NCPTT 2004 Marketing and PR Review Report

8/12/2019 NCPTT 2004 Marketing and PR Review Report

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NCPTT

2004 Yearbookincorporating

2005 Workplan


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NCPTT

1. The NCPTT BrandAs a federal organization not based in the countrys political heart, NCPTT faces a challenge getting

recognized not only in preservation circles, but within its National Park Service family as well.

2. NCPTT PublicationsThough technology is a focus of the Center, print publications still serve specific needs and audiences.

3. NCPTT WebsiteAs a technology-focused organization, the Centers website plays an important role in disseminating

information. Emphasizing content that communicates NCPTTs mission and goals is a major initia-

tive.

4. Marketing ResourcesTools that serve multiple purposes.

5. Community RelationsMore than just a national organization, NCPTT is a prominent neighbor in a small, though preser-

vation-minded community.

6. Heritage EducationLouisianaAs a pilot program for the National Park Service/National Center for Preservation Technology and

Training, Heritage Education--Louisiana makes the learning experience come alive for students by

using local culture to illustrate subjects across the curriculum.

7. Strategies: Summer InstituteA case study of the marketing and communications planning involved in promoting our newest

national training initiative.

8. Strategies: Cemetery Monument Conservation Seminar & WorkshopA case study of the marketing and communications planning involved in promoting an established

national training initiative.

9. PTTProducts CatalogNew marketing tool has something for all audiences.

10. Direct Marketing GalleryVisuals of many of our direct marketing tools on one page.

CONTENTS

2004 Marketing Program Overview:DELIVERING RESULTS

These boxes

indicate 2005

workplan items by

category on each page

New

for

2005


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NCPTT

We used a rendering of Lee H. Nelson Hall to determine

the look and feel most identifiable with NCPTT in selecting

our general logo design.

PRESERVATION IN PIXELS AND PRINT

NCPTTs InsideNPS website has been revit

and is now a supplemental outlet for news fro

Center. Articles posted to this page are some

chosen for the Inside NPS front page and

their way into other publications as well. The

webmaster will take over this function in 2005.

NCPTT is beginning to meet the challenge of getting noticed in NPSand the preservation community thanks to a targeted and streamlinedmedia list we created in 2004 (see Toolbox page). This should help raise thCenters profile despite its location outside the hub of influence in Washingto

D.C. Breaking that barrier has been the focus of our marketing efforts with

media influentials particularly. While we have we incrementally built relation

ships with editors and publishers of more general preservation publications, o

focus has been on developing relationships with other NPS media editors.

INSIDE NPS

While news and information on the

Center is distributed widely, it has made

a special effort to include more of its

activities on the Inside NPS website and

the NPS Managers Report. NPS and

other media outlets grab news from this

site with frequency. One of major goals

in 2004 has been to submit monthly

activity reports to the Inside NPS and

other NCPTT news also regularly

appears at the Links to the Past

and Heritage News websites.

This was accomplished on a

monthly basis as appropriate

information came available,

increasing and maintaining ourvisibility in the NPS community.

OUTSIDE NEWSPAPER & JOURNAL

CONTRIBUTIONS

Naturally, the Centers work is more

suited to some preservation publications

than others. Moreover, some publications

are more open to publishing NCPTT

news. We have established good working

relationships with editors of publications

distributed by AIC, APT and various

trade groups. Locally, the town newspa-per often gives front page coverage to the

Centers activities and regional papers

have published several articles on larger

events in their publications or websites.

We undertook a large work project when

the 2004 ICOMOS conference came to

Natchitoches. In addition to producing

the conference program, we also created

press releases and fielded media inquiries

for the event.

