21
Charles Spence Crossmodal Research Lab. Oxford University Neuroscience- inspired design

Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Charles Spence Crossmodal Research Lab.

Oxford University

Neuroscience-inspired design

Page 2: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Just, Keller, & Cynkar (2008)

Page 3: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would
Page 4: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would
Page 5: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Wickens (1980, 1984, 1988, 1991,

1992...) Multiple Resource Theory

Page 6: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would
Page 7: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would
Page 8: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Driver Distraction

Page 9: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

HUDs!

Page 10: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

The challenge: Demonstrate that cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would think of.

Page 11: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would
Page 12: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Electrical microstimulation of the polysensory zone in the monkey

elicits stereotypical defensive movements such as movements of the

monkey’s arm behind its back, or complex defensive posture

involving a facial squint, a head turn, and the arm and hand moving to

a guarding position (taken from Graziano et al., 2004).

Page 13: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Near rear peripersonal

warning signals

Page 14: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Transport Research Laboratory Driving

Simulator (Crowthorne, Berkshire, UK)

Distance

indicator

Too close

(< 1.8 s)

Appropriate headway

(1.8 – 2.2 s)

Too far

(> 2.2 s)

Page 15: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Ho, Reed, & Spence (2006)

1000

1100

1200

1300

1400

1500

Valid Invalid None

Cue type

RT

(m

s)

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

Sh

ort

es

t h

ea

dw

ay

(m

)

RT Shortest headway

400 m

s!

Page 16: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Brake lights

600

700

800

900

1000

1100

Vibrotactile Auditory Audiotactile

Cue type

Me

an

RT

(m

s)

Off On

Ho, Reed, & Spence (2007)

20

0 m

s!

Page 17: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Suetomi & Kido (1997) estimate that 500 ms reduction in braking reaction times would

reduce front-to-rear-end collisions by up to 60%!

Page 18: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Fitch et al. (2007)

Compared drivers’ ability

to verbally localize

direction (8 in total) of

warning signals on road:

auditory (32%; 2.8 sec)

tactile (86%; 2.4 sec) &

audiotactile (81%; 2.4 sec)

Results highlight driver difficulty

in localizing sounds inside car.

No multisensory enhancement

effect observed.

Page 19: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Neuroscience-inspired design

• Near-rear peripersonal signals

• Multisensory > unisensory signals

• Spatial coincidence can be critical

• BUT: Many studies with just 1

warning signal; What about

compensatory behaviors?

Page 20: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would
Page 21: Neuroscience- inspired design - RSA · cognitive neuroscience can help to design warning signals for drivers that are significantly better that a smart (ie intuitive) engineer would

Prof. Charles Spence Crossmodal Research Lab.

Oxford University

Twitter: @xmodal

Facebook: www.facebook.com/xmodal

http://www.psy.ox.ac.uk/xmodal/