Nefs Company Profile

COMPANY PROFILE

1. Management

Philosophy & Vision

2. Introduction

3. Business Field

4. History

5. Design

6. Certificates & Awards

7. Patent &

Industrial Property Rights

8. Affiliates

Contents

• Philosophy

- We make contributions to the rich life and culture of people through the endless innovation

and abundant value creation based on the human respect and customer satisfaction

• Vision

- Building up a company specialized in the kitchen furniture beyond excellence with

the best design and quality

Customer satisfaction

• Create the new kitchen culture

• Meet the needs of consumers

with the best design and quality

Management satisfaction

• Build up a leading company

beyond superiority

• Best technological ability for the

kitchen furniture in our country

• Establish the total quality control

system

Employee satisfaction

• Develop the best talents

• Best treatments for first-class

employees in our domestic

industry

Management Philosophy & Vision

The custom-made kitchen created with customer-oriented philosophy

Nefs is leading Korea‟s premium kitchen market with designs in consideration of the

customer‟s emotions as well as the functionality and beauty.

Global design company

The Design Laboratory of Nefs under the public certification of government introduces

designs of dream matching with the level of world based on the performance of design

including Korea Design Grand Prize of KAID, Prize from the Minister of Industrial

Resources and Excellence Award from GD among others every year. In addition, we

increase the value of global brand through exporting kitchen furniture of Nefs to the

advanced countries such as Canada, USA, etc.

Different level of quality management and construction management abilities

Based on the quality control and construction management with the accumulated

know-how for 24 years to build large-scale households including apartments,

residential and commercial complexes, high-quality villas, town houses, etc., we supply

constructors with kitchen furniture, general furniture, wooden doors and windows, and

floor materials among others. Accordingly, we have been accredited with the customer

satisfaction from the perfect quality construction.

European masterpiece brand with high quality

Nefs is increasing the width of furniture selection and the quality of space at the same

time while exclusively supplying the differentiated masterpiece kitchen in Europe

including our own brand Nefs Prime, Toncelli and Cesar in Italy, Eggersmann in

Germany, etc.

Emotional and cultural art

Nefs has been carrying out the lifestyle campaign to enrich our life in addition to our

Mecenat activities to sponsor the cultural art continuously. Nefs‟s kitchen that the

philosophy central to the culture has been reflected becomes a center for the family

communication and a space for the complex culture of life to keep the pleasure in the

life and high-tech life.

NEFS Introduction

1. Foundation : May, 1986

2. President : Hae-Sang, Chung

3. Main Business : Kitchen & General Furniture,

Wooden doors and Windows

4. No. of Employee : 99 (by the end of 2010)

5. Total Sales : $157M by 2010

6. Domestic Sales Network

- Constructions : DOOSAN and 40 other companies

- Exhibition : 1 Show-room in Seoul

7. Affiliates : E.SAENG CO., LTD

E.SAENG INFO-COMMUNICATIONS CO., LTD

E.SAENGTEC CO., LTD

ESAM CO., LTD

- Total sales : $132M by 2010

8. Webpage : http://www.nefs.co.kr/

NEFS Main-Office

NEFS Factory & Office

Domestic Office

Seoul Office

Address: 38-24, Samsung-Dong, Gangnam-Gu, Seoul, Korea

Tel: 02-1566-2300

Fax: 02-3460-8050

Main business: Sales & Corporate Management

Incheon Factory

Address: 256, Gojan-dong, Namdong-gu, Incheon

Tel: 032-446-6670

Fax: 032-446-2633

Main business: Warranty service for Furniture

Paju Factory

Address: 70-3, Yeongtae-ri, Wollong-myeon, Paju

Tel: 031-944-4739

Fax: 031-944-4808

Major business: Kitchen & General Furniture,

Wooden doors and Windows

Building

Area

0.66AC

11.39AC

0.47AC

Plottage

0.18AC

4.54AC

1.06AC

Business Field

List

Kitchen

Furniture

Living room

Furniture

Door Frame

Window

Door

Floor

INTERIOR

Detail

• Kitchen Furniture SET, Luxury Prime Kitchen Furniture,

Imported Kitchen Furniture for Apartment

• Living room cabinet, Shoe rack, Closet

• Door Frame, Window Frame, Cashing, Wrapping

• Swastika Window, Latticed Window, Sliding Door

• Flush Door, Hardwood Door

• Floor Heating System

• APT Interior Finishing, Various Interior Design

Milestone

2010.11

10

08

06

2009.11

08

07

2008.12

10

09

07

04

„Mom‟s Office-2‟ awarded Gold Prize for 2010 PIN UP Design Award

„Mom‟s Office-1‟ awarded for 2010 GD Mark

Nefs‟s New Office Building awarded “Beautiful Architecture Exhibition” in Gang-nam

