Upload
nerdbeverage
View
214
Download
0
Embed Size (px)
Citation preview
8/14/2019 NERD Media Kit 7-31-09
1/5
NERD The Focus & EnergyBeverage
WHAT MAKES NERD
DIFFERENT?
First focus and energy beverage on the
market
Made by a college student for college
students
Contains four focus/memory enhancers:
(Vinpocetine, Huperzine A, DMAE,
Chinese Gingko Biloba)
Strong energy blend - Five more
energy ingredients than Red Bull
In a blind taste trial 87.5% of
consumers chose NERD over the
leading energy brands.
ABOUT
THE
COMPANY
Company Name: NERD
Beverage Corp.
Founded:July 24, 2006
Head Quarters: San
Antonio, TX
Product: NERD The First
Focus & Energy Beverage
Uniqueness: First focus
and energy beverage in themarket. It contains 4 focus/
memory enhancers along
with a strong energy blend.
Target Consumers:
College students, and
anyone who needs focus and
energy.
8/14/2019 NERD Media Kit 7-31-09
2/5
While taking 17 college credits,working 40-50 hours a week, andstudying for the MCAT, University ofTexas graduate Vinicio Montes hadtrouble balancing his workload,which would often take him deepinto the late night hours. During hissenior year, Montes developedNERD The Focus and EnergyBeverage. NERD contains fourpowerful focus/memory enhancersalong with a strong energy blend.The combination empowersstudents with focus while givingthem energy to stay awake duringlong study sessions.
NERD BEVERAGE CORP. PRESS RELEASE
! CREATED BY A COLLEGE STUDENT FOR COLLEGESTUDENTS
NERD The Focus and Energy Beverage incorporates Vinpocetine, Huperzine A, DMAE and Chinese GingkoBiloba, which are natural focus/memory supplements that increase mental alertness, acuity and focuswhile enhancing memory function and retention. NERD is simultaneously packed with a strong energyblend that allows consumers to focus their energy, staying true to the companys slogan: Focus YourEnergy, Drink NERD.
Regular energy drinks increase your energy, but if you cant focus it, then it becomes a waste of energy,said Montes. NERD has the perfect balance every college student needs to help them focus and stayawake. Every type of student can use NERD to improve their academic performance through increasedconcentration and energy on study materials, lectures and exams.
NERDs blend of ingredients creates a unique taste experience that sets it even farther apart from otherenergy products. NERD The Focus and Energy Beverage has an amazing flavor profile with no aftertaste.NERD even beat Monster, Rockstar and Red Bull in blind taste trials.
When Montes got started, he made NERD to help him study to get into medical school. After letting a few
friends taste it, word got out. The demand eventually became so high that Montes decided to startmanufacturing the beverage.
NERD The Focus and Energy Beverage is available in Texas through a number of distributors or online atNERDs Web site www.nerdenergy.com
NERD sells for MSRP average of $2.19 per 12 fl. oz. can and $7.99 per 4-pack. For more information onhow to focus your energy, please visit http://NerdEnergy.tv.
8/14/2019 NERD Media Kit 7-31-09
3/5
Giving back tocollege students
Montes believes giving backto the academic community,
the atmosphere thatspawned NERD, is animportant role for hiscompany. I formulated NERDThe Focus and EnergyBeverage to get me to ahigher level of education, andthats exactly what it did: Igot accepted into MedicalSchool. I want to share NERDwith other students to help
them the same way it helpedme. I want NERD BeverageCompany to be recognized asthe number one beverageinstitution that gives back tocollege students, saidMontes. In 2008, Montesbegan realizing his goal whenNERD gave away its first twoscholarships to collegestudents.
Montes also occasionallyspeaks in front of differentuniversity organizations who
have an interest inentrepreneurial businessstrategy. I never had theopportunity to learn aboutentrepreneurship when I wasin school; all they kept tellingme was to take a couple ofbusiness classes remarkedMontes. By presenting thatopportunity to students now,
we hope to continue a greatstart to our overarchingmission to give back to theacademic community.
