Network

Marketing

By- Nimriti Shingari

About the Author

• Nimriti Shingari is a seasoned content

writer specializing in network marketing

and online content marketing. This is her

first e-book on her popular blog series

'Network Marketing'.

• The blog series has been admired by

readers in over 15 countries, now its

time for you to get your copy on the

'how-tos' of network marketing.

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INDEX

• Introduction

• Golden rules

• Rule-1 (See More

People)

• Rule-2 (See More

people)

• Rule-3 (See More

People)

• RuLE-4 ( Use the Law of

Averages)

• Rule-5 ( Improve Your

Averages)

• How to Get Yes

• Four Keys to Get Yes

• Melt The Ice

• Find The Hot Button

• Press The Hot Button

• Get A Committement

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Introduction

• The simplest description of "Network

Marketing" is that it is the easiest and an

outstanding method of marketing that utilizes

the talent of the representatives to reach

potential customers and strike a deal with

them.

• Nowdays , Network Marketing has become an

essential part of any company which deals in

buying and selling of goods and services, online

or offline.

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Remember:

Company’s basic objective is to

maintain its goodwill in the market and

earn profit with the primary motive of

satisfying its customers. If you are an

network marketer and want to achieve

success in your field then apply the

following rules and the basic techniques

which will help you in getting new

customers and frequent promotions in

your life.

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“Golden Rule”

"Golden Rule" of "Network Marketing"

Business–

There are five Golden Rules of Network

Marketing, which will help you to get yes for

your business and increase your income. They

are-

1. See More People

2. See More People

3. See More People

4. Use The "Law Of Averages"

5. Improve your "Averages"MyContentLab

“ The Law of Consequence”

“Success is a game- the more times you play the

more times you win. And the more times you

win the more successfully you’ll play”. In simple

words it means that the more people you will

approach , the more they will be interested in

your idea and you will become good in asking

by repeating the same thing for number of

times.

This will help you to gain some courage, if you

are shy in communicating with new people. In

the regular process of asking new clients to

deal with your company or organisation, you

will make many new contacts and your

confident will build up. MyContentLab

Rule No.1

“See More People"

The first thing that comes under this law is “See More People”, this is one of the most important rule which states for better marketing and increasing your sales you should talk to many people.

Many wont’ give you appointment , would not be interested in talking to you, they won’t get what are you talking about and all. But you should not leave any hope, you should just keep on trying to talk with more people as it will only help you in handling other customers queries and desire because you had enough experience of answering thousands of same type of questions daily.

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Rule no.2

"See More People"

You all must be thinking that how come rule 1 and 2 are

same, but they are. RULE 2 makes sure that we are talking

with people on a regular basis.

Lets take an example if you are in a long distance relationship

and if you don’t talk to your dear one on a regular basis then

your relationship might suffer from “ Lack of Communication

Syndrome”, this clearly means that communication is the key

in all types of relationship, being personal or professional.

Therefore it is important that not only build relationship but

also maintain them which could only be done if you start

seeing "More People More Often".

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Remember:

Customers don’t get impressed by your personality, looks

or dressing. For them these things are not important as

such when you are making deals. What really matters

is volume of your presentations and prospects which you

present in front of them.

That’s why your “Presentations” should have a “Pleasing

Personality” which could easily attract new people towards

your business and help you in completing your monthly

target in the organisation If you Don’t talk to more people

and convince them with your words then you might be

wasting your precious time.

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Rule No.3

"See More People"

After trying so hard on certain things, talking with a number of people in a day, showing them your presentations etc., there can be a stage when in the end of the day you don’t even get to impress a "single network-er ”. Its not because of the prospects they didn't get convinced. “ It is because of the prospects didn't see”.

We come to the end of the second and third step. We have learned that we should not only just keep on building relationships but also try to maintain them. If you only obeyed these "First Three Rules” you’d become an outrageous success!!!

