Neelgagan Project

8/10/2019 Neelgagan Project

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STUDENT DECLARATION

This is to certify that I have completed the Project titled THE COMPARISON OF

CONSUMER PREFERENCES OF STATIONARY PRODUCTS OF NEELGAGAN

PRIVATE LTD WITH OTHER BRANDS under the guidance of MR. BISWARUP

CHATTERGEE. in partial fulfillment of the requirement for the award of Degree of Bachelor

of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is

an original piece of work & I have not submitted it earlier elsewhere.

Date: Signature:

Place: Delhi Name: BHUMIKA BANSAL

University Enrollment No.: 18114701712


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CERTIFICATE FROM THE INSTITUTE GUIDE

This is to certify that the summer project titled THE COMPARISON OF CONSUMER

PREFERENCES OF STATIONARY PRODUCTS OF NEELGAGAN PRIVATE LT D

WITH OTHER BRANDSis an academic work done by BHUMIKA BANSAL submitted

in the partial fulfillment of the requirement for the award of the degree of Bachelor of BusinessAdministration at Maharaja Agrasen Institute of Management Studies, Delhi, under my

guidance & direction.

To the best of my knowledge and belief the data & information presented by him in the project

has not been submitted earlier.

Signature :

Name of the Faculty : MR. BISWARUP CHATTERGEE

Designation : Faculty, MAIMS


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ACKNOWLEDGEMENT

Gratitude is our most direct line to God and the angels. If we take the time, no matter how crazy

and troubled we feel, we can find something to be thankful for.

I would like to express my deepest sense of gratitude to MR. BISWARUP CHATTERGEE

(Faculty, MAIMS) for giving me this opportunity to do the project on THE

COMPARISON OF CONSUMER PREFERENCES OF STATIONARY

PRODUCTS OF NEELGAGAN PRIVATE LTD WITH OTHER BRANDS . I

am also thankful for her guidance during my full project to share their valuable knowledge.

Name: BHUMIKA BANSAL

Enroll no.: 18114701712


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CONTENTS

STUDENT DECLARATION 2

CERTIFICATE FROM INSTITUTE GUIDE 3

ACKNOWLEDGEMENT 4

EXECUTIVE SUMMARY 5

CHAPTER-1 INTRODUCTION 9-16

1.1 PURPOSE OF THE STUDY 17

1.2 RESEARCH OBJECTIVES OF

THE STUDY

18


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BIBLIOGRAPHY 102

APPENDIX 103-105

EVALUATION ATTENDENCE SHEET


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CHAPTER-1

INTRODUCTION


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INTRODUCTION

The stationery market is mostly influenced by macroeconomic development, national income

and population growth. The word stationery incorporates each and every commodity like files,

folders, erasers, sharpeners, schoolbooks, notebooks etc. It does not limit its spectrum of action

but formulates developed innovations in industry. Stationery industry produces much more

influence as compare to any other specifications in the market. The whole stationery ratio in the

market depends upon the overall economical environment. The domestic as well as the

international market scenario mobilizes more and more rapport with other market happenings.

The stationery market also includes wide arena of products comprising paper products, writing

instruments, computer stationary, school stationary, office stationery etc.

All these varieties have undergone various changes in passage of time by the virtue of new

international and modern classifications. In the international arena the industry of stationery

provides more scope for development and trends. Very often the stationery industry ranks as one

of the evolutionary aspect of market that produces more and regular changes. As compare to

Indian market the international market scenario calls for more innovative trends. Thespecifications in this regard may be wide which are affected by numerous market values. To look

in the international environment the stationery market has witnessed tremendous dynamic

changes. Especially the countries like China, U.K., U.S.A. etc, which are leading exporters for

stationery products, is the major subject of concern for Indian market. In the product varieties

like writing instruments, paper products, leather accessories these countries have lot more shares

in world market as compare to any other international participant. In the last decade the Indian

market has increase in the imported varieties in market. Especially in the electronic items from

South Asian countries like Japan, Malaysia, Korea, Singapore, we have produced big market

percentage.

These product varieties mainly includes calculators, computers, printer etc. The main reason

behind this may be difference in nature but they generate healthy and strong competitions in


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Indian market. Cheap availability of raw material, low cost for human resources, increased and

modern technology participation etc can be looked as some of these reasons.

The stationery market includes product for office; home and educational use but exclude greeting

cards calendars andgift-wrap. The stationery market is affected by the health of the general

economy. In 2001, the difficulties for the industrial sector of the economy meant that some

customers had reduced stationery needs or had closed completely, with the level of bad debts

increasing. In the two-tier economy, consumer spending remained high, helping make the

personal stationery market relatively prosperous. Industry observers and now accepts that

increasing use of computers is boosting the demand for office papers rather than the reverse, as

was once expected. The eventual threat of the paperless office has been pushed further into the

future, with experts predicting further growth in cut paper. The generalized market, use of

computers, page printers, e-mail and electronic trading has had its effect on the stationery but

this has not been influential in reducing the overall demand for paper. Rather, the types of

products in demand have changed and some traditional stationery products are moving towards

obsolescence. Chinas pen and pencil-making industry is the worlds largest in terms of

production and exports.

The output of ballpoint pens and mechanical pencils ranks third globally. A large quantity of

ballpoints sold on the Chinese market is not brand names but tend to be low end products. This is

the main reason behind the large availability of Chinese products in Indian market. Because of

the restructuring of the world economy, labor-intensive industries such as pen making, garment

making and musical instrument making have gradually shifted from developed countries to

developing countries such as China. In the Indian context the stationery market is largely

influenced by the market for educational and office stationery products. In particular in the

category of school stationery the percentage of schoolbooks captures the bulk of market. The

national market for syllabus-based books is estimated at Rs10bn and has been growing at 20%pa.

Relatively other departments from stationery industry generate more or less equal percentage of

growth. As far as Indian situation is concern there are numerous factors that affects the overall


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market ratio. The industry functions in accordance with the international trends and scenario.

The factors like production cost, facility, availability of raw material, govt. policies etc. affects

this industry a lot. The major part of this industry comes in unorganized sector hence the

development is affected. The varieties like files and folders, writing instruments still comes

under small-scale industries that limits the economical and investment growth of this industry.

Because of its cap of small-scale industry it lacks the some level of quality and it reduces the

chances for the exporting of these commodities to the countries like India, China, Singapore,

Malaysia etc.