Finalize development of

NCPTT Logo, begin toincorporate logo into publi-

cations, letterhead, website and

media

Use newly-organized and updated media

list to target articles on grants and NCPTT

news

Outline and propose an NCPTT-themed

issue forCommon Groundmagazine

with existing and new program managers

featured

Procure Cultural Resources mailing list to

distribute PTTProducts catalog and a trial

issue of NCPTT Notes

Plan monthly press releases for local

publications

Publish Notes articles on NCPTT website

and pitch to appropriate preservation publi-

cations

Edit and submit monthly managers

reports and Heritage News items

New

for

2005


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NCPTT

A GOOD NEIGHBOR

NCPTT premiered Americas Monumental

Legacy, and exhibit sponsored by Save Outdoor

Sculpture at the 2004 Preservation in Your

Community Event

The idea behind NCPTTs involvement in the community is to

create an awareness of the Centers commitment to preserva-

tion on a local scale. Local support is important to the Center

and the community benefits from the Centers expertise as well.

Create a theme and

provide logistical support,

publicity and organization

for Preservation In Your Com-

munity 2005

Complete development of poster panel

providing a brief overview of the Center s

history and programs

Ensure NCPTT s inclusion of local and

state tourist/promotional literature

Seek appropriate local sponsorships op-

portunities

Develop a canned presentation/script

based on SOS! panels featuring NCPTT-

sponsored projects. Package panels and

presentation for easy use at local commu-

nity groups

Work with staff to develop a tour script for

Lee H. Nelson Hall

Plan articles for Preservation Week public-

ity

New

for

2005


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NCPTT

As a research facility, many of NCPTTs initiatives are techni-

cal and sometimes difficult to understand to those who are

not in that field of study. Our publications serve as a level-

ler, taking technical concepts and communicating them in a way thatis easily understood.

POWER of the PRINTED WORD

Design and Publish 2004

Annual Report

Design, write, procure pho-

tography for and publish Issues

45 & 46 ofNCPTT Notes

Consult with staff on current preserva-

tion issues to update old hotsheets and

create new ones

Complete publication detailing

NCPTT s ten years

Design newest titles section of theproduct catalog, have staff review, and

publish

Write and design brochures for pro-

gram areas as managers are hired

Plan and design 2005 Annual Report

New

for

2005


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NCPTT

ENSURING THE FUTURE OF OUR PAST

The Heritage Education--Louisiana e-news-

letter provides frequent updates on program

news as well as articles by field professionals

to help teachers understand complex con-

cepts.

Heritage Education--Louisiana is a program that includes severalideal components for successful marketing: education, local priand children. In 2004, we continued to build our arsenal of mar

keting materials for this program to help support its goals of instilling

stewardship, enhancing education, and providing a national model forheritage education.

GAINING INFLUENCE

Because of its universality, Heritage Education--Louisiana program faces a challenge

of having many audiences to influence for its success. Of course, parent support is

important to long term success. Children have to be interested in the program content

for it to make a difference. Political support is important to funding. At the programs

second annual grants awards ceremony in May 2004, the policy director for Louisiana

Lt. Governor (former education policy director for the last governor), Mike Wang,

keynoted the program. The Marketing Manager produced a number of posters that de

onstrate the programs reach and diversity. Large promotional checks

were also produced for each teacher for display in their schools. Othersupport included photography and press releases for this very success-

ful event. We also produced template releases and photographs from t

event that teachers could distribute to their hometown media outlets.

1. One day filled with intense, enjoyable activities.

2. Critical instruction on addressing Math, Language Arts,

Science, and Social Science content standards.

3. Hands-on learning at a local cemetery.

4. Action Pack filled with resources to help you develop

your own lessons.

5. Continuing Learning Units (CLUs) offered by staff from

Northwestern State Universitys College of Education.

Its Easy toTake Part

Step 1Choose a session:

Session I July 6Natchitoches

Session II July 8Ruston

Session III July 27Abbeville

Session IV July 29Metairie

The deadlinesfor eachsession

are one weekpriortothe start

date.

Step 2

Send:1.One-page Rsum

2.LetterofSupport

from Principal

Kim Bowen,Assistant

Program Manager

[email protected]

NCPTT,645College Ave.

Natchitoches,LA71457

Phone: 318/356-7444

fax318/356-9119

A Fun/Free/Fast Workshop (near you)for Teaching Professionals!

