Natureview FarmLCG Consulting

Agenda • Goals and Objectives• Recommendations• Conclusion• Q & A

Goals and Objectives

• Raise revenue to $20 million by the end of 2001.

• Ultimate goal is to maintain brand image.

• Whether or not to expand into supermarkets?

Recommendations

• Implement Option 3Introduce two SKUs of a children’s multi-

pack. • Expand product line• Add healthy recipes• Expand into other Natural Food Stores

• Strong relationships

• Perfect positioning

• Attractive financial potential

• Natural food channel is growing 7 times faster than supermarkets

Option

3

Recommendation 1: New Product Line

• Two SKU’s of Multipacks for children • 8-oz. Flavors developed in pre-packaged

organic granola cups• Frozen yogurt

Recommendation 2: Healthy Recipes

• Located on the inside of the label

• Recipe varies depending on flavor and size

• Added benefit for non-yogurt users

Recommendation 3: Expanding Our Label

• Remains within same target market

• Prices would remain the same

• Brand image remains

THANK YOU!

“…you can’t lose sight of what has made this company great.” –Barry Landers

Any Questions?

Appendix 1

Option 3 Anticipated Incremental Retail Unit Sales

1,800,000 * 3.35 = $6,030,000

Revenue up to $19,030,000

Option 3

• Total yearly revenue for the two multipack SKUs would by 10% of the natural foods channel category.

• Gross Profitability would be 37.6%.• Sales and marketing would be lower; the cost of the

complimentary cases was estimated at 2.5%.

• Marketing expenses $250,000.

Appendix 2

Appendix 3

Appendix 4 & 5

Appendix 6