This is an important factor that restricts the survival of these goods in the international arena. As

compare to international standard our commodities having lack of quality and R&D. And due to

government. shackles in terms of their policies, it reduces the growth of this industry in

particular and the chances for growth are restricted. This is the main reason why the international

market is flourishing with Chinese and Taiwanese trends and products. What they are producing

may be in one-month time that will take us to produce around six months because of these

variety of factors. With modern facilities and technologies every segment of market undergoes

large amount of changes in the passage of time. And to cope with those changes one has to neednew technology and knowledge updated in accordance with time. Lack of modern production

facilities, unorganized nature of functioning, marginal demands, government. policies and

international competition prompts to have delay in the development of this sector. All these

factors still prevents this industry to have good development in this country but to look in a

positive side the increasing demand for these products and new trends of modernization will

improve the status in coming period of time. The increasing awareness and need for presentation

will definitely provide an essential boost to the functioning of this industry. Once the big

international players will come into play in Indian market with positive and healthy outlook then

domestic players will definitely get some encouragement in this regard. The change of policies

and production facilities would also be helpful to change the whole scenario.


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There has been a need to document through the use of writing instruments since the dawn of

mankind. Pens and Pencils continue to be the staples of everyday life and indispensable items for

everyday use. Writing Instruments continue to play integral part in the life of particularly every

Business, School, and household. The advent of computers and related technologies has yet to

make writing industry and Instruments Slow Paced and Obsolete. In fact, the writing Instruments

embraces the evolution of technology by incorporating it into new products and using it to

enhance business aspects and client services.

The size of the writing Instruments Industry in India is estimated at about Rs 1800 Crores of

which organized players account for 70% of the market share and the unorganized players for the

rest. The industry Grew by about 15% in 2004-05 and by 13.5% in 2005-06,largely driven by the

growth of organized sector, indicating that consumer are responding favourably to Quality and

Branding. It is expected that promotion, easy availability, and affordability, branded off make

will accelerate and help the organized sector eat into unorganized Presence.

India's Writing Instruments Industry is reserved for the small sector with a statutory limit on the

maximum Investment in Plant and Machinery at Rs 50 Crores. As a result critical pen component

like refills are manufactured in house, while all non critical components are outsourced.

Most Indian companies cater to the "Value for Money"(i.e. High Volume Low Value Strategy)

While International Players cater to Premiums segment operating through exclusive Distributors.

Globally writing Instruments Industry is estimated at Rs 50000 Crores (p.a). China controls

approximately 10% of the global markets while the Indian share had so far been Mini scale. But

given the superior quality perception that "Made In India" pens have over the Chinese, the

buying preference of major retailers has been shifting to Indian Products and Brands.

The following Information regarding the Writing Instruments Industry Has been obtained from

the Public Sources like: Business Line, Economic Times, Financial Express, some Companies

Catalog are Used along with Internet Support.


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CHANGING CONSUMER BEHAVIOUR

The Purchase of a single Pen used to be a considered decision until not too long ago. Today,

most consumers buy multiple pens in a single Purchase. Because the consumer would go out

specifically to buy a pen earlier, today most buy along with a number of other things as apart of

their monthly provisions. Earlier there was one pen to write, now interestingly even as

communication is getting increasing psychological, there is different pen, Ink, Size for different

Moods, Needs and Situations.

Gone are the days where pen were just considered as merely an item of writing, But now it a

Quasi Fashion Statement Something thats aligns with Your Personality, Of course Still the Pen

purchase Decision is considered As Low Involvement Decision.

GLOBAL WRITI NG INSTRUMENT INDUSTRY

Globally, Writing Instrument Industry is rising at a Healthy rate despite growing

computerization. The global Writing Instrument Industry is estimated at Rs 50000 Crores.(p.a)

where INDIA Markets grew by 5% last year (2005-06) and is expected to grow by the same

Proportionate at this time too. China controls approximately 10% of the global market, due to it

manufacturing Process. India is becoming most preferred manufacturing destination after china.

Indian Products Quality is among best in the world, Compared to china Mass Market Products.

Indian Market is Growing healthily at 15 to 20% and is Expected to Grow with same Rate for

upcoming 2 to 3 years (acc to CAGR)., where the organized sector now controls 70%+ market

share as compared to 54% up to 2000.

MARKET AND MARKET INFORMATION (IN DETAI L).

The worldwide Market's Size for Writing Industry is Rs 50000 crs (p.a) INDIA market

alone is $2.2 Billion Dollars (App 10000 Crores Rs).

Chinas exports of Pens are over Rs 5000 Crores (p.a).


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India's Pens Exports are merely Rs 200 Crores (p.a).

The Annual Turnover of the Industry in India is now estimated at Rs 1800 Crores (p.a)

and is expected to Increase annual growth rate by 15-20% (p.a).

India is Viewed as Quality Supplier, where as China as Cheaper and Lower quality

Products.

Germany, Japan, Taiwan & Korea were hubs for the Writing Instrument Industry, But

due to cast factor manufactured have started shifting to China and India.

Previously Switzerland was the manufacturing centre for Ball point Tips, but now India is

emerging as a major Tip Manufacturer satisfying not only Domestic demand but Global

Demand Also.

REGULATORY REQUIREMNTS

In India as per current law, the manufacturing of writing instruments is reserved or falls under

the category of SSI (Small Scale Industry Sector). Thus there is ceiling on Investment in Plant

and Machinery Manufacturing Process (Max Rs 50 Crores), excluding Mould Making as it is

Highly Capital Intensive part of Manufacturing. Of course any EOU (Export Oriented Unit) does

not fall under this Purview of SSI.

Though competition drives the stationery market crazy for new products it has it's plus side too

as this way the consumer gets the best suitable product he wishes to buy in different price ranges

and gets to choose the best out of the platter displayed in front of him.

The Indian stationery industry is built on the manufacture and trade of a wide range of paper

products, writing instruments, computer and daily used stationery like staplers, erasers, binders,

punch machine, children stationery and other related items rather than greeting cards, calendars

or gift wrap. It is further divided into school stationery and office stationery. School stationery


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over a period has gained it's own importance in the market. It consists of a wide range of

stationery used by teachers and student in the schools. It includes popular stationery products

like notebooks, erasers, pencils, rulers, sharpeners, writing boards, exam boards, graph books,

pencil boxes, geometry boxes, notebook covers, glue sticks, maps, children paper clips and

binders, pencil grippers, calculators and many more to add to the list. These are available in

different types, shapes, sizes and different price ranges in the market to suit every individual

requirement. A child going to the school requires all these stationery for daily use in school. It

could also be termed as the child's necessity as far as school is concern. It's industry captures a

huge consumption in India whose sales seems to be increasing day by day due to the increasing

government plans and policies of achieving total literacy in India. Previously their consumption

was restricted to urban areas but with the free education, facilities in Rural India their

consumption in the rural areas have increased tremendously. It's market today is flooded with

manufacturers and suppliers which is extremely fragmented. One essential indicator being the

absence of a national brand or a chain of branded retail stores, as is the norm internationally.

