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sejarah

Company Name

Sony Corporation

The Origins of the SONY BrandThe Sony name was created by combining "SONUS," the original Latin for "SONIC," meaningsound, with "SONNY," denoting small size, or a youthful boy. It was chosen for its simplepronunciation that is the same in any language.

Sony Corporation (Japanese:Son Kabushiki Gaisha?) (TYO: 6758,

NYSE: SNE), or commonly referred to as Sony, is a Japanese multinational conglomeratecorporation headquartered in Minato, Tokyo, Japan and the world's fifth largest mediaconglomerate with revenue exceeding 7.730.0 trillion, or $78.88 billion U.S. (FY2008).[4] Sonyis one of the leading manufacturers of electronics, video, communications, video game consoles,

and information technology products for the consumer and professional markets. Its foundersAkio Morita and Masaru Ibuka derived the name fromsonus, the Latin word for sound, and alsofrom the English slang word "sonny", since they considered themselves to be "sonny boys", aloan word into Japanese which in the early 1950s connoted smart and presentable young men.[5]

Sony Corporation is the electronics business unit and the parent company of the Sony Group,which is engaged in business through its eight operating segments Consumer Products &Devices (CPD), Networked Products & Services (NPS), B2B & Disc Manufacturing (B2B &Disc), Pictures, Music, Financial Services, Sony Ericsson and All Other.[6][7] These make Sonyone of the most comprehensive entertainment companies in the world. Sony's principal businessoperations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures

Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, andSony Financial. As a semiconductor maker, Sony is among the Worldwide Top 20Semiconductor Sales Leaders. The company's current slogan is make.believe.

[8] Their formerslogan was like.no.other.[9]

Founded

May 7, 1946

Headquarters

1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan

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1.3

Governance Structure

(Updated on September 28th, 2009)

y Sony Corporation is governed by its Board of Directors, which is appointed byresolution at the shareholders' meeting. The Board has three committees (the NominatingCommittee, Audit Committee and Compensation Committee), consisting of Directorsnamed by the Board of Directors. Corporate Executive Officers are appointed byresolution of the Board of Directors. In addition to these statutory bodies and positions,Sony has Corporate Executives who carry out business operations within designatedareas.

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2.1

Vision

To create exciting new digital entertainment experiences for consumers by bringing together

cutting-edge products with latest generation content and services.

Mission

Sony is committed to developing a wide range of innovative products and multimedia servicesthat challenge the way consumers access and enjoy digital entertainment. By ensuring synergybetween businesses within the organisation, Sony is constantly striving to create exciting newworlds of entertainment that can be experienced on a variety of different products.

2.2

Major Products

y Audio

Home audio, portable audio, etc.

y Video

Video cameras, digital still cameras, and DVD-Video players/recorders, and Digital-broadcasting receiving systems

y Televisions

LCD televisions, projection televisions, CRT-based televisions, etc.

y Information and communications

PC, printer system, broadcast and professional use audio/video/monitors and otherprofessional-use equipment

y Semiconductors

LCD, CCD and other semiconductors

y Electronic components

Optical pickups, batteries, audio/video/data recording media, and data recording systems

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2.3

Primary Roles of the Governance Entities

Board of Directors:

y Determines the fundamental management policies of the Sony Groupy Oversees the management of Sony Group's business operationsy Appoints and dismisses the statutory committee membersy Appoints and dismisses Corporate Executive Officers

Nominating Committee:

y Determines the content of proposals regarding the appointment/dismissal of Directors

Audit Committee:

y Monitors the performance of duties by Directors and Corporate Executive Officers (withrespect to structure to ensure the adequacy of the financial reporting process, to enablemanagement to ensure the effectiveness of internal control over financial reporting, toensure timely and appropriate disclosure and to ensure compliance with any applicablelaw, Articles of Incorporation and internal policies and rules and status of any other itemsdescribed in the "Internal Control and Governance Framework" determined or reaffirmedby the Board of Directors in accordance with the Companies Act)

y Oversees and evaluates the work of independent auditor (including to evaluate theadequacy of its independence and its qualification, to propose its appointment/dismissalor non-reappointment, to approve its compensation, to evaluate the appropriateness of its

audit regarding the financial results and internal control over financial reporting, and topre-approve its engagement for any other services than audit services to be provided)

Compensation Committee:

y Sets policy on the contents of individual compensation for Directors, CorporateExecutive Officers, Corporate Executives and Group Executives, and determines theamount and content of individual compensation of Directors and Corporate ExecutiveOfficers in accordance with the policy

Corporate Executive Officers:

y Make decisions regarding the execution of Sony Group business activities within thescope of the authority delegated to them by the Board of Directors

Corporate Executives:

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y Carry out business operations within designated areas, including business units, researchand development, and/or headquarters functions, in accordance with the fundamentalpolicies determined by the Board of Directors and the Corporate Executive Officers.

3.1(lukis carta)

Representative Corporate Executive Officers

y Howard StringerChairman, CEO and President

y Ryoji ChubachiVice ChairmanOfficer in charge of Product Quality & Safety and Environmental Affairs

Corporate Executive Officers

y Yutaka NakagawaExecutive Deputy PresidentOfficer in charge of Manufacturing, Logistics, Procurement and CS Platform

y Hiroshi YoshiokaExecutive Deputy PresidentOfficer in charge of the Consumer Products, Professional Solutions, and Devicebusinesses

y Keiji KimuraEVP

Officer in charge of Intellectual Property and the Disc Manufacturing business

y Nicole SeligmanEVP and General Counsel

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y Kazuo HiraiEVPOfficer in charge of the Networked Products and Services businesses

y Masaru KatoEVP and CFO