Long-Term Debt 6,500,107.92 6,380,193.02 6,259,611.63 6,138,360.05 6,016,434.56 5,893,831.40 5,770,546.82 5,646,577.02

Total liability 6,500,107.92 6,380,193.02 6,259,611.63 6,138,360.05 6,016,434.56 5,893,831.40 5,770,546.82 5,646,577.02

Owner's Equity:

Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00

Retain earning

-

1,817,414.68

-

1,649,925.24

-

1,660,384.36

-

1,839,463.28

-

1,787,474.73

-

1,483,469.97

-

1,019,284.90

-

971,712.69

Total owner's equity 182,585.32 350,074.76 339,615.64 160,536.72 212,525.27 516,530.03 980,715.10 1,028,287.31




9

7



Balance Sheet



Asset

Current Asset

Cash 5,349,685.08 4,461,623.54 4,085,562.67 3,750,280.79 3,944,503.53 4,235,197.80 4,334,097.40 3,591,288.31

Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00

Fix Asset

Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00

Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00

Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00

Depreciation 387,425.00 402,922.00 418,419.00 433,916.00 449,413.00 464,910.00 480,407.00 495,904.00

Total fix asset 2,928,615.00 2,913,118.00 2,897,621.00 2,882,124.00 2,866,627.00 2,851,130.00 2,835,633.00 2,820,136.00

Total Asset 8,353,300.08 7,449,741.54 7,058,183.67 6,707,404.79 6,886,130.53 7,161,327.80 7,244,730.40 6,486,424.31

Liability and Owner's Equity

Liabilities:







1

Total liability 3,430,478.60 3,293,502.70 3,155,765.49 3,017,262.73 2,877,990.18 2,737,943.55 2,597,118.54 2,455,510.82

Owner's Equity:

Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00

Retain earning 2,563,116.92 3 ,723,852.61 4, 484,353.32 4,915,786.33 5,805,413.38 7,262,077.19 9,084,775.12 9,961,693.96

Total owner's equity 4,563,116.92 5,723,852.61 6,484,353.32 6,915,786.33 7,805,413.38 9,262,077.19 11,084,775.12 11,961,693.96






1

Liabilities:

Long-Term Debt 1,735,578.56 1,589,182.40 1,441,972.58 1,293,944.56 1,145,093.80 995,415.74 844,905.76 693,559.24

Total liability 1,735,578.56 1,589,182.40 1,441,972.58 1,293,944.56 1,145,093.80 995,415.74 844,905.76 693,559.24

Owner's Equity:

Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00

Retain earning 18,274,779.61 19,813,993.31 21,040,342.14 21,812,429.03 22,476,838.55 24,751,257.98 27,526,760.84 28,886,854.35

Total owner's equity 20,274,779.61 21,813,993.31 23,040,342.14 23,812,429.03 24,476,838.55 26,751,257.98 29,526,760.84 30,886,854.35




1

3Table 5.16 NPV And IRR

Year Cash Flow

0 - 2,075,404.6

1 5,277,583.5

2 1,336,107.7

3 11,537,874.8

4 13,546,446.0

5 18,515,002.2

NPV 42449241.66

IRR 243%

Discountrate 6.37%



1

Chapter 6

Risk Management



1

56.1 Internal Risk

‐ New employee less potential for to do the work because they do not know

process and operating about their work for to do in department.

‐ The employee do not follow to do the work in their role or they do not know

about the plan to serve for customer

‐ Styles (our package) are not several, it make customer have less of alternative.

‐ Sometime the work will be late because it accident during the way to go to

show in service.

‐ Some employee is not honest in company; they are brought the equipment of

company such as camera or video record to use outside.‐ If the employee have the problem with the team together, it have the effect to

the work when to service.

‐ The strategies to sell the product is not use the real time such as the package of

valentine’s day, the company will be decrease the price for attract the

customer to use is service more but the cost of product to use in service will

be increase in special time, it make the loss profit in employee.

6.2 External Risk

‐ Customers do not come to use in our service in the first time. Then they not

are confidence, they think our company is the new business.