Here majority of the Industry's market hold is by the people manufacturing and supplying

notebooks and other paper products which includes diaries, school calendars, note pads, long

books, graph books etc to the schools and children.

Then the writing instrument industry seconds the market that includes products like different

types of pencils, pen, sketch pen, markers etc, plays the second major role in the school

stationery sector. Apart from that there are many other big and small companies selling other

necessary products like erasers, scales, calculators, pencil boxes, geometry cases, writing board,

art materials etc. Though there is no particular brand ruling the market alone, some big Indian

companies like Camlin Ltd., Hindustan Pencils Ltd., Sundaram Multi Pap Ltd., Pidilite Industries

Ltd., Kangaro Ltd., Navneet Publications (India) Ltd., Jineshwar Writing Instruments (Montex),

ADD Corporation Limited (Add Gel), etc have made their mark and have a strong hold on the

stationery market back at home. First these companies had to face the competition only from

cheap Chinese goods which were a threat to the Indian organized stationery sector, but with the

advent of international brands like Faber Castle, Kores, Maped etc in the Indian market, the


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market has become highly competitive in both quality as well as price. Everyday this market is

on it's heels in creating new innovative products and ideas which would capture the notice and

preference of their customers. It seems that it is the only tool left to survive in this competitive

sector. Especially with the children targeted as their customer these stationery manufacturers

should be well updated with the on going market trends, they should be aware of what is the

latest happening in the children world, Which games or cartoon characters are the children

currently fond of? What is the latest development in the education field? All this information will

keep the manufacturers and suppliers at par with their customers likes and dislikes and

eventually this will help boost the brand and create a good demand for the product in the market.

It is seen that along with brand building techniques other factors like trade marketing &

strengthening the distribution channels also helps the company to grow.

Though competition drives the market crazy for new products it has it's plus side too as this way

the consumer gets the best suitable product he wishes to buy in different price ranges and gets to

choose the best out of the platter displayed in front of him. The manufacturer too gets benefited

by competition, he enjoys the healthy competition as it always keeps him alert on his job and

helps him produce the best possible output in the market which leads to better sales.Apart fromthis many stationery industry manufacturers have also started manufacturing gift stationery

which the children could gift each other like autograph books, slam books, party invitations,

letter pads, gift-wraps, pop up books & mini books thus sufficing the needs of that market too.

School stationery industries have come up a big way by contributing in education awareness thus

participating in social programs hand in hand with the government. Some companies have also

adopted villages for providing full education to the rural children and some stationery

industrialist have started contributing some of the company's profit to the government for rural

development. A socially sound company who knows it's social role is bound to receive

popularity among others. By this practice in near future the industrialist of school stationery with

the government support will achieve a well educated and developed nation and in turn achieve

it's own development


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1.1 PURPOSE OF STUDY

Firstly, Management of NEELGAGAN ENTERPRISES (P) LTD can know its strengths

and weaknesses so that management can capitalize on its strengths and overcome its

weaknesses.

Secondly management can know the companys position in the global market so that

company can improve its standings by satisfying consumers and respective dealers.

Thirdly, Management can achieve its objective of profit and wealth maximization

efficiently and effectively.

Fourthly, Management can know the problems so faced by consumers and dealers and

hence can solve them by laying down policies and procedures accordingly.

Lastly, by studying consumers buying behaviour and market strategies of competitors

management can grow and expand efficiently by working on them.


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1.2 RESEARCH OBJECTIVE OF THE STUDY

OBJECTIVE OF THE STUDY:

To analyze the current market situation of the organization.

To analyze the different product line and the company strategy for selling stationary

product.

To analyze the customer view towards the buying pattern of the Stationary product.

To Analyze different promotional technique used by the organization to promote the

Stationary product.


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1.3 RESEARCH METHODOLOGY

Methodology is the specification of the method for acquiring the information needed to structure

the study.

Universe

Universe for dealer survey was Ashok Vihar.

Universe for consumer survey was Ashok Vihar.

Sampling Size:

Sample size for consumer survey was 100 covering houses and markets from different areas

of Ashok Vihar.

Sampling Techniques:

For Consumers survey Convenient Sampling techniques was applied.

For Dealers survey Random Sampling technique was used.


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1.3.1 COLLECTION OF DATA

Primary Sources:

Primary data is collected from:

Survey of Stationary product retailers in Ashok Vihar.

Survey of consumers to gauge their buying behavior

Secondary Sources:

Secondary sources are those which provide us with secondary data (collected by

someone other than user) .These sources are less accurate and more bias than

primary sources.

Secondary data is collected from:

Internet

Magazines

Journals

Newspaper


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CHAPTER-2

LITERATURE REVIEW


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LITERATURE REVIEW

The Worldwide Stationery Product Manufacturing Industry report, published annually, contains

timely and accurate industry statistics, forecasts and demographics. The report features 2009

current and 2010 forecast estimates on the size of the industry (sales, establishments,

employment) for the 47 largest world countries, including United Kingdom, France, Germany,

Italy, Spain, Russia, China, Japan, India, Australia, Canada, Mexico, Brazil, Argentina and South

Africa. The report also includes industry definition, 5-year historical trends on industry sales,

establishments and employment, a breakdown of establishments, sales and employment by

employee size of establishment (9 categories), and estimates on up to 10 sub-industries,

including die-cut paper, manila folders and index cards.

Industry Definition

This industry comprises establishments primarily engaged in converting paper or paperboard into

products used for writing, filing, art work, and similar applications.

Related Industries

Office Supplies Stores

Paper Manufacturing

Printing Industry

Sub-Industries

Die-cut paper and board

Cardboard cut-outs, panels, and foundations: die-cut

Cutouts, cardboard, die-cut: from purchased materials

Foundations, cardboard, die-cut: from purchased materials


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Panels, cardboard, die-cut: made from purchased materials

Cards, folders, and mats: die-cut

Cards: die-cut and unprinted: made from purchased materials

Folders, filing, die-cut: made from purchased materials

Index cards, die-cut: made from purchased materials

Library cards, die-cut: from purchased materials

Manila folders

Photographic mats, mounts, and folders

The concept of latent demand is rather subtle. The term latent typically refers to something that

is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity

that a target population or market requires under different assumptions of price, quality, and

distribution, among other factors. Latent demand, therefore, is commonly defined by economists

as the industry earnings of a market when that market becomes accessible and attractive to serve

by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or totalrevenues (not profit) if a market is served in an efficient manner. It is typically expressed as the

total revenues potentially extracted by firms. The market is defined at a given level in the

value chain. There can be latent demand at the retail level, at the wholesale level, the

manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain

being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming

all levels maintain minimum profitability).

