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NAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community.

NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

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Page 1: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

NAU. IT'S TIME FOR IT.Digital coupons reimagined.

A platform that unites retailers with customers community.

Page 2: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Coupons: a gain,which is a pain

• Agents: no room for them as middlemeneat up everything.

• Retailers: coupon services are expensive,CAC is ridiculous.

• Users: too many sites, excessive scam,zero motivation to share.

Page 3: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

A platform that directly connects retailers with customers through special offers. Moreover, the reward for these leads goes to other users, not the middlemen, which caters to faster platform community growth.

Customers Save Moneyredeming special offers

Has been a pain. Until NAU

Customers Make Profitinviting their network to join

the platform

Retailers Get Leadsand reward the customers

community

Page 4: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

• NAU token can also be used by advertisers to pay for sending customized offersto the specifically attributed audience.

• In future, retailers would be able to accept NAU tokensfrom users as partial payment.

Simple Use Case

0.05NAU

token

Retailer

Creates an offer visible to John and Kate in NAU appJohn

NAU

Kate

Invites Kateto join NAU Redeems an offer

and recieves a giftor discount

4

0.95NAU

token

4

1

2 3

Page 5: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

on mobile marketing worldwide in 2016

will become smartphone users in 2017

are very likely to use digital coupons in future

$100Billion Spendings of World Population Smartphone Users

44% 60%

Market Validation

digital coupon users

1,05B worldwide2019 estimation

digital coupon redemption

31B worldwide2019 estimation

Market Size:

Page 6: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Business Model

from each payment from advertiser to user

5%

from each transaction between NAU wallets

0.5%

for each push notification initialized by advertisers

from 0.01NAU token

NAU charges

Page 7: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Go-to-Market Strategy

• Initial installs andsign-ups

• Build positive image

• Constant mediapresence

Deals withstar/influencers

• Onboard their clientsto NAU

• Advertising accountsmanagement

• NAU adoptionand education

Partnerships withagencies

• Unbeatable 95% share

• Almost any trafficacceptable

• Transparent economics

Attractpublishers

Page 8: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

NAU Mobile App

Country

DE

RUS

Population

80.6M

143.3M

Smartphones MAU

68.8 %

54.7 %

NAU TA

55.5M

78.3M

PHI 103.8M 23.3 % 24.1M

COL 49.1M 35.4 % 17.3M

185.6M

UA 44.4M 23.5 % 10.4M

Page 9: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

NAU Mobile App

Page 10: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Competition for Retailers

Affordable

Expensive

Untrackable 100%Trackable

Contextual advertisingLocal offline giveaways

Traditional advertising(TV, radio, press, outdoor)

Traditional coupon servicesCPA networks

Page 11: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Competition for Users

Comfortable

Complicated

Low sharemotivation

High sharemotivation

Coupon apps

Printed couponsWebsite couponsLoyalty programs

Page 12: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Competitive Advantages

Rewarding and viral

Users are extremely motivated to share NAU and their experience

within the network.

Attractive for publishers and influencers

It's the first 100% transparent lifetime channel to monetize all types of traffic.

Making retailers happy

It's easy and affordable to start generating sales with

accountable ROI.

New opportunities for agencies

Providing clients with real leads and sales easy to attract and manage

is a perfect tool.

Win. Win. Win

Unique ecosystem which is transparent and rewarding for all

parties.

Project scalability

As a platform NAU is capable of growing and expanding fast.

Page 13: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

In-house development team (8 developers + project lead)

More TBA soon

We are crazy for NAU

YAROSLAV SHAKULACEO & Founder

EGOR BRUSKINCo-founder

MAX GAVRIUKCTO

OLGA ROMANOVAHead international sales

IHSOJ TIHSA Business Development

Advisor

RELHSIHS IVZT Advisor

on international marketing

GREBSGINEK CRAM Advisor

on tokenomics and data

Page 14: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Roadmap

JULY 2017Start of development

OCT 2017 Private presale round

SEP - OCT 2017Local offices launch

in 5 countries

NOV-DEC 2017Public main round

NOV 2017Public presale round

OCT 2017Start of retailers sign up

and onboarding

DEC 2017NΛU token emission

DEC 2017NΛU beta release

JAN 2018Start of global marketing

campaign

2018 - 2019Launch on 20 + new markets(depending of funds raised)

SPRING 2018NΛU token accepted as

payment tool

Q1 2018 - Q4 2018Performance based token

sale rounds

Page 15: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Use of proceeds

Basic scenario:

Fixed costs:

Total fixed costs: $7,913,300

NΛU operates in 5 initial countries.

Funds are allocated to ensure project financing for2017-2019 until it breaks even.

Considering the projected income of $2,911,980 during this period, NAU needs funding of $5,001,319, which should be acquired by the end of 2018. NAU has already raised enough contributions to operate until the end of 2018 under the basic scenario.

$2,598,000 noitisiuqca sreliateR -

$1,247,500 noitisiuqca sremotsuC -

$1,740,000 - R&D

$1,026,000 sesnepxe level-C & labolG -

$713,000 sesnepxe RP & DB -

$297,800 - IT infrastructure

$229,000 - Legal

$62,000 hcnual secffio lacol dna QH -

Soft Cap: $5M Additional funds allocation:

40%

30%

15%

8%

5%

2%

gnitekram labolg ,noitisiuqca sremotsuc dna sreliateR

New markets launch

secffio lacol wen rof stsoc RH dna TI ,lagel ,erutcurtsarfnI

NΛU token liquidity support fund

Extra R&D expenses

Reserve

40%

5%

8%

12%

30%

Page 16: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

NAU Token Liquidity

NAU token is designed to provide outstanding benefits for tokensale participants and early rounds investors.

1. Utility value. Tokens are used by retailers to pay for customer acquisition. The alternatives vary depending on market and country, but flat CAC hardly goes below $0.3 even on the poorest markets. Compare that to NAU token price during token sale.

2. Limited supply. As NAU expands its user and retailer base, the demandfor NAU tokens will grow, presumably leading to its price increase.

3. PR and marketing. A set of activities is planned to come next to token sale, including NAU token listing on exchanges, public announcementsof development and marketing progress, team participationin various events etc.

Page 17: NAU. IT'S TIME FOR IT. · PDF fileNAU. IT'S TIME FOR IT. Digital coupons reimagined. A platform that unites retailers with customers community

Welcome on board.It's time for it. NAU.

Available on request:

• Financial projections

• Marketing plan

Yaroslav Shakula

[email protected]

@kevinua