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Rule No.4"Use The Law Of Averages"

This law governs the success of every activity in life. It simply means that if you do the same thing again and again under the same circumstances, it will produce same set of results that will always remain the same.

For example, the average payout for a $1 poker machine is around 10: 1. For every 10 times you press the button you will receive a collective win of between 60 cents and $ 20. Your chance of having a win of $ 20 to $100 is 118:1. There is virtually no skill involved: the machines are programmed to pay out on averages or percentages.

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If you are in the marketing department then the "Law of

Averages" is best for you as it sets our mind in calculating

exctly after how many doors will you get success and for how

long will you have to keep ringing the doors to get to the

'right doors'.

If you stood on a street corner and said to everyone who

walked past, ”Hoe about joining me in a networking

business?” this rule will make sure that you will get yes in

your answer. Perhaps 1: 100 would reply “Yes”.

The Law of Averages always work, if you are confident

enough and are capable of handling any type of situation.

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Record Your RatioKeep a record of the averages and statistics of your selling activity; it will be a powerful motivator for you. Soon you will not care, if someone is busy in their work or don’t want to hear from you. You just have to knock as many doors as you can and show your presentation. After many attempts you will get the ladder of your success.

“Recording averages and statistics keeps you positive and on track” this is the main key to handle rejections .When you will start focusing on your averages then the rest of the things will not bother you. You will always be motivated to knock the next door.

Without understanding the averages your mind will always think negativly and you will get rejected. If you accept the Law of Averages, none matters after that. By keeping the statistics or your calls/ presentations/ new members, you will able to make your own set of averages quickly.

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Rule No.5"Improve Your Averages"

The last and the most essential golden rule of marketing.

"Recording and Statistics" your averages is not enough to survive in the market which is full of competition of network marketing.That's why you have to improve your averages .When you are confident on every call that you make you earn something.

If you are in an insurance business, just for an example, every time you speak with someone you get something in your pocket.

Keeping ratio's keep you same, tells you where you need improvement and shows you how successful you can be . It lets you focus on the activities that get results , not what happens to you next.

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“Averages In Network

Marketing Business”

It helps in raising your graph when you are doing a business deal .

A typical average in Network Marketing is-

10 : 6 : 3 : 1

This is very simple to understand , their will be 10 prospects who

will listen to your presentation, 6 will be very keen to know

further about it, half of them will actually get started with one

these, 3 will become successful , one fades into obscurity and other

continues to buy the products.This is how the equation of averages

in network marketing is formed , you start with 10 and end with

1.

All the Golden Rule have been explained , which are very

essential for you if you are working in network marketing

business.

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“How To Get Yes”

It is very difficult to manipulate people. You have to study

their mind and body language.To get yes for your

presentation from customers, you need to know " The Four

Key Techniques" of the network marketing business.

First answer a simple question. Whenever you talk about

your business do your prospects believe you? Honestly the

answer would be NO! The customers always expect you to

try to convince them to make the deal a commitment and

want you to start selling the things out. Here's the problem

you will face.

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" Prospects will raise objections

to anything you say ".

Everyone will blame you if there is any difference between

the prospects and what you said. This will be because you

said it. Just accept the fact that whatever your prospects tell

you is true, speak everything which is mentioned in the

prospects. By doing this no objections will be raised as it is

already in your prospects .

When you use the "Four Keys Techniques " your prospects

will tell you what they really want while you do the listening .

Do you know why people object so much? As there are no

uninterested prospects , only uninteresting presentations.

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“FOUR Keys To Get Yes”

Tap into this marketing business and come up with a smile on

your face, here are the four keys which you will be needing to

unlock the doors of your success and smile.

• Melt the Ice

• Find the Hot Button

• Press the Hot Button

• Get a Commitment

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“Melt The ICE”

This is the opening stage, it is to create rapport with your

prospects , by telling them about yourself and finding out

about them. Its objective is to sell yourself .