The latent demand for converting paper rollstock or paperboard into die-cut paper or paperboard

office supplies is not actual or historic sales. Nor is latent demand future sales. In fact, latent

demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not

representative of relatively competitive levels). Inefficiencies arise from a number of factors,


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including the lack of international openness, cultural barriers to consumption, regulations, and

cartel-like behavior on the part of firms.

For reasons discussed later, this report does not consider the notion of unit quantities, only

total latent revenues (i.e., a calculation of price times quantity is never made, though one is

implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures

incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If

inflation rates or exchange rates vary in a substantial way compared to recent experience,

actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for

inflation). On the other hand, latent demand can be typically higher than actual sales as there are

often distribution inefficiencies that reduce actual sales below the level of latent demand.

As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-

run view, irrespective of the players or products involved. If fact, all the current products or

services on the market can cease to exist in their present form (i.e., at a brand-, R&D

specification, or corporate-image level) and all the players can be replaced by other firms (i.e.,

via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latentdemand for converting paper rollstock or paperboard into die-cut paper or paperboard office

supplies at the aggregate level. Product and service offering details, and the actual identity of the

players involved, while important for certain issues, are relatively unimportant for estimates of

latentdemand.

In order to estimate the latent demand for converting paper rollstock or paperboard into die-cut

paper or paperboard office supplies on a worldwide basis, I used a multi-stage approach. Before

applying the approach, one needs a basic theory from which such estimates are created. In this

case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an

assumption governing the shape and type of aggregate latent demand functions. Latent demand

functions relate the income of a country, city, state, household, or individual to realized


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consumption. Latent demand (often realized as consumption when an industry is efficient), at

any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market,

they must perceive a latent demand and be able to serve that demand at a minimal return. The

single most important variable determining consumption, assuming latent demand exists, is

income (or other financial resources at higher levels of the value chain). Other factors that can

pivot or shape demand curves include external or exogenous shocks (i.e., business cycles.

Ignoring, for the moment, exogenous shocks and variations in utility across countries, theaggregate relation between income and consumption has been a central theme in economics. The

figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes

conjectured that as incomes rise, the average propensity to consume would fall. The average

propensity to consume is the level of consumption divided by the level of income, or the slope of

the line from the origin to the consumption function. He estimated this relationship empirically

and found it to be true in the short-run (mostly based on cross-sectional data). The higher the

income, the lower the average propensity to consume. This type of consumption function is

labeled 'A' in the figure below (note the rather flat slope of the curve). In the 1940s, another

macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated

that the marginal propensity to consume was rather constant (using time series data across

countries). This type of consumption function is show as 'B' in the figure below (note the higher

slope and zero-zero intercept). The average propensity to consume is constant.

Is it declining or is it constant? A number of other economists, notably Franco Modigliani and

Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were

different using various assumptions on intertemporal budget constraints, savings, and wealth.

The shorter the time horizon, the more consumption can depend on wealth (earned in previous

years) and business cycles. In the long-run, however, the propensity to consume is more

constant. Similarly, in the long run, households, industries or countries with no income


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eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about

how income and consumption are related and interesting, in this study a very particular school of

thought is adopted. In particular, we are considering the latent demand for converting paper

rollstock or paperboard into die-cut paper or paperboard office supplies across some 230

countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties

fall along a 'long-run' aggregate consumption function. This long-run function applies despite

some of these countries having wealth, current income dominates the latent demand for

converting paper rollstock or paperboard into die-cut paper or paperboard office supplies. So,

latent demand in the long-run has a zero intercept. However, I allow firms to have different

propensities to consume (including being on consumption functions with differing slopes, which

can account for differences in industrial organization, and end-user preferences).

Given this overriding philosophy, I will now describe the methodology used to create the latent

demand estimates for converting paper rollstock or paperboard into die-cut paper or paperboard

office supplies. Since ICON Group has asked me to apply this methodology to a large number of

categories, the rather academic discussion below is general and can be applied to a wide variety

of categories, not just converting paper rollstock or paperboard into die-cut paper or paperboard.

Any study of latent demand across countries requires that some standard be established to define

efficiently served. Having implemented various alternatives and matched these with market

outcomes, I have found that the optimal approach is to assume that certain key countries are

more likely to be at or near efficiency than others. These countries are given greater weight than

others in the estimation of latent demand compared to other countries for which no known data

are available. Of the many alternatives, I have found the assumption that the worlds highest

aggregate income and highest income-per-capita markets reflect the best standards for

efficiency. High aggregate income alone is not sufficient (i.e., China has high aggregate

income, but low income per capita and can not assumed to be efficient). Aggregate income can

be operationalized in a number of ways, including gross domestic product (for industrial

categories), or total disposable income (for household categories; population times average


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income per capita, or number of households times average household income per capita). Brunei,

Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not

assumed to be efficient, given low aggregate level of income (or gross domestic product); these

countries have, however, high incomes per capita but may not benefit from the efficiencies

derived from economies of scale associated with large economies. Only countries with high

income per capita and large aggregate income are assumed efficient. This greatly restricts the

pool of countries to those in the OECD (Organization for Economic Cooperation and

Development), like the United States, or the United Kingdom (which were earlier than other

large OECD economies to liberalize their markets).

The selection of countries is further reduced by the fact that not all countries in the OECD report

industry revenues at the category level. Countries that typically have ample data at the aggregate

level that meet the efficiency criteria include the United States, the United Kingdom and in some

cases France and Germany.

Latent demand is therefore estimated using data collected for relatively efficient markets from

independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S.

Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation

and Development, various agencies from the United Nations, industry trade associations, the

International Monetary Fund, and the World Bank). Depending on original data sources used,

thedefinition of converting paper rollstock or paperboard into die-cut paper or paperboard office

supplies is established. In the case of this report, the data were reported at the aggregate level,

with no further breakdown or definition. In other words, any potential product or service that

might be incorporated within converting paper rollstock or paperboard into die-cut paper or

paperboard office supplies falls under this category. Public sources rarely report data at the

disaggregated level in order to protect private information from individual firms that might

dominate a specific product-market. These sources will therefore aggregate across components

of a category and report only the aggregate to the public. While private data are certainly

available, this report only relies on public data at the aggregate level without reliance on the


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summation of various category components. In other words, this report does not aggregate a

number of components to arrive at the whole. Rather, it starts with the whole, and estimates

the whole for all countries and the world at large (without needing to know the specific parts that

went into the whole in the first place).

