NetSuite Template

Team:

• Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”

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Market Knowledge: Business Objective

Core Competence:

Strategic Assets: Benefits:(select one)

PriceIndustry specificityNeed for fast value

ControlEase of use

(lower) Financial RiskCustomer Service

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Estimate Next Period’s Sources of Volume

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Market Knowledge: Strategic Decisions

marketingobjective

source ofvolume

businessobjective

Acquisition?Retention?

StimulateDemand?Steal Share?

2012 Goal: (# and metric)

Category Definition:

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key activity:

Strategic Fit of Available Investments

Verticals

Data security

Sales Force Training

NetSuite Inside

Retail Development

NetSuite University

Platinum Care Package

marketing objectivesou

rce o

f volu

me

retentionacquisitionsti

mu

late

d

em

an

dearn

sh

are

Web Sales Force

User Experience

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Summary

Strategic Quadrant

Primary

Competitors

Target Bodies

Beliefs Behaviors* Bucks

Which of the 4 strategic quadrants did you aim for?

Which companies did you primarily compete against?

Number of bodies you targeted

Initial and final importance(I) & perception (P) ratings for the variable(s) you focused on

Describe behavioral change in your target bodies as a result of your execution

Impact of your strategy on your overall business goals

Initial valuesVariable?I:P:Variable?I:P:

Final valuesVariable:Variable?I:P:Variable?I:P:

Initial Final

* Tie Behaviors to the strategy: acquisition to the category, acquisition (from competitor) to the brand, increased volume/customer, increased price paid/customer