Keeping the Past in Our Future

Visit our website: www.heritage-ed.com

HeritageEducation--Louisiana

strivesto enhanceacademic

achievement,fosteran

appreciationofLouisianas

historicplaces, andserveas

anational modelforheritage

education. Thisprogram

encouragesteachersto

uselocal historicstructures,

archeologicalsites,and

culturallandscapesas content

increating curriculum-based

lessonsandactivities.

2004 WORKSHOP THEME:

Workshops Include:

Our Shared Heritage:Using Cemeteries to EnhanceYour Curriculum

AProgramof theNationalCenterfor PreservationTechnology&Training

Exposingthe kids toHeritage Educationhas

taught me somuchmoreabout ourheritage.

Now,the studentsseethat anyone,nomatter

the age,canmake a

difference fortheircommunities.

KathyIstre,teacherDolbyElementary

CalcasieuParish

Work with webmaster to

produce a blog feature forHE-La website to ensure

frequent updates.

Produce new flyer announcing 2005

Workshops

Produce Heritage Education e-newslet-

ter quarterly

Assist with planning of Grants Event,

including invitations, promotional

items, news releases and posters

Produce workshop flyer

Arrange photography of current proj-

ects for PR purposes

Start plans for next summary annual

report for program

New

for

2005


7/12

NCPTT

CMC 2004

The Washington D.C. venue raised the profile

NCPTTs training and established valuable re

ships with the staff at Congressional Cemeter

American Cemetery Project: Achieving Measurable Resu

The success of the CMC Seminar and Workshop in 20

only touched on the built-up demand for national traion the conservation of gravestones and cemeteries. T

nature of cemeteries makes them a revered place for some, a

learning place for others, and a place to appreciate craftsman

for still more. This convergence of interests has fed a nationa

demand for preserving these special placesa demand that

before now has gone largely unanswered.

NATIONAL SUCCESS

In addition to tapping an unmet national demand for cemetery conservation, the pect has served to further the Centers research in the study of consolidants. In the

cess, NCPTT has opened a national dialog on the subject, resulting in an extreme

successful Cemetery Conservation Seminar and Workshop, which resulted in sign

cant cost recovery and continuing interest in groups ranging from local garden clu

to high-level preservation professionals.

brochure announcing the Cemetery Monument

onservation Workshop was among the marketing

aterials produced as a result of NCPTTs involve-

ent in the American Cemetery.

HIGH-PROFILE GOOD WILL

The Association for the Preservation of

Historic Congressional Cemetery proved to

be a valuable ally in promoting not only this

workshop, but future efforts as well. Located

in Washington D.C. and final resting placeto many prominent Americans, this is a cem-

etery with one of the highest profiles in the

nation. Aided by Linda Harper and Bill Fecke

of APHCC, we were able to tap into this

notoriety in our brochures, press releases and

cross-promotional materials. We produced a

certificate in appreciation for their efforts to

promote the training.

RESULTING PUBLICATIONS &

MATERIALS PRODUCED

NCPTTs involvement in cemetery preserva-

tion has enjoyed prominent press coverage on

a local level since it began three years ago. As

the project has progressed, the frequency of

coverage has grown along with the coverage

area. Regional papers ran articles on the proj-

ect. With the production of the second seminar

and workshop, national coverage became

more frequent. The Monument Builders of

North America have printed two articles in

their trade publication on the results of the

workshop and are asking for more updates as

they become available.

Marketing materials produced for the proje

(including the seminar/workshop) include

following:

Updated brochure

Various targeted releases fo

preservation and general med

Poster announcing the semi

New promotional video

Partners in Preservation po

(about the conservation of gravestones)

Cemetery conservation website

New

for

2005


8/12

NCPTT

Over time, many marketing opportunities arise that dont nec-essarily fit into specific established component plans, butserve an over-arching purpose. By maintaining flexibility and

diversity in our efforts were are able to add depth to every pro-gram at the Center.