Stationery is a general name given to papers and other office supplies such as envelopes,

notepads, pens, pencils, erasers, paper clips, staplesr, folders etc. The term stationery is

frequently used to refer more specifically to paper used for written correspondence, usually

decorated or personalized with matching envelopes.

Stationery products includes - writing instruments such as plastic ball pens, metal pens &pencils,

wooden pens, permanent and white board markers, highlighters; art material such as wax

crayons, hexagonal & plastic crayons, oil pastel, water color cakes & tubes, poster colors, paint

brushes, activity books, drawing books; staple pin, staplers & punches; paper products such as

hard case books, arabic/french ruling books, note pad, exercise book tracing pad, ruling pad,

refilling pad, sketch pad, drawing pad, copier paper/fluorescent paper, adding machine rolls,

composition books; adhesive - office paste, glue stick, wood glue, synthetic adhesives; banking

office automation products such as currency counting machine, currency banding machine,

counterfeit detector machine, cheque encoder, security digital electronic/swipe card safe.

Stationery products are very important because we cannot complete any work without them in

school, college or office.

Classification of Stationery

Stationery can be classified as business stationery, school stationery, office stationery etc. At

home also personalized stationery products like scissors, scale, paper etc are commonly used.

School Stationery Products include writing instruments like pens, pencils, book,

writing pad, eraser, sharpener and other curricular products for all types of schools and

colleges that are often used by students.


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Desktop Stationery or Office Stationery comprises of a pen holder, multi-

function electronic clock, calculator, calendar, letterhead, papers, stapler, folders, writing

pads, conference pads, gum pads, scribble pads, business cards, pens, files, note pads,

diaries, calendars, erasers, note books and many other office stationery products.

Business Stationery includes business cards, letterhead and envelopes which is

backbone of any business. Office stationeries are essential for business organizations

without which things can slow down or grind to a halt.Stationery products by different

manufacturers may not be unique, but they all provide a level of personal service

unparalleled by other competitors.

Available in corporate design, office stationery or business stationery products are suited for a

small home office and even a corporate office environment. Office stationery products can be

customized or designed as per individual requirements. Business stationery products are also

used as promotion tools and corporate gifting.

Stationery for artists is also offered in reasonable prices and these include paintbrush, plate, paint

bottle etc. Customized stationery products can also be designed to make the products personal or

gift them to someone. Stationery products are ideal for promoting products.

By extension the term stationery has been applied to decorative backgrounds that may be

attached to e-mail correspondence or to describe templates typically used by home users in

desktop publishing software to make, for example, party invitations.

Stationery Market

The stationery market is mostly influenced by macroeconomic development, national income

and population growth. The word stationery incorporates each and every commodity like

files,folders, erasers, sharpeners, schoolbooks, notebooks etc. It does not limit its spectrum of

action but formulates developed innovations in industry. Stationery industry produces much

more influence as compare to any other.


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Specifications of Market

The whole stationery ratio in the market depends upon the overall economical environment. The

domestic as well as the international market scenario mobilizes more and more rapport with

other market happenings. The stationery market also includes wide arena of products comprising

paper products, writing instruments, computer stationary, school stationary, office stationery etc.

All these varieties have undergone various changes in passage of time by the virtue of new

international and modern.

In the international arena the industry of stationery provides more scope for development and

trends. Very often the stati

onery industry ranks as one of the evolutionary aspect of market that produces more and regular

changes. As compare to Indian market the international market scenario calls for more

innovative trends. The specifications in this regard may be wide which are affected by numerous

market values. To look in the international environment the stationery market has witnessed

tremendous dynamic changes. Especially the countries like China, U.K., U.S.A. etc, which are

leading exporters for stationery products, is the major subject of concern for Indian market. In

the product varieties like writing instruments, paper products, leather accessories these countries

have lot more shares in world market as compare to any other international participant. In the last

decade the Indian market has increase in the imported varieties in market. Especially in the

electronic items from South Asian countries like Japan, Malaysia, Korea, Singapore, we have

produced big market percentage. These product varieties mainly includes calculators, computers,

printer etc. The main reason behind this may be difference in nature but they generate healthy

and strong competitions in Indian market. Cheap availability of raw material, low cost for humanresources, increased and modern technology participation etc can be looked as some of these

reasons.


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CHAPTER-3

COMPANY PROFILE


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COMPANY PROFILE

NEELGAGAN ENTERPRISES (P) LTD One of the leading manufacturers of paper and plastic

stationary products in India, markets its range under the well known brand of NEELGAGAN

Established in 1951, NEELGAGAN is one of Indias oldest and most trusted brands with 5

decades of experience and are now synonymous with the mark of excellence.

Based in delhi and supported by a team of professionals and trained employees with a network of

around 2000 dealers and distributors spread across India, Nepal & Bhutan, they can execute large

or small orders within stipulated time adhering to highest level of our quality standards.

Their wide range of products offer total stationary solutions to corporate houses, educational

institutions and other individual customers. Their team of expert professionals constantly

endeavor to provide our customers with new innovations and user friendly products that makes a

perfect balance between quality, price and environment.

NEELGAGAN ENTERPRISES (P) LTD ranks among India's `10 Most Valuable (Company)

Brands', in a study conducted by Brand Finance and published by the Economic Times.

NEELGAGAN ENTERPRISES (P) LTD also ranks among Asia's 50 best performing companies

compiled by Business Week.

As one of India's most valuable and respected corporations, NEELGAGAN ENTERPRISES (P)

LTD is widely perceived to be dedicatedly nation-oriented. In his own words: "NEELGAGAN

ENTERPRISES (P) LTD believes that its aspiration to create enduring value for the nation

provides the motive force to sustain growing shareholder value. NEELGAGAN ENTERPRISES

(P) LTD practices this philosophy by not only driving each of its businesses towards

international competitiveness but by also consciously contributing to enhancing the

competitiveness of the larger value chain of which it is a part." NEELGAGAN ENTERPRISES

(P) LTD's diversified status originates from its corporate strategy aimed at creating multiple


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drivers of growth anchored on its time-tested core competencies: unmatched distribution reach,

superior brand-building capabilities, effective supply chain management and acknowledged

service skills in hoteliering. Over time, the strategic forays into new businesses are expected to

garner a significant share of these emerging high-growth markets in India.

