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NAU. IT'S TIME FOR IT.Digital coupons reimagined.
A platform that unites retailers with customers community.
Coupons: a gain,which is a pain
• Agents: no room for them as middlemeneat up everything.
• Retailers: coupon services are expensive,CAC is ridiculous.
• Users: too many sites, excessive scam,zero motivation to share.
A platform that directly connects retailers with customers through special offers. Moreover, the reward for these leads goes to other users, not the middlemen, which caters to faster platform community growth.
Customers Save Moneyredeming special offers
Has been a pain. Until NAU
Customers Make Profitinviting their network to join
the platform
Retailers Get Leadsand reward the customers
community
• NAU token can also be used by advertisers to pay for sending customized offersto the specifically attributed audience.
• In future, retailers would be able to accept NAU tokensfrom users as partial payment.
Simple Use Case
0.05NAU
token
Retailer
Creates an offer visible to John and Kate in NAU appJohn
NAU
Kate
Invites Kateto join NAU Redeems an offer
and recieves a giftor discount
4
0.95NAU
token
4
1
2 3
on mobile marketing worldwide in 2016
will become smartphone users in 2017
are very likely to use digital coupons in future
$100Billion Spendings of World Population Smartphone Users
44% 60%
Market Validation
digital coupon users
1,05B worldwide2019 estimation
digital coupon redemption
31B worldwide2019 estimation
Market Size:
Business Model
from each payment from advertiser to user
5%
from each transaction between NAU wallets
0.5%
for each push notification initialized by advertisers
from 0.01NAU token
NAU charges
Go-to-Market Strategy
• Initial installs andsign-ups
• Build positive image
• Constant mediapresence
Deals withstar/influencers
• Onboard their clientsto NAU
• Advertising accountsmanagement
• NAU adoptionand education
Partnerships withagencies
• Unbeatable 95% share
• Almost any trafficacceptable
• Transparent economics
Attractpublishers
NAU Mobile App
Country
DE
RUS
Population
80.6M
143.3M
Smartphones MAU
68.8 %
54.7 %
NAU TA
55.5M
78.3M
PHI 103.8M 23.3 % 24.1M
COL 49.1M 35.4 % 17.3M
185.6M
UA 44.4M 23.5 % 10.4M
NAU Mobile App
Competition for Retailers
Affordable
Expensive
Untrackable 100%Trackable
Contextual advertisingLocal offline giveaways
Traditional advertising(TV, radio, press, outdoor)
Traditional coupon servicesCPA networks
Competition for Users
Comfortable
Complicated
Low sharemotivation
High sharemotivation
Coupon apps
Printed couponsWebsite couponsLoyalty programs
Competitive Advantages
Rewarding and viral
Users are extremely motivated to share NAU and their experience
within the network.
Attractive for publishers and influencers
It's the first 100% transparent lifetime channel to monetize all types of traffic.
Making retailers happy
It's easy and affordable to start generating sales with
accountable ROI.
New opportunities for agencies
Providing clients with real leads and sales easy to attract and manage
is a perfect tool.
Win. Win. Win
Unique ecosystem which is transparent and rewarding for all
parties.
Project scalability
As a platform NAU is capable of growing and expanding fast.
In-house development team (8 developers + project lead)
More TBA soon
We are crazy for NAU
YAROSLAV SHAKULACEO & Founder
EGOR BRUSKINCo-founder
MAX GAVRIUKCTO
OLGA ROMANOVAHead international sales
IHSOJ TIHSA Business Development
Advisor
RELHSIHS IVZT Advisor
on international marketing
GREBSGINEK CRAM Advisor
on tokenomics and data
Roadmap
JULY 2017Start of development
OCT 2017 Private presale round
SEP - OCT 2017Local offices launch
in 5 countries
NOV-DEC 2017Public main round
NOV 2017Public presale round
OCT 2017Start of retailers sign up
and onboarding
DEC 2017NΛU token emission
DEC 2017NΛU beta release
JAN 2018Start of global marketing
campaign
2018 - 2019Launch on 20 + new markets(depending of funds raised)
SPRING 2018NΛU token accepted as
payment tool
Q1 2018 - Q4 2018Performance based token
sale rounds
Use of proceeds
Basic scenario:
Fixed costs:
Total fixed costs: $7,913,300
NΛU operates in 5 initial countries.
Funds are allocated to ensure project financing for2017-2019 until it breaks even.
Considering the projected income of $2,911,980 during this period, NAU needs funding of $5,001,319, which should be acquired by the end of 2018. NAU has already raised enough contributions to operate until the end of 2018 under the basic scenario.
$2,598,000 noitisiuqca sreliateR -
$1,247,500 noitisiuqca sremotsuC -
$1,740,000 - R&D
$1,026,000 sesnepxe level-C & labolG -
$713,000 sesnepxe RP & DB -
$297,800 - IT infrastructure
$229,000 - Legal
$62,000 hcnual secffio lacol dna QH -
Soft Cap: $5M Additional funds allocation:
40%
30%
15%
8%
5%
2%
gnitekram labolg ,noitisiuqca sremotsuc dna sreliateR
New markets launch
secffio lacol wen rof stsoc RH dna TI ,lagel ,erutcurtsarfnI
NΛU token liquidity support fund
Extra R&D expenses
Reserve
40%
5%
8%
12%
30%
NAU Token Liquidity
NAU token is designed to provide outstanding benefits for tokensale participants and early rounds investors.
1. Utility value. Tokens are used by retailers to pay for customer acquisition. The alternatives vary depending on market and country, but flat CAC hardly goes below $0.3 even on the poorest markets. Compare that to NAU token price during token sale.
2. Limited supply. As NAU expands its user and retailer base, the demandfor NAU tokens will grow, presumably leading to its price increase.
3. PR and marketing. A set of activities is planned to come next to token sale, including NAU token listing on exchanges, public announcementsof development and marketing progress, team participationin various events etc.
Welcome on board.It's time for it. NAU.
Available on request:
• Financial projections
• Marketing plan
Yaroslav Shakula
@kevinua