NCSC UNIVERSITYBUSINESS PROGRAM 2017

CUSTOMIZED FOR THE SHOPPING CENTRE INDUSTRY

Wilner AndersonPresident NCSC

Growing internationalization, higher demandsof the centre management, changes in theindustry and in the society.

We believe that knowledge and networkingacross the borders is the best way to meet the changes and challenges in the Shopping Center Industry, today and tomorrow.

Don't miss this unique possibility to study atfour of the best Universities in the Nordics ata customized program. Learn new skills, meetnew colleagues and make new friends.

Nordic Council of Shopping Centers can be found atwww.ncscnordic.org or phone +46 8 611 1142,email info@ncscnordic.org

MEET THE CHANGES IN THESHOPPING CENTER INDUSTRY

NCSC UNIVERSITY BUSINESS PROGRAM 2017

NCSC represents the shopping centerindustry in the Nordic countries, provi-ding strong international industry tiesthrough the ICSC, the InternationalCouncil of Shopping Centers.

NCSC currently has over 1200 membersfrom primarily Denmark, Finland, Norwayand Sweden which constitutes a strong network for moving the industry forward.

One of our main tasks is to support andpromote a truly professional workforce inthe industry. We have done so since 1991.

The NCSC University Business Program includes modules/courses in Market Analyses and RetailDevelopment, Center Management in the Future (Leadership and Innovations), Asset Management and Marketing and Branding. You can attend the 1-year Diploma program including 5 modules or anyof our 3-day modules/courses in Finland, Norway, Sweden or Denmark that you find interesting.

Why attend?The NCSC University Business Diploma gives a broader knowledge and deeper understanding of theissues, processes and activities involved for successful management and development of a shopping centre.The program offers tools and methods to analyze and respond to changes and challenges in market aswell as insights on how you can adjust to changes in customer behavior and demand. Attending theNCSC University Business Program is also a great opportunity to build valuable network in thebusiness and in the Nordics.

ContentThe Diploma program is structured around 4 independent but interconnected modules/courses atKTH in Sweden, Aalto University in Finland, NHH in Norway and CBS in Denmark. The Diploma program starts with a 1-day introduction module in january every year.

Who can attend?Everyone who has an interest in the shopping center industry. With vocational background or university exam. New in the business or established.

Language: English.

Venues: Stockholm, Helsinki, Bergen, Copenhagen.

NCSC UNIVERSITY BUSINESS PROGRAM

NCSC UNIVERSITY BUSINESS PROGRAM 2017

Thomas ThomsenCampaign & Synergy Manager, Steen & Strøm Danmark A/S, DenmarkStudent at the 1-year NCSC University Program in Advanced Center Management 2013-2014

NCSC Education in Advanced Center Managementhas developed me in a professional and a personalway. All the different topics covered in the lectures were very inspiring and gave me some useful tools, which I can apply in my job. One of the strengths related to this education was that all the important aspects of managing and developing a shopping center was covered through the many lectures and assignments. You get to know a lot of nice and skilled people so it’s also a very good opportunity to extend your network within the shopping center industryin the Nordic countries.”

Hilde FrantzenSenterleder Gunerius, Arkaden og Grønland Basar,Olav Thon gruppen, NorwayStudent at the 1-year NCSC University Program in Advanced Center Management 2014-2015

”The Advanced Center Management Education through NCSC was an amazing and beneficial experience for me. We engaged and explored disciplines for center manage-ment and received useful tools to work with in the future. After the program, I had a much broader understanding of all areas - building new, revitalizing old and building on existing shopping centers, along with everything the efforts entail. There were great networking opportunities with other students and new relationships were created. Being a center manager, one can often be isolated, so an extended network of contacts is valuable. The experience was outstanding and I highly recommend the programto others looking to advance in the industry.”

Some words fromprevious students...

In 2013 we introduced a new education The NCSC University Education Program in AdvancedCenter Management. This education- customized for the shopping center industry- is the resultof a world unique collaboration between NCSC and four renowned universities in the Nordics.

For 2017 we have done some changes in the program to meet the changes in thebusiness and wishes from our members.

» New content of the module/course at Aalto University » No examination module » The opportunity to attend the 1-year Diploma program or a single 3-day module/course

We have also changed the name of the education to NCSC University Business Program.

1-YEAR DIPLOMA – 3-DAY COURSES

Attend

the Diploma

Program or

a 3-day

course!