Announcing new products „Mom‟s Office 1,2‟

Holding 2010 Nefs Masterpiece

Announcing new products „ Sound of Nature‟

„Spring of Sosaewon‟ awarded Silver Prize for 2009 PIN UP Design Award

„Mediterranean Wind‟ awarded Excellence Prize for 2009 GD Mark


Completing the construction of a new office building for Nefs in Samsung-dong,

Opening showrooms

Awarded „Morbido‟ prize in 2008 Korea Design Award Living Area

Selected as GD Excellence Award for „Morbido‟ kitchen furniture and certification from

AIDA (Australian Idea Design Award)

Selected as GD (Good Design) for „Morbido‟ and „Variston‟

Exporting kitchen and general furniture for Infinite Tower in Canada

Announcing new products „Morbido‟ and „Variston‟

Awarded 2008 World Masterpiece Brand Grand Prize for two consecutive years

Participation of „Toncelli‟ and „Cesar‟ in 2008 Milano Furniture Expo

2008~ Present

2007.11

07

05

2006.12

06

02

2005.09

2004.11

10

05

2003.10

07

03

Awarded World Masterpiece Brand Grand Prize

Entering into an exclusive supply contract with Eggersmann in Germany

Entering into export contracts for Canada, North America and Hawaii with Matloc

Consulting & Marketing

„Purito‟ awarded 2006 Grand Prize for KAID Korea Industrial Design Award

„Canna‟ and „Purito‟ awarded 2006 Grand Prize for KAID Korea Industrial Design Award

Entering into a contract for the technological alliance and exclusive supply with Cesar in

Italy

„Canna‟ and „Purito‟ awarded for 2006 GD Mark

Announcing new products „Purito‟, „Valore‟, „Canna‟ and „Moonstone‟

Acquiring the certification of environment mark

„Moro‟, „Lati‟, „Rovere‟, „Metallica‟, „Black & White‟ and „White High Glossy‟

Selected as KAID Korea Industrial Design Grand Prize 2004 Moro and Lati

Moro and Lati acquired GD Mark for kitchen furniture

Awarded the best excellent prize for 2004 new technology from Korea Standard

Association

Awarded the best excellent prize in the leadership field from Korea Design Grand Prize

(Korea Management Association)

Crema awarded GD Mark for kitchen furniture

Acquiring ISO 9001:2000 certification

2003~ 2007

2002.12

07

2000.10

09

04

1998.11

10

1986.05

Selected as KAID Korea Industrial Design Grand Prize 2002

Awarded GD Mark for kitchen furniture and a prize from the Minister of Industry

and Resources

Establishing Design Laboratory (Korea Industrial Technology Association)

Opening an exhibition center in Samsung-dong, Seoul

Entering into a contract for the technological alliance and exclusive supply with

Toncelli in Italy

Acquiring the standard quality certification for groups

(Korea Sink Industrial Union)

Acquiring KSG 5700 certification

Acquiring ISO 9002:1994 certification

Establishing Nefs

1986~ 2002

Design Laboratory

HUMANISTIC

&

CREATIVE SPACE

HUMAN SENSIBILITY

IDENTITY

FLEXIBILITY

AMENITY

COMMUNICATION

FURNITURE SYSTEM

The Design Laboratory of Nefs under the public certification of

government is doing best to provide ‘Good’ environment to our

consumers and focusing on the ‘Culture’ side through providing

furniture SYSTEM & better interior service, beyond just simply

providing products.

Good furniture actually gives benefits in the life

We should always ensure users to have good feelings, applications and pleasure with wiser visions

to look at the changing trends and outlooks to the flow of age, and should not neglect to have our

own creativity and system through various studies.

