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NCEI and Social MediaReaching the World Using Facebook and Twitter
Katy Matthews, NOAA National Centers for Environmental Information (NCEI); Susan Osborne, TeleSolv Consulting; Greg Hammer, NOAA NCEI; Heather
McCullough, NOAA NCEI; Angela Sallis, General Dynamics Information Technology; and Andrew Allegra, NOAA NCEI
NOAA National Centers for Environmental Information 2
Steward of the Nation’s Environmental InformationWith data that spans stone age to space age, from the depths of the ocean to the sun, and across the globe
NOAA National Centers for Environmental Information 3
Our Social Media Platforms
NOAANCEIclimateNOAANCEIoceangeo
@NOAANCEIclimate@NOAANCEIocngeo
NOAA National Centers for Environmental Information 4
Value of Social MediaOur statistics
Audience of ~75,000
Reach: 90–100%
Engaged: 5–10%
Between 8,000 and 15,000 website sessions
NOAA National Centers for Environmental Information 5
Who Are Our Audiences
Project Managers
Government Employees
Reporters and Journalists
Consultants
Educators and Scientists
NOAA National Centers for Environmental Information 6
Growth
-
5,000
10,000
15,000
20,000
25,000
30,000
Jan 2015 Apr 2015 Jul 2015 Oct 2015 Jan 2016 Apr 2016 Jul 2016 Oct 2016 Jan 2017
Climate Facebook Climate Twitter Ocean & Geo Facebook Ocean & Geo Twitter
NOAA National Centers for Environmental Information 7
Reach
25,000
35,000
45,000
55,000
65,000
75,000
85,000
95,000
105,000
Jan 2015 Apr 2015 Jul 2015 Oct 2015 Jan 2016 Apr 2016 Jul 2016 Oct 2016
NOAA National Centers for Environmental Information 8
Engagement
0%
2%
4%
6%
8%
10%
12%
14%
16%
Jan 2015 Apr 2015 Jul 2015 Oct 2015 Jan 2016 Apr 2016 Jul 2016 Oct 2016
Facebook Updates News Feed Prioritization
NOAA National Centers for Environmental Information 9
What Information You’ll SeeOn Climate and Historical Weather… • Reports and publications
• New and Updated products and services:– Monthly climate reports– Drought Monitor updates– Paleoclimate information– 30-year climate normals– Extreme events and science on
extremes– National Climate Assessment– Climate Data Records
• Historical weather and climate events
• Fun and holiday-related information
NOAA National Centers for Environmental Information 10
What Information You’ll SeeOn oceans and geophysics… • Reports and publications
• Great photos• New, popular, and unique
products related to:– Ocean science– Coasts – Bathymetry – Geomagnetism– Space Weather– Arctic sea ice– Gulf of Mexico data and
information
• Fun and holiday-related information
NOAA National Centers for Environmental Information 11
How We Ensure Accuracy AND Understanding
• Scientific review• Communications
review• Linking to additional
information– Use of evergreen
content
NOAA National Centers for Environmental Information 12
More Social Media Resources
NOAA uses social media tools to share critical information and provide the public a better understanding of the work we do on behalf of the oceans, coasts, fisheries, climate, atmosphere, and weather sciences.
For a list of all of NOAA’s socialmedia sites, visit:www.noaa.gov/stay-connected
NOAA National Centers for Environmental Information 13
Learn More By Following NCEI!
NOAANCEIclimateNOAANCEIoceangeo
@NOAANCEIclimate@NOAANCEIocngeo