NBS Report BusPol

7/29/2019 NBS Report BusPol

1/21


2/21


3/21

BRIEF HISTORYA STORY OF SUCCESS


4/21

1930's -1940's: HUMBLE BEGINNINGS

The first National Book Store started as a stallshop in Escolta before the Japaneseoccupation selling supplies and textbooks

When war broke out, strict book censorship

forced them to shift their trade to soap,candies, and slippers

They were able to rebuild a barong-barong in

the corner of Soler and Avenida Rizal in timeto catch the post-war business boom.


5/21

1950s-1960s:

INCREASING PRODUCT LINES

1950's - Mrs. Ramos thought of producing aline of greeting cards and postcards using

Philippine views and artwork

1955 - the Ramoses were able to acquire apiece of prime property

1963 - the construction of the nine story

building named Albecer Building (Alfredo,Benjamin, Cecilia)


6/21

1970's-1990's: STEADY EXPANSION

When their children grew, they persuaded

their parents to expand beyond Avenida Rizal.

They opened a new branch on Recto Avenue,

a place catering to students.

In the 1970's, they were able to acquire space

in new shopping centers opening up in Cubao

and Makati.


7/21

Socorro C. Ramos,

the matriarch ofNational Bookstore,

the Philippines

leading retailer of

books, office

supplies, and

greeting cards.


8/21

PRODUCTSbooks, office supplies, and greeting cards


9/21

Leading book store in the Philippines

Only one big name in the Philippines when it

comes to office supplies, schools supplies and,of course, books

From the cheapest to the expensive brands of

the supplies you are looking for

Wide array of both local and foreign books

Non-book products

TOTAL BOOK STORE


10/21

Effort to negotiate for the best prices and

selects the most cost efficient means of

transporting books Newest titles are made available immediately

Literacy program, in-store storytelling

sessions, and a children book club

Has established trust, inspired loyalty, and

served generations of Filipinos and continually

serviced Filipino families in their house andoffice needs


11/21

Books Nurturing children with books rich in core values

Providing a wide array of academic titles andreprints for their education

With a selection of over 20 categories

E.g. specialized books, novels, cooking books,song hits, guitar tabs, imported, high-qualitypaperback editions of best sellers, fiction andnon-fiction, classics, romance, mystery books,biographies, business, self improvement books,how to books, cookbooks, dictionaries


12/21

School and Office Supplies and

Equipments

Offers every imaginable product for school

and office use

Quality at the best price

E.g. Non-book products, such as toys, games,

sports equipment, records, postcards, posters,

gift items, and even religious items


13/21

MARKET


14/21

70 years of experience in retailing,

wholesaling, publishing, and distributing

books

Started in the 1930s, can be found in just

about every mall and in various other

locations throughout Metro Manila Opened its first overseas branch, in Hong

Kong, in September 2007

Vision is to build a thousand knowledgecenters in the Asia-Pacific region by 2025


15/21


16/21

Branches

National book store now consists of 128

branches

Main branch is the recently-renovated four-

story building in Cubao (topmost floor for a

wide selection of previously-owned books)


17/21

Metro Books

A wholly-ownedsubsidiary of National

Book Store Inc. (NBS).

Vision & Mission is to

spread the love of reading and be the leading

bookstore in the Asia Pacific region

English books, Chinese books, Magazines,Stationeries, Gifts & Accessories


18/21

Metrobooks was established

in 2007 in Hong Kong and it

is a part of National Book

Store Inc. with over 70 years

of history in the book industry. The current

stores are located at Elements, Langham Place

and Mikiki in Hong Kong.


19/21

BUSINESS STRATEGY


20/21

A loyalty program named Laking National,which literally mean, having grown up withNational Book Store, was launched

A magazine-type product catalog showcasingthe latest in school and office supplies isproduced yearly in time for the back-to-school

season. The Magalogue is free to anycustomer who wishes to browse and use it tomake their shopping list.

The annual product calendar features books

and school and office supplies available at thestores


21/21

To further support National Book Stores Purpose,

the National Book Store Foundation Inc. was

officially established in 2004

Although not new in selling products online,

National Book Store launched its new e-

commerce site on October 2006.

Best Buy Pals was created specifically for the

choosy and trend-seeking teens. This new

product line ensures that teens have new and

exciting designs of school supplies andaccessories to choose from

Documents

NBS Report BusPol