Furniture is an important element to decide „the character of users and the quality of space‟, which

should be designed, made and provided to users under a concept of „culture‟. We should develop

and cultivate good talents who deliver the new culture while ensuring them to have the pride,

achievement and love to the company as professionals.

Under the corporate philosophy “to benefit the life”, we should become a specialized company loved

by users, as well as make the best efforts for users to enjoy their life with a better quality, while

designing and making good furniture.

Design Philosophy

Residential environment design to increase the quality of life

We are designing the convenient and comfortable residential environment to increase the

quality of life in the inherent emotion of human beings to return to the nature from the

overwhelming flood of information in the diversified industrial society.

Design to coexist in balance between human and nature

We suggest designs to coexist in balance between human and nature through developing eco-

friendly materials along with the cutting-edge functions in consideration of the disadvantaged in

the society for the age of the extended aging society with the increasing nuclear family and

single household.

Space design with conversation and meeting

We are designing the space of family culture with the construction of space in quality as a place

for good communications at the age of information with the expanded areas of activities for the

family members.

1

2

3

Design of NEFS ◈

◈

2010 | PIN UP Design Award

• Awarded Gold Prize

| Selected as GD


| Selected as GD

• Awarded Excellence Prize


• Awarded Silver Prize

| Selected as GD



2008 | Korea Design Award

• Awarded the living field

| Selected as GD

• Awarded the best prize

| Certification for AIDA

in Australia

2008 | Selected as GD

Certification and Award Detail

Mom’s Office-2

Mom’s Office-1

Mediterranean

Wind

Spring of

Sosaewon

Morbido

Variston

Nefs

Morbido

Variston

2006 | Selected as KAID Korea Industrial Design Prize

• Awarded Grand Prize



| Selected as GD


| Selected as GD


| Selected as GD

| Korea Design Grand Prize leadership field



2002 | Selected as GD

• Awarded a prize from the Minister

of Industry

2002 | New technology field


Purito

Canna

Lati

Moro

Crema

Black

&White

Metallica

Milestone

2010.11

10

08

06

2009.11

08

07

2008.12

10

09

07

04

„Mom‟s Office-2‟ awarded Gold Prize for 2010 PIN UP Design Award

„Mom‟s Office-1‟ awarded for 2010 GD Mark

Nefs‟s New Office Building awarded “Beautiful Architecture Exhibition” in Gang-nam

Announcing new products „Mom‟s Office 1,2‟


Announcing new products „ Sound of Nature‟

„Spring of Sosaewon‟ awarded Silver Prize for 2009 PIN UP Design Award

„Mediterranean Wind‟ awarded Excellence Prize for 2009 GD Mark


Completing the construction of a new office building for Nefs in Samsung-dong,

Opening showrooms

Awarded „Morbido‟ prize in 2008 Korea Design Award Living Area

Selected as GD Excellence Award for „Morbido‟ kitchen furniture and certification from

AIDA (Australian Idea Design Award)

Selected as GD (Good Design) for „Morbido‟ and „Variston‟

Exporting kitchen and general furniture for Infinite Tower in Canada

Announcing new products „Morbido‟ and „Variston‟

Awarded 2008 World Masterpiece Brand Grand Prize for two consecutive years

Participation of „Toncelli‟ and „Cesar‟ in 2008 Milano Furniture Expo

2008~ Present

Patent & Industrial Property Rag Tray System

It is made from Aluminum to have strong durability to moisture and prevent stains

with excellent dustproof effects for the rubber packing on the bottom.

- (Patent App. No.02-68644, New Practical Design Reg. No.0304951,

Design Reg. No.0334855)

Mom’s Office

Mom‟s office space only from Nefs can be seen and shared with a mom and her

family members when the door of a tall cabinet is open to both sides

- (New Practical Design Reg. No.0331278, Trademark No.03-1156~7,23947~8)

Sliding Table

The sliding table to increase the efficiency of moving lines is installed with casters

which have a function to fix the table

- (New Practical Design Reg. No.0302798)

Door in a type of no handle with C channel

It is easy to open or close the door with a C channel in aluminum instead of a handle

for the part where a hand can have access. The door has excellent soundproof and

dustproof effects with the attached linear bumper


10cm Higher Sing Ball

The sink ball is made 10m higher to ease any burden in the waist, which allows a

wiser storage space under the sink ball


THANK YOU

Documents

Nefs Company Profile