The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its

competitiveness by empowering Indian farmers through the power of the Internet. This

transformational strategy, which has already become the subject matter of a case study at

Harvard Business School, is expected to progressively create for NEELGAGAN ENTERPRISES

(P) LTD a huge rural distribution infrastructure, significantly enhancing the Company's

marketing reach.

NEELGAGAN ENTERPRISES (P) LTD's wholly owned Information Technology subsidiary,

NEELGAGAN ENTERPRISES (P) LTD Infotech India Ltd, provides IT services and solutions

to leading global customers. NEELGAGAN ENTERPRISES (P) LTD Infotech has carved a

niche for itself by addressing customer challenges through innovative IT solutions.

NEELGAGAN ENTERPRISES (P) LTD's production facilities and hotels have won numerous

national and international awards for quality, productivity, safety and environment management

systems. NEELGAGAN ENTERPRISES (P) LTD was the first company in India to voluntarily

seek a corporate governance rating.

Contribution to Sustainable Development

In pursuit of its abiding commitment to create stakeholder value through service to society, the

Company continued to make progress during the quarter in its social and environmental

initiatives.The Company deepened its social sector imprint by expanding to newer districts

during the period. Social development projects are currently being progressed in 50 districts

spread over the states of Andhra Pradesh, Bihar, Kerala, Karnataka, Maharashtra, Madhya

Pradesh, Orissa, Rajasthan, Tamil Nadu, Uttar Pradesh and West Bengal.


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NEELGAGAN ENTERPRISES (P) LTD made its entry into the stationery business in the year

1951 with its premium range of notebooks, followed in the year 2003 with the more popular

range to augment its offering.

Today, NEELGAGAN ENTERPRISES (P) LTD continues to blend its core capabilities to

market a growing range of education and stationery products. These capabilities include,

a. Manufacturer of Indias first Ozone treated environment friendly Elemental Chlorine

Free (ECF) pulp, paper and paperboard.

b. Knowledge of image processing, printing & conversion garnered from its Packaging &

Printing Business.

c. Brand Building & Trade Marketing & Distribution strengths resident in its

STATIONARY PRODUCT Business.

NEELGAGAN ENTERPRISES (P) LTDs stationery Brands are marketed as NEELGAGANand Paperkraft, with NEELGAGAN addressing the needs of students and Paperkraft targeted

towards college students and executives


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NEELGAGAN - Indias truly largest National brand, reaching 5,000 outlets across the

country, has over 300 variants in its range which comprises notebooks, long books, practical

books, drawing books, scrap books, reminder pads etc.

The NEELGAGAN range of children books targeting pre school learners, comprising categories

like Pre School Learner,Active Mindsand Read Aloud Taleswith features like Wipe n Use

again, Trace & Color and Puzzles ensure that a child's first lessons are truly enjoyable.


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The NEELGAGAN Notebook range builds in regional preferences and caters to the requirements

of All India & State Education Boards. Every NEELGAGAN notebook carries NEELGAGANENTERPRISES (P) LTD's Corporate Social Responsibility message on its back. For every four

NEELGAGAN Notebooks, NEELGAGAN ENTERPRISES (P) LTD contributes Re. 1 to its

rural development initiative that supports, among other projects, primary education in villages.

NEELGAGAN has successfully run the NEELGAGAN Young Author & Artist Contest

for5 years. The contest is a national level event going across 34 citiesand getting participation

from 5000 schools.

The Paperkraft range consists of premium stationery with a wide variety for executives to choose

from. The assortment consists of notepads & multi subject notebooks in hard, soft covers &

multiple binding formats including spirals, wiros etc.


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Paperkraftbrand launched premium business paper an environment friendly multipurpose

paper for office and home use. The paper has been crafted by NEELGAGAN ENTERPRISES

(P) LTDs unit using a pioneering technology, called Ozone Treated Elemental Chlorine Free

technology. Paperkraft business paper is the whitest and brightest 75 & 70 GSM papers

manufactured in India and provides consumers an opportunity to Go Green.

Paperkraft has recently launched its range of whiteboard & permanent markers and textliners.

With super ink intensity, durable tips and longer cap-off periods, these products provide the

consumer with a superior writing experience on a variety of surfaces.

The inks used for all these products are certified as non-toxic and conform to the European EN

71 Standard and INDIA ASTM D-4236 standard.

All products are available in packs of single colours as well as in assorted packs containing all

colours of each category.

In recognition of its quality products & processes, the business has been awarded with ISO

9001:2000 by Messrs Det Norske Veritas.

NEELGAGAN ENTERPRISES (P) LTDs Paperboards and Specialty Papers Division is Indias

largest and most technologically advanced paper and paperboards business. NEELGAGAN

ENTERPRISES (P) LTD caters to a wide spectrum of packaging, graphic, communication,

writing, printing and specialty paper requirements through its four world-class mills in India.

Having pioneered many speciality applications like cigarette tissues, packaging boards, aseptic

cartons and gypsum liners, NEELGAGAN ENTERPRISES (P) LTDs Paperboards and

Specialty papers business enjoys market leadership in the value-added paperboards segment, and

also has a significant share of the Indian paperboards market. It is also the largest Indian exporter

of coated boards


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NEELGAGAN ENTERPRISES (P) LTD takes great pride in servicing a large cross-section of

industry requirements from cigarette tissues to STATIONARY PRODUCT cartons, from

electrical insulation papers to gypsum board liners, from decorative laminate base to writing and

printing papers and much more. NEELGAGAN ENTERPRISES (P) LTD straddles the entire

spectrum of paperboardsfrom 100% virgin, food-grade boards to 100 % recycled boards.

Some of NEELGAGAN ENTERPRISES (P) LTDs prominent paperboard brands are:

Each of the mills specializes in a range of products. Together, these units produce more than

500000 TPA of paper and paperboards that meet stringent quality requirements across the world.


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All four manufacturing units are ISO 9001, ISO 14001 and OHSAS 18001 certified and meet

strict Environment, Health and Safety norms.

The unit in Bhadrachalam is Indias largest integrated pulping and paperboard manufacturing

unit. It boasts of equipment supplied by internationally renowned suppliers for pulping

processes, paper machines, web detection & inspection systems, and finishing & packing lines.

Currently the unit produces high-end virgin and recycled boards for packaging and graphic

applications, as well as fine printing papers. With the commissioning of a new wood free paper

machine in May 2008, NEELGAGAN ENTERPRISES (P) LTD has made its entry into thewriting, printing and copier papers segment.