Module 1 - IntroductionWhere: NCSC StockholmWhen: January 25Language: EnglishNote: Only obligatory for Diploma students

KTH Royal Institute of Technology, founded 1827, 16 000 students annually

The public KTH is the largest technical university in Sweden. They handle 33% of the total Swedish capacity of technical research from natural science, all technical fields as well as architecture to industrial economy and urban planning. KTH is also leading part in two out of three European Knowledge & Innovation Communities instituted by EIT (European Institute of Innovation).

Module 3 - Center Management in the FutureGlobal megatrends and changes in customer behavior which will bring challenges for the shopping centerindustry in the future: the most innovative and resilient businesses will perform best. In this module we start with analyzing future challenges and from that we move to discuss on how to increase resilienceand innovativeness in our organizations. Two practical tools for leading and managing change areintroduced: First we learn how to influence without manipulation, and second we learn how to usetools developed and first used by successful start-up companies.The module emphasizes the role of a skillful shopping center manager: only a person who knows aboutthe change and is ready to change, is able to lead the change.Where: Aalto University Helsinki, FinlandWhen: May 3-5

Module 2 - Market Analyses and Retail Development When the market for a retail center is changing due to increased competition what are the effects on footfalland the turnover of the center? What is the likely impact of these changes on the market value of the retailcenter? Will there be a loss of asset value? How do you as a center- or marketing manager respond and whatare your corrective actions? These are some highlights of this module.Where: KTH Royal Institute of Technology in Stockholm, SwedenWhen: March 27-29

Aalto University, founded 2010, 20 000 students annually

The public Aalto University is a merger of three historically very strong Finnish universities, Helsinki School of Economics, Helsinki University of Technology and University of Art and Design Helsinki. Aalto University focuses on research on major global issues with a cross-disciplinary approach. The name is a tribute to Alvar Aalto, who himself encompassed many disciplines.

All 3-day courses/modules includes lectures, seminars, literature, examinations, case studies andrelevant study visits. Each module focuses on practical applicable knowledge and real-life problemsolutions. Exchanging working experience and knowledge with other professionals is an essentialpart of each module/course.

NCSC UNIVERSITY BUSINESS PROGRAM 2017

Module 4 - Asset ManagementUnderstanding financial decisions making is key skill for every manager- be it to understand the impact ofrent discussions or to evaluate the costs and benefits of long time expansion decisions.This module will laythe foundations for you to master these essential skills. You will learn how to find asset values, risk management, what an option is and how it can affect your firm and your calculations. Where: The Norwegian School of Economics, NHH, Bergen, NorwayWhen: August 28-30

Module 5 - Marketing & BrandingHaving completed this module, you will be able to: Analyze and identify the specific branding perspectives used in your organization. Describe potential benefits from utilizing not-used perspectives. Analyze, identify and describe the customers’ touchpoint in use today, prioritize them and provide suggestions to additional touchpoints to increase value, delivered by your organization, partners or by a third party. Analyze and explain the actual mix of channels (multi/cross/omni) and the flows in these channels and evaluate their pros and cons. Furthermore you can analyze competitive attractiveness of the actual set-up. Describe and present the content and principles of the Service Profit Chain, apply the concept to your own organization and the shopping center as a whole (linking leadership and service concept). Master the art of marketing planning.Where: Copenhagen Business School, CBS, Copenhagen, DenmarkWhen: September 27-29

NHH Executive – Norwegian School of Economics, founded 1936

Norges Handelshøyskole (NHH - the Norwegian School of Economics) is a school that came into being as a result of the dedication and commitment of the business community in Bergen. It has grown from a small city centre building to a purpose built campus on the edge of the city, with nearly 3,000 students and over 300 staff. Academic programmes have been expanded from the original 2 year Handelsdiplom programme to cover a wide range of offerings across the spectrumof Bachelor, Master, Executive MBA and doctorate programmes.

CBS, founded 1917, 18 000 students annually

The public CBS covers many disciplines from economics through management and commu-nication to marketing. An important aspect of the CBS profile is a wide range of part-time programmes and courses targeted at the business sector, ranging from 2-year executive master programmes or 4-year diploma programmes to Summer University and short courses.

PARTICIPATION FEE Diploma Program Singel courses/modules

Price members: 95 000 SEK 32 500 SEK /course

Price non members: 110 000 SEK 37 500 SEK /course

VAT will be added to the price. Costs for travels, room and board are additional.

Deadline Diploma Program: 7th of November

The registration is binding, but may be transferred to another person. There is a limited number of students, first come first served. To register please go to www.ncscnordic.org. If you have any questions, please contact us at info@ncsc.se.

NCSC UNIVERSITY BUSINESS PROGRAM 2017

Nordic Council of Shopping Centers can be found at www.ncscnordic.org

or phone +46 8 611 1142, email info@ncscnordic.org

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