TOOLBOXNew

for

2005


9/12

NCPTT

SUMMER INSTITUTE

People from a wide range of disciplines at

the 2004 Summer Institute held in July, 20

Learning and Leading

Sense of place seems to be a unifying ideal for many areas of preserv

tion. NCPTTs Summer Institute has tapped into that ideal by offeritraining that appeals to architects, engineers, interpreters, students a

others. The Institute offers a venue to raise its profile with this large mark

offering specialized training not found elsewhere.

PRACTICAL EXAMPLES & PARTNERSHIPS

In addition to developing very specialized training for the preservation of older a

heritage buildings, participants have the opportunity to view practical examples o

their lessons thanks to the living laboratories in the Cane River area. This unique

offering will lead to positive word of mouth for our 2005 efforts.

National Center for Preservation

Technology and Training

645 College Ave

Natchitoches LA 71457

NCPTT SUMMER INSTITUTE ARCHITECTURE AND ENGINEERING TRAINING

Engineering for

older and historic

buildings

JULY 13-23, 2004

Natchitoches LA

ENGINEERING FOR OLDER

AND HISTORIC BUILDINGS

JULY 13-23, 2004

A Training Seriesfor experiencedengineering

professionalsof all technicaldisciplines as well

as architects andother preservation

professionals withstrong technicalbackgrounds.

National Center for Preservation Technology and TrainingTechnologyServingthe Futureof AmericasHeritage

PHOTOSBYJACKBOUCHER

PARTNERS: American Institute of Architects Historic Resources Committee Architectural

Engineering Institute Association for Preservation Technology International Association

for the Preservation of Historic Natchitoches Cane River Creole National Historical

Park Cane River National Heritage Area Commission

Northwestern State University

LEEH.NELSONHALL

FEATURING NATIONALLY SIGNIFICANT LIVING LABORATORIES

PARTNERS: American Institute of Architects Historic Resources Committee Architectural Engineering

Institute Association for Preservation Technology International Association for the Preservation of

Historic Natchitoches Cane River Creole National Historical Park Cane River National Heritage Area

Commission Northwestern State University

YUCCAHOUSE,MELROSEPLANTATION

AFRICANHOUSE,MELROSEPLANTATION

MAINHOUSE,OAKLANDPLANTATION

Printedon70#DomtarNekoosaSolutions Textcontaining50%recycledfiber, including20%post-consumermaterial

The Cane River Creole National Historical

Park and the Cane River Heritage Area

Commission provided the nationally signif-

icant structures used in the training. While

they proved to be valuable partners for

2004, these partnerships can and should be

further leveraged to provide a better reach

for our message. The Marketing Manager

will provide them with electronic and pub-

lished marketing materials in 2005 to lever-

age the effects of those partnerships.

RESULTING PUBLICATIONS &

MATERIALS PRODUCED

Although 2004 marked the first Summer

Institute, the training earned prominent

press coverage locally and nationally.

Positive testimonials from participants

should help leverage our 2005 efforts even

more. Local, regional and national publica-

tions ran articles on the training. An earlier

organizational and logistical start will

ensure better coverage in the national publi-

cations this year.

2004 Marketing efforts produced for the

project include the following:

Brochure on recycled paper

Various targeted releases for

preservation and general media

Contracting and submission of

releases to a press release ser-

vice specializing in Architecture

and Engineering media.

Mine contacts and addresses from the

press release service to add to our own

media list.

Photography during Summer Institu

for future publicity purposes.

Design and publish 2005 Summer

Institute postcards for early publicity

purposes.

APPROACHING 2005 TRAINING

With the help of postcards created las

fall, the Summer Institute is getting

a significant jump-start on publicity

nationally. The postcard has already

been distributed to our master mailing

list, our architecture and engineering

media list and at trade shows such as

APT and CPI. This is being followed

immediately by a press release target

to A&E publications and magazines

with long lead times. Brochures and

other targeted releases will be produc

in succession.

New

for

2005


10/12

NCPTT

A

s an organization with technology in its name, NCPTTs

website is a significant part of our efforts to support research

and to market our services. As NCPTTs reorganizationcontinues and its marketing program established, we look forward

to instituting a continual flow of information from our various pro-

grams to the Centers website.