The Kovai unit currently focuses entirely on recycled boards, servicing requirements for both

greyback and whiteback recycled boards.

The Tribeni unit specializes in fine papers and tissues and the product range from this unit

comprises opaque papers for fine printing like the Bible, dictionaries, cigarette tissues, medical

grade papers, anti-rust papers, electrical insulation papers, decor surface, printing and barrier

papers.

The Bollaram unit manufactures specialty boards such as cast coated papers and boards, poly

extrusion coated barrier boards and C2S art boards and brief cards. NEELGAGAN

ENTERPRISES (P) LTD has also commissioned a second poly-extrusion in February 2008 to

meet the growing requirements of barrier boards.

Customers are at the core of the business. This is reflected in the diverse range of products,

grades and value added services. There is a strong focus on partnering customers to co-create and

deliver superior solutions, enhancing their competitive advantage.


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The Business' quality philosophy is reflected at every stage from the selection of clones used

for growing pulpwood to world-class manufacturing facilities to the finishing and packing lines.

It embraces the relevant skills and competencies of employees, managers and specialists as well.

A dedicated network of regional sales offices, an extensive dealer and agent network in India and

across the globe enables NEELGAGAN ENTERPRISES (P) LTDs Paperboards and Specialty

Papers business to reach out to customers in more than a 100 different locations. With the

division-wide implementation of Enterprise Resource Planning (ERP) by 2009, the business will

also offer customers an enriched experience through enhanced connectivity and web-access to

many of the services that are currently handled offline.

NEELGAGAN ENTERPRISES (P) LTDs commitment beyond the market finds a strong

expression in the Social and Farm forestry programmes spearheaded by the business. These

programmes help create millions of man hours of employment for the rural poor, besides being a

sustainable source of high-quality raw material for the business. NEELGAGAN ENTERPRISES

(P) LTDs Research and Development efforts in creating disease resistant, high yielding clones

help farmers realize greater yields in a shorter time from land that may be otherwise

unproductive. 87000 hectares of planted area stands testimony to NEELGAGAN

ENTERPRISES (P) LTDs commitment to sustainable forestry.

Supporting the cause of clean technology, NEELGAGAN ENTERPRISES (P) LTD is a front-

runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology, and

more recently, Ozone bleaching in India. NEELGAGAN ENTERPRISES (P) LTDs focus onbeing a carbon-positive, water-positive, zero-solid waste disposal organization leads it to

constantly develop ways of reducing, reusing and recycling.

NEELGAGAN ENTERPRISES (P) LTDs Paperboards and Specialty Papers business has also

been a first-mover in the field of collecting and recycling post-consumer waste from residential


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localities, corporate and educational institutes. NEELGAGAN ENTERPRISES (P) LTD reaches

out directly to consumers with its Wealth Out of Waste (WOW) campaign, that has been

successfully implemented in select locations across central and southern India, and will soon be

reaching other locations across the country.

Mission

Delighting consumers with globally recognized stationery.

Quality Policy


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Hindustan Pencils is committed to manufacture and market quality products of international

standards at competitive prices, in the stationery field. Constant effort will be made by the

company to meet international safety standards and to prevent degradation of the environment.

Environment Policy

Constant effort will be made by the company in improving processes and maximizing utilization

of inputs to prevent degradation of environment. All ingredients used by the company are non-

toxic in nature. Wood being one of the main inputs for pencils, efforts are being made to develop

plantations to ensure renewal of this precious natural resource. Research & Development efforts

are also being made to NEELGAGAN ENTERPRISES (P) LTD over to eco-friendly water

based lacquers and PVC-free formulations.


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RANGE OF PRODUCTS OFFERED

BY

NEELGAGAN ENTERPRISES (P) LTD.

DRAWING BOOKS

CODE : DB001

PRODUCT PAGES SIZE PAPER USED

DRAWING EXERCISE BOOK

48 19.0 cm. x 22.0 cm. CREAMWOVEMINI PASTED

SMALL PASTED 56 22.0 cm. x 28.0 cm. CREAMWOVE

KALAKAR PASTED 40 22.0 cm. x 27.0 cm MAPLITHO

KALAKAR PASTED 40 21.5 cm. x 26.5 cm. MAPLITHO

CODE : ZB001


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PRODUCT SIZE MATERIAL USED

DRAWING BOOK - FILE (ZOOLOGY -

BOTANY)

27.0 cm. x 23.0 cm. STRAW BOARDSPECIAL

No22 27.0 cm. x 23.0 cm.

No33 27.0 cm. x 23.0 cm.FOR 33 - FULL

REXINE PASTED

No44 24.5 cm. x 28.0 cm.

FOR 44 - FULL

REXINE (BLACK)

PASTED

CODE : ZB002

PRODUCT SIZE MATERIAL USED AVAILABLE IN

DRAWING BOOK - FILE

(QUARTER SIZE)

No 66 37.0 cm. x 28.0 cm. STRAW BOARD No.77-P.V.C.PASTED

No77 37.0 cm. x 28.0 cm. STRAW BOARDNo.77-P.V.C.

PASTED

CODE : ZB003

PRODUCT SHEETS SIZEPAPER

USEDAVAILABLE IN

DRAWING EXERCISE

BOOK - ZOOLOGY,

BOTANY (LOOSE

SHEETS)

CHITTARKAR 24 27.0 cm. x 22.0 cm. MAPLITHO PLAIN


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KALAKAR QUARTER 25 33.0 cm. x 27.0 cm. MAPLITHORULED

GEOMETRY

CODE : ZB003

PRODUCT SHEETS SIZE PAPER USED AVAILABLE IN

DRAWING EXERCISE

BOOK - ZOOLOGY,

BOTANY (LOOSE

SHEETS)RULED1st 24 27.0 cm. x 22.0 cm. MAPLITHO RULED

RULED(SUPER) 24 27.0 cm. x 22.0 cm. CREAMWOVE RULED

KALAKAR 24 27.0 cm. x 22.0 cm. MAPLITHORULED

GEOMETRY

CODE : ZB004

PRODUCT SHEETS SIZE PAPER USED AVAILABLE IN

DRAWING EXERCISE

BOOK - CARTRIDGE

SHEET(LOOSE

SHEETS)

20 33.0 cm. x 27.0 cm. CARTRIDGE PLAIN

CODE : SL002


SPIRAL PAD - CARTRIDGE

SHEETS

CS-01 36 22.5 cm. x 27.0 cm. CARTRIDGE

CS-02 36, 100 27.0 cm. x 33.0 cm. CARTRIDGE


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CODE : SL003


SPIRAL PAD-PASTEL BOOK

BLACK 32 26.5 cm. x 16.5 cm. MAPLITHO (Pastel)

