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Neuroeconomic Theory: Neuroeconomic Theory: Using Neuroscience to Using Neuroscience to Understand the Bounds of Understand the Bounds of Rationality Rationality Workshop – Biology and Economics (June 2011) Workshop – Biology and Economics (June 2011) Juan D. Carrillo Juan D. Carrillo USC and CEPR USC and CEPR oretical REsearch in Neuroeconomic Decision-making

Neuroeconomic Theory: Using Neuroscience to Understand the Bounds of Rationality

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T heoretical RE search in N euroeconomic D ecision-making. Neuroeconomic Theory: Using Neuroscience to Understand the Bounds of Rationality. Workshop – Biology and Economics (June 2011). Juan D. Carrillo USC and CEPR. Neuroeconomic Theory. - PowerPoint PPT Presentation

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Page 1: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Neuroeconomic Theory: Neuroeconomic Theory: Using Neuroscience to Using Neuroscience to

Understand the Bounds of Understand the Bounds of RationalityRationality

Workshop – Biology and Economics (June 2011)Workshop – Biology and Economics (June 2011)

Juan D. CarrilloJuan D. CarrilloUSC and CEPRUSC and CEPR

Theoretical REsearch in Neuroeconomic Decision-making

Page 2: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Neuroeconomic TheoryNeuroeconomic Theory

Use evidence from neuroscience, neurobiology and neuroeconomics to revisit economic theories of decision-making

Physiological constraints

Existence of multiple systems in

the brain

Neuroscience evidenceLimited interactions

Hierarchical structure

Conflicting objectives …

in flow of information

in processing capacity

in memory …

Page 3: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Neuroeconomic TheoryNeuroeconomic Theory

Revisit theories of decision-making

Model of bounded rationality

Behavioral anomaly (“output”)

Brain architecture (“input”)

no!

yes

Obtain “micro-

microfoundations”

Processes taken for granted (learning, information processing,

etc.)

Characteristics traditionally exogenous

(discounting, risk-aversion, etc.)

Page 4: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

The brain is, so it should be modeled as,

a multi-system organization

Neuroeconomic TheoryNeuroeconomic Theory

Organizations (pre-theory of the firm): f(k,l)

Individual (pre-neuroeconomics): U(x,y)

Page 5: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Model 1 Model 1 (Brocas-Carrillo, AER 2008)

• Intertemporal choice: 2 dates of consumption / labor • Utility

),( and ),( 2211 ncnc

“Principal” Pcortical system

“Agent 2” A2

limbic system at date 2

where θt is valuation at date t known only by At

Intertemporal budget constraint:

At chooses his preferred pair … but P can restrain At ’s choices, and

we allow any rule / restriction

2121 )1()1( nrncrc

“Agent 1” A1

limbic system at date 1

111 )( ncu 222 )( ncu

])([])([ 222111 ncuncu

Page 6: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Model 1 Model 1 (Brocas-Carrillo, AER 2008)

Optimal consumption / labor rule (under asymmetric information):

• Consumption at t depends on labor at t current consumption tracks earned income

• Informational conflict endogenous emergence of time-preference rate

Positive ( (t+1) < (t) ) Decreasing impatience ( (t+1) / (t) > (t) / (t-1) )

Page 7: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Model 2 Model 2 (Brocas-Carrillo, AER 2008)

• “Incentive salience”- One system mediates motivation to seek pleasure (wanting)- A different system mediates the feeling of pleasure (liking)

Principal P

Agent A ncu )(

ncu )(

> 1: A is tempted to over-consume (biased motivation)• P does not integrate A’s “salience”• P can impose any choice but θ is known only by A

Page 8: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Model 2 Model 2 (Brocas-Carrillo, AER 2008)

Optimal consumption rule (under asymmetric information):

• P imposes only two constraints: consumption cap and budget balance

• A chooses:- If θ < θ* : unconstrained optimal pair given his bias- If θ > θ* : same pair as an agent with valuation θ*

Rationale for simple rule: “do what you want but don’t abuse” Stronger bias () tighter control ()

Page 9: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Model 3 Model 3 (Alonso-Brocas-Carrillo, mimeo 2011)

CEScentral executive

system

210 UUU

200

0000 )(

1),(

xxU

A0

(lifting)

Motor function0 “public

info.”

222

2222 )(

1),(

xxU

A2

(spelling)

211

1111 )(

1),(

xxU

A1

(rotation)

Cognitive functions 1 and 2

1 and 2 “private info.”

x0 x1 x2

kxxx 210

• CES allocates resources {x0, x1, x2} to A0, A1, A2

Page 10: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

Optimal allocation to each system (under asymmetric information):

• P imposes a cap to Ai (weakly) decreasing in j

Each system has minimum guaranteed resources Better performance in easy tasks than in difficult tasks

• Task inertia: conditional on present needs, allocation of Ai is higher if past needs were high.

Model 3 Model 3 (Alonso-Brocas-Carrillo, mimeo 2011)

Page 11: Neuroeconomic Theory:  Using Neuroscience to Understand the Bounds of Rationality

• The brain is a multi-system organization.

• It is time to open the black box of decision-making processes:- Neuroscience brings the knowledge- Microeconomics brings the tools

• Bounded rationality models based not on inspiration but on physiological constraints derive behaviors from brain limitations

ConclusionsConclusions