OUR COMMUNICATIONS HUB

As it under-

goes an

extensive

restructuring

and redesign,

a workflow is

being imple-

mented to

ensure fre-

quent updates

to the NCPTT

site.

New

for

2005


11/12

NCPTT

In 2001,NCPTT identified theneed

for newtechnologiesto protect and

preservecemeteriesand house

of worship asone of sixresearch

priorities.In addition to developing

newtechnologiesthere wasa need to

transfer and disseminatepreservation

technologiesto preservation profes-

sionalsand grass-rootscemetery

enthusiasts.

Since2001,NCPTThaspartnered

withseveral localorganizations to

preservehistoricAmerican Cemetery

inNatchitoches. Theseefforts provided

NCPTTanopportunitytofieldtestnew

ideas,basic techniques,andt raining

efforts.

InMay2003,NCPTTorganizeda

seminar andworkshopon theconser-

vationof cemeterymonuments.More

than60participantsfromaroundthe

nationparticipatedintheeventsheldin

Natchitoches,Louisiana,where NCPTT

isheadquartered.

TheNationalMonumentBuildersof

America,the professionalorganization

thatrepresents memorialistsnation-

wide,invitedNCPTTstafftopresent

cemeterypreservationconcepts at

their nationalmeeting heldFebruary

2004inGalvestion,TX.

InMay2004,NCPTTpartneredwith

theHistoric CongressionalCemetery

Associationto hosta one-dayseminar

andtwo-day hands-onworkshopon

technologiestopreserve cemetery

monumentsandgrave markers. Forty

participantsfroma varietyofback-groundsparticipatedin theevent.

WorkshopeventstookplaceinCon-

gressionalCemetery. NCPTTorga-

nizeda highlysuccessful round-robin

formatto engageparticipantsin essen-

tialcemetery preservationactivities.

AlsoinMay,NCPTTandtheArkansas

HistoricPreservation Programpaired

tohost aone-day cemeterypreserva-

tionseminar atthe HistoricArkansas

MuseuminLittleRock.

NCPTTpartneredwi ththe

NatchitochesParish SchoolBoard and

theNatchitoches HistoricFoundation

for aLouisiana stateeducation grant

for projectto incorporatecemeteries

intothe learningexperience.Three

8th-gradeclasseswere selectedfor

participationin theproject entitled

TheSilentCity: AGraveExperience.

ElizaBethBede Guinfacilitated cem-

eteryactivitiesthatincludedahistorytour,a scavenger hunt,and amonu-

mentphotographysession, aswell

asclassroom activitiesthat included

anoral historysession, ph

compositionlectures, and

appreciationperformance

KirkCordell,MaryStriege

ElizaBethBede Guinrepre

NCPTTandtheNPS ona

InteragencyTaskForceon

stoneMaintenanceand P

organizedby theNational

Administration(NCA). InM

MaryStriegel presenteda

proposal,entitledA stud

ficacyofcleaningmethod

bio-growthfrom gravema

Departmentof VeteransA

theNCAatthistaskforce

TheNCAisdevelopingan

agreementwithNCPTTto

new research.

HeritageEducation Lo

programofNCPTT,plann

ofworkshopsaroundthe

educatorshow touse cem

teachculturalheritageina

izedtesting environment.

Moreresearch andtrainin

tiesarebeingplanned,in

advancedcemeteryprese

workshopandatrainthe

workshopto advancecem

vation.

Grants

HeritageEducationLouisiana

providedmorethan $214,000toaMiniGrants programfor K-12teachersin Louisiana.

Minigrantfundingenabledmore

than 10,000Louisianastudentstobe involvedin studyof150

statehistoricsites.

Nearly 100c lassroom-readyprojects weresharedwithschoolsthroughwebsites,pre-

sentations,andproductsthatwil l

serveasresourcesfor futureresearch.

Workshops

For thepastthreeyears,the

HeritageEducationLouisiana

summer workshops have provided

professionald evelopmentfor

nearly100K-12teachersinLoui-

siana.