COLOURED 32 27.0 cm x 18.5 cm MAPLITHO

CODE : SL004


SPIRAL PAD - SKETCH BOOK

BLACK 32 25.0 cm. x 28.0 cm. MAPLITHO (Pastel)

COLOURED 32 21.5 cm. x 26.5 cm. MAPLITHO

CODE : SL005


SPIRAL PAD - ART BOOK

KALAKAR40 22.5 cm. x 27.5 cm. MAPLITHO


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ENVELOPES

BAGS . ENVELOPES . STRING FOLDERS

CODE PRODUCT SIZE MATERIAL USEDAVAILABLE

WITH


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LUXURY BAGS

701 BAG (SMALL) 35.5 cm x 25.5 cm. P.V.C ( SATIN) WELCROVE

702 BAG (BIG) 40.5 cm x 30.5 cm. P.V.C ( SATIN) WELCROVE

703 BAG (SMALL) 35.5 cm x 25.5 cm.P.V.C ( SATIN -

MILKY)WELCROVE

704 BAG (BIG) 40.5 cm x 30.5 cm.P.V.C ( SATIN -

MILKY)WELCROVE

707PEARL BAG

(SMALL)35.5 cm x 25.5 cm. PVC ( PEARL) WELCROVE

708 STRING FOLDER 33.0 cm x 25.0 cm. POLY PROPYLENEMIXED

COLOURS

709 STRING FOLDER 36.0 cm x 26.0 cm. POLY PROPYLENEMIXED

COLOURS

801ENVELOPE(

SMALL)25.5 cm x 35.5 cm. SATIN WELCROVE

802 ENVELOPE (BIG) 30.5 cm x 40.5 cm. SATIN WELCROVE

803

ENVELOPE (

SMALL) 25.5 cm x 35.5 cm.

P.V.C ( SATIN -

MILKY ) WELCROVE

804 ENVELOPE (BIG) 30.5 cm x 40.5 cm.P.V.C ( SATIN -

MILKY )WELCROVE


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EXECUTIVE CHAIN BAGS . LUXURY BAGS

CODE PRODUCT SIZE MATERIAL USED

713EXECUTIVE CHAIN BAG (13"

BACK)33.0 cm. x 24.0 cm.

P.V.C. + ARTIFICIAL

LEATHER

714 EXECUTIVE CHAIN BAG (14"BACK)

35.5 cm. x 25.0 cm. P.V.C. + ARTIFICIALLEATHER


BACK)38.0 cm. x 27.0 cm.

P.V.C. + ARTIFICIAL

LEATHER


BACK)38.0 cm. x 27.0 cm. TETRON





724 LUXURY BAG 42.0 cm. x 33.0 cm. TETRON

726 LUXURY BAG 40.0 cm. x 30.0 cm. TETRON


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FOUR FLAPPER FILES

QUOTATION FILE . HANGER FILE . ACTIVITY CASE BAG . EXPANDING FILE


209 QUOTATION FILE A/4 POLY PROPYLENE ( with

binder clip)

210 HANGER FILE F/S POLY PROPYLENE

211ACTIVITY CASE

BAG37.0 cm. x 25.0 cm.

POLY PROPYLENE ( with lock

& handle)

213 EXPANDING FILE 38.5 cm. x 25.5 cm.P.P HANDLE & LOCK WITH

13 POCKET

FOUR FLAPPER FILES


302FOUR FLAPPER

FILE35.3 cm. x 24.8 cm. LAMINA ( P.V.C)

303FOUR FLAPPER

FILE35.3 cm. x 24.8 cm. BOARD + LAMINA


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CASH MEMO

CODE : CM001

PRODUCT LEAVES PAGES SIZE PAPER USED

CASH MEMO

No.11

No. 22

50+50

100+100

(PRINTED + PLAIN-

INTERLEAVED )

200

400

10.0 cm. x16.5

cm.CREAMWOVE

CODE : BB001


BILL BOOK

No.11

No. 22

50+50

100+100

(PRINTED + PLAIN -

200

400

14.0 cm. x 22.0

cm.MAPLITHO


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INTERLEAVED)

CODE : CB001

PRODUCT LEAVES PAGES SIZEMATERIAL

USED

ORDER

BOOK/CHALLAN

BOOK/BILL BOOK

(ALL IN

TRIPLICATE)

50 + 50 + 50

(PRINTED +PRINTED +

PLAIN - INTERLEAVED)

30014.0 cm. x 22.0

cm.MAPLITHO

CODE : DC001


DELIVERY

CHALLAN BOOK

50 + 50 + 50

(PRINTED +PRINTED +

PLAIN - INTERLEAVED)

30010.0 cm. x 17.0

cmCREAMWOVE

CODE : VB001

PRODUCT LEAVES PAGES SIZE PAPER USED AVAILABLE IN

VOUCHER

BOOK80 160

BIG :14.0 cm. x

22.0 cm.

SMALL :10.5 cm.

x 19.0 cm.

CREAMWOVE

MAPLITHO

BIG -with debit &

credit columns ;

SMALL -with debit

column only

CODE : RB001


RECEIPT BOOK50 + 50

(PRINTED + PLAIN -200

11.0 cm. x 19.0

cm.MAPLITHO


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INTERLEAVED)

CODE : RB002


RENT RECEIPT

BOOK50 100

11.0 cm. x 28.5

cm.MAPLITHO


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IN BRIEF VARIOUS PRODUCTS MANUFACTURED BY

NEELGAGAN ENTERPRISES (P) LTD. ARE:

ACCOUNT BOOKS ATTENDANCE CARD& COPY

ADDING ROLLS

BAGSCONFERENCE FILES

& FOLDERS

CHEQUE BOOK &COVERS

HOLDERS

COMPUTER PAPER COMPUTER LABELS CASH MEMO

CASH MEMO &ORDER BOOK

CHALLAN & BILLBOOK

DUPLICATE &TRIPLICATEBOOK

DRAWING BOOKS EXERCISE BOOK(

SOFT COVER)

DISPLAY FILES

ENVELOPESEXERCISE

BOOKS(PRACTICAl)EXERCISE

BOOKS(HARD BOND)

EXECUTIVE CHAINBAG

EXAMINATIONBOARDS &PRESENTATION

FOLDERS

ESTIMATE PADS

FILES - COBRA FILES 2 FOUR FLAPPER FILES

FILES(RECORD, FLAT,RONIO)

FILES(HANGER,BOARDS FOURFLAPPER)

FILES 1
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