NERD BEVERAGE CORP. DISTRIBUTION
NERD PARTNERING WITH DR.
PEPPER DISTRIBUTORS
NERD PALLET DROPS AT HEB
GROCERY CHAIN
AROUND CAMPUS
NERD Beverage Corp. giving back to
students in the form of scholarships
CEO and Founder of NERD Beverage
Corp. giving a presentation about
business and entrepreneurship to MBA
students at Robert Smith School of
Business in Maryland.
8/14/2019 NERD Media Kit 7-31-09
4/5
STEVIA NaturalSweetner
Stevia is an all natural lowcalorie sweetener derivedfrom the leaves of the steviabush. NERD BeverageCorporation, along with thebeverage industry as a whole,
is excited that the wait for anall natural alternative toarti!cial sweeteners is over.John Sicher, editor ofBeverage Digest says,!stevia could mean a verysubstantial change for theU.S. "beverage# industry.$
NERD ZERO CALFirst Energy Product to use Stevia!
In response to consumer demand for a reduced
calorie version of NERD, The Focus & Energy
Beverage, NERD Beverage Corporation is pleased
to announce the launch of NERD Zero Calorie on
August 1st, 2009.
As the innovation leaders in the newly emerging
Focus segment of the energy beverage category,
NERD Beverage Corporation takes great pride in
creating the next generation of Focus & Energy
beverages.
Due to consumer demand we are now expanding
our trend setting product portfolio with our new,
great tasting NERD Zero Calorie line extension
the first zero calorie Focus & Energy beverage on
the market.
Speaking of trendsetting, NERD Zero Calorie is not your typical zero
calorie beverage. After all, NERD Beverage Corporation is committed
to delivering only the highest quality, absolutely best tasting Focus & Energy
beverages available anywhere. In line with our commitment to extraordinary
product innovation, we are proud to announce that NERD Zero Calorie is
the first and only Focus & Energy beverage to be formulated with the all
natural sweetener, stevia!
NERD is looking forward to August 1st
,2009 when we can share NERD ZeroCalorie with you. Once again, NERDBeverage Corporation has recognized anemerging trend in our industry and nowofficially holds the title of the first energy
beverage to use stevia.
8/14/2019 NERD Media Kit 7-31-09
5/5
NERD IN THE MEDIA
http://www.ksat.com/news/19317228/detail.html#video
http://www.paisano-online.com/2.839/the-energy-drink-manufactured-for-students-by-
students-1.25570
Among the many choices of energy drinks, NERD symbolizes something special: success.
http://www.victoriaadvocate.com/news/2009/apr/06/rr_nerd_tasteoff_040709_45233/?news
Victoria Advocate talks to NERD's President, Victoria College Alumni, Anthony Dow
http://media.www.thebatt.com/media/storage/paper657/news/2009/04/09/News/Utsa-
Grad.Develops.Energy.Drink-3704062.shtml
The Battalion, a Texas A&M paper, says one of the ingredients in NERD,vinpocetine, is "the mostpowerful memory-enhancer known to date"
http://media.www.northstarnewsonline.com/media/storage/paper398/news/2009/05/04/LifeStyle/For-
Nerds.By.Nerds.The.First.Focus.And.Energy.Beverage.That.Includes.Ingredients-3744697.shtml
"Regular energy drinks increase your energy, but if you can't focus it, then it becomes a waste of
energy," said Montes.
http://www.mysanantonio.com/community/northwest/northwest_weekly/
UTSA_graduate_creates_smart_energy_drink_.html
He named it Nerd to underline the drinks goal of making students focus and because nerds are
smart.
http://www.energyfiend.com/2009/07/nerd-focus-energy-beverage
What, do I have to spell it out for you? This is possibly one of the best energy drinks on the market.