Summer 2004 Workshops (focus-

ingonLouisianacemeteries) have

beenheld allover thestate:Metairie,Ruston, Abbeville,and

Natchitoches. HeritageEducationLouisiana

hasreachedteachersinschool

districtsin oftheparishes.

Outreach

Website and quarterly newslet-ters continueproviding information

aboutupcomingevents,teachers

projects, lesson plans, and re-

sources.

Teachers l ear n how t o usest u-

dents hometowns, farms, cem-

eteriesand familyhistoriesin cur-

riculum-based, interdisciplinarylessons fromtemplatesprovidedby Heri t age Educati on Louis i -

ana.

Heritage Education Louisiana

hasbeen spotlighted as a bea-

con for education in themedia;i t w i l l bef eat ur edi nt hef a l l i ssue

of the National Trustfor Historic

Preservations ForumJournal.

NationalImpact

Heritage Education Louisiana

staffhave been invited to major

conferences around the nationt o shar e t hei deasdevelopedi n

Natchitoches:All iance ofNational

HeritageAreas InternationalCon-

ference in Pittsburgh, National

ParkServicesCulturalResources

2003Conf er ence i n SanDi ego,

National SocialStudies Associa-

t ionConferencein New Orleans,

Southeast Regional African

American Preservation Alliance

Conferences in Tallahassee and

Natchez, andt he South Cent r al

HistoricArcheologyConferencein

Natchitoches.

M i ddl eTennesseeSt at e Univer-

s i ty has partnered withHeritage

Educat ion Louis i ana t osur vey

t he burgeoni ng field of heri t age

education among 200 leading

U.S. colleges.

Goucher College (Baltimore,MD)

is creating a teacher institutebased directly on the NCPTT

model.

Heritage Education Louisiana,a programof theNationalCenterforPreservationTechnologyand Training,wasestablishedbythe NationalParkServicein 2000tohelpchildrendevelopan appreciationandresponsi-bilityforthe buildingsand culturalland-

scapeswheretheylive.Theprogramislocatedonthe campusofNorthwesternState UniversityinNatchitoches,Loui-

siana.

DIRECT MARKETING GALLERY

National Center for Preservation

Technology and Training

645 College Ave

Natchitoches LA 71457

NCPTT SUMMER INSTITUTE ARCHITECTURE AND ENGINEERING TRAINING

Engineering for

older and historic

buildings

JULY 13-23, 2004

Natchitoches LA

ENGINEERING FOR OLDER

AND HISTORIC BUILDINGS

JULY 13-23, 2004

A Training Series

for experienced

engineering

professionals

of all technical

disciplines as well

as architects and

other preservation

professionals with

strong technical

backgrounds.

National Center for Preservation Technology and Training

TechnologyServingthe Futureof AmericasHeritagePHOTOSBYJACKBOUCHER

PARTNERS: American Institute of Architects Historic Resources Committee Architectural

Engineering Institute Association for Preservation Technology International Association

for the Preservation of Historic Natchitoches Cane River Creole National Historical

Park Cane River National Heritage Area Commission

Northwestern State University

LEEH.NELSONHALL

FEATURING NATIONALLY SIGNIFICANT LIVING LABORATORIES

PARTNERS: American Institute of Architects Historic Resources Committee Architectural Engineering

Institute Association for Preservation Technology International Association for the Preservation of

Historic Natchito ches Cane River Creole National Historical Park Cane River National Heritage Area

Commission Northwestern State University

YUCCAHOUSE,

MELROSEPLANTATIONAFRICANHOUSE,

MELROSEPLANTATION

MAINHOUSE,

OAKLANDPLANTATION

Printedon 70#Domtar NekoosaSolutions Textcontaining 50%recy cledfiber, including20% post-consumermaterial

May 4, 2004

$195 per person

Seminar topics

Cemetery Monument Conservation Seminar

1. One day filled with intense, enjoyable activities.

2. Critical instruction on addressing Math, Language Arts,

Science, and Social Science content standards.