‐ Risk of economic can be effect to the price of the product to be increase such

as flower in valentine day; it is increase cost of goods sold in our company.

‐ The effects of political in society that have the protest to conflict about the

opinion. It has effect to the center of marketing, it cans loss about incomebecause the people that stay in area do not want to leave from their home and

they fear in bad situation.

‐ Some group of customer think about to say. “Love” by themselves, it can

make the impression to their couples more than to use in service.



1

Table 6.1 Show about Increase and decrease of risk management

Year 1 Year 2 Year 3 Year 4 Year 5

Net Income 7,585,368.00 14,739,870.00 20,659,094.00 32,619,797.00 40,444,746.00

Increase 5% 7,964,636.40 15,476,863.50 21,692,048.70 34,250,786.85 42,466,983.30

Decrease 5% 7,206,099.60 14,002,876.50 19,626,139.30 30,988,807.15 38,422,508.70

Increase 10% 8,343,904.80 16,213,857.00 22,725,003.40 35,881,776.70 44,489,220.60

Decrease 10% 6,826,831.20 13,265,883.00 18,593,184.60 29,357,817.30 36,400,271.40

Increase 15% 8,723,173.20 16,950,850.50 23,757,958.10 37,512,766.55 46,511,457.90

Decrease 15% 6,826,831.20 13,265,883.00 18,593,184.60 29,357,817.30 36,400,271.40



1

7

Chapter 7

Summary



1

Our company is Love unlimited company that located in Bangkok by once of

members to build the company to look away to other, it like the new service to serve

for customer to provide the concept of our company are not only service to customers

that they want to say love but we want to look different from other to only send the

flower on special events this thing is make our company not have more competition in

the market. Because we provide to create the new performance to serve for them, it

concerns too many activity of our service to serve for customer need, and then we

offer more than activity to create good moment time for our customer such as acting,

dancing and singing during their service in each package. Which one depends on the

products and events that customers want to company set for serve their sweetheart and

we provide to cost of service, we can set the price in middle rate because all of

customers in each group or target are can use in our service. Especially, teenager is

must more use in our service because they have motivation to interest in their love.

And the location that our company set up in trend of market place, it

is a good one on sale and customers can easily access to be recognized. However, it

depends on other that makes the company to be growth more. Example, the event that

happen from the politic of Thailand during March 2010 have protested about 2

months which is the important central trade of Thailand to get the effect about

economic, this things will make to have problem more than. Whether it be economic

is fluctuate and delicate to improve the rate of grow slowly, especially the foreign

exchange rates still have inconstant and rising that effect to the decision of investor.

And social because technologies will be dominant of society, it transfer through

information and news that make the most of people who don’t know and not more

education of news to be believe in someone who want to use them to do bad thing for

make a power in political (corruption). And plus the poor person want high income to

develop the level in their society for compare with other that they don’t concern to the

effect that them get following in them life. This things, it become to big problem that

make the people in society are conflict with together. So, the government has to

policy for help them (buyer, seller, and other) to support economic with company in

around to receive the effect such as expanded time for loans and without interest rate.

And must to cooperate and research the method for developing business in domestic

for attracts the investor will invest in other countries. It good news for our company

because our company is the new market of service that don’t more competition to

racing in the market and still have strange service for someone who don’t more time



1

9to say love to couples and shy to told them love, and also to focus on student and

someone who interest in our service and who stay in the city because they have high

power to spend money and high demand to get service in each package that our

company to show them choose by create the style to support them like. And we focus

on the staff that can do the service on their mind, this thing is the point of sell to serve

for customer because we serve to them directly of all packages and the customer can

be truth in our service when their use because all staff have a bachelor degree and

more experience to make the impression to them. And the important thing we want to

make the confident for customer to become the customer loyalty too. Such as Little

love package for someone who wants to surprise to other in each celebration, Funny

Thai dance package for elderly or parent of their customer to give gift, and Situation

package for someone of customer to run realistically story of situation (situation for

wedding). So, our company is become a one way to use the service easily.



1

1

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1

1

Chapter 4

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1

1

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1

1

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1

1

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