You will have less time to tell about your plan to your new

client. How long do you stay in this stage, depends on-

" For as long as it takes you to sell yourself and establish

trust."

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Remember:

If people like you the way you present your work then their

is more chance that they will like your prospects. Unless

and until you have established trust , you'll get a fair hearing,

you will stay in this stage. Your prospects may take as little as

three/ four minutes , while with others , it can take thirty/

forty minutes.

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“Find The HOT Button”

This is the second key.Lets be very clear on what will

happen in this stage. In this stage your prospects might be

upset or angry. There's no room for the complacency in this

part of the presentation. People who have strong emotional

reasons for joining will be motivated to make it work. This

stage will help you in discovering the

person's" Primary Motivating Factor" . Everyone

is motivated by one of two things:

" To make a gain or avoid a pain"

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“Why People Buy?”

A number of researches

have revealed that

People's Primary

Motivating Factor for

joining Network

Marketing are

Extra Income

• financial freedom

• Have own Business

• Retirement

• Leave a Legacy

• More Spare Time

• Personal Development

• Helping Others

• Meeting New People

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When you will read the list you see one of them might be your

primary reason for which you want to have a Network

Marketing Business. Not everyone's primary motivating

factor for joining network marketing is the same as yours .

Lets understand this statement by an example. If you love ice

cream and chocolates then it would be very easy for you to

talk and share facts about it with everyone, but you will find

it difficult to understand why others don't like it.

How to Uncover the Primary Motivating Factor? remember the

list with so many different primary objectives.

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Here's a simple technique

for producing your listDo you know why people start a Network Business?

The answer to this simple question would be " No", which

will give you the permission to say- "let me show you". Then

produce your list , if they answer 'yes' to your permission .

After this do ask them the

" Five Solid Gold Questions" -

• What is your number one priority?

• Why did you pick that one ?

• Why is that important to you?

• What are the consequences of not having that opportunity?

• Why would that worry you?MyContentLab

“Press The HOT Button”This is the third stage where most Network Marketers shine. Here

you demonstrate how your plan is the solution to the hopes and

dream that were uncovered in the previous stage which were-

" Find The Hot Button " . Its very critical however, that you

understand the next statement,

" The Business plan is only a solution to the problem, or the way

to realize a dream". A simple solution will always make a logical

sense.

But logic only opens the mind and sets it free to

think sensibly. The Five Golden Questions of stage two will

encourage you to find out your solutions .

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. When you show only solutions without having first uncovered a person's primary motivating factor , the prospects is likely to be swept up in the enthusiasm of it all but not be emotionally motivated.

Whenever you show your prospects to customers always, communicate with them as follows-

'So this means you can control your own destiny and you would have more time available to spend with your family'.

OR

'This means you can retire in the style and comfort you said you wanted'.

- "Allan Pease"

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Remember:

When you will repeat your presentation's words as you show

the business plan it become personal to them ,

meaningful, motivational. Its then their ideas and words not

yours. This type of communication leaves a impression on the

customers who will be very much attracted to your

presentation.

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“Get A Commitment”

The last and the most essential stage. When you exactly do

what has been told to you in these various techniques of

getting a yes from your customer, asking them to join , they

should be so fired up with their inner energy and craze of

getting the business started as soon as possible.

You should always approach your presentation with the

attitude and style that getting started is the perfectly natural

thing to do. Your own unique way of presenting should be the

one like business but relaxed.

The most important thing to remember is that when time

is absolutely correct for your customers or prospects to join

you should immediately without wasting time ask them to join

you.MyContentLab

Your TalentYour voice should have that strength and quality to speak

up certain things with confidence to them like-

" Today- not Tomorrow". This system always works and will

always land you with lots of 'yes' from various types of

customers and The Four Keys System is a proven way of

getting yes for your business.

Your business plan is only the success key of all your

presentations and prospects . Go find as many hot buttons as

you can and press them to get a commitment.

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