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Getting to Know Nestlé
Represented By :- Group No. – 10Member’s Name :- Abhay Kumar Pandey Rahul Kesari Chandan Kumar Ashutosh Dubey Amit Kumar Sahu
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IntroductionNestlé S.A. is the largest food and
nutrition company in the world.
Founded and headquartered in Vevey,
Switzerland, Nestlé originated in a
1905 merger of the Anglo-Swiss Milk
Company, established in 1867 by
brothers George Page and Charles
Page, and Farine Lactée Henri Nestlé,
founded in 1866 by Henri Nestle.
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Swiss company - global reach
Around 254,000 people working for Nestle
Operating in more than 80 countries
World´s leading food & beverage company
People, brands & products are key
Global Organization
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People – our source of energy
Around 254,000 people make up the Nestlé family
Continous training and improvement of skills
Respect and cultural diversity
Nestle’s family
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ProductNestle is a well-known company all over the world and Pakistan. The company basically deals in food products as their logo says “Good Food, Good Life.” Their major products lines are:Milk Product Chocolate Drinks CoffeeFruit DrinksConfectionery Water
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Price
These are following objectives of nestle pure life regarding price fixation: Profit EarningCustomer SatisfactionStrategies for Fixing the PriceIn nestle prices are set on cost basis as given below:
Price = Cost + Profit Break even or Target price:
Per Unit Price= variable cost + fixed cost / units of sale
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PlaceToday, Nestlé SA is the world's largest Food and Beverages Company, and a global leader in health, nutrition and wellness. Consumers around the world, from village squares in Nigeria to the skyscrapers of New York and Chicago, are united by the Nestlé promise of quality, taste, nutrition and convenience.
Though headquartered in Vevey, Switzerland, we now have 487 factories dotted around the globe, employing over 250,000 people in 86 countries.
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Promotion
Advertising promotion
Sales force
Public relations
Sales promotion
Direct marketing
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Segmentation
For getting the maximum market share and respect of the product in the minds of the consumer, as per our observation and market survey we have concluded that Nestle Pure Life Water’s segmentation is based on two points. Geographic Segmentation Demographic Segmentation
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Market Target Strategies
Nestlé is a global organization. Knowing
this, it is not surprising that international
strategy is at the heart of their competitive
focus. Nestlé’s competitive strategies are
associated mainly with foreign direct
investment in dairy and other food
businesses.
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Market Target Strategies Cont….
Traditional strategic planning can be broken down into four sequential steps:
market research
strategy formulation and planning
strategy implementation
results measurement and control
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Conclusion
Nestle is a market leader due to different reasons: Its price is high against its competitors but it matches its quality with its competitors. Nestle is using its brand name to promote its products & it’s very popular as compared to its competitors. Its packaging is good. Maintained the quality of its products. Easy to find it’s product from any retail shop.
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