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Analytical equipment
Biotechnology & life sciences
Cleanroom technology
Laboratory equipment
Materials & surfaces
Discovering innovation at the heart of the laboratory industry
2 & 3 November 2016
NEC, Birmingham
2016
Book now qq www.lab-innovations.com
POST SHOW REPORT
“ Lab Innovations 2016
was the best show we have
ever attended. The organisers,
Easyfairs, were proactive;
receptive and approachable
at all times. The quality and
number of visitors we had was
very exciting for our business,
and as a result of the show
we have had some very
exciting leads and new sales
opportunities.
James Clarke, GCE Group ”
85% of exhibitors are likely to recommend this exhibition to a friend
or colleague
92% of exhibitors met
their objectives for exhibiting at Lab Innovations 2016
71% of exhibitors have already rebooked
for 2017
Book now qq www.lab-innovations.com T: +44 (0)20 843 8829 E: [email protected]
2184 laboratory professionals attended
120+ exhibitors
2 days of formal and informal networking
Supporting you with your 2016 marketing campaignAdvertising and promotion Lab Innovations provides an extensive marketing and PR campaign that ensures our exhibitors’ latest technologies and innovations are promoted through multiple channels. The 2016 marketing campaign proved a success with more experienced laboratory professionals attending. With 89% of exhibitors agreeing that visitor quality was excellent, take a look at how we reached your target market to deliver these qualified leads:
EmailMore than 35,000 unique lab professionals have been sent regular email updates with the latest show news highlighting relevant topics and interests. Our partners have also been communicating their presence at the show to their own audiences reaching almost 200,000 laboratory professionals.
OnlineOver 1.5 million unique users have been reached with our online advertising campaign covered by our own and our 25+ media partners’ websites.
In print30+ bespoke Lab Innovations adverts have been featured in leading magazines reaching an audience of over 354,000 readers.
On the phoneOur experienced telemarketers have spent over 200 hours spreading the word about Lab Innovations and registering attendees over the phone.
In the newsLab Innovations news announcements and press releases have been featured in leading industry press outlets reaching over 700,000 decision makers and 4.5 million unique users online.
Being socialThe Lab Innovations team love being social with show news and information about our exhibitors posted daily. Like us on Facebook and join our LinkedIn group ‘Lab Innovations’ and follow us on Twitter and Instagram @labinnovations.
Through the postOver 78,000+ pieces of printed promotional materials have been distributed as inserts in publications and 25,000+ have been sent through the post directly to prospective visitors.
Outdoor advertising New to 2016 a Lab Innovations advert was featured on a bus stop shelter outside Cambridge Science Park. It is important for us to cover new methods of advertising to ensure we reach the target market you require.
“ This show has exceeded expectations, great footfall through both days and great audience variety. Some very good leads. David Millar, Business Development Manager, TRUEscience
93% of exhibitors were satisfied with their overall experience
92% of exhibitors feel that
Lab Innovations is important to their
business
The visitors – experienced, qualified and skilled laboratory professionals Lab Innovations 2016 attracted laboratory professionals who were looking for the latest innovations and services within the laboratory industry. With over a third of exhibitors launching their latest products for the first time to the UK market exclusively at Lab Innovations 2016, it has fast become the event to attend for the laboratory industry.
Top 2016 visitor job functions
Laboratory Manager
CEO / Managing Director
Laboratory Technician
Analytical Chemist
Scientist
Technical Manager
Chemical Engineer
Microbiologist
Top 2016 industry sectors
Manufacturing
Life sciences
Chemical
Pharmaceutical
Food & drink
Education
Medical & healthcare
Government
Water & wastewater
“ Being from a small lab our needs are quite niche and specific, so it was great that there was such a vast array of things to see and so many new technologies. It’s given us some great ideas to take
back. Bethany McNamara, Lab Analyst, Sainsburys
”
”
“ A good opportunity to discover new techniques or equipment and to ask questions to further your knowledge. Roger Suttle, Laboratory Supervisor, 2 Sisters Food Group
”
Visitors included
77% of exhibitors are likely to recommend this exhibition to a friend
or colleague
SAVE THE DATE
1 & 2 November
2017
Media partners & associations
Official media partner
Book now qq www.lab-innovations.com
www.analy�x.co.uk
Networking drinks hosted by Supported by
Helv Neue 107 extra black condensed
Baskerville Regular
Pantone Violet
I N T E R N A T I O N A LFood&DrinkFood&Drink
NetComposites
Interested in exhibiting at Lab Innovations 2017?The stands for 2017 are being snapped up thick and fast with 71% of exhibitors rebooking their stand onsite, so don’t delay to secure a great location. For more information on stand and sponsorship packages, contact the team today:
Mauricio Montes Sales Manager+44 (0)20 8843 [email protected]
93% of visitors felt that they
have met their objectives for attending the event
Over a 1/3 of exhibitors use
Lab Innovations as a platform to launch their latest products
exclusively for the first time in the
UK
90% of visitors see Lab
Innovations as being
important to their business
98% of visitors recommend Lab Innovations as a must-attend event
