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Creating Jobs. Changing Lives.
NENSUPPORTING STARTUPS,
AND SMEs TO GROW THEIR BUSINESSES
MentorWISE• Mentor Network
• Helpdesk for entrepreneurs
• Workshops
• Mentoring Clinics
• Mentor Enablement
LearnWISE• Videos
• Courses
• Blogs
• Events
• Q&A
• Bootcamps
FundWISE• Investor Network
• Pitch Labs
• Loan Connect
• Angel Investor Enablement
NEN Programs: Supporting Entrepreneurs
Accelerating business growth for early-stage and growth-stage entrepreneursSupporting entrepreneurs with mentoring, learning tools and investor connects
• Offers deep connects into the global entrepreneur ecosystem
• Helps address key business challenges• Enables transformation for the venture
Mentoring for Business Success
Providing early & growth stage entrepreneurs with goal-based, time-bound, and structured mentoring
WF NEN MentorWise
Connecting startups to mentors through a new-age web and mobile mentoring platform that enables efficient collaboration and communication.
A curated network of industry leaders, seasoned entrepreneurs, experts and investors committed to supporting India’s high-potential entrepreneurs.
400+ Curated Mentors
Pitch Labs for entrepreneurs to practice pitching to investors.
Loan Connect for entrepreneurs looking to raise capital through debt options.
Engagements with Angel Investors facilitated by the NEN network.
Investor Connect
Assessing entrepreneurs' capital requirements to prepare them for successful interactions with angels and VCs across the globe.
Funding Support for Entrepreneurs
Demystifying Unique Selling Proposition
CIO for Sony MusicCTO/CEO for Digital Business Zee Entertainment Enterprises Limited
Past Experience
With many path breaking projects and company building
success.
18 years of corporate journey from a coder to CEO
Raised $2 million in funding and generated $7 million in sales
A CNBC Young Turk featured entrepreneur for launching world’s first live
TV service inside the car using 3G technology.
6 years as an entrepreneur with 2 successful exits
To touch lives of 1 million young students to nurture them to
become employable
Be an entrepreneur teacher helping budding entrepreneurs
while standing at their side and solving real problems
To connect, coach and mentor 10000 entrepreneurs to
augment a “generation of entrepreneurs for India”
Vision
Founder and Product Evangelist @Appetals
Ishwar Jha
A strong value proposition that leads to strong pricing that leads to strong margins
Continual stream of leads and business opportunities
Cost-effectively and consistently converts leads into paying customers
Has a way to fully monetise customers instead of selling just one time
Efficient and effective systems os that people get enough done day in and day out
What it takes to succeed in business?
What business needs to succeed?
What do people buy?
People don't buy inventions, creations or messages. They don't buy technology. They don't buy products and services, archetypes or frameworks.
They buy the craft. The connection. The emotion. The promise. The essence. The soul. The voice. They buy what those things do to and for them.
How can you create an experience that allows others to feel your soul through your work? And in doing so, feel their own.
And then...
Will you?
▪The fear of being sold▪The fear of making a mistake▪The fear of being lied to▪The fear of incurring debt▪The fear of losing face▪The fear of the unknown▪Fear based on past bad experiences▪Fear based on prejudice▪Fear based on the words that you use
But, what scares the customer?
To win the customer is to win the sales
▪Perform the Promise▪Pursue Innovation▪Commit Totally▪Make it easy▪Don’t hide▪Guard your reputation▪Nurture lead until sales closing▪Nurture integrity▪Never pull back on integrity ▪Pursue value▪Never ever fail a reliability test
World top brands
Business Model Canvas: How you create and deliver value for the company and its customers
Most-Desirable Value Proposition: A strong value proposition that leads to strong pricing that leads to strong margins
Most-Needed Value Proposition: A strong value proposition that leads to strong pricing that leads to strong margins
Most-Needed Value Proposition
Competitive Landscape Analysis
How to do it?
1. Research the industry standard and prevailing benchmark about your product and service.
2. Pain points and missing links
3. Use ERRC diagram to address the pain points and missing links
4. Identify and Rank the “must haves”
Value Proposition Design
Processor
Memory storage
Screen size and quality
Battery life
Camera
Most-Needed Value Proposition
How to do it?
1. Based on the Value proposition you finalised earlier, prepare the value curve for your product.
2. Use the vertical axis to address the importance of the offering, from low to high.
3. Define your competitor’s and your company’s curve along thedimensions and look for significant patterns.
4. Continue modifying your value curve and look for ways to improve your product offering.
Factor of Competition
Value Curve Analysis
Vejay Anand S Bengaluru, India
Ajay Data Jaipur, India
Lavin Mirchandani, Mumbai, India
Pardeep Goyal Chandigarh, India
Tarunjeet RattanBengaluru, India
Balakumaran GS, Bengaluru, India
Manoj SaxenaNoida Area, India
Ishwar JhaMumbai, India and more…
Branding and Marketing Mentors at WF NEN
CONTACT US
Plot No. 3 & 3A, Subramanya Tech Park, EOIZ Industrial Area, Whitefield, Bengaluru – 560066
India
Four Main Street, Suite 120, Los Altos, CA 94022U.S
www.wfnen.org
[email protected] / [email protected]
India
US
