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Presented by: Jaime Derringer & Kate Benjamin
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Navigating the Pet Lifestyle Product Landscape How to Attract Readers and Advertisers with the Hottest Trend in Pet Blogging Jaime Derringer Founder & Editor, Design Milk & Dog Milk Kate Benjamin Founder & Editor, Moderncat.net
Navigating the Pet Lifestyle Product Landscape
Design Milk Founded in 2006 700K+ subscribers
2 million+ page views/month
Dog Milk Founded in 2010 2800 subscribers
125K page views/month
Navigating the Pet Lifestyle Product Landscape
Founded in 2007 23K+ subscribers
300K+ page views/month
Navigating the Pet Lifestyle Product Landscape
Navigating the Pet Lifestyle Product Landscape
Navigating the Pet Lifestyle Product Landscape
Navigating the Pet Lifestyle Product Landscape
Dedicated to Modern Design
Where Dogs Meet Design
Navigating the Pet Lifestyle Product Landscape
Why Should I Add Products To My Blog?
• Do it for your readers: Readers want to know about what’s new, interesting, useful
• Do it to support your blog: Product manufacturers, designers, retailers and distributors are your potential advertisers
• Do it to expand your business: Developing relationships leads to bigger and better things
Navigating the Pet Lifestyle Product Landscape
SAY WHAT!?
• 46.3 million households with a dog in the United States
• 38.9 million have a cat • 62% of all US households own a
pet of some sort (dog, cat, bird, fish, reptile, etc.)
• $50-55 BILLION (!) spent on pets in 2011-2012
Source: americanpetproducts.org
Navigating the Pet Lifestyle Product Landscape
The Pet Lifestyle Product Landscape
Categorizing Pet Lifestyle Products: STYLE
Navigating the Pet Lifestyle Product Landscape
Modern
Glamour
Traditional
Categorizing Pet Lifestyle Products: MANUFACTURING
Navigating the Pet Lifestyle Product Landscape
Handmade, One-of-a-kind
Mass Production
Categorizing Pet Lifestyle Products: PRICE
Navigating the Pet Lifestyle Product Landscape
$$$$ $
Navigating the Pet Lifestyle Product Landscape
Pet Lifestyle Products and Your Blog
Navigating the Pet Lifestyle Product Landscape
Product Giveaways
Navigating the Pet Lifestyle Product Landscape
Fundraisers
Navigating the Pet Lifestyle Product Landscape
Product Reviews
Navigating the Pet Lifestyle Product Landscape
Where to Find Pet Lifestyle Products
Navigating the Pet Lifestyle Product Landscape
Pinboard or Catalog Sites: Fancy & Pinterest
Navigating the Pet Lifestyle Product Landscape
Newsletters
Navigating the Pet Lifestyle Product Landscape
Trade Shows
Navigating the Pet Lifestyle Product Landscape
Reader Submissions
Navigating the Pet Lifestyle Product Landscape
Questions?