Navigating your Music

Wendy JacobsSenior Manager MP3

Sales Development

Matt ChericoMobile Electronics Specialist

Sales Development

Doug TessmanTraining Manager

Secret Weapon

8-tracks to MP3’s

FY10 Holiday-MP3

Wendy Jacobs

FY10’ Holiday- Car ElectronicsObjectives for Holiday We will offer the devices, accessories and content services to enhance our customer’s overall experience.

Customers will be able to enjoy their music and connect to the world no matter where they areor what they are doing

Continue to focus on higher ASP, higher technology iPod Touch Offer clear price point steps for non-Apple MP3 Introduce new portable entertainment solutions

Continue to differentiate ourselves to the customer with great solutions and value through bundles

We will sell Holiday (Nov wk4- Dec)- 2.3 million devices Dec alone – 1,950 million devices 4,563 MP3 players PER HOUR, EVERY HOUR this holiday 76 devices every MINUTE for 6 straight weeks

FY10’ Holiday- Car ElectronicsObjectives for Holiday

Become the Headphone retailer of choice Beats Expanded assortment (from 2 to 7 sku’s) Expanded displays and DJ Experience zones Tie-in’s to DJ Hero, Dr. Dre “Detox” album, and HP Beats laptop New Headphone product launches in November Drive upgrades with Headphone/device bundles

FY10 Holiday- Car Electronics

Matt Cherico

FY10’ Holiday- Car Electronics

Full Solutions– Drive profitable growth in the Car Electronics category by focusing on full

solution selling to create the best experience for the customer

• Why a full solution?– We are only providing the customer what they think they need

Bundling Strategy– Increase market share and be competitive with price

– Give our customers a better priced full solution

Nov Week 4 thru December – 350,000 units, 70,000 units per week…

FY10 Holiday- Car Electronics

Doug Tessman

Car Electronics Installation

MP3 solutions

– Factory Radio

– FM

– iSimple

– Aftermarket solution

How Much for stall?

Did you want to play your______ in your car?

Do you have a factory radio or aftermarket?

Wired modulatoriSimple IS77 $89Dynex DX-A1120 $45Works on all vehiclesNo FM interferenceFrees up cig lighterCharges iPodInstallation $49 **

FM transmitterVarious brands $29- $95Works on all vehiclesPortable

Car Electronics Installation

MP3 solutions

– Factory Radio

– FM

– iSimple

– Aftermarket solution

How Much for stall?

Did you want to play your______ in your car?

Do you have a factory radio or aftermarket?

Vehicle specificiSimple ISIM71 $149Vehicle specificiPod controliPod can be hiddenCharges iPodHD radio (opt.)Best sound qualityInstallation $49

Aftermarket deckVarious brands $65 & upiPod controliPod can be hiddenCharges iPodHD radio (opt.)Bluetooth (opt.)Best sound qualityInstallation $49 + $19**

FY10 Holiday- GPS

Matt Cherico

FY10’ Holiday- GPS

Nov Week 4 thru December – 1,800,000 units, 360,000 units per week, over 340 per store per week, 48 per day

Objectives for Holiday– Drive profitable growth in the GPS category by focusing on “connected” GPS technology and

driving Rocketfish GPS accessory attachments to GPS PND

• Advantages of connected GPS:

– Save Time= traffic, Save Money =fuel prices, Save the Environment = Ecorouting

– Additional features and benefits

» Use the power of the internet with Google Local search, Movie times, Weather, and more.

• Rocketfish GPS accessories

– Private label accessories

FY10’ Holiday- GPS

Strategies and tools

New Technology

Why did we combine?

Common customer scenario– “I want to play my music in my car.”

– “I want to listen to my music any time and anywhere.”

Optimize Current Labor Model

Watercooler post– How are you going to help your customers make this come alive?