3. Hands-on learning at a local cemetery.

4. Action Pack filled with resources to help you develop

your own lessons.

5. Continuing Learning Units (CLUs) offered by staff from

Northwestern State Universitys College of Education.

Its Easy toTake Part

Step 1Choose a session:

Session I July 6Natchitoches

Session II July 8Ruston

Session III July 27Abbeville

Session IV July 29Metairie

The deadlinesforeach session

are one week priorto the start

date.

Step 2

Send:

1. One-page Rsum

2. LetterofSupport

from Principal

Kim Bowen, Assistant

Program Manager

[email protected]

NCPTT, 645 College Ave.

Natchitoches, LA71457

Phone: 318/356-7444

fax 318/356-9119

A Fun/Free/Fast Workshop (near you)for Teaching Professionals!

Keeping the Past in Our Future

Visit our website: www.heritage-ed.com

HeritageEducation--Louisiana

strivestoenhanceacademic

achievement,fosteran

appreciationofLouisianas

historicplaces,andserve as

anationalmodelfor heritage

education.Thisprogram

encouragesteachersto

uselocalhistoricstructures,

archeologicalsites,andculturallandscapesascontent

increatingcurriculum-based

lessonsandactivities.

2004 WORKSHOP THEME:

Workshops Include:

Our Shared Heritage:Using Cemeteries to EnhanceYour Curriculum

AProgramof theNationalCenterfor PreservationTechnology&Training

Exposing the kidsto

Heritage Education has

taught me so much moreabout our heritage.

Now, the studentssee

that anyone, no matter

the age, can make a

difference for their

communities.

Kathy Istre, teacher

Dolby Elementary

Calcasieu Parish

SUMMARY REPORT

2000-2002

Serving the Future of Americas Heritage

ational Center for Preservation Technology & Training


12/12

NCPTT

SOMETHING FOR EVERYONE

Technology Serving the Future of Americas Heritage

National Center for Preservation Technology & Training A Practical Tool

The idea for creating a graphically-pleasing and descriptive product

catalog came about at the AIC meeting in Portland Oregon last year. few prominent organizations, such as the Getty, were the most popu

booths at that show. This was almost entirely due to the products they were

selling. Many of these visitors were ordering products through a catalog tha

would be shipped later. Since NCPTT sponsors similar research and produc

products that come out of those projects, it seemed sensible that we should

promote this part of our organization. In addition to raising our profile, the

of these products could be a potential future money maker.

CONCEPTUALIZING THE CATALOG

The product catalog is broken down into broad areas to keep it readable and to sim

plify its maintenance. These include a)

general info and contacts for NCPTT;

b) newest titles; c) most popular titles;

d) staff reviews; e) full text listing, and

f) order form. Among these categories,

all of our program areas are represented

in a balanced way.

CREATION OF ABSTRACTS

Very few useful abstracts existed for any of

our publications listed online.

The Marketing Manager wrotethe abstracts in the catalog

from scratch by reviewing the

product or the executive sum-

mary for those products that

had them. The finished abstracts usually

contain information on the investigating

organization, purpose of the study and the

intended audience.

PUBLICATION DESIGN

The overall design of the product catalog

is simple and elegant with a lot of white

space. The design is purposed to enhanceease of reading and to simplify difficult or

technical concepts, realizing that folks of

many different disciplines and stages of life

will be picking up this publication.

The Marketing Manager designed each of

the covers for our featured publications,

which are presented in thumbnail fashion

for the sake of the catalog. The covers

were designed at letter size, however, and

are suitable to be used for their intended

publications. The Marketing Manager and

marketing interns plan to design covers

every one of our products as time allow

AUDIENCES

This publication contains information v

able for a wide audience including man

fields of study. Possible distribution ve

include the following:

NPS Parks and Programs

University preservation progr

NCPTT master mailing list

Conservation organizations (A

Architects and engineers (AE

Archeologists (SAA)

Landscape architects

No doubt we can use this tool to raise o

visibility and communicate our purpos

all our audiences.

New

for

2005

Documents

NCPTT 2004 Marketing and PR Review Report